Business
Celebrating next generation of marketers at the SLIM Graduation Ceremony 2021
The Sri Lanka Institute of Marketing recently held its Graduation Ceremony on the 13th of December 2021 at the Bandaranaike Memorial International Conference Hall (BMICH) in Colombo. With a morning session from 08:30 a.m. to 12:30 p.m. and an evening session from 02.00 p.m. to 06:00 p.m., this ceremony recognised the efforts of students who had successfully completed the Postgraduate Diploma in Marketing (PGDIP), the Diploma in Strategic Brand Management (DSBM), the National Diploma in Sales Management (NDSM), the Diploma in Digital Marketing (DDM), the MBA in Marketing and those who achieved the status of Certified Professional Marketer (CPM).
The graduation addressee for the morning session of the SLIM Graduation Ceremony, Lalith Seneviratne, the Group Chief Executive Officer and Executive Director of the Sri Lanka Telecom Group stated, “It is pertinent that we reflect on what they can look forward to in this unique ‘new normal’ period of pandemic times. Unlike their predecessors, today’s graduating class has studied almost entirely online, using what was once considered ‘futuristic’ tools in day-to-day work. It is apt since the focus and drive of their marketing work in real-time will be mostly in the digital arena. Today’s graduates will be required to contribute to the national digital drive, bringing digitally enabled products and services to a digitally aware audience. It is an exciting and largely unexplored frontier, and I look forward to seeing you making waves in the future.”
As the Guest of Honour for the morning session, Rohan Somawansa, MBA, CIM, CPM (Asia), CMA (Aus.), DBFA (CA), gave insight into the diversification of the role of the marketer in today’s day and age saying, “The role of the marketer has changed dramatically in the current business environment due to many factors. The changes in the business models in most organizations as well as unprecedented changes in consumer behaviour are some of the significant underlining factors. You all have a great opportunity to create local brands that would penetrate the region and finally the globe by redefining the branding strategies as you prepare for a tech-savvy and future-ready Sri Lanka.”
The Graduation Addressee for the evening session of the SLIM Graduation Ceremony, Aruni Goonetilleke, the Chairperson of Hatton National Bank PLC shared her thoughts saying, “As we enter a time of rapid change, it is incumbent on each of us to carefully consider how we can adapt and create the agility necessary to be prepared for the ‘new normal’, and in so doing, have a positive impact on our communities and people.
In a post-COVID landscape, with the flourishing of e-commerce, and new technological capabilities, the role of marketing has emerged as an essential pre-requisite to the success of every business and your contribution has the potential to be unparalleled. Through your efforts, and with the support of SLIM, each of you has been equipped with the knowledge and skills necessary to make a notable impact in your careers. You have proved your capabilities and you must now use what you have learned and build on it. Be brave and bold; be ready to evolve and be a lifelong student.
The words of the Guest of Honour for the evening session, Dr Pradeep Edward, PhD, MBA, Pg.Dip.M, Dip.BM, Dip. Fin Mgt, FSLIM, FIMS, FIMM, FCIM, P.Mkt(SL), echoed the aforementioned sentiments, speaking of countless opportunities for the graduates, embarking on their marketing journey. He stated “We are passing an era with numerous challenges of an unprecedented nature, which have affected all the facets of our lives. As flourishing marketers, you ought to be resilient and well equipped with the knowledge and expertise to overcome these challenges triumphantly in the ‘new normal’ circumstances. As Sam Walton once said, you cannot just keep doing what worked once, when everything around you is changing. Rather, you have to stay out in front of change, to succeed.
“Make a difference and bring novelty into all your endeavours as the new breed of marketers, adding your ‘personal brand’ into everything that you do. While paying my gratitude and extending well wishes to SLIM, for its continuous and unstinted efforts in grooming world-class marketers to the nation, I wish all those who are graduating today the best of luck to conquer the horizons of their dreams,” concluded Dr Pradeep Edward.
This SLIM Graduation Ceremony 2021 celebrated the hard work, determination and achievements of the graduands as they stepped forward to collect their scrolls and certificates, having completed their respective diplomas and degrees.
These aspiring marketers, now qualified graduates from a host of different diplomas and degrees offered by SLIM, are ready to step into the world of Marketing as they pursue their dreams. The vast array of academic opportunities, made available by SLIM, encourage and prepare students for the business world.
The Postgraduate Diploma in Marketing (PGDIP) is a comprehensive SLIM qualification on par with other internationally recognized qualifications in marketing. The Diploma in Strategic Brand Management (DSBM) is a practical course to enhance knowledge on the path to effective branding. The National Diploma in Sales Management (NDSM) is a qualification to differentiate SLIM graduates from your conventional salesperson. The Diploma in Digital Marketing (DDM) is designed to educate aspiring marketers on the most important digital marketing concepts, the best practices and emerging concepts in digital marketing.
The MBA in Marketing is offered by SLIM in collaboration with the Wrexham Glyndwr University, providing you with a well-recognised British MBA. Recognised by the University Grants Commission (UGC), this fast-track programme has been exclusively introduced for SLIM PGDIP holders and CIM-UK qualified students. Finally, SLIM’s Certified Professional Marketer (CPM) is the highest status qualification in the Asian region in marketing.
Nuwan Gamage, the Vice President – Education for SLIM elaborated on SLIM’s plans for a future with an emphasis on education saying, “We have comprised our five-year strategy with a “Future-Ready Sri Lanka” in mind; set to develop future-ready innovative marketers in Sri Lanka. We believe that education of superior quality is an essential part of promoting the knowledge economy and innovation. SLIM has, therefore, invested in furthering education for future generations of aspiring marketers, and we are planning to obtain university status, implementing a series of new programs. These programs will focus on harnessing the set of skills required for successful marketers of 2030, as we prepare our students for the challenges on their horizon.”
Addressing the graduates of 2021, Thilanka Abeywardena, the President of SLIM, expressed her hopes for the students to “be determined to continue with [your] studies as knowledge creation is the sure way to become a fully-fledged professional, adding value to any sphere as you pursue the career of your choice. In addition, knowledge inculcates self-confidence and enhances one’s personality. To have continuous professional development, a perfect blend of acquired and practical knowledge is required. That is your key to success. Using your intuition, you should convert your learned theoretical knowledge into practical knowledge to overcome challenges as you embark on your journey through life.”
She further elaborated on the mission of SLIM and its prospects, giving insight into “a ‘Future-Ready Sri Lanka’. As the national body for marketing in Sri Lanka, we at SLIM believe in stepping forward to drive this concept of a generation of competent, skilled marketers who are ready to take on the struggles of modern-day businesses.”
SLIM’s effort towards enhancing and continuously developing marketing education in Sri Lanka and its commitment towards the profession is undeniable. Embodying its role as the national body for Marketing in Sri Lanka, SLIM continues to guide students towards their marketing goals, starting them off on their journey towards achieving their business-oriented goals and dreams. Congratulations to the graduates of 2021!
Business
Successful completion of consent solicitation, exchange and tender offer related to SriLankan Airlines’ bond restructuring
SriLankan Airlines Limited (the “Company”) and the Government of Sri Lanka (the “Government”) announce the expiration of the Consent Solicitation, Exchange and Tender Offer related to the Company’s U.S.$175,000,000 Guaranteed Bonds due June 2024, guaranteed by the Government (the “Existing Bonds”).
On 20 February 2026, the Company launched an official invitation to holders of the Existing Bonds to tender and exchange their holdings for cash and the U.S.$-denominated 4.00% amortizing PDI bonds due 2028 issued by the Government (the “New Republic Bonds”), pursuant to the agreement in principle reached on 20 November 2025 with the members of the Ad Hoc Group of Bondholders – together holding approximately 55% of the aggregate outstanding amount of the Existing Bonds.
Following the expiration of the offer period, the Company and the Government are delighted to report a very high level of participation of over 99% of the total outstanding amount of the Existing Bonds. Bondholders representing more than 97% of the outstanding amount voted in favour, resulting in all Existing Bonds being tendered and exchanged on the settlement date.
Mr. Sarath Ganegoda, the Company’s Chairman, reacted to the results stating: “We are sincerely appreciative of the bondholders’ strong participation. The overall transaction results in a 16% haircut on the outstanding claim, and its successful completion marks a significant step forward that allows us to focus on the future of the Company with renewed optimism. As the flag carrier of our island nation, this important progress toward financial recovery will further strengthen our ability to support Sri Lanka’s economic prosperity.”
Dr. Harshana Suriyapperuma, Secretary to the Treasury at the Ministry of Finance, issued the following statement: “The successful completion of this transaction paves the way for the full normalization of our relations with our external partners. Having now successfully concluded restructuring agreements covering 99% of our public external debt, we extend our sincere appreciation to all stakeholders who supported Sri Lanka throughout this process. This achievement strengthens our position as we pursue our efforts to improve our credit rating.”
The settlement of the exchange and tender offer is intended to take place on 20 March 2026, subject to the relevant settlement conditions being satisfied.
Any questions related to this transaction can be directed to the Information, Tender, Tabulation and Exchange Agent for this transaction, Sodali & Co Limited
Email: srilankanairlines@investor.sodali.com
Transaction Website: https://projects.sodali.com/srilankanairlines
Business
The unlocked potential of ageing and Silver Economy in Sri Lanka
With over 18% already aged 60 and above—and one in four projected to be 60 or older by 2041—the Sri Lankan population is rapidly ageing. IF harnessed effectively, the elderly population and the related Silver Economy have great potential to contribute to Sri Lanka’s economy. This blog analysis shows the challenges and the possibilities for Sri Lanka to reap demographic dividends by unlocking the potential of the ageing population and the related Silver Economy.
Demographic Dividend and Silver Economy
Although population ageing poses challenges such as slower growth and increased fiscal pressures, healthier ageing trends offer a silver lining by boosting labour force participation, extending working lives, and enhancing productivity. Population ageing becomes a demographic dividend when the older population is considered an economic asset, rather than a social burden, and the potential of the change in the age structure is harnessed to accelerate economic growth. This involves creating employment and other economic opportunities, products, and services required by the elderly.
The Silver Economy refers to the economic opportunities associated with the growing public and consumer expenditure related to population ageing and the specific needs of the 50+ population. It is the system of production, distribution, and consumption of goods and services, targeting older adults, who are recognised as active economic agents with spending power, life experience, and growing demographic significance.
Changing Population Dynamics
To trigger a demographic dividend, this older population requires accumulated savings and investments to finance consumption during their retirement. However, the status quo of the elderly in Sri Lanka is mostly gloomy. In recent years, 49% of 55-64 year old cohorts were economically inactive, while the labour force participation rate for males and females were 36% and 11%, respectively. This suggests limited interest, capacity, and/or employment options. For instance, the retirement age of 60 years restricts formal employment opportunities for the elderly. Hence, a majority of older workers are employed in the informal sector, which underutilises their skills and underemploys them. Similarly, the elderly have limited options for part-time and flexible work, and are dissatisfied with participating in work. With the current average life expectancy of 75.5 years, they face about 15 years of post-retirement life with limited income and employment opportunities.
Additionally, only 31% of those above retirement age received a pension in recent years. Over three-quarters of retired persons were net dependants, and 91.7% did not receive any income from savings. Among those with savings such as the Employees’ Provident Fund (EPF), most spent their EPF without saving or investing for later life. Estimates suggest that by 2030, the economic old-age dependency ratio in Sri Lanka will reach 29.2%. Moreover, the 65+ years population had the highest multidimensional poverty headcount ratio (17.9%) in 2019. The age group of 36-64 years, including those who will be 60+ years in 2037, had a multidimensional poverty headcount ratio of 16%. With the worsening of overall poverty in the post-crisis setting, Sri Lanka’s older population is likely to be more vulnerable now.
Looming Care Crisis
Moreover, there is a growing care deficit – a gap in demand and availability of caregivers, for the ageing population. Around 76% of 65+ years population live with children, which is projected to decline over time with the emerging cultural and social shift from home-based care towards institutional care. Three-generation households are projected to decline from 19% in 2012 to 5% by 2060. The decreased availability of family care due to smaller family sizes and growing female employment will increase demand for commercial care. Yet, as discussed, most elderly people will not have the financial capacity to seek commercial care. At the same time, the elder care sector in Sri Lanka is polarised. On the one hand, there is an excess demand for the limited number of state-run elder care institutions—often of relatively low quality, while fee-based facilities remain unaffordable for the average elderly. Hence, the less-affluent middle-class elderly have virtually no options for institutional care. On the other hand, formal and professional home-based care is costly, while lower-cost options are informal and ad hoc. Moreover, free adult day care centres are limited and often target low-income elders, with almost no paid day-care options for other income groups. Across all care options, there is an acute deficit in both formal and informal care workers. Projections indicate a 149,076 deficit of long-term care workers by 2037.
Silver Economic Strategic Plan
Therefore, without timely strategic action, the ageing population would become a burden to the Sri Lankan society and increase government expenditure on health and other care, pensions, and social protection. The potential demographic dividend would instead become a drag on the economy.
The global approach to reap a demographic dividend includes policies supporting healthy ageing, increasing labour force participation among older individuals, and closing gender gaps in the workforce, to boost growth and rebuild fiscal buffers amid demographic headwinds. In the case of Sri Lanka, targeted strategies are needed urgently to facilitate the elderly to accumulate savings and investments to finance their post-retirement consumption. Similarly, it is important that Sri Lanka creates an ecosystem of affordable products and services for healthy, productive, and dignified lives for this demographic group.
To achieve this, Sri Lanka should focus on two strategic areas:
Prioritise the extension of economic opportunities into later life. This includes employment opportunities, such as phased retirement, flexible working arrangements, part-time work, and work-from-home arrangements targeted at older workers, to engage them in productive economic activities for a longer period. Such activities include adopting an age-friendly certification for businesses and employers to ensure businesses are welcoming, accessible, and responsive to older workers and clients. Another is to increase the minimum retirement age in the formal sector beyond 60 years of age. Moreover, increasing awareness on saving and investing for retirement and expanding related options—such as scaling up coverage of private life insurance and state-led contributory pension schemes—are essential.
Expand care options to not only protect the elderly but also create economic opportunities. This includes scaling up both free and fee-based elder care facilities to cater to all income types across both living-in and day-care options. Another is providing incentives, such as tax breaks or land, for the private sector to invest in care facilities and tie these to subsidised services for low-income elders. Additionally, existing infrastructure and systems, such as Development Officers at the Divisional Secretariats and local government community centres, could be harnessed to provide community-based care. Similarly, establishing and protecting the rights of elder care workers, providing formal Recognition of Prior Learning and certifying their skills would help attract and retain care workers.
By Dr Bilesha Weeraratne,
Research Fellow and Head of Migration and Urbanisation Policy Research at the Institute of Policy Studies of Sri Lanka
Business
ComBank becomes patron of two working groups of UNGC Network Sri Lanka
The Commercial Bank of Ceylon has taken a leadership role in advancing key sustainability priorities of the United Nations Global Compact Network Sri Lanka by becoming a Patron of Network Sri Lanka’s ‘Diversity & Inclusion’ and ‘Water & Ocean Stewardship’ Working Groups.
The Bank formalised this landmark commitment through the signing of a two-year Memorandum of Understanding (MoU) between Commercial Bank and UN Global Compact Network Sri Lanka, establishing the Bank’s patronage of the two Working Groups and its role in guiding initiatives that promote sustainable water management and inclusive business practices.
Commercial Bank will provide leadership and advocacy to advance the objectives of the Diversity & Inclusion and Water & Ocean Stewardship Working Groups. The Bank will collaborate with the Network to organise events, facilitate dialogue and partnerships, and encourage greater participation by companies seeking to strengthen their environmental, social and governance (ESG) practices. The engagement will also focus on initiatives that accelerate progress towards the Ten Principles of the UN Global Compact and the UN Sustainable Development Goals (SDGs), particularly in the areas of sustainable water management, ocean stewardship, gender equality and inclusive economic participation.
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