Bringing dreams to life!

by Zanita Careem

Q: When did you first realise you wanted to pursue a career as a jewellery designer?

A:

I am an economics graduate and never really thought of diving into the jewellery business. However, I always wanted to be an entrepreneur. My parents were in the gem trade and I self-learned the different qualities of sapphires. We export superior, high-quality sapphires to the west, and I wanted to make these sapphires available to the locals – in the hope of designing their dream jewellery using these world-class gemstones. Thus, Aaraa and Aati was founded 4 years ago.

Q: Who are your biggest mentors in this industry and what is the best advice they have ever given you?

A:

There have been many people who have helped me along the way and I am incredibly thankful for their support. But if I was to name an industry-level mentor, it would be none other than Naleem Hajjiar – with whom I had the fortune of spending some time during my childhood.

My Dad and Uncle regularly associated with Naleem Hajjiar and used to tell me loads of stories about him and about their experiences with him. I recall this one instance when I visited his house – he looked me in the eyes and said that there was something about me. And that has remained in my mind ever since! I always aspired to be like him! His high standard of ethics, honesty and integrity is something that I’ve always wanted to imitate. And I think that the best advice I’ve ever received from my mentors is to be honest in the trade; be ethical and make the customer your king.

Q: What was your biggest fear when starting a new jewellery piece to a customer?

A:

Working with very high standards, the biggest challenge is to match reality with the concept given to us. Since we specialise in highly curated jewellery, it’s sometimes very challenging to bring someone’s dreams to life. But that is what makes us different, and that’s a challenge that we have been taking and have been successful in doing so.

Q: Have you ever dealt with a difficult customer?

A:

Since we specialise in high-end, highly curated jewellery, every customer is aware of our standards and quality. It’s always lovely to work with the customers. The only difficulty we might face is in terms of their clarity i.e. if they aren’t aware of what they want for themselves. But that’s quite rare with our clientele.

Q: Who would you most likely see wearing your jewellery?

A:

Our services are of the highest quality with the best value for money. Even on that level of standard, our products are very affordable. Our products are usually worn by married couples, corporate leaders, and mature jewellery masterpiece collectors. 

Q: What are your unique designs? Where did you get your inspiration from?

A:

We do not have readymade jewellery in the high-end category because we only focus on customised ones. But we have introduced a value-for-money collection called the Surf collection which features unique pendants using seashells. We have incorporated a sapphire – from the middle of the earth – within a sea shell – from the middle of the sea – and that, I believe, is really unique.

The inspiration behind the Surf collection was Sri Lanka and tourism because we are a lovely island with world-class beaches and I absolutely love the sun, sea and sand. Therefore, I wanted to create something for all the beach lovers out there. 

Q: Which piece are you most proud of? Can you tell the story behind it?

A:

The seashell pendants are what I am most proud of because it is unique – bringing two worlds together. Interestingly, the idea struck me when I was on holiday with my family in the southern coast of Sri Lanka. Walking along the beautiful beach, I noticed the lovely sea shells around me and was inspired to create beautiful jewellery with it. Adding sapphires to these gorgeous creations of nature make it even more special and rare.

Q: What qualities do you look for in the perfect pieces of jewellery?

A:

It has to be handcrafted to the highest quality because there are machine-made goods that are selling for cheap. I’ve always appreciated handmade jewellery because it has the human touch. The rarity of the gemstone that goes in to your jewellery is another quality to look for. At Aaraa & Aati, all our high-end jewellery are handmade, and the gemstones are of international standard. Unlike most others, we do not try to save weight in a gemstone. Instead, our gemstones are well cut to bring out their spark.

Q: What’s your favourite piece of jewellery that you’ve made before and why?

A:

Although we specialise in engagement rings, I have loved to make earrings with high quality gemstones – for the very reason that you need to find 2 pieces of gemstone similar in look and weight. And that’s pretty rare because gemstones are naturally occurring.

Q: What challenges do you face in your work?

A:

One of the challenges that we face as an industry is getting high quality jewellery boxes manufactured in Sri Lanka. Not having a perfect box to showcase your jewellery after having done everything else perfectly is quite discouraging. I’m yet to find a high-quality, jewellery box producer. So if anyone reading this knows of someone who can be a perfect fit, please get in touch.

Another issue is that Sri Lanka does not position its gem and jewellery industry the way that other countries like Australia do. Australia has done an incredible job to promote its industry as ethical sourcing mines. Sri Lankan mines are ethical too but why aren’t we promoting it? We have to start collaborating with good PR firms to position our country as a source of ethical gemstone mining and trading. And that should be done immediately. 

Q: Why only teal sapphire?

A:

We deal in all kinds of sapphires but have been primarily exporting Teal to our customers. In my opinion, there are only 2 variants of sapphires where two colours mix well. One is the Padparadscha sapphire – a mixture of orange and pink, and the other is the Teal sapphire – a mixture of green and blue. No other two-coloured gemstone looks as good.

Q: Do u have more clients who choose teal sapphires?

A:

Internationally, the teal sapphire is a huge trend. In Sri Lanka, the younger generation is increasingly opting for newer colours, having become bored of diamonds and blue sapphires. Thus, I see an upward trend in demand for teal sapphires in the future locally as well.