Business
ComBank once again ranked the Strongest Bank Brand in Sri Lanka

The Commercial Bank of Ceylon has once again been recognised as the ‘Strongest Bank Brand’ in the country in 2021 by Brand Finance, one of the world’s leading independent brand valuation consultancies.
Commercial Bank was also named the Strongest Banking Brand in the 2020 ranking, which makes this the second consecutive year the Bank has won this prestigious accolade that speaks to the strength of the brand of the largest private bank in the country, which celebrated its 100th anniversary in 2020.
“The past year gave many businesses an opportunity to prove the substance behind their brands as they faced the challenges of the pandemic,” Commercial Bank Managing Director Mr S. Renganathan said. “We are delighted that it has once again been proven that our strategic brand building efforts coupled with consistent performance have earned us this prestigious title. Our brand building process is meticulously thought through and involves management and staff at all levels and is focused on ethical and sustainable brand building. Accolades such as these are an encouragement to the ComBank team.”
The Commercial Bank brand secured the overall third pace in ranking of the strongest brands across all sectors in the country.
Brand Finance computes the value of brands listed on the Colombo Stock Exchange using a method based on the Royalty Relief approach – a brand valuation method used by the company globally. Every year it puts 5,000 of the world’s biggest brands to the test and ranks brands across all sectors and countries and publishes nearly 100 reports.
The seven-step process of arriving at a brand value encompasses calculating brand strength using a balanced scorecard of metrics; assessing stakeholder equity and business performance; determining a royalty range for each industry reflecting the importance of brand to purchasing decisions; calculating the royalty rate; determining brand-specific revenues by estimating a proportion of parent company revenues attributable to a brand; determining forecast revenues; application of the royalty rate to the forecast revenues to derive brand revenues; and discounting brand revenues post-tax to a net present value which equals the brand value.
Considered one of the world’s leading independent brand evaluation and ratings firms, Brand Finance PLC is headquartered in London and has a network of offices around the world. The Brand Finance rankings for Sri Lanka are published annually by LMD.
One of the most active and vibrant brands in Sri Lanka, Commercial Bank’s brand building efforts maintain a healthy balance between corporate and product communications and ground level customer engagement events. In addition to traditional media, the Bank is highly active in social and digital media and customer engagement events, at national and regional level. The Bank’s strong customer base covers all segments of society, and encompasses all socio economic groups spread across Sri Lanka.
The Bank stated that it places heavy emphasis on strategy when formulating marketing plans and brand building activities. Commercial Bank maintains a constant watch over its brand performance and measures it both qualitatively and quantitatively. Parameters such as brand equity and top of mind recall are periodically monitored through research and the key takeouts are considered when marketing campaigns are planned. This strategic approach has helped the brand to evolve through the years and become one of the strongest brands in the country.
Business
National Anti-Corruption Action Plan launched with focus on economic recovery

In a decisive move to stabilize Sri Lanka’s economy and rebuild investor confidence, the Commission to Investigate Allegations of Bribery and Corruption (CIABOC) yesterday launched the National Anti-Corruption Action Plan (NACAP) 2025–2029, with a clear focus on promoting transparency, accountability and economic governance.
Developed with the support of the United Nations Development Programme (UNDP) and funded by the government of Japan—contributing nearly USD 900,000—the initiative aims to address corruption as a critical economic barrier.
The launch, attended by President Anura Kumara Dissanayake, Chief Justice Murudu Fernando PC, and high-level diplomatic and institutional representatives, signals a shift in Sri Lanka’s economic reform narrative. The NACAP is seen not just as a governance tool but as an economic recovery strategy designed to attract foreign investment, improve public finance management and rebuild public trust.
R.S.A. Dissanayake, Director General of CIABOC, noted that corruption, “is more than a legal issue—it is an economic cancer that stifles innovation, distorts markets and deters foreign direct investment.” The establishment of Internal Affairs Units (IAUs) within government institutions is expected to bring internal oversight to public spending and performance, improving the efficiency of state services.
Japanese ambassador Akio Isomata stressed that eliminating corruption is essential for Sri Lanka to regain global investor confidence. “Transparency and good governance are fundamental pillars for sustainable economic development, he said. “For Sri Lanka to attract foreign investment and achieve long-term growth, the effective implementation of this Action Plan is crucial.”
Echoing this, UNDP Resident Representative Azusa Kubota highlighted the importance of aligning governance with economic goals. “The NACAP is a roadmap for transforming Sri Lanka’s economic governance, she said. “It will make corruption visible, measurable, and actionable.”
The NACAP is built on four strategic pillars—Preventive Measures, Institutional Strengthening & Enforcement, Education, and Law & Policy Reform—targeting nine priority areas. These include streamlining state enterprise management, modernizing financial crimes investigation and integrating anti-corruption education into economic policymaking.
The implementation timeline is designed with a phased approach: short-term stabilization, medium-term reform and long-term transformation—ensuring consistent progress toward a more accountable and economically resilient state.
“Corruption ends here. The responsibility of eradicating bribery and corruption will not be passed on to the next generation — it will be resolved by our government today, President Anura Kumara Dissanayake said.
The President stressed it marks a turning point in Sri Lanka’s history. “With the launch of the National Anti-Corruption Action Plan 2025–2029, we are drawing a bold line in the sand. No longer will the fight against corruption be tangled in politics or postponed for the future. Public officials now have six months to bring transparency and integrity to their institutions. After May, the law will act decisively and without exception. This is not just policy — it’s a promise. A new era of accountability has begun and it begins with us.”
By Ifham Nizam
Business
Verdant Capital doubles down: $13.5m now powering LOLC Africa’s MSME expansion

Verdant Capital invests $4.5M more in LOLC Africa, expanding MSME lending across 10 countries and deepening financial inclusion efforts continent-wide.
Verdant Capital has announced that its Verdant Capital Hybrid Fund (the “Fund”) has completed an additional investment of USD 4.5 million in LOLC Africa Singapore Limited (“LOLC Africa”). This investment brings the total investment in LOLC Africa to USD 13.5 million. This follows the initial investment of USD 9 million in LOLC Africa, completed in June 2023. Both investments are structured as holding company loans, and they are being directed towards LOLC Africa’s operating lending subsidiaries in Zambia, Rwanda, Egypt, Kenya, Tanzania, Nigeria, Malawi, Zimbabwe, Ghana, and the Democratic Republic of Congo.
Founded in 1980 in Sri Lanka, LOLC entered the African continent in 2018. Verdant Capital Hybrid Fund is the first external investor in LOLC Africa’s operations, reflecting the Fund’s catalytic investment approach. These investments are driving the expansion of LOLC Africa’s micro, small and medium enterprises (MSMEs) financing footprint across the continent. Additionally, the Fund’s Technical Assistance Facility (TAF), has offered financial support for LOLC Africa’s Social Ratings and Client Protection Pre-Certifications for its subsidiaries in Zambia and Egypt, with further Technical Assistance initiatives in the pipeline.
Business
HNBA’s advisor & partnership channels drive 26% growth

HNB Assurance PLC (HNBA) delivered another year of outstanding financial performance, securing a 7.5% market share and moving a step closer to achieving its ambitious target of 10% market share by 2026. This success was a result of the company’s well-structured strategies, focused on sustainable growth in an increasingly competitive landscape, which yielded impressive results, with its Gross Written Premium (GWP) growing by 26% compared to the previous year.
Over the past four years, HNBA has maintained an average growth rate of 26%, consistently outperforming the industry. A key element of HNBA’s approach has been prioritizing distinctive, value-driven products over high-volume, lower-margin offerings. This strategy has allowed the company to cater to a broader customer base, ensuring inclusivity while maintaining the competitiveness and relevance of its product portfolio
In terms of growth, HNBA’s proactive investment strategy resulted in an 8% growth in investment income, reaching Rs. 6.9 Bn, while Funds Under Management saw a 26% increase. HNBA paid net benefits and claims totaling Rs. 2.9 Bn. The total assets of the company expanded by 24% to Rs. 53.4 Bn, primarily driven by increased financial investments. Additionally, total Life Insurance contract liabilities grew by 25% to Rs. 38.6 Bn, following a surplus transfer of Rs. 1.3 Bn to shareholders.
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