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Link Natural Products to deliver a healthy boost for ‘Race The Pearl’

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Link Natural Products is joining hands with ‘Race The Pearl’ as Event Partner to provide their internationally-acclaimed products Link Samahan and Link Swastha Amurtha for immunization and detoxing of all participants of this one-of-a-kind authentic Sri Lankan cycling event that promotes the island internationally. A leading exporter of many of its products including Link Samahan to countries on all five continents of the globe, Link Natural is guided by the noble philosophy of combining the wisdom of Ayurveda with the latest scientific methods and today’s technology to provide consumers with safe, efficacious and high-quality herbal healthcare products that enable people to live healthier, longer and more active lives.

Link Samahan and Link Swastha Amurtha are two unique products developed at the state-of-the-art Link Natural R&D Centre and available in convenient formats that suit the busy lifestyles of today’s consumers. Link Samahan is a product that contains only natural time-tested ingredients and has been proven in a clinical trial to significantly reduce the incidence, incidence over time and severity of symptoms associated with the common cold and catarrh when consumed daily.

Over the past 3 decades, Link Samahan has won the confidence of consumers across the world. Link Swastha Amurtha, another unique product, is the newest introduction by Link Natural and contains extracts of Nelli and Rasakinda which are known to have an abundance of antioxidants that help to prevent oxidative stress and inflammation whereby it protects immunity and supports a healthier longer life when consumed regularly. Link Swastha Amurtha provides tangible benefits by relieving common ailments and discomforts including dry and rough skin, acne, cracking of heels, burning sensation of the eyes, body and feet, excessive sweating and body odour and burning sensation in the stomach.

Set to flag off on 5th November 2022, Race The Pearl is a 24-hour race that covers the entire length of 600 kilometres of Sri Lanka from Point Pedro to Dondra Head. Ten cyclists – 1 from the United States of America, 3 from Great Britain, 1 from France and 5 Sri Lankans – lead the challenge of covering the distance, with over 40 more cyclists expected to join in teams, relay-style. The race will flag off from Point Pedro, the northernmost point of Sri Lanka, and the route will consist of five stages before it reaches the finishing point in Dondra Head, the southernmost tip of Sri Lanka. Significantly, Race The Pearl has been included as a qualifier for the upcoming RAAM (Race Across America), a globally renowned ultra-distance road cycling race that covers over 4,800 kilometres of the USA from the west to east coast.



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Ceylon Tea conquers Libya: Exports leap 416%

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In a world where every strong cuppa tells a unique story, Sri Lanka’s famed Ceylon Tea continues to carve its legacy – one cup at a time. The latest tea export figures for March 2025 reveal a tale of resilience, with total shipments rising to 23.43 million kilograms, up from 21.25 million kgs the previous year.

But the real headline is; Libya’s staggering 416% surge in Ceylon Tea imports – marking a bold new chapter in Sri Lanka’s tea trade. While traditional markets like Iraq and Russia held steady, Libya emerged as the ‘breakout star’, importing 5.31 million kgs in the first quarter of 2025 – a jaw-dropping leap from just 1.03 million kgs in 2024.

This explosive growth signals a burgeoning demand for Sri Lanka’s premium leaves in North Africa, where the rich, aromatic flavors of Ceylon Tea are winning hearts and palates.

Quadrupling Libya’s appetite for Ceylon Tea even in challenging global markets, is reflecting the fact that Sri Lanka’s tea can find loyal fans in evolving markets.

However, while the export values shine in USD terms, the rupee value of tea exports dipped slightly – a stark reminder of currency fluctuations impacting export earnings. Yet, the broader trend remains positive for Ceylon Tea, with cumulative exports for Q1 2025 reaching 63.21 million kgs, up from 62.33 million kgs last year.

Key markets like Iraq (+7%) and Chile (+41%) showed strong growth, while Russia and the UAE saw mild declines. Meanwhile, Tea Bags and Instant Tea have posted gains even in rupee terms – marking a bright spot in an otherwise mixed landscape, where Tea in Bulk and Green Tea segments have witnessed a decline against the same period of the previous year.

On the production front, tea production for the month of March 2025 totalled 24.43 M/Kgs, showing an increase of 4.86 M/Kgs vis-à-vis 19.57 M/Kgs of March 2024. All elevations showed an increase in comparison with the corresponding month of 2024.

“As Sri Lanka’s tea industry navigates global headwinds, the increase in production and Libya’s soaring demand could offer a breather,” analysts said.

(Source: Forbes & Walker Pvt Ltd, Sri Lanka Customs, Central Bank of Sri Lanka)

By Sanath Nanayakkare

Photo Credit: Sri Lanka Executive Aviation Services

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Fits Retail and Abans unveil exclusive DeLonghi Premium Coffee experience

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The iconic DeLonghi coffee machines at Abans showroom

In a groundbreaking collaboration set to transform Sri Lanka’s premium coffee landscape, Fits Retail has partnered with retail giant Abans PLC to showcase the iconic DeLonghi coffee machines at two of Colombo’s most prestigious locations: Abans Elite Colombo 3 and Abans Havelock City Mall showrooms.

This exclusive partnership presents a rare opportunity for coffee aficionados to experience firsthand why DeLonghi has become synonymous with coffee perfection worldwide.

With a heritage spanning over 100 years, DeLonghi proudly holds the title as the number one coffee machine brand in more than 46 countries, celebrated globally for its exceptional quality, innovation, and unrivaled Italian craftsmanship. Fits Retail’s collaboration with Abans PLC brings these legendary machines directly to Sri Lankan coffee enthusiasts, creating immersive experience zones designed to elevate everyday coffee moments into extraordinary rituals.

At these dedicated demonstration zones, visitors can discover the unparalleled precision engineering and user-friendly technology that have made DeLonghi machines the preferred choice for discerning coffee lovers in more than 46 countries worldwide.

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Ceyline Group and Lion Brewery Forge a Sustainable Future with Eco-Friendly Warehousing and Distribution.

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Mr. Rajiv Meewakkala Chief Executive Officer Lion Brewery & Mr. Piyal De silva Deputy Chairman Ceyline Group

Ceyline Total Solutions, the end-to-end logistic solutions provider of Sri Lanka’s leading maritime and logistics group Ceyline, has built Lion Brewery’s first sustainability-focused warehousing and distribution center in just 100 days.

Located in Tangalle, the facility reflects a strong commitment to environmental responsibility. Half of the structure is made from repurposed shipping containers, reducing both waste and carbon emissions. The project, executed by Ceyline’s brand for sustainable living spaces “Out of the Box” features interior fittings made from recycled and reused brewery waste materials, maximizing sustainability and cost efficiency. Ceyline also has already applied for CEB approval to install solar power for the facility to ensure its operation is powered by clean and green energy.

Lion Brewery will further its mission for an efficient and eco-friendly supply chain by incorporating elements such as electric forklifts, rainwater harvesting, and energy-efficient lighting.

This collaboration not only delivers a pioneering green logistics facility but also sets a new benchmark for sustainable warehousing in Sri Lanka. It showcases the power of collaborative innovation in driving responsible industrial development.

Kaveen Gayathma, Senior Vice President (Outbound Logistics) of Lion Brewery, added, “This project further strengthens our distinctive ‘route-to-market’ approach. Our collective efforts in conceptualizing,

drafting, and crafting have culminated in the creation of a truly one-of-a-kind model. The company’s unwavering commitment to environmental stewardship and sustainability is clearly demonstrated here, all while achieving our strategic objectives in a practical and cost-effective manner.”

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