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After Anura, Namal?

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“…if this isn’t happening, what is?” Carolina De Robertis (The President and the Frog)

José Mujica, the poorest president in the world, died this week. As a young activist he had joined the Marxist Tupamaros guerrilla movement and was imprisoned for 14 years, most of it in a hole in a ground where he befriended ants and a frog to stay sane. During his five years as Uruguay’s president, he continued to live in his ramshackle farmhouse-home with his wife and three-legged dog Manuela, went about driving his old Volkswagen car, and donated most of his salary to charities.

Since the Uruguayan constitution does not permit consecutive presidential terms, Mr. Mujica bowed out in 2015. Despite a 70% popularity rate, he didn’t consider another presidential run. In one of his final interviews, he criticised left-wing presidents of Nicaragua and Venezuela for clinging to power and wondered at comeback attempts by Cristian Kirchner of Argentina and Evo Morales of Bolivia. “How hard it is for them to let go of the cake,” he marvelled ((https://www.france24.com/en/live-news/20241129-we-re-messing-up-uruguay-icon-mujica-on-strongman-rule-in-latin-america).

Not wanting to ‘let go of the cake,’ is a political norm in today’s Sri Lanka. “Politicians never retire from politics,” Mahinda Rajapaksa said in 2024 (https://www.instagram.com/dailymirrorlk/reel/DBLMDBtsP82/). ). He had done more than most to set that trend in motion. Up until 2005, presidents retired after completing their two terms. President Rajapaksa removed the two-term provision in 2010, contested for a third term in 2015, lost, and, instead of retiring, contested the general election becoming an ordinary parliamentarian.

Anything to keep even a sliver of the cake.

“Attachment is the root of suffering,” The Buddha warned (https://suttacentral.net/mn105/en/sujato?lang=en&layout=plain&reference=none&notes=asterisk&highlight=false&script=latin). When political leaders become attached to power, the suffering becomes nationalised. For instance, had JR Jayewardene not been so intent on maintaining power, there would have been no 1982 Referendum and all the ills which followed.

Mr. Jayewardene wanted power for himself and his party. Mahinda Rajapaksa’s attachment to power is dynastic. He wants power, if not for himself, then for an immediate family member. In 2019, this gave us Gotabaya Rajapaksa. In 2029, it might give us Namal Rajapaksa.

Namal Rajapaksa replacing his father and uncles as the public face of the SLPP doesn’t mean any change in the feudal ethos underlying Rajapaksa politics. The party remains a fief and its activists continue to be vassals. A short You Tube video shot at a local government election meeting in Moneragala symbolises this continuity. In it, young Namal, dressed like his father, descends a long flight of stairs to be worshipped by two young men (possibly candidates). Their backs and heads are bent, their hands pressed together. Mr Rajapaksa is unembarrassed by this display of servility. On the contrary, he seems to be accepting it as his due, a crown prince being venerated by his future subjects (https://www.youtube.com/shorts/_BsTCv6H-bY).

Commenting on our economic prospects, the World Bank said, “Despite the recovery in 2024, medium-term growth is expected to remain modest, reflecting the scarring effects of the crisis…” (Sri Lanka Development Update 2025). That unprecedented crisis birthed two unimaginable outcomes, Ranil Wickremesinghe and Anura Kumara Dissanayake presidencies. Both outcomes were impossible under normal circumstances. At the 2020 general election, Ranil Wickremesinghe had lost his own seat and the NPP/JVP had gained just 3% of the vote. Without President Gotabaya, there wouldn’t have been a President Ranil or a President Anura.

Will the ineptitude of the Dissanayake administration open the door to another unthinkable – a Namal Rajapaksa presidency?

Underwhelming governance

The NPP/JVP administration is yet to spawn a major scandal on par with the innumerable Rajapaksa outrages or the bond scam. Most of its wrongs are of a relatively minor order, more peccadillos than crimes. Yet these delinquencies, together with an absolute genius for sloppiness, are earning for it a reputation of bumbling ineptitude.

Think of that monkey census. Or those May Day buses illegally parked on the Southern Highway. Or the silly sayings of Nalin Hewage, Chatura Abeysinghe, and Nilanthi Kottahachchi.

The Asoka Ranwala saga is emblematic of the aura of maladroitness that is plaguing the NPP/JVP administration. Five months after that needless (indeed infantile) doctorate affair, Mr. Ranwala is yet to produce his PhD certificate from his supposed alma mater. His silence on the matter is understandable. Not so the silence of the government. He continues to be not just a parliamentarian but also a member of the NPP’s executive committee. In fact, the official NPP website continues to list him as Dr Asoka Ranwala! (https://www.npp.lk/en/about). If the NPP cannot update its own website, how can it change a system, let alone create a New Man who embodies civic virtues and humanitarian values?

From l’affaire Ranwala to the chaotic scenes at the Tooth Relic exposition, the missteps of the NPP/JVP government become magnified because of the glaring difference between the party’s promise and the administration’s reality. In its desire to win, the NPP/JVP generated unrealistic and unrealisable expectations, building a pedestal for itself high to the point of perfection. Its inability to live up to those expectations, to remain on that pedestal is causing immense damage to its credibility. Going by the government’s dismal performance at the LG polls so soon after its soaring victory at the parliamentary election, voters feel disillusioned, even cheated. For a six-month old government, that is not a good place to be.

Add to this the government’s inexplicable inefficiency on matters large and small, despite having both the presidency and more than a two-thirds majority in parliament. The rice crisis is an obvious case in point. President Dissanayake went so far as to threaten rice oligopolists in public, on TV. Yet the oligopolists continue to retain the upper hand. Minister Saroja Paulraj’s insensitive attitude to the suicide of a 16-year old student is atrocious; even more unforgivable is the government’s inability to take any action against the tuition class owner (and NPP member) whose alleged public shaming was, reportedly, the immediate cause of that young girl’s suicide.

The missteps continue to multiply, from the prime minister’s intemperate remarks about breaking election laws ‘shape eke’ to limiting government’s weekly media briefings to those journalists registered with the Media Ministry (that ban kept out Shantha Wijesooriya despite his accreditations from the International Federation of Journalists and the Sri Lanka Working Journalists Association).

None of these needed to happen since they were not necessary for the government to maintain power. All of these could have been quenched with a few simple acts, starting with an apology. But they remain unattended and continue to fester, causing government serious reputational damage.

Little wonder the NPP/JVP lost 2.3million votes in under six months. Vote-haemorrhaging on such a scale is probably unprecedented in Lankan electoral history. The NPP/JVP not only lost the 1.2million votes it gained between presidential and parliamentary election; it also lost 1.1million votes from its presidential election score. If not staunched soon, this sort of bleeding cannot but lead to a dismal electoral death in 2029.

Perhaps the NPP/JVP’s greatest defeat is the stunning loss of confidence it suffered among Tamil and Muslim voters. Both communities abandoned the NPP/JVP and gravitated to their traditional parties in substantial numbers at the LG polls.

The government’s insensitivity and arrogance would have played a seminal role in this fall from electoral grace. Take, for instance, the March 2025 gazette stating that close to 6,000 acres of land in the Northern province will be taken over by the government if ownership is not confirmed within three months. The injustice and the discrimination of this proposed measure are palpable. The population in the Northern districts suffered grievously from the war, including destruction of property and displacement. Giving such a people just three months to prove ownership of land is a violation of natural justice. And such an unjust gazette targeting the Sinhala majority is unlikely to be issued by this or any other government. Little wonder Tamils felt disenchanted and a substantial number of them reverted to their traditional party loyalties.

The persecution of Muslims for opposing the war in Gaza was probably a key reason for the erosion of Muslim support. The arrest of 21-year-old Mohammad Rusdi for pasting an anti-Israeli sticker was obviously not an isolated incident. According to SJB parliamentarian Mujibur Rahman, a 31-year-old Muslim man in Eravur has been questioned for writing, Allah will protect Palestine, in a poem. And in Colombo, the police had gone to the house of an organiser of an anti-Israel demonstration, a Muslim, and asked him such question as why do you call Netanyahu a terrorist (he is worse, a genocider) and why demonstrate here when Palestinian children are killed? (Perhaps the new head of SL-Palestine Parliamentary Friendship Association Dr Sunil Senevi can give the police a brief lecture as to why the murder of children in their tens of thousands in Palestine or elsewhere touches us all?).

The government’s only remaining advantage is the opposition’s weakness. That weakness will enable the government to complete its five years. But it will not save the government from defeat in 2029.

Renaissance for the Rajapaksas?

According to the IHP’s SLOTS poll, electoral support for Gotabaya Rajapaksa began to diminish in January 2022. Initially, the beneficiary of this disenchantment was Sajith Premadasa, as the leader of the largest opposition party. By June, public opinion began to shift again, in the NPP’s favour. At first, a party with a mere 3% base beating the main opposition to win presidential and parliamentary polls seemed hardly credible. But as the NPP continued to shore up its support, that outcome began to look inevitable.

The possibility of a repeat performance in 2029 cannot be ruled out. Not with the SLPP more than tripling its vote haul and nearing the one million mark at the local government election in under six months.

The SLPP that might win in 2029 would be not just a Rajapaksa party but also a party which normalises corruption, again. Corruption was not a Rajapaksa creation. Far from it. But it was under Rajapaksa rule that corruption became accepted as an integral part of development itself, an acceptable price we citizens pay for development. Going by a recent public statement by SLPP heavyweight Janaka Tissakuttiarachchi, development through corruption would become a signature trait of a Namal Rajapaksa administration just as it was of Mahinda and Gotabaya Rajapaksa administrations. “There is nothing to hide,” Mr Tissakuttiarachchi told a campaign meeting proudly. “Some local government members would build a road with their friends and would take a profit of 5,000, 10,000 from those contractors. They didn’t buy a packet of milk for their children with that 5,000, 10,000. They took that 5,000, 10,000 to the funeral and the wedding in the village. And that person built himself. He used the development work given by Mr. Mahinda to build himself up, contest the next election, and win.”

As Canadian-American political commentator (and one-time speech-writer for the second President Bush) said of the Trump administration, bad character will become a job qualification under a president Namal just as it was under presidents Mahinda and Gotabaya.

According to the Democracy Perception Index 2025, Sri Lankans believe that the main purpose of democracy is to improve living standards ((https://www.youtube.com/watch?v=_nypzC0gt5c). This is a test the NPP government seems to be failing. If it cannot prevent a salt shortage and the skyrocketing of salt prices, there’s not much chance it can cause a real improvement in the living standards of ordinary Lankans. The promise to bring corrupt politicians to justice is beginning to seem like empty words, as does the boast to suppress underworld gangs and end the drug menace. If the government fails to upgrade its performance substantially by September, its image as ‘incompetent Tarzans’ (weda beri Tarzanla) will become set in stone.

When disenchantment leads to anger (and desire to teach the government a lesson for its false promises), the pendulum will swing as wildly as it did in 2024. It will stop not with Sajith Premadasa (whose verbosity conceals rather than reveals what he actually stands for) but move past him towards the anti-New Man and the natural guardian of the old system, Namal Rajapaksa.

by Tisaranee Gunasekara



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Features

Sri Lanka’s rice conundrum: Time to stop managing crises and start fixing the system

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Prof. Ranjith Senaratne,
Emeritus Professor in Crop Science and former Vice-Chancellor,
University of Ruhuna and General President of the Sri Lanka Association for the Advancement of Science (2023) and
Prof. Prasad Jayaweera,
Dean, Faculty of Computing, University of Sri Jayawardenapura

Rice is not merely another crop in Sri Lanka. It is our staple food, an integral part of our history and culture, and a foundation of the civilisation that flourished around our ancient hydraulic systems. Revered as Buddha Bhogaya, the Buddha’s crop, rice has sustained our people for more than two millennia. Yet, remarkably, a country with such a profound relationship with rice continues to lurch from one rice crisis to another.

At one time, we have a surplus. At another, we face shortages. Prices rise sharply, consumers complain, farmers struggle to obtain remunerative prices, millers and traders become the focus of public attention, imports are hurriedly arranged, and governments announce yet another set of measures to contain the crisis. Then, after the immediate problem subsides, the matter recedes from the national agenda, until the next crisis arrives.

Why does this keep happening despite decades of agricultural research, policy interventions, expert committees and public debate?

Perhaps because we have been asking the wrong question. The fundamental problem is not simply how to produce more rice. Nor is it merely a question of prices, imports, fertiliser, farmers, millers or markets. The rice conundrum is a complex national systems problem.

We cannot solve a system by fixing its parts in isolation

Sri Lanka’s rice sector is an intricate web of interconnected systems involving agriculture, land, water, climate, technology, finance, energy, transport, markets, trade, governance, institutions and consumer behaviour. A decision made in one part of this system can have consequences, sometimes unintended, in another.

A change in fertiliser policy, for example, can affect productivity and production costs, which in turn influence farmer profitability, market prices and the need for imports. Irrigation decisions affect not only production, but also water availability, energy use and environmental sustainability. Guaranteed prices influence farmers’ cropping decisions, while import policies can simultaneously protect consumers and weaken incentives for domestic production. Likewise, market concentration can affect both the price received by farmers and the price paid by consumers. This is precisely why isolated interventions so often produce disappointing results. We keep treating symptoms while leaving the underlying system largely untouched.

For decades, we have generated valuable scientific knowledge on individual aspects of rice production and marketing. But knowledge generated within disciplinary and institutional silos does not automatically translate into solutions to complex real-world problems. What is needed now is a fundamentally different way of thinking.

From a “rice crop” to a “rice system”

The first step is to stop looking at rice simply as something that is grown in a paddy field.

The rice system begins with land, water, seed, inputs, technology and finance. It extends through cultivation, harvesting, drying, milling, storage, transport, wholesale and retail marketing, and finally to the consumer’s table. At every stage, there are different interests, incentives, constraints and actors: farmers, farmer organisations, input suppliers, machinery operators, millers, traders, wholesalers, retailers, financial institutions, government agencies, researchers and consumers.

And hovering over the entire system are climate change, changing consumer preferences, technological transformation and national economic conditions. A weakness anywhere in this chain can compromise the performance of the whole system.

Consider post-harvest losses. If significant quantities of rice are lost because of inadequate drying, storage or processing facilities, increasing production alone cannot solve the problem. Similarly, if farmers produce efficiently but face weak markets and poor bargaining power, productivity gains may not translate into improved livelihoods.

The question, therefore, should not be “How much rice can we produce?” but “How can we make the entire rice system work better?”

That requires us to see the connections.

The missing ingredient: reliable, real-time information

There is another fundamental weakness that deserves urgent attention: we still lack a comprehensive, integrated, interoperable and reliable national information system for rice. Information is scattered among different institutions, often collected using different methodologies and not necessarily available when decisions need to be made.

How much rice will actually be produced? How much is in storage? What is the likely demand? Where are the emerging production shortfalls? What are the stocks held by different actors? How are prices moving along the value chain? What are the likely consequences of climate conditions? Without timely and reliable answers to such questions, policymakers are forced to make critical decisions with incomplete information. This is not merely an administrative inconvenience. It is a national food-security vulnerability.

Sri Lanka should therefore seriously consider establishing a National Rice Intelligence and Decision Support System (NRIDSS), an integrated digital platform that brings together relevant real-time information from agriculture, meteorology, irrigation, markets, trade, statistics and other institutions. Such a system could support production forecasting, market monitoring, import decisions, early warning and evidence-based policy formulation. In an increasingly uncertain climate and volatile global economy, this should no longer be regarded as a luxury. It is becoming an essential component of national food-system governance.

The deeper problems cannot be ignored

A systems approach would also force us to confront some uncomfortable structural realities. Why does productivity remain relatively low despite decades of research? Why are so many holdings too small to achieve economies of scale? Why are modern technologies and precision agriculture not being adopted more rapidly? Why do farmers often have limited bargaining power? Why do substantial losses occur after harvesting? Why can market power become concentrated in a relatively small number of actors? Why are guaranteed prices sometimes announced too late to influence farmers’ production decisions? Why are policy interventions so often reactive rather than proactive? And how will droughts, floods, temperature extremes, changing rainfall patterns and emerging pests affect the stability of rice production in the years ahead? These are not separate questions. They are parts of the same system.

From crisis management to systems governance

Sri Lanka does not need another isolated discussion about rice. What is needed is a national policy dialogue and action forum that brings all relevant actors together, not merely to exchange speeches, but to develop a shared understanding of the system and agree on what needs to be done. Such collaboration must go beyond consultation or the exchange of views. The different parties need to work together from problem definition through to implementation, bringing their diverse knowledge, perspectives, interests and practical experience into a common process.

Farmers bring contextual and experiential knowledge; industry actors understand market realities and operational constraints; scientists contribute evidence and analytical capabilities; policymakers bring institutional and regulatory perspectives; while technology and data specialists can provide new tools for understanding and managing the system. When these different perspectives are brought together systematically, they can reveal interdependencies, challenge assumptions, identify feasible interventions and generate solutions that are evidence-based, practically implementable and socially acceptable.

This is the essence of a transdisciplinary systems approach: not simply working across disciplines, but bringing together multiple stakeholders and multiple forms of knowledge to co-create solutions and share responsibility for outcomes. The process should therefore go beyond presentations and speeches. It should involve systems mapping, causal analysis, stakeholder dialogue, scenario planning and the participatory identification of the critical bottlenecks and leverage points in the rice system. Most importantly, it should distinguish between what is urgent and what is important, and between interventions that merely alleviate symptoms and those capable of changing the underlying behaviour of the system itself.

We need an implementation roadmap, not another report

There is, however, one important caveat. Sri Lanka has no shortage of reports, recommendations and policy documents. What we often lack is sustained implementation. Any national initiative on the rice conundrum must therefore end not with another set of broad recommendations but with a prioritised national action roadmap. It should identify short-, medium- and long-term actions, assign institutional responsibilities, establish timelines and define measurable indicators of progress. The ultimate objective should be to move Sri Lanka from reactive crisis management to proactive systems governance.

A national opportunity

The rice conundrum may, in fact, provide Sri Lanka with an opportunity that extends well beyond rice to deal with other important crops. If we can demonstrate that a complex national problem can be addressed by bringing together science, policy, stakeholder knowledge, real-time information and systems thinking, the approach could become a model for addressing other persistent challenges, from climate resilience and water security to energy, food systems and disaster risk.

The choice before us is therefore quite stark. We can continue responding to each rice crisis as it emerges, adjusting prices, arranging imports, appealing to millers, reassuring consumers and supporting farmers, only to repeat the cycle later. Or we can step back and ask a more fundamental question:

What is it about the way our rice system is structured and governed that continually produces these crises?

That is the question that needs to be answered. Sri Lanka has the scientific expertise, institutional capacity and stakeholder knowledge required to do so. What is needed now is the willingness to bring these fragmented sources of knowledge together and examine the rice sector as one interconnected system.

Our ancient civilisation understood the importance of interconnectedness: land, water, agriculture and society were organised as parts of a larger whole. Perhaps, in confronting the modern rice conundrum, we need to rediscover that systems wisdom, this time supported by modern science, technology, real-time data and transdisciplinary thinking. The time has come to stop merely managing the rice crisis. It is time to fix the system that keeps producing it.

It is against this backdrop that the Sri Lanka Association for the Advancement of Science (SLAAS) proposes to convene shortly a “National Policy Dialogue and Action Forum on the Rice Conundrum in Sri Lanka”, bringing together the key stakeholders across the rice system. The Forum is intended to provide a platform for moving beyond piecemeal and reactive interventions towards a coordinated, evidence-based and transdisciplinary systems approach, one capable of generating lasting and pragmatic solutions to what has become an “island-shaking national issue”.

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This curse of partisan politics in Sri Lanka

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78 Years of Demagoguery, Not Democracy

by Brigadier Ranjan de Silva
rpcdesilva@gmail.com

On the 4th of February every year, we raise the lion flag and speak of democracy. We speak of 78 years of “self-rule.” But honesty demands we ask: what kind of rule have we actually had? It was not democracy. Democracy is government for the common good, constrained by law, informed by reason, and accountable to truth.

What Sri Lanka has had for 78 years is demagoguery — government by manipulation, by party, and by passion.

Defining the Curse:

The dictionary defines demagoguery as “political activity that seeks support by appealing to the desires and prejudices of ordinary people rather than by rational argument.” Its tools are simple: divide the people, promise the impossible, demonize the opponent, and govern for the next election, not the next generation. That is the political culture we inherited in 1948 and perfected since.

78 Years of Evidence:

The record is not ambiguous. Policy by Pendulum – 1948–2024. Instead of a national development plan, we got a partisan wrecking ball. 1956: The “Sinhala Only Act” was passed not after linguistic study, but as an election mobilization tool. 1970-77: The SLFP nationalized private enterprise and imposed import controls. 1977: The UNP reversed course with an open economy overnight. 2005-2014: Mega infrastructure was built on Chinese loans with no feasibility transparency. 2015-2019: Those same projects were called “white elephants” and stalled. 2020-2021: The organic fertilizer ban was announced as a populist “green” policy, reversed 6 months later after it collapsed agriculture and food prices. The Colombo Port City, Hambantota Port, and the Central Expressway all followed the same pattern: started, stopped, rebranded. The country pays twice. The party takes credit once. Economics as Election Candy. Demagoguery is expensive. 1960s: Subsidized rice to win rural votes, leading to the 1971 food crisis.

2005-2014:

Fuel subsidies and public sector hiring sprees that doubled the wage bill. 2019:

Unfunded tax cuts that removed Rs. 500 billion in annual revenue with no offset. By April 2022, external debt hit $51 Billion and we defaulted for the first time. The party that cut taxes was not in power to manage the IMF program. The party that inherited it was blamed for the austerity. This is the cycle. Institutions captured. A democracy needs referees. We turned them into party cadres. The 17th Amendment 2001 created independent commissions. The 18th Amendment 2010 abolished them. The 19th 2015 restored them. The 20th 2020 gutted them again. Police transfers, university vice-chancellors, and state bank chairmen have all been decided by party headquarters, not merit.

When the institution serves the party, the citizen gets leftovers.

Identity over Ideas: From 1956 to 1983 to 2009 to 2022, our elections have been won on fear, not spreadsheets. “They will erase your language.” “They will sell the country.” “Only we can protect Buddhism/the minorities/the nation.”

Rational debate on debt, productivity, or climate adaptation never wins a rally. Prejudice does. That is demagoguery by definition.

Party Interest subverted the National Interest. The core damage of 78 years of partisan politics is this: the nation became secondary to the party. Need power sector reform? Impossible, because our unions will strike. Need to cut 300,000 ghost employees? Impossible, because our voters will defect. Need a 20-year education and export plan? Impossible, because it won’t show results before the next election. So, we borrowed. We patched. We lied. The result: a railway system that still runs on 1950s engines, hospitals without paracetamol in 2022, and a brain drain of 300,000+ skilled workers since the crisis. The parties rotated. The country declined.

The Opposition’s Original Sin and here, all parties share guilt equally. In opposition, the job is not to govern. It is to destroy. The UNP in the 60s called the SLFP “communist.” The SLFP in the 70s called the UNP “imperialist.” The JVP called both “traitors.” The SJB, SLPP, and NPP today use the same script with new logos. Every tax is “anti-people.” Every reform is “a sell-out.” Every crisis is proof the other side is evil and must be removed at any cost. Then they win. And implement 80% of what they opposed. Because demagoguery has no principles, only positions. 78 years of unmerciful, bad-faith criticism has not produced accountability. It has produced cynicism. The public now believes all politicians are the same — because for 78 years, they have behaved the same.

Breaking the Curse:

Changing the party in power will not end this. We must change the incentives that reward demagoguery. Three reforms are non-negotiable: Bind future Parliaments to national policy. Pass 10-year frameworks for energy, education, and public debt with 2/3 majority protection. Infrastructure and fiscal rules should outlast one government, as they do in Chile and New Zealand. Depoliticize the state. Independent commissions for police, elections, public service, and bribery must have constitutional budgets and appointment panels that exclude MPs. No more 18th/20th Amendment style rollbacks. Demand better from voters We must stop rewarding the best slogan and start demanding the best spreadsheet. Town halls over rallies. Costings over promises. A 5-year plan over a 5-minute speech.

In 1948, we did not inherit democracy. We inherited an election. For 78 years we have used that election to choose our favourite demagogue. The prize has been debt, division, and decay. The curse of partisan politics will only end when citizens and leaders agree on one principle: Party second. Country first. Until then, February 4th will remain a ceremony, not a celebration.

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Developing markets for fruits, vegetables and flowers in the Gulf

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Image courtesy Export Development Board)

Export diversification – Missing the wood for the trees – Part II

by Gomi Senadhira

Sri Lanka established its diplomatic presence in the Gulf region only in the early 1980s. First, a small embassy was opened in Abu Dhabi, covering the UAE. Then in 1982, embassies were opened in Jeddah and Kuwait. The embassy in Jeddah covered Saudi Arabia while Kuwait was responsible for Kuwait, Oman, Qatar and Bahrain. Commercial Diplomats were also assigned to these two embassies. A senior private sector executive, with experience in marketing, was posted to Jedda as the commercial counsellor. I was posted to Kuwait as a second secretary (Commercial). Our instructions were very clear. Focus not only on traditional exports. Product diversification was a priority.

Developing Markets for Agricultural Products

At that time, Minister Lalith Athulathmudali had just launched his Export Production Villages (EPV) programme. He believed that the EPVs working closely with the exporters would provide an ideal opportunity for rural households to directly benefit from the government’s new open trade policy. Agricultural products, particularly fruits and vegetables, were a key component of this approach and the ministry thought that the Gulf countries, with large Sri Lankan communities, would have a ready-made market for these items. Thus, from day one we were compelled to explore the market for nontraditional exports; fruits and vegetables (F&Vs) were on the top of our priority list.

From cane baskets to cardboard boxes

Fortunately, the market for the F&Vs products in the region was at a very early stage of development. That provided an opportunity for Sri Lankan exporters, who were also inexperienced, to work with the importers and grow together. For example, in Kuwait, one of our first customers for F&Vs was a small supermarket where the manager was a Sri Lankan. After the first shipment arrived, he invited me to inspect the shipment. I visited the supermarket and was shocked by what I saw. While produce from other countries was packed nicely in cardboard boxes, our packaging mirrored transport to Manning market, cane baskets! As a result, fresh produce had suffered significant damage. A long report, with photographs, to the trade ministry produced an immediate response. After all, this was a pet project of the Minister. Within weeks, shipments were packed in cardboard boxes. Immediately afterwards, an expert on packaging from the Commonwealth Secretariat was sent to Kuwait with an official from the EDB to study the problem.

By then, we had also managed to develop a friendship with the management of the Salmiya supermarket, a large upmarket supermarket patronised by wealthy Kuwaitis and expats. It was a cooperative and the chairman was a Kuwaiti public servant. I could only meet him after 6 PM when his large office functioned as a diwaniya, a cherished cultural space in Kuwaiti society. Guests moved in and out the room. I had to spend time with them sipping many cups of tea. Though that meant at least two hours on each visit, it helped greatly to develop a close relationship. The general manager was an efficient and friendly Palestinian. After many visits we had succeeded in getting an order for F&Vs. The day after the first shipment arrived, I got an urgent call from the GM to come and inspect it. Once again, I was in for a surprise. Inside the cold room, the consignments from other countries were stacked neatly on top of each other, while vegetable boxes from Sri Lanka had collapsed once placed on top of each other, crushing the produce within.

Fortunately, our packaging experts arrived in Kuwait soon after this incident. They spent two days in the Salmiya Supermarket, studying the packaging from other origins. We were also successful in assuring the GM our packaging would improve. After that, packaging improved and exports moved smoothly. With that, Sri Lanka emerged as a small but reliable supplier to the mainstream market, not just the ethnic segment of the market.

Export of Fresh Vegetables by Sea

Towards the end of my tour, a Sri Lankan businessman requested me to find a buyer for cabbages, which he was prepared to export in large quantities by sea. I introduced him to the largest fruit and vegetable importer in Kuwait. Their regular suppliers of similar vegetables were Jordan, Lebanon and Syria. Luckily, the company was keen to diversify the supply sources. A few weeks later, the first container load of cabbages from Sri Lanka arrived in Kuwait. Immediately after the arrival of the container, I visited the company. They were pleased with the quality and the price and were looking forward to importing more fruits and vegetables. Unfortunately, that turned out to be a one-off event. Later on, when I was back in Sri Lanka, the exporter informed me that he couldn’t continue with it due to the problems with the local supply chains.

Floriculture

During the period I was asked by the EDB to explore the market for floricultural products, more particularly for cut flowers. At that time Kuwait was a relatively large importer of cut flowers and live plants. The main suppliers were the Netherlands and Colombia. Importers were also reluctant to move out of the established supply chain, particularly due to “snob value” associated with the product from Europe. However, after some difficulties, one importer agreed to place a pre-paid trial order. After the arrival of that shipment, he was impressed by the quality of the product and the orders expanded rapidly. As a result, by the end of 1985 Kuwait had become a major buyer of Sri Lanka’s floricultural products.

From village to global markets

As a result of the proactive promotional work undertaken by the EDB and the embassies in the region, by 1985, Sri Lanka had managed to acquire a small but significant share of the F&V and floriculture markets in the GCC countries. We had also identified domestic supply chain issues that hindered exports. All that was done, long before Southeast Asian or African countries even entered into that market. In fact, my Southeast Asian colleagues used to contact me often to reserve “durian” for them at the “Sri Lankan supermarket”.

Most importantly, a substantially large share of produce from Sri Lanka in Kuwaiti supermarkets originated in the EPVs. Of course, that didn’t just happen. The ministry (or the minister) using the carrot and stick approach “encouraged” exporters to buy the produce directly from the newly established EPVs. (The writer can be reached at senadhiragomi@gmail.com)

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