Business
Bridging the gap between university education and job market requirements
By Ruvini Perera
Department of Entrepreneurship
Final year
University of Sri Jayewardenepura
To have a bright education and to be better off in life is every person`s dream since their childhood. To achieve this, a major step that they take is attending the university to continue further studies which they expect will make them eligible for a qualified, professional and a well-paid job. But unfortunately, this desired happy ending might not occur in many people’s lives even after years of spending on studying and learning at a university because of the inability to be the right fit for the jobs in the market.
University education which is also known as tertiary education is an optimal stage of learning after secondary education where an academic qualification is provided. People get a college degree due to many reasons, mainly to be more attractive to employers, for job stability, career satisfaction and long-term financial gains. They do so to increase the chances of getting a well-paid job with social status. But does this really happen? Unfortunately, the answer is a huge NO. Employers are always trying to achieve a competitive advantage in whatever they do. So, employers seek employees who can bring something new to the table. This thinking influences employers to think thoroughly before hiring someone for a company. The available chances are few, thus the opportunity is given to the most suitable candidates.
The main reason for this gap can be identified as the lack of integration and congruence between students,universities and corporates.The universities and corporates work in isolation.Students aren’t even aware of what they should have when entering the job market and the companies are also less aware of what skills to expect from the candidates who are to join just after college and who has no corporate exposure at all.The universities doesn’t have the perfect idea of what is expected by a practical company as they don`t integrate together in policy and decision making which has significantly caused this issue ultimately leading to unemployment and low workforce retention.
This is identified as a contemporary issue around the world and in Sri Lanka this has become a burning issue. Not only there`s a gap, it was identified by experts that the future of careers would be changing at a rapid speed which means that this would be an issue for years. But it is required to come up with solutions to face this challenge.
It is the duty of universities and higher education institutions to acknowledge and equip the students with all the relevant knowledge experience and skills to get a good job and to remain in it.Of course a university degree is worth because it provides a vast amount of knowledge but the issue here is that more weight is provided to the theoretical aspects.Universities act as the bridge between students and the corporate sector which can fill these gaps. One may blame another saying that it’s their fault, but it is not only the role of one specific party to fulfill this gap. It is the responsibility of all the three parties.
On the part of students, they should be proactive to identify the skills required by the job market and try to equip them with the support and guidance from the university and the lecturers.Students should be vigilant enough to search and identify the skills that they lack and identify ways to fulfill them.As the provider of education the university has a major role to play here.Lecturers should be trained to provide the students with what is actually expected by the job market.Significantl focus should be provided on soft skills programmes for developing soft skills considered important by corporates .Conduct assessment programs to assist their employability skills and provide opportunities like active learning with more internships,studying abroad and engagement in extra curricular activities.Take actions to develop the study of entrepreneurship so that students will become more of job providers than job seekers.This field of study is becoming more popular at present and this can be considered as a long term solution for the problem of unemployment as it creates not job seekers but job providers who create a number of job opportunities.Career counseling should be provided to the students on the path that they have selected. Corporate employers shouldn’t wait until qualified candidates come to them searching for jobs.They too have a role to play in shaping a student in making them a potential well-qualified candidate.So for that they can collaborate more with higher educational institutes to provide sponsored programs, allow students to expose to various career pathways prevelant in the industry and develop and provide workforce related educational experiences. If all key individuals in the industrial and business world genuinely support universities in producing the best products for the work-world, it will be a win-win situation for them in the long run and the country will also stand to benefit from it immensely.
Business
Ceylon Chamber’s Investment Summit 2026 to steer Sri Lanka beyond stabilisation
Sri Lanka’s national economic discourse takes center stage today as the country’s premier private-sector body, The Ceylon Chamber of Commerce, hosts the Sri Lanka Economic & Investment Summit 2026 at the Shangri-La Colombo.
Convening on October 12 and 13, the two-day summit brings together an influential gathering of senior policymakers, international financiers, multilateral development partners, and private-sector captains to chart the island’s next phase of macroeconomic growth.
Held under the theme “Positioning Sri Lanka in a Changing Global Economy: Resilience, Reform, and the Future of Economic Policy,” this year’s forum marks a critical inflection point in the nation’s post-crisis trajectory.
As Sri Lanka shifts its emphasis from immediate financial stabilization toward sustainable, long-term expansion, the summit aims to address the structural imperatives necessary to secure high-impact foreign direct investment (FDI), deepen regional trade integration, and unlock emerging sectors of economic activity.
The core agenda over the two days focuses on building resilience across volatile global market cycles while executing targeted policy reforms. Key working sessions will examine:
Regional Value Chains & Trade Integration: Leveraging Sri Lanka’s strategic Indian Ocean geography to capture higher-value export flows and commercial linkages.
Energy & Infrastructure Transformation: Accelerating renewable energy integration and modernizing national utility policy.
Digital Economy & Public Modernization: Deploying digital technologies across public administration and financial services to enhance operational efficiency and transparency.
Sectoral Priorities: Modernizing healthcare infrastructure and agricultural value-addition to build a robust domestic economic base.
A defining feature of this year’s summit is the strong convergence between state policy and global commercial expertise. Keynote addresses and panel discussions will feature prominent leaders, including Prime Minister Dr. Harini Amarasuriya and T. Krishnakumar, Chief Executive Officer of Reliance Consumer Products Ltd.
They will be joined by senior delegations and policy experts from major global institutions, including:
= The Asian Development Bank (ADB)
= The International Finance Corporation (IFC)
= Standard Chartered Bank
= Zydus Lifesciences
The active participation of the country’s highest executive and legislative leadership across both days underscores a clear policy commitment to private-sector-led growth. By establishing a direct, high-level platform for dialogue between investors and policymakers, the Ceylon Chamber’s summit seeks to refine regulatory frameworks, improve the ease of doing business, and establish a clear, predictable environment for capital formation in the years ahead.
Business
White House blocks Microsoft from foreign worker hiring programme
Microsoft and several other technology firms have been barred by the White House from hiring skilled international workers on a permanent basis through a widely used visa programme.
US Vice-President JD Vance on Thursday accused Microsoft alongside other firms of committing fraud through the use of the H-1B visa programme and a related process for workers from abroad to become permanent US residents.
Vance claimed that Microsoft, one of the most valuable companies in the US, has been effectively replacing American workers with “foreign indentured servants.”
Microsoft said most of the H-1B visas filed over the last financial year were for existing workers, who are paid the same as local staff.
“No company in the US has abused this system more than Microsoft,” Vance said.
He also made similar accusations about Adobe, Cognizant, Infosys, Tata, Wipro, HCL and Capgemini.
The US government will not process any new or pending Permanent Labor Certification Program (PERM) applications from Microsoft or the seven other companies, Secretary of Labor Keith Sonderling said during the same conference.
Sonderling said companies like Microsoft, as well as US universities, have turned into “visa mills” that were “flooding” the US with foreign workers.
The BBC has contacted all of the companies for comment.
The total number of H-1B visas, a precursor to anyone seeking to go through the PERM process, is capped at 85,000 per year.
A spokeswoman for Microsoft noted to the BBC that “the vast majority of Microsoft employees in the United States are Americans.” The company employs more than 200,000 people worldwide.
Business
ComBank unites stakeholders to prepare agri sector for El Niño
In response to emerging climate risks, the Commercial Bank of Ceylon has launched a proactive initiative through its Development Credit Department, to equip Sri Lanka’s agricultural sector against the potential impacts of the 2026 El Niño climate pattern.
Seeking to move the industry from reactive loss management to early climate preparedness, the Bank partnered with leading state universities to execute a two-part educational and technological intervention in September 2026.
The initiative comes at a critical juncture. Sri Lanka’s Department of Meteorology reported an 80% probability of El Niño conditions emerging between June and August 2026, with effects expected to persist through November and beyond. As highlighted by the Food and Agriculture Organization (FAO), El Niño acts as a risk multiplier for rural livelihoods, food production, and water supply.
To mitigate these threats, the Bank’s initiative creates a collaborative network uniting academic institutions, agricultural extension services, technology providers, farming communities, and the financial sector. The awareness programme on El-Niño and its impact on agriculture was supported by 12 Commercial Bank branches, and engaged with more than 1,100 farmers at 15 diverse locations, including Vattapalai, Muththajankaddu, Palampas, Oddusuddan, Siyambalanduwa, Lindula, Neluwa, Kalawana, Pannala, Madampe, Mannar, Vavuniya and Kumalamunai.
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