Life style
Beacon of luxury in hospitality
In an exclusive interview with Arshed Refai, General Manager of Sun Siyam Pasikudah resort, he unfolded his remarkable career trajectory with insights into his leadership and innovative strategies. His visionary leadership has brought a fresh perspective to the property and has aimed to foster a sense of belonging and warmth for guests making them feel at home.
My journey to becoming General Manager of this luxurious boutique hotel in Pasikudah was far from conventional. I began my career as an IT executive and network specialist, armed with a passion for technology and problem-solving. However, my true calling lay in the realm of hospitality, a passion I nurtured through years of interacting with guests and ensuring their satisfaction.
My technical background proved invaluable in streamlining operations and enhancing the guest experience. I implemented innovative solutions to improve efficiency and create seamless interactions for our valued guests. This dedication to service excellence didn’t go unnoticed by management, leading to my promotion to Operations Manager.
In this role, I spearheaded a comprehensive renovation of the property, transforming it into the luxurious haven it is today. I meticulously oversaw every aspect of the project, from architectural design to interior decor, ensuring that every detail reflected our commitment to providing an unforgettable experience.
Throughout my career, I’ve always believed that true hospitality lies in the heart of every interaction. I’m not afraid to roll up my sleeves and get involved, whether it’s personally welcoming guests or resolving any issues that may arise. This hands-on approach has fostered a strong connection with our guests, allowing me to anticipate their needs and exceed their expectations.
My journey from IT executive to General Manager has been a testament to the power of passion, hard work, and a genuine desire to serve others.
When was Sun Siyam Resort created and what are its assets?
Sun Siyam Resorts was founded in 1990 by Ahmed Siyam Mohamed. It has grown into a successful hospitality group with several luxury resorts in the Maldives and Sri Lanka. The group’s assets include:
Multiple luxury resorts: Sun Siyam Resorts owns and manages five private island resorts in the Maldives and one boutique beach retreat in Sri Lanka.
Diverse accommodations: The resorts offer a variety of accommodation options, including villas, suites, and overwater bungalows, catering to different budgets and preferences.
World-class amenities: The resorts feature a range of amenities such as swimming pools, spas, fitness centers, water sports facilities, and fine dining restaurants.
Sustainable practices: Sun Siyam Resorts is committed to sustainable tourism and has implemented various eco-friendly initiatives to minimize its environmental impact.
Strong brand reputation: The group has a strong reputation for providing exceptional service and luxurious experiences to its guests.
Overall, Sun Siyam Resorts has established itself as a leading player in the luxury hospitality industry, offering unique and unforgettable experiences to its guests.
What do you see as the key challenges and opportunities facing the sector?
Challenges
Seasonal Tourism: The region’s tourism is highly seasonal, with peak periods concentrated during specific months. This can lead to fluctuations in revenue and occupancy rates.
Infrastructure Limitations: Limited infrastructure, such as roads and public transportation, can hinder accessibility and development.
Political and Economic Instability: Political and economic uncertainties can deter potential tourists and impact the overall business environment.
Competition from other destinations: The region competes with other popular destinations in Sri Lanka and internationally, requiring continuous innovation to stay ahead.
Environmental concerns: Coastal erosion, marine pollution, and climate change pose risks to the region’s natural beauty and ecological balance.
Opportunities
Growing Popularity of Sri Lanka: Sri Lanka is increasingly recognized as a premier tourist destination, benefiting from its rich cultural heritage, stunning landscapes, and warm hospitality.
Unique selling proposition: Pasikudah’s pristine beaches, crystal-clear waters, and serene atmosphere offer a unique selling proposition.
Wellness tourism: The region’s natural beauty and tranquil environment make it ideal for wellness retreats and spa tourism.
Sustainable tourism: By adopting sustainable practices, the region can attract eco-conscious travellers and contribute to environmental conservation.
Diversification of offerings: Expanding beyond traditional beach tourism, the region can explore opportunities in adventure tourism, cultural experiences, and culinary tourism.
Government Support: Government initiatives to promote tourism, such as visa facilitation and infrastructure development, can boost the sector.
How does this resort differ from others in the area?and what unique experiences do you offer to your guests?
Sun Siyam Pasikudah offers a range of unique experiences that immerse guests in the rich culture and natural beauty of Sri Lanka:
Cultural Immersion:
Local Market Tour: Experience the vibrant colours and flavors of a local market, guided by a knowledgeable local.
Traditional cooking class: Learn to prepare authentic Sri Lankan dishes under the guidance of our skilled chefs.
Cultural performances: Enjoy traditional dance and music performances that showcase the island’s cultural heritage.
Adventure and Exploration:
Snorkeling and diving: Discover the underwater world’s vibrant coral reefs and marine life.
Water Sports: Engage in exciting water sports like kayaking, paddleboarding, and windsurfing.
Nature walks and bird watching: Explore the surrounding natural beauty and spot diverse bird species.
Wellness and Relaxation:
Ayurvedic Spa treatments: Indulge in rejuvenating Ayurvedic treatments that promote holistic well-being.
Yoga and Meditation: Practice yoga and meditation in serene settings to find inner peace.
Private Wellness Retreats: Tailor-made wellness programs designed to meet individual needs.
Culinary Delights:
Signature Sri Lankan Cuisine: Savour authentic Sri Lankan flavors, including the renowned lentil dal.
Private Dining Experiences: Enjoy romantic dinners under the stars or private beach picnics.
Wine tasting and gourmet dinners: Pair exquisite wines with gourmet dishes for an unforgettable culinary experience.
What is the hotel’s CSR policy?
Sun Siyam Pasikudah is committed to sustainable tourism and has implemented several initiatives under its Sun Siyam Cares program:
Environmental Sustainability:
Carbon footprint reduction: The resort focuses on reducing energy and water consumption, as well as waste generation.
Waste management: Effective waste management practices, including recycling and composting, are implemented to minimize environmental impact. Sustainable Procurement: The resort sources locally and sustainably whenever possible, supporting local communities and reducing its carbon footprint.
Social Responsibility:
Community development: Sun Siyam Pasikudah supports local communities through various initiatives, such as educational programs, healthcare projects, and job creation.
Employee welfare: The resort prioritizes employee well-being and offers training and development opportunities to enhance their skills.
Fair labor practices: The resort adheres to fair labor practices and ensures fair wages and safe working conditions for all employees.
Cultural Preservation:
Preserving local heritage: The resort promotes and preserves local culture and traditions through cultural performances, workshops, and partnerships with local artisans.
By embracing these sustainable practices, Sun Siyam Pasikudah aims to minimize its environmental impact, empower local communities, and provide a positive contribution to the region.
What skills or strengths have you gained in your position as Gm
As General Manager, I’ve honed leadership, operational, and guest experience skills. The renovation project further developed my project management, design, and sustainability expertise. I’m adept at strategic thinking, team building, financial management, and problem-solving. I’m passionate about creating exceptional guest experiences and driving business growth.
Can you share some special features of your gastronomic offerings?
Our culinary journey at Sun Siyam Pasikudah is a celebration of Sri Lankan flavors. We pride ourselves on sourcing the purest spices, often directly from local villages and markets. Our signature dish, the Kalkudah crab curry, is a testament to the region’s rich culinary heritage.
For an unforgettable dining experience, pair your meal with a carefully selected wine from our extensive cellar. Our sommeliers are skilled at pairing wines with our diverse menu, enhancing the flavor profile of each dish.
To truly immerse yourself in Sri Lankan culture, join us for a cooking class in a local village home. Learn the secrets of traditional cooking techniques from our talented chefs, and savor the delicious results of your culinary endeavors.
GM Arshed Refai
What future innovation or plans does have in store to further elevate the experience for guests seeking a touch of royalty during their stay?
Sun Siyam Pasikudah is committed to creating unique and authentic experiences that celebrate the rich culture and natural beauty of Sri Lanka. We will continue to focus on personalized wellness offerings, sustainable practices, and innovative culinary experiences. By immersing our guests in the local culture, we aim to create unforgettable memories that set us apart from other resorts.
How does the hotel intergrate local culture into its decor, its service offerings and how has your personal understanding of cultural naunces influenced this intergration?
Our architecture and interior design draw inspiration from traditional Sri Lankan motifs, creating a harmonious blend of modern luxury and local heritage. Locally sourced artwork and handicrafts adorn our spaces, supporting local artisans and adding a touch of authenticity.
To further support local artisans, we have curated “The Edit,” a boutique showcasing a range of handcrafted products, from intricate jewellry to beautiful textiles. By offering these unique experiences and supporting local businesses, we aim to create a positive impact on the community and promote sustainable tourism.
Beyond our physical spaces and culinary offerings, we strive to provide authentic cultural experiences. Our staff, many of whom are local, share their knowledge and passion for Sri Lankan culture with our guests. We organize cultural performances, traditional dance shows, and visits to local villages, offering a glimpse into the vibrant and diverse culture of Sri Lanka.
We also collaborate with local villagers to offer unique experiences, such as morning fishing boat trips followed by a traditional Sri Lankan breakfast in a local home. These excursions provide our guests with an authentic glimpse into local life, while also generating income for the community.
Growing up in a culturally diverse environment, with a temple, mosque, church, and kovil within 500 meters of each other, I have a deep understanding of diversity and inclusion. This has shaped my approach to hospitality, allowing me to create a welcoming and inclusive environment for all our guests. By celebrating the rich tapestry of Sri Lankan culture, we aim to foster a sense of belonging and create unforgettable memories for every visitor.
The hospitality industry is dynamic, with ever evolving trends, How does Sun Siyam Resort stay ahead by adopting to industry trends, and how do you personally approach staying current in the industry?
Sun Siyam Pasikudah stays ahead by embracing sustainable practices, offering personalized experiences, focusing on wellness, and providing immersive cultural experiences. I stay updated through industry conferences, online forums, and networking, ensuring we adapt to the ever-evolving hospitality landscape.
Your thoughts on digital strategies in today’s market?
Digital strategies are crucial for modern hospitality. We prioritize a strong online presence, personalized experiences, and e-commerce integration. By leveraging data, AI, and social media, we aim to stay ahead in the dynamic industry.