Life style
Digital marketing new norm says fiona
by Zanita Careem
Over a decade’s worth of experience handling advertising, public relations and marketing within the FMCG, Manufacturing, Healthcare, Telecommunications industries and now her own Corporate Communications Agency, News Publisher – Fiona Nanayakkara has become one of the most sought after communications professionals, of her time. News publisher.online is the first and only press release distribution system in Sri Lanka, the company creates content for a variety of industries and work with companies who abide by the triple bottom line and use platforms such as mainstream media, social media and online to reach relevant audiences. In 2019 Fiona was also awarded the Most Influential Content Marketer at the World Marketing Congress.
Armed with an MBA from the University of Buckinghamshire (UK) and a wit that knows no-bounds, Nanayakkara authored the first a self-help manual, providing coping methods to overcome workplace harassment, while maneuvering the Sri Lankan corporate minefield.
What were your observations on the dependence of brands on PR agencies?
Heavily dependent. Brands will always have to depend on Advertising and Public relations agencies as mainstream media management takes years of expertise.
For example;
Social media strategy can be developed by someone who has an understanding of the brand, the target audience and basics of the social media platforms and content. The numerous hours spent on social media, has enabled them to know where they want to be seen by whom and how?
In other words brands know if their customers watch videos/images on instagram/facebook.
However PR strategy should be in line with not just the brand but also with the knowledge of media and its viewers. What most PR people don’t understand is that we work for two key stakeholders –
Our clients who we support with messaging, presentation and media networks.
Media who we support with well written, news-worthy content which is applicable to their readers ( a mass audience)
Senior Marketers would always hire a PR agency because they are aware of what we bring to the table. With companies going to flatter structures everyday to reduce cost and increase efficiency, brands are more dependent on PR agencies, because in-house services are now outsourced.
Also older brands are aware that PR should be managed strategically, as we talk to the national media for their brand.
Can most small businesses afford a PR agency?
Unfortunately no!
In the current industry context, companies need a significant budget to appear in the newspaper, TV or Radio. Marketing services are expensive. While PR and advertising remains expensive, SMEs & Entrepreneurs are being creative with more affordable communication tools to attract customers – which is the end goal.
Yes it’s nice to have media presence but sustenance is key, therefore brands just opt for digital marketing solutions. Bigger brands are also now moving towards digital marketing as targeting is much easier online.
This is why News Publisher has made publicity affordable. www.newspublisher.online empowers the customer to decide on the specific services they absolutely need agency services from and just work with us on that. Big brands hire news publisher because the quality is not compromised yet within budget, Entrepreneurs hire because the over all cost is 50% lesser than the industry rate as at News Publisher we are obliged to provide news worthy content to readers, listeners & viewers via mainstream media.
Many brands are increasingly repositioning themselves to suit the market sentiment. Do you think now PR agencies will have a more active role to play?
Yes, and the reason is; PR agencies usually handle a wide range of companies differing from size, location to industry. We spin news for a living!
Example: a company wants to say they donated half a million for the pandemic recovery, we say the company values in caring for the community they operate in.
PR agencies add more value to the news, the brand originally wants to say, make it reader friendly so media editor’s relationship is not compromised. A good PR Agency can also give you direction on your stakeholder related investments for the betterment of the brand.
PR has to be mastered over a certain period of time (approx. over a decade) to be good at it. Brands will require that level of expertise when repositioning themselves.
In your view, what are a few trends in the PR agency industry?
Working from home option enabled for majority of the supply chain. PR agencies work with writers, translators, graphic designers, online marketers and web-developers who work better from home. The timely service is an ongoing challenge, however if and when necessary systems are in place to adhere to client deadlines to deliver high quality services on time. This has enabled us to obtain industry expertise services for clients.
Boutique PR agencies is another trend around the world.
Boutique PR firms don’t have excess layers of management, which empowers employees to take on elevated levels of responsibility and enables clients to have their needs met faster.
Less quantity = more quality. Small, locally owned boutique PR agencies offer a network of specialists from all corners of the professional world who love what they do, and do it well, especially when they have the same goal to achieve.
Online service delivery. Given the recent events and social distancing protocol it’s important that PR people are able to deliver services online. Apart from events, press meet ups and strategy meetings (to name a few) majority of the publicity process can be online.
Briefs are given by clients in writing, written and emailed for approval, published and followed up via www.newspublisher.online and invoice and publicity report submitted via email. News Publisher caters to not just multi-national organization but also to SMEs and start-ups.
The reason News Publisher stepped into this new market was to cost- enable good stories to appear in the newspaper and also opens us up to a wide range of industry knowledge. Even though PR is a B2B service, with the rising of number of entrepreneurs investing in PR we had to adapt to a B2C service process such as an online payment gateway to digitize the customer cycle.
Life style
From 1906 to today: Nestle’s 120-year journey in Sri Lanka
Bernie Stefan is the Chairman and Managing Director of Nestlé Lanka Limited, overseeing Nestlé’s operations in Sri Lanka and the Maldives. He assumed this role in March 2023. Under his leadership, Nestlé has strengthened its footprint in Sri Lanka, touching individuals and families, communities and spearheading sustainable development.
Since taking charge in 2023, Stefan has brought with him over two decades of international experiences, steering the company with a clear focus on sustainability, innovation and long term growth.
Bernie describes the anniversary as a moment of pride and reflection on over a century of commitment to Sri Lanka and its people.
Under his leadership, Nestle has expanded its footprint while staying true to its mission: to improve lives by providing nutrition and wellness for all Sri Lankans. Beyond the commercial success, the company has focused on community impact – supporting local farmers. promoting sustainable practices and contributing to public health initiatives.
(Q) Nestlé has been part of Sri Lankan homes for 120 years. How has the brand evolved alongside the changing lifestyles of Sri Lankan families?
(A) We at Nestlé are extremely proud of our 120 year journey of enriching Sri Lankan lives. It has been a journey guided by purpose and working together for good – touching individuals and families, the community, and the planet. As lifestyles and needs have evolved, so, too, have our products – offering convenient, tasty and nutritious solutions that meet everyday moments, whether it’s energy on the go or a quick and tasty meal. A true symbol of this legacy is our flagship brand, Nestomalt – synonymous with power, strength and energy – which today is enjoyed as the first cup of the day by a majority of Sri Lankan households.
(Q) Many Sri Lankans have grown up with Nestlé products at their breakfast table or during tea time. How does the company stay emotionally connected with generations of consumers?
(A) Our product range caters to the nutritional needs of consumers from birth to old age. We always ensure that the consumer is at the centre of everything we do. This deep understanding of consumer preferences, ensures not only that our products deliver taste and nutrition but also our communication is in tune to the local context. Our brands have been deeply rooted in the lives of the Sri Lankan community over many decades – be it through Milo school sports programmes or Nestomalt marathons. Being an organisation that has been present in Sri Lanka for such a long time, it also means that consumers hold many nostalgic memories from their childhood with our products.
(Q) From childhood treats to everyday beverages, Nestlé products often carry nostalgic memories. How important is this sense of nostalgia to the brand’s identity?
(A) Brands need to evolve with time and remain relevant. Nostalgia does bring a deep bond and connect with consumers. However, through product and packaging renovations, we have successfully ensured that our brands remain relevant to consumers. One of our oldest Nestlé brands in Sri Lanka, Milkmaid , today, has an online recipe platform with over 300 recipes. This is another example where we have ensured that our brands are able to connect with today’s consumers.
(Q) Has Nestlé adapted its products to suit modern lifestyles while still respecting local tastes?
(A) Our ability to cater to local taste preferences has been a crucial factor to the success of our brands. With the setting up of our local manufacturing operations in 1984, we now manufacture over 90% of Nestlé products sold locally. The deep consumer understanding our teams possess, combined with our global R&D expertise in the food and beverage sector, have given us the ability to tailor make our products to cater to the Sri Lankan taste palette while offering convenience. This is evident in the success of our Nescafe and Nestea 3-in-1 variants and the Ready-to-drink beverage range of Milo and Nescafe, that deliver convenience and great taste.
(Q) How is Nestlé aligning its practices to sustainability and mindful living?
(A) We are committed to reaching net zero carbon emissions by 2050. Promoting circularity is also a focus area in this journey. We have plans to be 100% plastic neutral this year. Our sustainability initiatives cover the entire value chain, from farm to fork. In Sri Lanka, we are focusing a lot on increasing yield and promoting regenerative agricultural practices across our dairy and coconut value chains. In our manufacturing operations, we have continuously striving towards reducing water and energy usage. We have also implemented numerous initiatives to reduce our carbon footprint in logistics, such as the adoption of rail transportation. We also focus on fostering behavioural change on responsible waste disposal amongst the youth through our School Waste Management Programme.
(Q) What moments or milestones best reflect its connection with everyday life in the country?
(A) Our ability to provide consumers with good food moments each and every day is something that I and the team are extremely passionate about. Also, the deep connect we have with the community, be it our dairy and coconut farmers, the numerous suppliers and trade partners, has been built on trust over the years. Today, we have farmers, suppliers and even employees from across generations and this speaks volumes about our business practices and the trust we have built in Sri Lanka for over a century.
(Q) Nestlé is known globally for innovation. How do you balance global expertise with the unique lifestyle and culinary culture of Sri Lanka?
(A) As I mentioned, understanding the taste palette, nutritional needs and the lifestyles of Sri Lankan consumers and ensuring our products fulfill these needs is key. Having access to one of the world’s leading R&D facilities gives us the unique ability to ensure our products deliver to these consumer needs and preferences. Further, it enhances our ability to ensure the freshness and bio-availability of certain nutrients contained in our products. We’ve also made significant strides in packaging innovation, where we use less plastic and materials that are better suited for recycling. The introduction of Coconut Milk Powder in 1986 was a first for Sri Lanka, and this is another great example of the deep understanding we have of local culinary culture.
(Q) How is the younger generation engaged with the brand today?
(A) Appealing to the discerning youth population will be key to ensuring the future success of our brands. Understanding the nuances of each generation is important. It is also evident that consumption patterns and lifestyles across generations are evolving rapidly. Staying abreast of these changes is something we are deeply committed to. In addition to delivering on taste and nutrition, being trendy and youthful – the purpose for which our brands stand for – is equally important. NESCAFÉ and MAGGI PAPARE BLAST are two brands that have developed a strong connect with Sri Lankan youth.
(Q) What vision do you have for the next chapter in Sri Lanka, especially in shaping lifestyle trends?
(A) Looking ahead, our vision is to continue enriching Sri Lankan lives by providing tasty and nutritious products and promoting healthier and active lifestyles. We will keep innovating to meet evolving consumer needs, while strengthening local sourcing and reducing our environmental impact. The next chapter is about deepening our positive impact – supporting communities, empowering youth and contributing to a resilient food system.
(Q) As the head of Nestlé Sri Lanka, what does celebrating 120 years personally mean to you?
(A) Celebrating 120 years in Sri Lanka is deeply meaningful to us, as it reflects the trust generations of Sri Lankan families have placed in Nestlé. This milestone is a testament to the dedication of our people and the strong partnerships we have built across the country. For me personally, it is both a moment of pride and a responsibility – to honour this legacy while continuing to work together for good, doing what is right for our consumers, our communities, and Sri Lanka.
By Zanita Careem
Life style
A hat-trick for knowledge: Saranga’s triple triumph at Raigam Tele’es
At a time when entertainment often overshadows education on television, K.C. Saranga has rewritten the script—securing a remarkable third consecutive win for Best Educational Programme at the Raigam Tele’es 2025.
His flagship programme, Jeevithayata Vidyawa (Science for Life), aired on Ada Derana, has not only dominated its category but also elevated the standards of educational broadcasting in Sri Lanka.
Reflecting on the milestone, Saranga described the win as more than a personal achievement. “Maintaining an award ceremony of this magnitude for 22 years is no small feat. Raigam Tele’es plays a pivotal role in uplifting the industry. By consistently recognising and rewarding Sri Lankan creators, it provides the necessary oxygen for television to evolve as a professional craft,” he said.
A veteran with over 25 years in the industry, Saranga—currently General Manager (News and Current Affairs) at TV Derana and Head of the Ada Derana News Channel—has seamlessly transitioned from hard news to impactful educational programming. His success underscores a broader vision: to harness television’s full potential as an audio-visual learning tool.
“There is a significant void in Sri Lankan television when it comes to high-quality educational productions,” he noted. “Television is an audio-visual medium; its true power lies in its ability to show, not just tell. We use multimedia elements—graphics, animation, and dynamic presentation—to grip the viewer’s attention.”
Saranga emphasised that his goal was to match global benchmarks. “If world-class science documentaries are available in English, our mission was to bring that same global standard to the Sinhala-speaking audience,” he said.
Through Jeevithayata Vidyawa, complex scientific concepts—from aerodynamics to cyclones—are presented in a manner that is both accessible and engaging, redefining the notion of “edutainment” in local television.
Expressing gratitude, Saranga credited his team and network for the continued success.
“This achievement is a result of a shared vision. My deepest gratitude goes to the management of Ada Derana. In an industry often driven by conventional ratings, they have consistently provided a sanctuary for creative freedom, allowing ‘out-of-the-box’ ideas to flourish,” he said.
He added: “To my incredible production team—this trophy belongs to you. Your technical skill and commitment have transformed simple ideas into a national standard. Finally, thank you to our viewers; your curiosity is our ultimate motivation. We will continue to prove that learning is an inspiring journey.”
Saranga’s hat-trick stands as a testament to the power of innovation in educational broadcasting—proving that knowledge, when presented with creativity and purpose, can captivate audiences just as effectively as mainstream entertainment.
By Ifham Nizam
Life style
‘Style Surge’ blends glamour with a cause
The event “Style Surge,” organised by the Lions Club Elevate, was an evening filled with glamour, leadership and purpose collided in a spectacular fusion. The grand Ballroom at Galle Face Hotel became a canvas of fashion; every detail, from the floral centrepiece to the curated lighting, whispered elegance, while glamour set the stage, purpose was the back bone.
The show featured a curated selection of Sri Lankan designers, each bringing their signature styles to the stage.
The designers captivated the audience with bold, contemporary silhouettes that fused modern trends with traditional influence, creating pieces that were both sophisticated and wearable.
The batik ensembles by doyen of Batiks, Eric Suriyasena, were masterpieces, demonstrating the designer’s mastery in balancing artistry and practicality. Each piece told a story, highlighting the cultural nuances of Sri Lanka, while contributing to the glamour of the event.
The hair and make up for the models were curated by Salon Avra by Thushari de Silva and was nothing short of perfection,
From sleek, modern looks to elegant textured styles, Salon Avra ensured every model complemented the designer’s vision, highlighting the intricate details of each ensemble. The artistry on stage reflected a seamless collaboration between fashion beauty and presentation.
Style Surge unfolded an evening of elegance, creativity and purpose. It brought together Colombo style conscious crowd, social leaders and fashion enthusiasts and transformed the venue into a vibrant celebration of couture and compassion.
As the lights dimmed,the runaway came alive with a striking showcase of designs, ranging from contemporary chic to timeless sophistication, by designers like Eric Suriyasena, Anushko, Azeena Sulaiman and Jaywanthi Panibharatha. Leading fashion brands showcased were Aluminium, Disala, Eriq and Elegant Closet, and they presented a blend of contemporary and traditional fashion. Jewellery for the show was designed and sponsored by Blue Majestara Ceylon, . The Chief Guest was District Governor Lion Mahesh Borolugoda and his wife Lion Lady Sunethra Borolugoda.
Beyond glamour, this event, Style Surge, carried a meaningful mission to help rennovate two schools and improve educational facilities for future students
Lions Club of Colombo Elevate district 306D6, the organisers of this event, have been long synonymous with community development .The event underscores the power of fashion as a force of good.
Proceeds and awareness generated though the evening will be directed towards the clubs ongoing humanitarian initiatives, reinforcing its commitment to uplifting communities while engaging the public in an inspiring way.
In every sense, the event was more than a fashion show, it was a statement. This event reaffirms that glamour can also carry a purpose, creativity can spark compassion, and a runaway that can become a powerful platform for social change. This fashion show was graced by distinguished guests of honour , including designers Aseka Wijewardena, Michael Wijesuriya, Yolande Aluwihare, and Shyara Mendis
This event was organised by Lion Diana Nilanthi, Shen, Lion Thushari de Silva and Lion Shashika Hettiarachchi, whose commitment to creativity and attention to detail transformed the event into a truly memorable evening. They were the driving force that brought the vision of the show to life. Their meticulous planning, conceptualising the theme, coordinating the designers ensured the show ran seamlessly, from start to finish Pix by Thushara Attapathu
By Zanita Careem
- Thushari de Silva
- Kamal Addiarachchi
- Azeena with a guest
- Enjoying the Kamal Addiarachchi night of style
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