Phoenix Ogilvy has been named 2025 Sri Lanka Agency of the Year after topping The Campaign Brief Asia’s Creative Rankings as the most internationally awarded agency in the country.

The agency’s ranking also marks Sri Lanka’s return to the list in 2025, following the country’s absence from it the previous year.

The Campaign Brief Asia Creative Rankings annually evaluate the top 100 most awarded creative agencies in Asia, based on their achievements across leading international award shows.

The rankings are widely regarded as one of Asia’s most credible measures of creative excellence. Agencies accumulate points purely from award wins across major international creative shows, making it one of the longestrunning and most respected benchmarks of creative performance in the region.

Phoenix Ogilvy secured the top spot in the national table, amassing an impressive 295 Creative Ranking points after standout wins across six major international creative award shows, including London International Awards (LIA), One Asia Awards, Clio Awards, AdFest, Spikes Asia, and Campaign Brief’s The Work.

Being ranked at the top not only signals national creative leadership for Phoenix Ogilvy but also exhibits the agency’s talent strength. In a testament to this creative calibre, the agency’s talent dominated the Campaign Brief Asia’s Individual Creative Rankings in Sri Lanka.

The Insurance Regulatory Commission of Sri Lanka (IRCSL) in collaboration with Credit Information Bureau of Sri Lanka (CRIB) has officially unveiled the Centralized Insurance Data Repository marking a new chapter in the country’s insurance sector.

The initiative was conceptualized under the leadership and guidance of Dr. Ajith, Chairman of the IRCSL, whose commitment to strengthening data governance and market transparency laid the foundation for this important reform.

The Centralized Insurance Data Repository is a first-of-its-kind national initiative aimed at modernising Sri Lanka’s insurance sector by consolidating industry-wide insurance data into a single, secure platform managed by CRIB. The project transforms the industry from fragmented, insurer-specific data systems to a unified, data-driven ecosystem. The initiative is widely considered to be a significant step towards securing data-driven insurance, enhanced fraud prevention, and improved customer experience.

For decades, insurance data in Sri Lanka has been maintained in silos by individual insurance companies, limiting visibility into customer risk profiles, claims history, market-wide trends and fraud patterns. This initiative marks the first time industry-wide insurance data will be consolidated into a single, secure national platform, with motor insurance being integrated first, followed later by health and life insurance.

HNB General Insurance has secured the prestigious award for ‘Best Customer Oriented Company’ in the General Insurance Category (Sri Lanka) at the 6th Emerging Asia Insurance Awards held in Bangkok. The recognition stands as a strong testament to the strategic progress HNB General Insurance continues to make through its ongoing transformation journey, shaping a future-ready approach to general insurance in Sri Lanka and beyond.

The Emerging Asia Insurance Awards ceremony is organized by the Indian Chamber of Commerce (ICC) to foster excellence and cross-border collaboration across the region’s emerging markets. This year’s recognition carries significant weight, as the evaluation was conducted under a rigorous review process by PricewaterhouseCoopers (PwC) together with an international jury of industry experts.

The award assessment was based on a comprehensive set of performance criteria such as new business premium, risk retention ratio, average number of claims, claim settlement ratio, total claim settlements, and the number of products catering to minority groups. This accolade further highlights the company’s commitment to strengthening customer-centric practices, financial resilience, and inclusive product offerings within the general insurance landscape of Sri Lanka.

Sithumina Jayasundara, Executive Director / CEO of HNB General Insurance, noted, “We are truly honored to receive this recognition, which reflects our continued commitment to placing customers at the center of our operations. This award is a proud reflection of how our focus on service standards, operational efficiency, and inclusive insurance solutions is translating into meaningful value for our customers and the business.”