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Browns Introduces Exide Matrix – The Battery that Powers the Future

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Ajith De Silva, Cluster Chief Operating Officer, Automotive & Hardware Cluster, Browns; Partha Sarkar, Director/Chief Executive Officer, Associated Battery Manufacturers Ceylon Limited; Sanakan Thamotharampillai, Group Chief Executive Officer/Chief Financial Officer, Browns; Kapila Jayawardena, Group Managing Director/Chief Executive Officer, LOLC Holdings PLC and Ishara Nanayakkara, Deputy Chairman, LOLC Holdings PLC

Exide unveils its latest revolutionary battery range ‘Exide Matrix’, exclusively designed for cars and SUVs. Exide Matrix boasts technological superiority and represents a paradigm shift in the Sri Lankan automotive battery industry. Exide Matrix is a groundbreaking technological collaboration among Furukawa-Japan, East Penn-USA and Moura-Brazil, which enables the battery to be upgraded with all latest and cutting-edge technologies such as Punched Grid, Roche and EFB (Enhanced Flooded Battery).

A forward-thinking enterprise, Browns joined hands with Associated Battery Manufacturers Ceylon Limited (ABM) to launch Exide Matrix. Together with Exide Industries who has mastered the art of thriving amidst challenging environments, evolving customer demands and dynamic competitive landscapes, Browns and ABM introduced the new Exide Matrix battery range to Sri Lanka. Battery technology is the cornerstone of energy transition and Browns firmly believes that better automotive batteries could revolutionise the automotive world. The ceremonial product launch — a one-of-a-kind immersive experience — was recently held at Shangri-La Colombo, in line with strict health and safety guidelines. The ceremony was graced by the presence of Ishara Nanayakkara, Deputy Chairman, LOLC Holdings PLC; Kapila Jayawardena, Group Managing Director/Chief Executive Officer, LOLC Holdings PLC; General Daya Rathnayaka, Secretary to the Ministry of Industries and other distinguished guests. The event was organised by Browns Batteries together with ABM to unveil the product line to their business partners and other stakeholders.

Exide Matrix redefines battery technology with a host of innovative features, including a patented cover with a special omega lid design that supports less evaporation and avoids the battery getting dried up. The special plate chemistry, higher CCA and super charge acceptance of Exide Matrix perfectly meet the advanced auto electrical needs of modern cars and SUVs. The battery is engineered to cater to a wide range of requirements under different standards, technological advancements and layouts, including ISS, JIS and EFB. Moreover, the use of “silver alloy metal” ensures increased resistance to corrosion and high temperature, while promising a longer shelf life. The special plate formulation for positive and negative plates ensures higher life expectancy and superior charge acceptance. The double-clad polyethylene and glass mat separators make Exide Matrix highly reliable. Furthermore, Exide Matrix is spill resistant and ensures little or no water loss compared to conventional automotive batteries.

Exide Industries Ltd. is South Asia’s largest manufacturer of lead acid storage batteries and power storage solutions provider. With seven international standard factories spread across India, the company offers a wide array of batteries for every conceivable application in automotive as well as industrial segments. In order to streamline the entire value chain, the company has established three lead smelting units and two UPS manufacturing facilities. Exide also has manufacturing facilities in Sri Lanka—ABM—which is a joint venture with Browns. Exide conducts business globally through its subsidiaries and international affiliates, and the products are sold across the world, particularly in developed markets such as Australia, Japan and Western Europe, under its own brand names. Exide’s vast product range represents both conventional and non-conventional energy sectors.

Commenting on the launch of Exide Matrix, Ajith De Silva, Cluster Chief Operating Officer, Automotive and Hardware Cluster, Browns said, “The launch of Exide Matrix unveils a whole new chapter of the Sri Lankan automotive industry. Exide Matrix challenges global standards and sets itself apart from all other automotive batteries in the local market. Manufactured in line with the latest technology, Exide Matrix is ideal for both European and Japanese cars and SUVs. We are elated to introduce this revolutionary battery to the market as a technology-driven company where innovation and agility are hallmarks of existence. Our future-oriented mind-set is the powerful tool that drives innovation throughout every aspect of our business—today and tomorrow.”

Operating in the market for over nine decades, Browns dominates the automotive battery market with a significant market share over 80%. Browns is the sole distributor for Exide automotive batteries in Sri Lanka. Fuelled by a passion and commitment to drive innovation beyond the frontiers of excellence, Browns Exide, the best SLS certified battery in Sri Lanka, has been able to position itself as a product of global acclaim and strength, and to stay in the local market as the market leader.

Established in 1875, Browns has flourished over the years to grow into a household name with a reputation as strong as its years are long. Today, the prestigious Browns Group is one of Sri Lanka’s largest diversified conglomerates, which manages a fast growing and valuable portfolio of brands across several key industry sectors, such as automotive; power generation; agriculture and plantation; pharmaceuticals; investments; marine and manufacturing as well as leisure.



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Sri Lanka Tourism makes a strong impression at CMT 2026 in Stuttgart, Germany

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Sri Lanka Tourism marked its presence at CMT 2026, held in Stuttgart, Germany, one of the largest consumer travel fairs in Europe. The Sri Lanka Stand accommodated representatives from the local tourism industry, providing a valuable platform to connect directly with the German travel community, particularly travellers with long-haul travel intentions.

Sri Lanka’s participation at CMT 2026 enabled direct engagement with consumers and helped stimulate interest in exploring the country’s diverse and year-round travel experiences. This presence addressed a long-standing need for Sri Lanka Tourism to participate in major consumer-focused travel platforms, effectively taking destination promotion directly to the travellers’ doorstep.

A wide range of travel packages, customised itineraries, accommodation options, and experiential offerings were presented to interested German consumers by Sri Lankan DMCs, under the umbrella of Sri Lanka Tourism. The platform also allowed potential travellers to clarify concerns and queries related to planning travel to Sri Lanka through direct, face-to-face interactions with industry professionals.

These direct engagements enabled Sri Lankan industry participants to gain valuable insights into emerging travel interests, changing consumer behaviour, and evolving customer expectations in the German market. The face-to-face discussions with end consumers strengthened the industry’s understanding of demand trends and product requirements.

Strategically, Sri Lanka Tourism’s focus on B2C promotions serves as a catalyst for strengthening B2B platforms, ensuring that final decision-makers—the travellers—are actively engaged alongside trade partners. This alignment enhances the overall effectiveness of trade collaborations. Well-designed consumer promotion activities, including giveaways, contests, experiential engagements, and cultural performances, created emotional connections with visitors, improved destination recall, and reinforced Sri Lanka’s positioning as a compelling long-haul destination. (Sri Lanka Tourism)

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Adora raises the bar for hospital-backed aesthetic care in Wattala

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Dr. Piyumini Gunasekara on advanced non surgical treatments

Hemas Hospitals has strengthened its regional healthcare positioning with the launch of Adora Cosmetic Centre at Hemas Hospital Wattala, introducing a hospital-backed, clinically governed model of aesthetic medicine at a time when South Asia’s cosmetic sector is expanding faster than regulation.

Unlike standalone cosmetic clinics, Adora is fully integrated into the Hemas Hospital ecosystem, embedding aesthetic services within hospital-grade infrastructure, multidisciplinary medical support and internationally aligned clinical governance.

Speaking at the launch, Dr. Lakith Peiris, Managing Director of Hemas Hospitals & Labs, said the centre represents a deliberate shift in strategy.

“Adora is not about cosmetic enhancement alone. It is built on protocols, trained clinicians and governance. As healthcare providers scale across the region, safety and medical credibility must remain non-negotiable,” he told The Island Financial Review.

The centre is positioned as a health-class facility, combining advanced aesthetic technologies with evidence-based medical pathways. This approach addresses growing regional concerns over unregulated cosmetic practices, offering patients reassurance through professional oversight and ethical medical standards.

Prabhan Gunawardena, Director General Manager of Hemas Hospital Wattala, said the initiative reflects both clinical responsibility and business foresight.

“The cosmetic industry is evolving rapidly across South Asia. Adora demonstrates how innovation can be scaled responsibly when anchored in medical expertise and hospital governance,” he said.

Detailing the centre’s scope, Dr. Piyumini Gunasekara, Medical Officer – Adora Cosmetic Centre, said treatments are designed to address medical and aesthetic concerns through personalised, evidence-based care.

She told The Island Financial Review:”We offer advanced non-surgical treatments for concerns such as hyperpigmentation, acne and acne scarring, fine lines and wrinkles, collagen loss, enlarged pores, rosacea, UV damage, excessive sweating, warts and moles. Every procedure is clinically assessed and delivered within a hospital-backed framework to ensure safe and sustainable outcomes.”

Clinical governance remains central to operations, reinforced by Dr. Malith Atapattu, Director – Medical Services and Quality, who highlighted the importance of protocol-driven care in a sector often challenged by inconsistent standards.

As Sri Lanka positions itself as a regional healthcare and medical tourism destination, hospital-led aesthetic centres such as Adora signal a broader industry shift—where growth is aligned with governance, trust and long-term sustainability.

For Hemas Hospitals, Adora represents a calculated entry into a high-growth segment without compromising medical integrity. For the region, it underscores a clear message: the future of aesthetic care lies in hospital-backed, clinically governed models—not cosmetic shortcuts.

By Ifham Nizam

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John Keells Consumer Foods Sector dominates SLIM National Sales Awards 2025 with landmark wins

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The John Keells Consumer Foods Sector (JKCF) has reinforced its standing as a powerhouse in Sri Lanka’s FMCG industry with an exceptional performance at the SLIM National Sales Awards 2025, securing an impressive total of 27 awards. This remarkable achievement reflects the sector’s unwavering commitment to building high-performing teams, nurturing sales excellence, and driving sustained growth across its diverse business verticals.

Representing the iconic brands of Ceylon Cold Stores PLC (CCS), Keells Food Products PLC (KFP), and Colombo Ice Company (CICL), JKCF has long been recognized for its rich legacy of innovation and leadership in beverages, frozen confectionery, and processed foods. Its long-standing focus on people capability and performance culture continues to fuel industry-leading achievements, with the latest recognition at SLIM NSA 2025 marking one of the largest collective wins by a single organization in the event’s history.

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