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August 2024 tourist arrivals hit 1.2 million; major promotional drives taking shape

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From left - Shiranthi Peris - chairman SLITHM (Hotel School), Chalaka Gajabahu – chairman, Sri Lanka Tourism Promotion Bureau (SLTPB) and Nalin Perera -Managing Director, SLTPB.

By Hiran H.Senewiratne

The Sri Lanka Tourism Promotion Bureau (SLTPB) disclosed that 1.2 million tourists arrived in the country by August 24 and plans are afoot to launch campaigns in key markets to generate increased numbers for the next winter season.

‘The current main markets that generate these numbers were identified as originating in India, Russia, UK, China and Germany.

‘A few new markets have also been identified, like Australia and the US, chairman, Sri Lanka Tourism Promotion Bureau, Chalaka Gajabahu, told a media conference held at the Sri Lanka Tourism office in Colombo last Friday.

Gajabahu added: ‘We are confident of achieving the target of 2.3 million arrivals this year and aim to target 3 million next year, following the PR and digital campaigns scheduled to kick off this September.

‘The first phase of the campaign will be held during the second week of September targeting the main markets of UK, France, Germany, China and India. An investment of Rs.1.6 billion will be allocated for this purpose, with Rs.600 million to be spent on the PR campaign and Rs.1 billion on the digital campaign.’

Meanwhile, SLTPB Managing Director Nalin Perera said that the authorities are currently calling for tenders to schedule the second stage of the PR and digital campaign to be held in the markets of Russia, Australia, Scandinavia and the UAE. In this stage of the campaign the authorities will be allocating Rs.450 million for the PR campaign and Rs.750 million for the digital campaign.

‘In addition, an Asian Development Bank funded information application will be launched in October that will provide a wide range of information for tourists visiting the country, he said.

‘The “Seeing is Believing” campaign that generated over US$550 million worth of media publicity for Sri Lanka Tourism soon after the economic crisis, continued into 2024 with 58 foreign media, including travel influencers and bloggers, visiting the country, Perera explained.

‘Among the main promotional activities were the 16 international travel shows, such as ITB-Germany, FITU-Spain, ATM-Dubai, IFTM- France, SATTE – India, BIT- Milan, GITF – China, among others that were attended along with the local travel industry. There were also 16 roadshows organized in India, China, Australia and Turkey, Perera added.



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David Pieris Group expands global footprint with investment in Dubai-based Navire Logistics

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The David Pieris Group continues to strengthen its international presence with the acquisition of 50% ownership in Navire Logistics Services L.L.C, (www.navirelogistics.com) a reputed logistics company based in Dubai and Oman. This strategic move marks a significant milestone in the Group’s journey towards expanding its operations beyond Sri Lanka and positioning itself in the international markets.

In Sri Lanka, the Group’s logistics arm, D P Logistics (Private) Limited (DPL), has already established itself as a comprehensive logistics solutions provider — covering warehousing, transportation, freight forwarding, project logistics, inland distribution and custom house brokering.

DPL currently ranks among the top ten players in warehousing and 3PL operations and holds one of the largest container fleets amongst the logistics companies in the country. Despite operating in a highly fragmented freight forwarding market, DPL continues to capture a growing share, reinforcing its reputation as one of the very few local companies with expertise across all logistics disciplines.

David Pieris Group also acquired in 2022, Pulsar Shipping Agencies (Pvt.) Limited, the shipping arm of Expolanka Holdings PLC to expand its Logistics & Shipping Cluster into ship agency, husbandry services and marine logistics.

Leveraging this strong domestic foundation, DPL has now extended its capabilities to the international stage through its partnership with Navire Logistics Services L.L.C. The company’s expertise in custom house brokering, freight forwarding, cargo consolidation, warehousing, and transport solutions will be integrated into Navire Logistics’ operations, enhancing service quality and efficiency across the Middle East and South Asia.

The investment also extends to operations in Oman through a fully owned subsidiary, with further expansion plans already underway to establish operations in Saudi Arabia, Thailand, and India — strengthening the Group’s regional logistics network.

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HNB strengthens national response to Cyclone Ditwah

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HNB Managing Director / CEO, Damith Pallewatte, hands over the donation to Secretary to the President Dr Nandika Sanath Kumanayake , HNB Chief Operating Officer Sanjay Wijemanne is also in the picture

HNB PLC has contributed of Rs. 100 million towards the Rebuild Sri Lanka Fund, reinforcing its commitment to national recovery efforts following the devastation caused by Cyclone Ditwah.

“On behalf of HNB, I wish to convey our solidarity with all our fellow Sri Lankans, especially those severely affected by Cyclone Ditwah. As a home-grown institution, our connection to the communities we serve runs deep. Many of our customers and colleagues have been directly or indirectly affected, and we are committed to standing with them during this difficult time and supporting them as they rebuild.”

“HNB’s contribution to the Rebuild Sri Lanka Fund is a sign of our commitment to this collective mission. We recognize that this is going to be a long and challenging process, but we stand ready and committed to support both the immediate and long-term recovery effort,” HNB Managing Director/ CEO, Damith Pallewatte stated.

Complementing its direct financial support to the Fund, HNB has also launched a nationwide disaster relief initiative as the first phase of a broader, coordinated response from the bank.

As part of the program, the Bank donated over 2,500 essential relief and nutrition packages to support displaced families, with the consignments formally handed over to the Sri Lanka Army to ensure structured, transparent, and equitable distribution across the impacted areas of Kandy, Gampaha, Kaduwela, and Hanwella, while separate packages were provided to affected employees to strengthen their personal recovery.

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ComBank ranked No 1 in Business Today’s Top 40 for 2024–25

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Sharhan Muhseen, Chairman, and Sanath Manatunge, Managing Director/CEO of Commercial Bank

The Commercial Bank of Ceylon has been ranked No 1 in the Business Today Top 40 for 2024–25, reaffirming its position as Sri Lanka’s best-performing bank and one of the country’s top five strongest corporate entities for the 17th consecutive year.

Business Today assigned the Bank an aggregate score of 37.65, placing it at the top of its latest ranking of leading Sri Lankan enterprises.

In its presentation of the rankings, Business Today described Commercial Bank as “a beacon of resilience and renewal after a defining year,” noting that 2024 was shaped by strategic transformation, disciplined execution, and unwavering commitment to long-term sustainable growth. The publication recognised the Bank’s strength across key business lines, its deepened customer focus, and a performance trajectory that reinforced its reputation as Sri Lanka’s most resilient and customer-centric financial institution.

Reflecting on the ranking, Mr Sanath Manatunge, Managing Director/CEO of Commercial Bank said: “Being ranked No 1 in the Business Today Top 40 is a powerful endorsement of the discipline, resilience and purpose with which we steered the Bank through a year of tough conditions and decisive transformation. Our performance in 2024 was defined by navigating turbulence without losing sight of our priorities: strengthening fundamentals, supporting customers, and preparing the institution for long-term growth. This ranking is not merely an award; it is confirmation that our strategy is delivering results and that the Bank is firmly positioned to contribute to national progress with renewed confidence.”

Business Today also highlighted the Bank’s record-breaking financial performance during the year. The magazine quoted Mr Sharhan Muhseen, Chairman of Commercial Bank as saying that the Bank had delivered the highest profits in its history, and attributing this outcome to a disciplined focus on efficiency, digital innovation, and customer-centred transformation. These qualities, the publication stated, enabled the Bank to strengthen its market position and make meaningful contributions to economic recovery.

Among the milestones recognised were an equity capital infusion of Rs. 22.54 billion through a rights issue and the raising of Rs. 20 billion in Tier II capital via a debenture issue.

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