By Zanita Careem

The Colombo Fashion Week has been a major event in the World of style and fashion.

Although most eyes are on the models on the runaway and the applause is directed towards the designers, but who are the major players behind the scene. We spoke to Ramani Fernando of Ramani Fernando salons who has been part of Colombo Fashion Week from inception. She talks about the pressures of being backstage . Theres plenty to look forward to each day ,from inspiring fashion to avant garde hairstyles,to dazzling make-up She believes Colombo Fashion week is a dazzling spectacular platform of style and creativity.

In Sri Lanka fashion week is the time honoured and highly anticipated tradition presented by Ajay Vir Singh ,founder and president of Colombo Fashion Week. Ramani’s whose career spans decades in the beauty and fashion industry and her name garners the highest praise throughout the fashion week and beyond. The iconic looks of models created by Ramani and her team are far reaching. Each style she crafts comes from deep inspiration and influences the most notable trend of the season.

Ramani’s work at the CFW is highly sought after by the designers. There is always a mixture of excitement, tension, adrenaline time restraints, and it becomes more and more challenging every year Ramani explains.

CFW has been an important event in the fashion calendar and you have been part of it from inception your comments?

For 21 years, I’ve been honored to be a part of Colombo Fashion Week, contributing to the vibrant tapestry of Sri Lanka’s fashion landscape.

I believe that hair and makeup are integral parts of CFW, playing a huge role in elevating the overall aesthetic of the event while also contributing to the seamless execution of each designer’s vision. As a trusted partner, my team and I have worked closely with designers and models to create stunning looks that captivate audiences and embody the essence of fashion.

If you could go back to your first year of the fashion week. What things have changed since then?

Looking back at my first year at Colombo Fashion Week, several significant changes have occurred. The event has grown in scale and diversity, with increased international participation and a broader embrace of styles. Advancements in technology have transformed how the event is experienced, with a greater emphasis on sustainability and ethical fashion.

In essence, while much has changed since my first year at Colombo Fashion Week, what remains constant is the event’s dedication to celebrating Sri Lankan fashion, fostering creativity and giving the best.

What distinguishes fashion week for you from other shows. Does it bring anything new or particularly influence your style ?

It’s not just about showcasing individual designers or brands but represents a comprehensive overview of the latest trends and styles within the industry. The dynamic atmosphere of Fashion Week, with its multitude of runway shows, presentations, and events, creates an immersive experience that continuously inspires and challenges my own sense of style. Fashion Week serves as a hub for creativity and experimentation, often introducing new concepts, materials, and techniques that influence my personal style.

You as a veteran stylist do a variety of hair styles and make up on different models. How does your process change with each and every model?

As a veteran stylist, I adapt my approach to each model’s unique characteristics and preferences. I assess their hair texture, facial features, and skin type to customize the hair and makeup accordingly. Communication is key to aligning with their vision, and flexibility allows me to address any challenges or last-minute changes. Problem-solving skills come into play when dealing with diverse hair and skin types, ensuring a flawless final look tailored to each individual.

From the first inception of CFW event has styles changed?

Since the inception of Colombo Fashion Week, styles have undoubtedly evolved but over time, the event has embraced a more diverse range of styles and influences. Global fashion trends, as well as the evolving tastes of designers and consumers, have contributed to this shift. Additionally, there has been a growing emphasis on sustainability and ethical fashion, reflecting broader societal concerns within the industry. Overall, the styles showcased at Colombo Fashion Week have become more dynamic, inclusive, and reflective of the global fashion landscape.

How did you find inspiration to create new looks for every event?

Keeping abreast of the latest fashion trends and attending runway shows provides valuable inspiration. Observing how designers interpret trends and push boundaries can spark creative ideas for new looks.

Can you tell us more about the creative process, how do you create new styles, make up for each model?

The process begins with gathering inspiration from various sources such as fashion magazines, social media, art, nature, and cultural influences.

Once inspired, the next step is to conceptualize the overall theme or vision for the styling.

Each model is unique, with different facial features, skin tones, hair textures, and personal styles. Assessing the models individually helps determine the most flattering and cohesive hair and makeup looks

What do you look for when assessing the new styles on the runaway every year?

Keeping abreast of current fashion trends is essential. I observe how designers interpret and incorporate trends into their collections, whether it’s through color palettes, prints, or design details. Styles that reflect a contemporary aesthetic while also offering a fresh perspective on current trends tend to resonate with audiences.

What can we expect to see from you next?

Overall, you can expect to see my team and myself continue to innovate and inspire, with a dedication to creativity, sustainability, diversity, and personalized styling, we are committed to delivering unforgettable fashion experiences.

Can you describe a typical day during fashion week. What are the best things about fashion week?

Early morning preparation The day often starts early with preparations for the day’s events. This may involve reviewing schedules, coordinating with the team, and gathering necessary equipment and supplies.

Backstage areas are buzzing with energy as stylists, makeup artists, and hairdressers work diligently to transform models into the vision of the designer. This involves quick changes between shows, ensuring that each model looks flawless before hitting the runway.

Fashion week is a prime opportunity for capturing content for social media?

The fast-paced nature of fashion week and the anticipation of seeing new collections and designs create an atmosphere of excitement and energy that is truly exhilarating.

Overall, fashion week is a thrilling and immersive experience that celebrates the artistry, craftsmanship, and innovation of the fashion industry.

The worst things?

Fashion week can be incredibly demanding, with long hours, tight deadlines, and high-pressure situations. The fast-paced nature of the event can lead to stress and exhaustion, especially for those working behind the scenes.

How do you describe a typical day of hairdressing during fashion week? How do you translate your design and creative ideas into reality?

The day often starts early with preparations at the backstage area. This involves setting up workstations, organizing tools and products, and reviewing the day’s schedule with the styling team.

Before the shows begin, hairdressers assess each model’s hair texture, length, and condition. This helps determine the most suitable hairstyles and any necessary prepping or treatments required.

Hairdressers collaborate closely with designers, makeup artists, and stylists to understand the creative vision for each show. This involves reviewing mood boards, discussing inspirations, and aligning on the desired hair looks for the runway.

Has anything changed, like hairstyles, make up, designer wear, style ?

Yes, indeed, fashion is an ever-evolving industry, and changes are constantly observed in hairstyles, makeup trends, designer wear, and overall style.

Are you proud of your advertisements?

I take pride in long-standing collaborations and successful advertisements, particularly when they represent a commitment to excellence and a positive reputation within the industry. Ramani Fernando salons long-standing partnerships and contributions to events like Colombo fashion wee k and, Ramani Fernando Salons’ 21-year involvement with fashion week has been a strong commitment to the fashion industry and a successful track record of providing hairstyling and makeup services for the event.