Business
SLT-MOBITEL partners EVOPLAY; Sri Lanka’s newest digital advertising platform

SLT-MOBITEL, the National ICT Solutions Provider has partnered with EVOPLAY, the flagship brand of Evoke International as the sole telco partner for advertising. EVOPLAY is Sri Lanka’s newest ad- enabled digital Video on Demand [VOD] platform and offered subscription free video entertainment to viewers during the pandemic, creating a brand-new mass audience to consume premium content via SLT-MOBITEL services.
EVOPLAY, the web and app-based flagship product of Evoke International Limited is designed as the go-to app to access Sri Lankan movies, teledramas, talk shows, music videos and other content across sports, comedy, pop culture, documentaries, and astrology. Offering an assortment of entertainment aspects from classical to the latest, EVOPLAY spans across a variety of genres with around 10,000+ content hours available through Android, IOS & WEB. It can be accessed by visiting Evoplay.lk website or by downloading the app. EVOPLAY content segments are available just a click away, anytime, from anywhere in the world, completely free of subscription fees.
“We are extremely happy to have partnered with SLT-MOBITEL, Sri Lanka’s National ICT Solutions Provider helping to redefine entertainment and allowing our consumers to view Sri Lanka’s Cinema and premier content for free at the convenience of wherever they are, via digital platforms. We look forward to further strengthening this partnership via introducing the best data packs to our valued clientele.” Said, Evoke International Limited, CEO/Director, Lahiru Wickramasinghe.
EVOPLAY’s current content is valued at over LKR 200 million with constant content addition. With 4 million movies and teledramas streamed, over 1 million premium brand experiences served, and 200,000 thematic Ad experiences, EVOPLAY is the perfect digital platform to advertise on. Streaming 25 terabytes of video content to a huge Sri Lankan audience each month, EVOPLAY is the ideal video-on-demand (VOD) platform for companies to run their brand advertisements. The brand-new monthly content line-up ensures continuous footfall and viewership while it also offers Content-based Static, Video Ad Injection Capability, Geodemographic Segment Targeting Options, and Advanced, Real-time Analytics.
In just over a month after its launch, EVOPLAY, a 100% Sri Lankan platform, has already reached milestones where SLT-MOBITEL has considered that this platform is worthy of incorporating it with their popular data packs, benchmarking EVOPLAY with international giants such as YouTube and Netflix for which similar considerations have been made.
Advertising on Digital VOD platforms is a massive benefit to the brands, as in today’s world, everyone has a smartphone, and these advertisements are never far from the valued customers. Research shows that an average person spends about 3-4 hours looking at their phones each day, and only 3.8 million Sri Lankan households have a television. With the emergent of Digital platforms, brands are already shifting their massive advertising budgets to digital channels. Digital VOD platforms also offer many benefits such as target a specific audience, Advertisements can directly be linked to brands’ websites and the results are measurable. EVOPLAY also uses the best infrastructure in the world such as Amazon Web Services, Ad Butler, VAST, Ad Roll, and Google Analytics.
With the aim of offering entertainment to de-stress during the COVID-19 pandemic, EVOPLAY signaling a new age in the consumer advertising experience, now stands as the newest and upcoming digital advertising channel in Sri Lanka while fulfilling Evoke International’s goal to build out a single advertising platform to Sri Lankan audience, offering marketers massive scale.
Business
Businesses urged to address environmental challenges

Central Environmental Authority (CEA) chairman Dr. Tilak Hewawasam urged businesses to take greater responsibility in addressing environmental challenges, warning that failure to act could have severe long-term economic consequences.
Speaking to journalists, Dr. Hewawasam emphasized that sustainability is no longer just a compliance issue but a core business strategy.
“Environmental responsibility is not just a regulatory obligation—it is a business imperative. Companies that integrate sustainable practices will lead the way in economic resilience and innovation, he said.
Hewawasam’s remarks come as Sri Lanka faces mounting environmental concerns, including waste mismanagement, deforestation and rising carbon emissions. The CEA has been advocating for stronger corporate participation in tackling these issues, encouraging industries to adopt cleaner technologies, efficient waste disposal systems and renewable energy sources.
Hewawasam stressed that the government alone cannot drive sustainable change. “The private sector must step up, adopt green technologies and rethink supply chains to minimize environmental impact, he told journalists.
He also noted that businesses investing in sustainability are more likely to attract investor confidence and long-term profitability.
“With global markets increasingly rewarding eco-friendly brands, Sri Lankan companies risk being left behind if they fail to align with international environmental standards, he added.
“The CEA continues to push for stronger collaboration between businesses and policymakers to accelerate the country’s transition to a green economy.”Hewawasam stressed that businesses must view sustainability not as an obligation, but as an opportunity to drive innovation and long-term success.
By Ifham Nizam
Business
Sri Lankans Vote Dialog as the Telecommunication Brand and Service Brand of the Year

Dialog Axiata PLC, Sri Lanka’s #1 connectivity provider, has been honoured as the ‘Telecommunication Brand of the Year’ for the 14th consecutive year and the ‘Service Brand of the Year’ for the 4th time at the SLIM-KANTAR People’s Awards 2025, held on March 18, 2025. This recognition, awarded based on the voice of the people, reflects the strong relationship Dialog has built with Sri Lankans over the years and the trust they continue to place in the brand.
Since 2007, the SLIM-KANTAR People’s Awards have been a unique symbol of consumer-driven recognition in Sri Lanka. Unlike industry-judged awards, they are based on a comprehensive nationwide survey, providing a transparent reflection of public sentiment. These accolades honour brands and individuals who have earned the trust and admiration of Sri Lankans, forging strong emotional connections. For Dialog, this recognition underscores its deep-rooted relationship with the people and its commitment to delivering reliable connectivity and exceptional service.
“We are truly humbled and grateful to the people of Sri Lanka for this recognition,” said Supun Weerasinghe, Director / Group Chief Executive of Dialog Axiata PLC. “To be chosen as the Telecommunication Brand of the Year for 14 years and the Service Brand of the Year for 4 years is an honour we deeply appreciate. It reflects the trust and confidence placed in us by millions across the country, and we remain committed to strengthening this bond by delivering innovative, accessible, and reliable connectivity that enhances lives and enterprises.”
Dialog’s continued recognition at the SLIM-KANTAR People’s Awards is a testament to its dedication to serving Sri Lankans. As the nation’s #1 connectivity provider, Dialog will continue evolving to meet the changing needs of its customers, ensuring that every solution and service contributes to a more connected and empowered Sri Lanka.
Business
Sierra Cables’ share sale bolsters bourse; indices wax positive

The CSE yesterday was somewhat active because Sierra Cables contributed more than half of the turnover. The company sold its shares at a price 24 percent lower than the previous price level. Market sources revealed that an LOLC Group company purchased 146 million Sierra Cables shares at a market price of Rs 12.30 per share, amounting to Rs 1.8 billion.
This gave some impetus to the market and the All Share Price Index also became positive. Sierra Cable’s previous price was Rs 15.50. Consequently, the All Share Price Index went up by 256.7 points, while S and P SL20 rose by 98.3 points. Turnover stood at Rs 3.67 billion with four crossings.
Those crossings were reported in Citizens Developments Business Finance, where two million shares crossed to the tune of Rs 464 million; its shares traded at Rs 232, HNB 295,000 shares crossed for Rs 90 million; its shares traded at Rs 305, JKH, 4 million shares crossed to the tune of Rs 80.8 million; its shares traded at Rs 20.20 and TJ Lanka 900,000 shares crossed for Rs 44.6 million; its shares traded at Rs 49.50.
In the retail market top six companies that mainly contributed to the turnover were; Sierra Cables Rs 1.8 billion (146 million shares traded), CCS Rs 168 million (2.2 million shares traded), JKH Rs 79.5 million (3.9 million shares traded), Sampath Bank Rs 67.8 million (562,000 shares traded), TJ Lanka Rs 60 million (1.2 million shares traded) and Vallibel One Rs 58.4 million (one million shares traded). During the day 197 million share volumes changed hands in 11468 transactions.
It is said that manufacturing sector entities were the main contributors to the turnover, especially with Sierra Cables and JKH, while banking sector counters were the second highest contributor to the market turnover.
Yesterday, the rupee was quoted at Rs 296.45/65 to the US dollar in the spot market, weaker from 296.30/40 the previous day, dealers said, while bond yields were slightly down.
A bond maturing on 01.07.2028 was quoted at 9.75/85 percent, down from 9.84/90 percent. A bond maturing on 15.09.2029 was quoted at 10.08/15 percent, down from 10.14/20 percent. A bond maturing on 15.10.2030 was quoted at 10.25/34 percent, down from 10.25/38 percent. A bond maturing on 15.12.2032 was quoted at 10.75/85 percent, down from 10.85/97 percent.
By Hiran H. Senewiratne
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