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Creativity matters more than big budgets, says SLIM DIGIS Judge

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Organised by the Sri Lanka Institute of Marketing (SLIM), the national body for Marketing in Sri Lanka, the final call for applications for SLIM DIGIS 2.1 will be drawing to a close on 25th November 2021. The highly anticipated SLIM DIGIS is the only awards ceremony that celebrates Sri Lankan’s best digital marketing endeavours, innovation and talent and recognizes the region’s growing influence on the global digital industry.

Over the years, Digital Marketing has become a key focus for mainstream marketers and as a platform, SLIM DIGIS aims at recognising Digital Marketing professionals by empowering every digital marketer to become a master of their own destinies with a clear-cut focus on key deliverables that need not be backed by big budgets in comparison to mainstream advertising.

According to Imal Fonseka, Jury Chair of SLIM DIGIS 2.1, a stand out entry would always have three key components: The campaign, the case and the presentation. “The campaign must break through the clutter and surprise the jury. The case of your entry must be compelling-in that, its goals, strategy, execution and results have to have a clear ‘linear relationship’. Finally, its presentation; has to be impactful. The applicant must understand that the Jury has gone through many entries, and therefore for the applicant’s presentation to grab the judges’ attention it has to stand out”. He adds that “based on past experiences, Jurors do not wish to see ‘long winded’, ‘non-linear’ submissions with ‘documentary type’ presentations”.

Both SLIM and its jury have volunteered their time to consider a fair, transparent and competent evaluation of the submissions. If applicants require further clarity on entry pre-requisites, they may reach out to SLIM via email at hesara.u@slim.lk or Gangani.l@slim.lkand they will be guided accordingly.

Unlike most other campaign awards, big budgets are not a prerequisite to standing out at the DIGIS. “There are plenty of ways to create cool social media campaigns with small budgets as opposed to conventional media campaigns”. Additionally, while it’s true that paid social is extremely effective, organic social serves as a strong foundation for any social media strategy, especially when there are creative marketers involved”. He concludes “Creativity matters more than big budgets”.

The entry process for SLIM DIGIS 2.1 is unique, as entries must be submitted in a video (mp4) format not more than 05 minutes long. Applicants must submit an entry video along with supporting annexures (data, statistics, reach etc.) in PDF format. In addition to the above, a practice that is common in other award events, but not adopted by SLIM DIGIS is the creation of a ‘shortlist’ of entries for evaluation/judging. All entries are evaluated by the panel of judges, and judging takes place when a primary round of submissions is validated and verified to ensure that all entry prerequisites are fulfilled.

There are general and special categories in SLIM DIGIS 2.1. Whilst the general categories are self-explanatory when applying for the special categories, Imal advises applicants to “read beyond the title and fully understand the descriptor”.



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Super El Niño threatens to deepen Sri Lanka’s drought and economic woes

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By Ifham Nizam

A potentially dangerous El Niño is gathering strength across the Pacific, with the World Meteorological Organization (WMO) warning that the climate event is expected to become very strong and continue into February 2027, raising the risks of drought, floods, extreme heat and major disruptions to rainfall patterns worldwide.

The warning has particular significance for Sri Lanka, where communities in several agricultural districts are already facing severe drought, depleted water sources and shrinking farm incomes.

The WMO said yesterday that forecasts from its Global Producing Centres show an “exceptionally high likelihood of nearly 100%” that El Niño will persist through February next year. The organisation said this is the first time one of its El Niño/La Niña updates has been so unequivocal, reflecting strong agreement among forecasting systems.

The event, driven by exceptionally warm waters in the tropical Pacific, is expected to strengthen further in the coming months, reach very strong intensity and peak towards the end of this year. Its climate impacts, however, are expected to continue well into 2027.

According to Meteorological Organization

Sri Lanka is already experiencing the consequences.

A Reuters report published on Wednesday from drought-affected areas said rainfall deficits of between 85% and 100% have been recorded in important farming regions including Ampara and Monaragala.

Wells, tanks, rivers and lakes have dried up, while tens of thousands of people are depending on government water deliveries, with some remote communities reportedly waiting up to 23 days for supplies.

The drought is also rapidly becoming an economic problem for rural communities. Croplands have withered, livestock operations have been affected and farmers who have lost their harvests are being forced to seek daily-paid employment to survive.

The latest WMO outlook also warns that the consequences of El Niño will not necessarily be uniform. The severity and timing of impacts in individual countries depend on geography, season and other climate drivers, including conditions in the Indian and Atlantic oceans.

For Sri Lanka, the Indian Ocean Dipole (IOD) will therefore be crucial. The WMO expects a positive IOD to develop, with a September-November seasonal mean of about 0.9°C. This could modify the normal influence of El Niño on rainfall over the region.

That creates another potential risk for Sri Lanka: the country may have to prepare not only for continued drought but also for episodes of intense rainfall, flooding and landslides later in the year. Climate variability increasingly means that a prolonged water shortage can be followed by sudden and destructive rainfall rather than a gradual return to normal conditions.

For Sri Lanka, the warning should therefore be viewed as an economic and national-planning issue, not simply a meteorological forecast. Agriculture, drinking water, electricity generation, food imports, public expenditure and rural livelihoods could all be affected.

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ABC Trade & Investment – All-China Environment Federation partner to drive Sri Lanka’s green infrastructure and investment

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ABC Trade & Investments (Pvt) Ltd, a leading homegrown conglomerate in Sri Lanka’s ICT distribution and diversified business landscape, has formally entered into a strategic Memorandum of Understanding (MoU) with the All-China Environment Federation (ACEF). The partnership establishes a collaborative framework aimed at accelerating new-energy development, water management, and environmental protection projects across Sri Lanka.

The agreement bridges advanced Chinese engineering capabilities, equipment, technical expertise, and investment resources with ABC Trade & Investments’ local operational strength, market insight, and project implementation skills. By pairing international technology with on-the-ground execution, the initiative is designed to address Sri Lanka’s long-term environmental and civil infrastructure priorities.

The MoU was signed by Amalrajah Jayaseelan, Director/CEO of ABC Trade & Investment (Pvt) Ltd, and Shi Xiang, Secretary-General of the Belt & Road Eco-Industry Cooperation Working Committee of ACEF. The signing took place during the China–Sri Lanka Environmental & Energy Exchange and Cooperation Meeting at the Nondescripts Cricket Club Grounds in Colombo, held under the theme “Empower Green Development, Jointly Build a New Pattern of China–Sri Lanka Environmental & Energy Industry.”

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Heavy buying interest slows down stock trading

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By Hiran H. Senewiratne

The CSE yesterday was very active at the outset but later slowed down due to heavy buying interest noted for select stocks.Amid those developments both indices moved upwards. The S and P SL20 went up by 23.73 points. Turnover stood at Rs 2.44 billion with 10 crossings.

The crossings were: Renuka Foods 19 million shares crossed for Rs 502 million; its shares traded at Rs 25.30, Dipped Products 1.9 million shares crossed to the tune of Rs 117 million; its shares traded at Rs 60.50, JKH 3.9 million shares crossed for Rs 78 million; its shares sold at Rs 19.70, Dialog Axiata 1 million shares crossed to the tune of Rs 46.6 million; its shares traded at Rs 46.40, Tokyo Cement 500,000 shares crossed for Rs 39.5 million; its shares sold at Rs 79 and Watawela Plantations 800,000 shares crossed for Rs 34 million; its shares were Rs 42.50 each.

In the retail market companies that mainly contributed to the turnover were; Vallibel Finance Rs 281 million (3.3 million shares traded), Dipped Products Rs 114 million (1.9 million shares traded), Haycarb Rs 90 million (424,000 shares traded), Alumax Rs 42 million (2.6 million shares traded), HNB Rs 38.5 million (102,000 shares traded), Swisstec Rs 30 million (506,000 shares traded) and Sierra Cables Rs 34 million (880,000 shares traded). During the day 118 million share volumes changed hands in 17802 transactions.

It is said that mixed market reactions were noted during the day. Financial sector, especially Vallibel Finance, performed well, while the manufacturing sector, especially JKH and Hayleys , performed significantly.

Meanwhile, Co-operative Insurance Company announced the redemption of 1,100,000 cumulative redeemable preference shares issued in December 2020 to the Health Department Co-Operative Thrift & Credit Society.

The total redemption consideration of Rs 16.61 million, including a 9 percent per annum cumulative dividend, is set for settlement on August 31, 2026.

Yesterday the rupee was quoted at Rs 328.25/35 to the US dollar in the spot market, stronger from Rs 328.30/60 the previous day, while bond yields were somewhat steady, dealers said.

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