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Airtel offers newly structured, bundled package to local prepaid industry

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By Neville Lahiru

Around the world, networking and telecommunications are constantly evolving as providers compete to claim the top spot in offering the best, most viable and affordable product, from facilitating a seamless networking experience, to ensuring easy accessibility with affordable pricing.

But to what extent do providers stick to this commitment of really giving the best of the best, especially in the prepaid industry?

A recent topic of discussion amongst prepaid users in Sri Lanka is the strategic segregation and pricing of reloads, with the revelation of deliberately leading customers into a vicious ‘reload trap’.

In a country that exceeds 29 million mobile connections and over 17 million broadband subscriptions (TRC Statistics, March 2021), mobile reloads are portrayed as offering so much more convenience to the average user, and many are convinced that they are getting the best deal out of their provider, through the plethora of data and voice bundles they can choose from.

Many local providers are offering monetary, data and other stipulated reload packages at attractive prices- but that’s all they really are, attractively priced. Looking closely at what’s going on, customers are essentially spending on average, 10-12 different prepaid packages to get access to different online applications and top-ups for voice which are available in smaller denominations (i.e. Rs.20, Rs.50, etc).

This trend of compartmentalising voice and data offerings is the prime cause for customers constantly topping up their accounts, as most customers’ purchasing behaviour is used to the current prepaid system. This trend has resulted in over three million reload cards being purchased a day, totalling a colossal 90 million a month.

Additionally, with the recent lockdowns around the country, it was clear that providers have also taken advantage by segregating their data offerings for work-from-home and online learning, another ‘best deal’ for customers to add to their monthly reload budget.

As well as the constant nag to check on their existing data and credit packages, and whether they need to get more reloads, the financial strain on customers through this pricing model is also irrefutably high to most, but instead of challenging the norms, they go with the flow in purchasing what is available to them in the current prepaid market. This clearly needs to change.

The basic notion of utilising a prepaid connection is to control and ease the financial and mental burden of customers by allowing them to purchase only what they need, when they need it. While the proposed freedom of choice is appealing, in reality, it is far from it. What needs to be understood by most is that the facility to stay connected and consume data is no longer a privilege or luxury- it is an essential.

Seeing the ‘essential’ aspect being incorporated as well as emphasis being placed on the need to facilitate users to stay connected with a solid network coverage for an affordable price, Airtel’s ‘4G Freedom Packs’ seem to be a step in the right direction for the sustainability of consumers, and the transparency of the telecommunications industry.

Airtel’s ‘4G Freedom Packs’ are designed from the ground up to offer four single market-disrupting rates which promise to cover the data, voice and SMS needs for an entire month, as per the user’s requirement.

With most of Sri Lanka’s prepaid customers who are used to the pre-existing reload offerings being unfamiliar with Airtel’s ‘4G Freedom Packs’, the perks of activating such a package far outweigh the concerns- if any. This refined product, while refreshing the prepaid industry, essentially cuts 10-12 recharges for one simple recharge which is valid for a whole month.

Customers can witness significant savings and a worry-free experience as well, with the elimination of the need for frequent and cumbersome reloads.

For example, the Rs.999 Freedom Pack, which is the largest package, offers customers 60GB of anytime data, which is divided among a 2GB/day quota to ensure that customers will have a substantial amount of daily data for the entire validity of the package.

Around the same price point, other providers offer only a fraction of the data and voice offerings, sometimes with a totally separate package which has to be purchased for talk time.

Airtel to Airtel calls are also unlimited throughout the validity of these packages and free minutes are allocated for Airtel to other networks, and if these minutes run out, customers will only be charged 50 cents per minute, the lowest rate in the industry, accounting only for the interconnect fee when connecting to another network.

Senior management at Airtel have also pro-actively expressed their interest to make the ‘voice’ call facility free-of-charge, with the idea that the basic need to stay connected through voice calls is essential for all people and it’s not something that they should be charged for. It’s an encouraging sight to see a telecom giant address this facility, with hopes of a definitive advantage to the end-consumer.

With the penetration of a newly structured and practically bundled package by Airtel to the local prepaid industry, we’re likely to see other providers follow suit eventually. Often, the influence of a never-before-experienced product in the telecom industry is felt by other providers who will compete to deliver a product with similar or better value. Thus, offering a customer-centric edge in telecommunication advancements.

The point is, it’s important that customers take a closer look at the services they pay for instead of taking it all at face value. Are you paying more for less data? Are there any speed or capacity limitations? Is your internet coverage even worth it? These are all questions worth asking before subscribing to any service.



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Rupee stability reflective of positive impact of policies taken thus far – CBSL Governor

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Dr. Nandalal Weerasinghe: ‘Eye on emerging risks.’

By Hiran H. Senewiratne

The rupee has stabilised somewhat in recent weeks reflecting the impact of policy measures that have been taken thus far, Central Bank Governor Dr Nandalal Weerasinghe said.

“We will continue to closely monitor domestic and global developments for emerging risks and expect the monetary policy tightening carried out previously to transmit to the economy in the period ahead, Central Bank Governor Dr Weerasinghe said at the monthly monetary policy review meeting held at Central Bank head office yesterday.

He said that the CBSL stands ready to take appropriate measures to ensure that inflation stabilises around the 5 percent target, while supporting the economy to reach its potential over the medium term.

Amid those developments the Central Bank kept its Overnight Policy Rate (OPR) unchanged at 8.75 percent, it said in a statement, after considering the evolving conditions and outlook on the domestic and global fronts.

Dr Weerasinghe added: ‘Renewed tensions in the Middle East have resulted in a surge in global commodity prices, particularly petroleum. These developments are likely to dampen global economic prospects with potential spillover.

‘The current low level of inflation, at 1.6 percent year -on-year in February 2026, relative to the target of 5 percent provides sufficient space to accommodate the impact of higher energy prices and their spillovers on inflation.

‘Headline inflation accelerated to 6.8 percent in June 2026, mainly due to higher domestic energy and food prices.

‘Headline inflation is expected to remain above the target of 5% in the near term before gradually returning to the target level. Core inflation is also expected to increase and remain around the headline inflation target.

‘The Board arrived at the decision to maintain the overnight policy rate after carefully considering the evolving conditions and outlook on the domestic and global fronts.

‘Renewed tensions in the Middle East have resulted in a surge in global commodity prices, particularly petroleum. These developments are likely to dampen global economic prospects with potential spillovers to the domestic economy through multiple channels.

‘The monetary policy tightening in May 2026 and its gradual transmission to the real economy are expected to moderate credit growth and the buildup of demand pressures going forward.

‘The pressure on the external sector caused by the Middle East conflict has eased somewhat, although the outlook remains uncertain due to renewed tensions.

‘Since April 2026, the external current account recorded a deficit, mainly because higher fuel import costs widened the merchandise trade deficit and tourism earnings slowed down.

‘Going forward, import demand, including demand for motor vehicles, is expected to reduce in response to recent policy measures.

‘Meanwhile, workers’ remittances have remained strong so far in 2026. Gross Official Reserves stood at USD 6.45 bn at the end of June 2026, amid foreign debt service payments.’

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Dengue outbreak exposes multi-billion rupee burden on state health system

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By Ifham Nizam

The mosquito that spreads dengue is tiny. The financial burden it leaves behind is anything but.

As Sri Lanka grapples with its worst dengue outbreak in nearly a decade, the country’s free public healthcare system is absorbing a mounting financial shock that experts say could run into billions of rupees, even as the human toll continues to rise.

According to the National Dengue Control Unit (NDCU), more than 76,000 dengue infections and 53 deaths have been reported so far this year, making 2026 one of the most challenging years for dengue control in recent history.

The NDCU has warned that the outbreak is being driven largely by the highly virulent DENV-2 strain, while persistent rainfall, poor waste management and mosquito breeding in urban and semi-urban areas continue to fuel transmission.

Although the Ministry of Health has yet to publish an official estimate of the cost of treating dengue patients, the economic implications are becoming increasingly evident.

Published medical research estimates that treating a dengue patient costs between USD 239 and USD 1,056, depending on the severity of the illness. At an exchange rate of around Rs. 330 to the US dollar, this translates to approximately Rs. 79,000 to Rs. 348,000 per patient.

Applied to the more than 76,000 reported cases, the theoretical direct medical cost ranges from Rs. 6 billion to more than Rs. 26 billion. While many patients are treated as outpatients and therefore incur lower costs, the estimates underline the immense financial pressure being placed on Sri Lanka’s publicly funded healthcare system.

The National Dengue Control Unit has repeatedly urged the public to eliminate mosquito breeding sites, warning that hospitals alone cannot contain the outbreak without sustained community participation.

Health officials have intensified countrywide inspections, awareness campaigns and vector-control programmes as case numbers continue to climb.

Officials say hospitals have expanded dengue wards, increased bed capacity and deployed additional medical and nursing staff to cope with the surge in admissions.

The government has also mobilised Air Force drones to identify inaccessible mosquito breeding grounds while strengthening surveillance operations across high-risk districts.

The financial impact extends beyond the Ministry of Health. Families lose income when wage earners fall ill or parents stay home to care for infected children. Businesses suffer productivity losses, while schools experience increased absenteeism during peak transmission periods.

Sri Lanka’s previous major dengue epidemic in 2017 was estimated to have cost around Rs. 1.94 billion in healthcare and outbreak-control expenditure. With inflation, higher pharmaceutical prices and increased operational costs since then, health economists believe the financial burden of the current outbreak is likely to be substantially greater.

The outbreak also raises broader questions about climate resilience and public investment. Dengue is increasingly being recognised not merely as a seasonal health issue but as an economic challenge capable of straining government finances and slowing productivity.

For the National Dengue Control Unit, the message remains simple: prevention is far cheaper than treatment.

Every breeding site destroyed, every community clean-up campaign conducted and every household inspection completed reduces the need for costly hospital care.

As the monsoon continues to create favourable conditions for mosquito breeding, the NDCU warns that sustained public vigilance will determine whether the country’s health bill continues to climb—or begins to fall.

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Shantha Bandara reappointed SLCPI president as Chamber advances regulatory reform and patient access

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The Sri Lanka Chamber of the Pharmaceutical Industry (SLCPI) announced the reappointment of Sunshine Healthcare Lanka Ltd. Director and Chief Executive Officer Shantha Bandara as its President for the 2026/27 term at the Chamber’s 65th Annual General Meeting held at Cinnamon Grand Colombo.

The event was graced by Dr. Hansaka Wijemuni, Deputy Minister of Health, as Chief Guest, together with government representatives, healthcare partners, past presidents, member companies and other industry stakeholders.

Bandara’s reappointment provides continuity to a reform-oriented agenda that has strengthened the Chamber’s governance, ethical standards and engagement with policymakers and regulators. His renewed mandate will focus on converting the progress made during 2025/26 into practical regulatory improvements that support the availability, accessibility and affordability of quality medicines in Sri Lanka.

SLCPI represents more than 70 pharmaceutical importers, manufacturers, distributors and retailers. Its members account for over 90% of Sri Lanka’s private pharmaceutical market, while the wider industry directly employs more than 80,000 people and indirectly supports nearly 400,000.

Reflecting on the past year, Bandara said the industry had operated amid sustained domestic and global pressure. Exchange-rate volatility, disruptions to international shipping routes, rising freight, insurance, fuel and electricity costs, and constrained consumer purchasing power placed significant pressure on pharmaceutical supply chains and business viability.

Despite these challenges, SLCPI continued to engage constructively with the Ministry of Health, the National Medicines Regulatory Authority and other stakeholders, presenting evidence-based recommendations on pharmaceutical pricing, import licence renewals and continuity of supply.

A major achievement during Bandara’s first term was the adoption of new Articles of Association following extensive consultation, legal review and member engagement. The revised Articles provide a stronger constitutional foundation for the Chamber, clarify governance structures and reinforce member rights and responsibilities.

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