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Browns Introduces Exide Matrix – The Battery that Powers the Future

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Ajith De Silva, Cluster Chief Operating Officer, Automotive & Hardware Cluster, Browns; Partha Sarkar, Director/Chief Executive Officer, Associated Battery Manufacturers Ceylon Limited; Sanakan Thamotharampillai, Group Chief Executive Officer/Chief Financial Officer, Browns; Kapila Jayawardena, Group Managing Director/Chief Executive Officer, LOLC Holdings PLC and Ishara Nanayakkara, Deputy Chairman, LOLC Holdings PLC

Exide unveils its latest revolutionary battery range ‘Exide Matrix’, exclusively designed for cars and SUVs. Exide Matrix boasts technological superiority and represents a paradigm shift in the Sri Lankan automotive battery industry. Exide Matrix is a groundbreaking technological collaboration among Furukawa-Japan, East Penn-USA and Moura-Brazil, which enables the battery to be upgraded with all latest and cutting-edge technologies such as Punched Grid, Roche and EFB (Enhanced Flooded Battery).

A forward-thinking enterprise, Browns joined hands with Associated Battery Manufacturers Ceylon Limited (ABM) to launch Exide Matrix. Together with Exide Industries who has mastered the art of thriving amidst challenging environments, evolving customer demands and dynamic competitive landscapes, Browns and ABM introduced the new Exide Matrix battery range to Sri Lanka. Battery technology is the cornerstone of energy transition and Browns firmly believes that better automotive batteries could revolutionise the automotive world. The ceremonial product launch — a one-of-a-kind immersive experience — was recently held at Shangri-La Colombo, in line with strict health and safety guidelines. The ceremony was graced by the presence of Ishara Nanayakkara, Deputy Chairman, LOLC Holdings PLC; Kapila Jayawardena, Group Managing Director/Chief Executive Officer, LOLC Holdings PLC; General Daya Rathnayaka, Secretary to the Ministry of Industries and other distinguished guests. The event was organised by Browns Batteries together with ABM to unveil the product line to their business partners and other stakeholders.

Exide Matrix redefines battery technology with a host of innovative features, including a patented cover with a special omega lid design that supports less evaporation and avoids the battery getting dried up. The special plate chemistry, higher CCA and super charge acceptance of Exide Matrix perfectly meet the advanced auto electrical needs of modern cars and SUVs. The battery is engineered to cater to a wide range of requirements under different standards, technological advancements and layouts, including ISS, JIS and EFB. Moreover, the use of “silver alloy metal” ensures increased resistance to corrosion and high temperature, while promising a longer shelf life. The special plate formulation for positive and negative plates ensures higher life expectancy and superior charge acceptance. The double-clad polyethylene and glass mat separators make Exide Matrix highly reliable. Furthermore, Exide Matrix is spill resistant and ensures little or no water loss compared to conventional automotive batteries.

Exide Industries Ltd. is South Asia’s largest manufacturer of lead acid storage batteries and power storage solutions provider. With seven international standard factories spread across India, the company offers a wide array of batteries for every conceivable application in automotive as well as industrial segments. In order to streamline the entire value chain, the company has established three lead smelting units and two UPS manufacturing facilities. Exide also has manufacturing facilities in Sri Lanka—ABM—which is a joint venture with Browns. Exide conducts business globally through its subsidiaries and international affiliates, and the products are sold across the world, particularly in developed markets such as Australia, Japan and Western Europe, under its own brand names. Exide’s vast product range represents both conventional and non-conventional energy sectors.

Commenting on the launch of Exide Matrix, Ajith De Silva, Cluster Chief Operating Officer, Automotive and Hardware Cluster, Browns said, “The launch of Exide Matrix unveils a whole new chapter of the Sri Lankan automotive industry. Exide Matrix challenges global standards and sets itself apart from all other automotive batteries in the local market. Manufactured in line with the latest technology, Exide Matrix is ideal for both European and Japanese cars and SUVs. We are elated to introduce this revolutionary battery to the market as a technology-driven company where innovation and agility are hallmarks of existence. Our future-oriented mind-set is the powerful tool that drives innovation throughout every aspect of our business—today and tomorrow.”

Operating in the market for over nine decades, Browns dominates the automotive battery market with a significant market share over 80%. Browns is the sole distributor for Exide automotive batteries in Sri Lanka. Fuelled by a passion and commitment to drive innovation beyond the frontiers of excellence, Browns Exide, the best SLS certified battery in Sri Lanka, has been able to position itself as a product of global acclaim and strength, and to stay in the local market as the market leader.

Established in 1875, Browns has flourished over the years to grow into a household name with a reputation as strong as its years are long. Today, the prestigious Browns Group is one of Sri Lanka’s largest diversified conglomerates, which manages a fast growing and valuable portfolio of brands across several key industry sectors, such as automotive; power generation; agriculture and plantation; pharmaceuticals; investments; marine and manufacturing as well as leisure.



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The government is taking steps to streamline trade facilitation, customs processes, investment approvals, and improving export facilities – Prime Minister

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Prime Minister Dr. Harini Amarasuriya stated that the government is taking steps to strengthen local exporters by making trade facilitation, customs procedures, and investment approvals more efficient, and by improving export services.

The Prime Minister made these remarks while addressing the 27th Presidential Export Awards 2024/25 ceremony organized by the Ministry of Industries and Industrial Development together with the Export Development Board.

At this ceremony, which was held to recognize the best exporters of Sri Lanka for the financial year 2024/2025, a total of 107 awards including 15 overall awards and 92 sectoral awards for products and services were presented. Merit awards were also presented to eligible sectors based on applicants’ performance and their contribution to national economic development. Awardees were selected on several criteria such as export market diversification, job creation, growth in export revenue, repatriation of export income, environmental sustainability, institutional social responsibility, and value addition.

Institutions that demonstrated outstanding performance in the export sector were presented with the prestigious Presidential Export Awards for the year under the patronage of Prime Minister Dr. Harini Amarasuriya and Minister of Industries and Industrial Development, Mr. Sunil Hadunnetti.

Further expressing her views, the Prime Minister stated:

“The Presidential Awards Ceremony for exporters reminds us that Sri Lanka’s progress depends not merely on policies or administration, but on the ability to produce, to create value, and to compete internationally.

Over the past year, we faced numerous challenges. As a result, global markets and supply chains were disrupted. Economic uncertainty prevailed. We faced natural disasters. Despite this, many exporters had to adjust to these changes, reorganize production processes, diversify customers, and adopt digital technologies in order to remain competitive in the market.

The impact of the Ditwah cyclone also affected several industries within the export sector. Production facilities, storage facilities, and transportation routes in affected areas were damaged. Production chains and delivery schedules were disrupted.

Under such a difficult situation, some exporters experienced significant setbacks while trying to meet international export demands.

The government is taking steps to support exporters by assessing the damages they suffered due to the emergency situation, restoring their operations, and helping them recover. The government is also working to strengthen resilience against future natural disasters and to rebuild affected areas in a way that minimizes the risk of similar situations arising again.

Sri Lanka is currently undergoing a new economic transformation. For many years, instability, policy inconsistencies, and administrative inefficiencies hindered the progress of the country. This weakened investor confidence and made it difficult for businesses to plan ahead.

However, the present government is committed to governance based on stability, transparency, and accountability. This is not a short-term approach. It is a long-term process to ensure that the country does not fall back into uncertainty.

For this purpose, the government is implementing strong fiscal management, predictable policies, clear and simplified regulations, anti-corruption measures, major institutional reforms, measures that allow businesses to plan ahead, instill investor confidence, minimize unnecessary barriers, and support the development of the private sector.

For a long time, we relied heavily on international loans to sustain national expenditures. However, this is not leading a path toward a stable future. Our progress depends on our ability to earn through trade, innovation, and global engagement.

Your ability to take Sri Lankan expertise and creativity to the world is a strength for the entire nation. The government is ready to extend the necessary support to achieve this.

We understand that issues such as policy inconsistencies, delays that increase operational costs, limited access to competitive financing, gaps in infrastructure and technology, weaknesses in trade facilitation, and slow progress in expanding market access have impacted you. I would like to assure you that the government is directly addressing these challenges.

The focus of the government has drawn to build efficient, transparent, and predictable systems, streamlining trade facilitation, customs processes, and investment approvals, improving export facilities, and minimizing the gap between local businesses and global markets.”

This event was attended by Ministers Kumara Jayakody, Ramalingam Chandrasekaran, Sunil Kumara Gamage; Deputy Ministers Chathuranga Abesingha, Eranga Weerarathna, Arun Hemachandra, Nishantha Jayaweera, Muditha Hansaka Wijayamuni; Governor of the Central Bank Nandalal Weerasinghe; Secretary to the Ministry of Industries and Industrial Development Tilaka Jayasundara; Chairman of the Export Development Board Mangala Wijesinghe, along with ambassadors, foreign delegates, exporters, and a large gathering.

[Prime Minister’s Media Division]

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India unveils future of South Asia’s construction industry

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Dignitaries at the launch of EXCON 2025

South Asia’s largest construction equipment exhibition began December 9 in Bangalore, India showcasing a broad range of next-generation machinery and technologies. Equipment and tools demonstrated improved productivity, advanced controls, energy-efficiency, telematics integration, IoT-enabled monitoring and predictive maintenance. These innovations support better project outcomes across roads, highways, rail, and metro. Sea ports. Airports, mining and development.

The event stands as a platform for collaboration, knowledge exchange and business engagement. It brings together stakeholders who are shaping India’s transition towards infrastructure that is smarter, greener and aligned with global standards.

“India continues to strengthen its position as one of the world’s most dynamic growth engines supported by decisive policy direction and a renewed national focus on infrastructure” said Rajiv Memani President Confederation of Indian Industry (CII) at the inauguration of EXCON 13th edition held at Bangalore International Exhibition Centre, Bengaluru. Memani further stated that as investment expands across transportation, logistics, urban development and manufacturing, EXCON 2025 becomes a vital platform to showcase how industry and innovation are shaping this momentum.

Speaking at the inauguration R Mukundan President designate CII and Chairman EXCON 2025 noted that ‘’India is on a historic growth trajectory aiming to become a $30 trillion economy by 2047 under the Viksit Bharat vision and Infrastructure will be the backbone of this transformation with INR 11.21 lakh crore allocated for Financial Year 2025/26. Projects such as Bharatmala, high-speed rail and Smart Cities under PM Gati Shakti are driving connectivity and urban development.” He said Excon supports this by bringing innovators, policymakers and industry leaders together to introduce automation, IoT, AI-driven machinery and green technologies to improve execution and competitiveness. He added, “Every edition sets benchmarks and will continue to empower stakeholders and drive modernisation.”

“EXCON 2025 stands as a testament to India’s growing engineering excellence and global aspirations. As we embrace new technologies and sustainable practices, the Indian construction industry is poised shape the infrastructure landscape of tomorrow” said Deepak Shetty, President ICEMA and CEO/MD JCB India Ltd.

“The exhibition brings together Industry leaders, policy makers and innovators of South Asia to highlight the crucial role of advanced technologies, manufacturing strength and green practices in shaping the national growth as we move in to a new era of infrastructure” said Chandrajith Banerjee, Director General, CII.

Over one million business visitors are expected during this period. Over 1250 exhibitors display a wide range of construction equipment from across the world with 7 country pavilions from China, France, Germany, Italy, South Korea, Turkey and the United Kingdome. They showcase a wide spectrum of global construction technologies and equipment solutions. The presence of these pavilions reinforces EXCON’s role as a bridge between global innovation and South India infrastructure goals.

OTR Lanka and Laugfs Corporation (Rubber) Ltd took part as trade partners from Sri Lanka.

Event was sponsored by well reputed brands such as; AJAX, BKT, CATERPILLAR, conmar, JCB, KOBELCO, KOMATSU, MRCRUSHING IT, PUZZOLONA, RMX, SANY, SCHWING Stetter, TATA HITACHI, VENUS, ACE, Apollo, ARX, Bobcat, EMERALD, HAIL STONE. HYUNDAI, MAHAVEER DISTRIBUTORS, Parker, VELVEX, walavoil, wipro and WIRTGEN GROUP.

by Claude Gunasekera

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CHEC South Asia & Southeast Asia completes emergency clearing of A5 Highway

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China Harbour Engineering Company Ltd South Asia & Southeast Asia, working in close coordination with the Sri Lanka Army, the Road Development Authority (RDA), local authorities and surrounding communities, has recently completed the emergency clearing of the A5 highway, restoring a vital transportation link that had been severely obstructed by landslides and debris in the aftermath of Cyclone ‘Ditwah’. The work was carried out from 04th December to 10th December over a continuous seven-day period.

The A5 highway, a key route for community connectivity, emergency service access and the transport of essential supplies, became impassable after the cyclone triggered extensive damage across multiple regions. Responding to urgent requests from relevant authorities, China Harbour South Asia & Southeast Asia mobilised its specialised rescue teams, heavy machinery and technical expertise to accelerate the clearance process and support national recovery operations. China Harbour has been working in Sri Lanka since 1998, marking 27 years of partnership with the country. The company noted that it has also actively participated in rescue and relief efforts during major national disasters such as tsunamis, bomb attacks and the COVID-19 pandemic, underscoring its longstanding commitment to Sri Lanka during moments of crisis.

A coordinated ground operation involving rescue personnel, 24 land-clearing machines and 36 trained workers was deployed to the affected areas. Working through unstable terrain and challenging weather conditions, the team removed large volumes of earth, fallen trees, rocks and damaged structures, allowing authorities to safely reopen the highway for public use.

The restoration of the A5 highway forms an important component of the company’s broader relief efforts following Cyclone ‘Ditwah’. These efforts included early rescue deployments, the distribution of emergency supplies and coordinated financial support through the Chinese Chamber of Commerce in Sri Lanka (CCCSL), reaffirming China Harbour South Asia & Southeast Asia’s commitment to supporting the country during times of national need.

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