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Travails of a multi-million dollar investor in premium tuna exports

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Max Astandoust

Simon Max Astandoust, a fourth-generation member of the illustrious Astan fishing family, is the founder and CEO of Seamax Ceylon (Pvt) Ltd, a company that set out to bring world-class tuna processing technology to Sri Lanka. With investments running into millions of US dollars, Astandoust’s vision was to transform Sri Lanka into a regional hub for ultra-fresh tuna exports.

However, years of bureaucratic hurdles, government changes, and policy inconsistencies have left his project stalled. In this candid interview, Astandoust shares the legacy of his family business, his hopes for Sri Lanka, and the challenges that threaten to push investors away.

Q: Tell us about the history of your company and the Astan family’s legacy in the fishing industry.

A:The Astan family’s journey in fishing dates back to 1818, beginning with my great-great-grandfather, followed by my great-grandfather, grandfather, father, and now myself and the next generation as well. My son, Sam Astan, who is based in the United States, is continuing the family tradition. I represent the fourth generation of the Astan family in this trade.

Our story began on the Caspian Sea, where my grandfather first ventured into commercial fishing. Later, my father married into a family that was in the caviar business, blending two deep-rooted maritime traditions. Over the centuries, the Astan name has become recognized globally for quality and excellence in the fishing industry.

Q: What motivated you to invest in Sri Lanka?

A:Around 2014, we decided to expand our global operations beyond Europe. Our parent company is based in Spain, so we first moved into Senegal, Mauritania, and Morocco, where tuna resources were abundant.

We then identified Sri Lanka as a strategic location with an excellent reputation for yellowfin tuna. We sent a team here and to the Maldives to study the tuna industry. After careful evaluation, I personally visited Sri Lanka in 2016, and by 2017, we decided to establish a company here, Seamax Ceylon (Pvt) Ltd.

We wanted a factory within a harbour to maintain the freshness of the catch, as moving fish long distances affects quality. I met with government officials, including the Minister, the Secretary to the Ministry, and the Chairman of the Ceylon Fishery Harbours Corporation (CFHC). They welcomed our proposal and were enthusiastic about the technology and investment we planned to bring in around USD 20–25 million.

We were assured of a 15-year lease for a site at the Dickkowita Harbour, but despite written confirmation from the then Chairman, the promised lease has never been granted.

Q: What challenges did you face after that initial agreement?

A:Unfortunately, when we inspected the site, it was far below international standards lacking even basic infrastructure for workers. Since the government had no budget to upgrade it, I personally financed the renovation and modernization of the facility, against the advice of my financial consultants.

Even after completing major improvements, we were told to “go ahead” without the lease being formalized. Then came a change in government, and everything changed — officials, policies, and priorities.

We had to start from scratch, explaining the project all over again to a new set of officials. They too encouraged us to proceed and even asked us to bring in our vessels. We invested further, importing four vessels. Then the COVID-19 pandemic struck, bringing all operations to a halt.

After the pandemic, another issue arose — one of our vessels became entangled in a legal dispute, which dragged on for years, causing significant mental and financial stress.

Q: How have these challenges affected your plans to introduce new technology to Sri Lanka?

A:Our goal was to introduce super-freezing technology — what we call “C Minus 60” or ultra-fresh processing. This process freezes tuna to –60°C within hours of harvest, preserving its natural flavour and texture without using heavy chemical gases like CO2.

This is the gold standard in Japan and other advanced markets, ensuring top-grade tuna that meets the expectations of elite restaurants. Unfortunately, because of the uncertainty surrounding our factory lease, we have been unable to install this technology in Sri Lanka.

The country’s current tuna export methods are outdated — similar to what my great-great-grandfather used over a century ago. Without adopting new methods, Sri Lanka’s tuna exports will continue to be graded B, B+ or C, never achieving A-grade status in global markets.

Q: What has been your experience dealing with different governments in Sri Lanka?

A:Frankly, every time a government changes, we are forced to start over again. It’s exhausting. Under the previous administration, former Minister Douglas Devananda was genuinely interested in modernizing the fishing sector. He understood the importance of new technology and supported our project. The lease was ready for signing — and then the government changed again.

This current administration, I’m sorry to say, seems less informed about the industry and less interested in engaging with investors. Many officials we meet do not understand the technology or the global standards we are working with.

It’s disheartening, because the Maldives has already approached us, offering to host our project there. One of my friends started a similar initiative in Seychelles at the same time I started here, and his investment is now earning millions of dollars. Meanwhile, we are still stuck here waiting for approvals.

Q: Given all these difficulties, what are your plans going forward?

A:I have already invested USD 6–7 million in Sri Lanka, and I continue to pay my staff despite the factory being idle. I’m deeply saddened because I love this country and its people. I truly believe Sri Lanka can become a major global player in premium tuna exports if only there was stability, consistency, and professionalism in government dealings.

If this issue is not resolved soon, I may have no choice but to seek legal recourse. No investor wants to fight legal battles just to get what was promised. Investors seek clarity and continuity, not chaos.

Our ultra-fresh super-freezing technology could revolutionize Sri Lanka’s seafood exports, bringing in millions in foreign exchange. But without the government’s cooperation, that dream remains on hold.

Q: Any final thoughts for Sri Lanka’s policymakers?

A:My message is simple: Sri Lanka has enormous potential, but it must create an environment where investors feel safe and supported. Governments may change, but agreements and commitments should not.

We came here in good faith, bringing in world-class technology, investment, and employment opportunities. All we ask in return is transparency, continuity, and respect for agreements.

By Saman Indrajith ✍️



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New Chairperson and Members appointed to the Finance Commission

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President Anura Kumara Dissanayake has appointed Ms N. R. Anees as the new Chairperson and a member of the Finance Commission.

J. M. C. J. Wijetunga and K. Karunaharan have been appointed as the other members of the Commission.

The letters of appointment were presented to the appointees by the Secretary to the President, Dr Nandika Sanath Kumanayake, at the Presidential Secretariat ton Monday (20)  afternoon

The appointments were made to fill the vacancies createdy  following the expiry of the terms of office of the previous members of the Finance Commission.

(PMD)

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True leadership is not about titles or power, but about acting responsibly for the well-being of others – Prime Minister

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Prime Minister Dr. Harini Amarasuriya stated that true leadership is not about titles or power, but about acting responsibly, with compassion, and working for the well being of the others.

The Prime Minister made these remarks while attending the President’s Guide Award and Prime Minister’s Award Ceremony, organized by the Sri Lanka Girl Guides Association, one of the country’s leading voluntary organizations dedicated to empowering girls and young women. The ceremony was held on Sunday (19th July )at Temple Trees in Colombo.

During the event, the Prime Minister presented medals and certificates to the award recipients.

A total of 350 awards were presented at this year’s ceremony, comprising 338 President’s Guide Awards and 12 Prime Minister’s Awards, in recognition of the recipients’ discipline, resilience, integrity, and commitment to serving others.

Addressing the occasion, Prime Minister Dr. Harini Amarasuriya stated that one of the greatest strengths of the Girl Guides association is its commitment to providing equal opportunities to every child, regardless of their background or abilities. The Prime Minister also emphasized that true leadership is not defined by titles or power, but by acting responsibly, listening with compassion, and working for the well-being of others.

The Prime Minister further noted that while women had limited opportunities in the past, today increasing opportunities are being created for girls and women across all sectors, and young women are making remarkable progress in every field. The Prime Minister further stressed that every girl and young woman deserves equal opportunities to improve themselves, noting that the country needs young women leaders who are ready to step forward to build a better future for Sri Lanka.

The Prime Minister  also highlighted that, particularly at a time when Sri Lanka is undertaking significant economic and democratic reforms, achieving sustainable national progress requires not only economic growth but also the development of citizens who uphold strong ethical values and social responsibility. In this regard, she commended the invaluable contribution made by the Sri Lanka Girl Guides Association.

Guided by its motto, ​“Be Prepared,” the Girl Guiding Movement in Sri Lanka was first established on 21 March 1917 at Kandy High School by Miss Jenny Calverley Green. Today, the movement operates through seven branches; Butterflies, the Little Friends, the Guides, the Rangers, the Youth, the Differently Abled Guides, and the Community Guiding Units, catering to different age groups and abilities. The President’s Guide Award is the highest honour that can be achieved by a Girl Guide and is awarded only to those who successfully complete the required challenges, written and oral examinations, and the BP Challenge. The Prime Minister’s Award is presented as the highest recognition within the Ranger Guide section.

The event was attended by at the President of the Sri Lanka Girl Guides Association Swarnika Pitigala, Chief Commissioner Dr. Kushantha Herath, President’s Guide Commissioner Pushpa Perera, Prime Minister’s Guide Commissioner Aruni Karunaratne, other senior officials of the Sri Lanka Girl Guides Association, President’s Guides and Prime Minister’s Guides, as well as a large number of their parents.


(Prime Minister’s Media Division)

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Customs asked to resume probe or face legal action

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Rs. 16 bn BMW revenue fraud:

Public interest litigation activist Nagananda Kodituwakku has said he will initiate appropriate proceedings against Director General of Customs, Wimal S.K. Liyanagama, in terms of the Anti-Corruption Act No 9 of 2023, unless the Customs carries out a revenue fraud inquiry to recover approximately Rs 16 bn in lost government revenue.

General Secretary of Vinivida Foundation, and former Customs officer, Kodituwakku said that though the Department, in response to his request for a meeting to discuss the issue, in writing, assured them that the investigation was underway, they found that the actual situation was not so.

Kodituwakku alleged that the Customs Chief had neglected what he called statutory duties under the Customs Ordinance, by disregarding his request for a meeting.

Kodituwakku said the investigation into the importation of 1,728 brand new BMW vehicles, under the concessionary duty permits issued by the government for the public servants, between 2011 and 2014, had been stalled.

The civil society activist said that investigations had revealed the vehicles hadn’t been imported by the permit holders themselves but others. It also transpired that the value of the imported vehicles, mentioned in the commercial invoices, proforma invoices and the CusDecs, tendered to Customs in the names of the permit holders, were not the actual values for the vehicles in question.

The high-profile case has been handled by the Central Investigation Directorate, at that time headed by Murugesu Thayabaran, a batchmate of Kodituwakku.

The ex-Customs officer said that he had appeared as counsel for Thayabaran in Court of Appeal and was determined to bring the case to a successful conclusion. According to him, the importer, over the years, had been represented by nine President’s Counsel as the case dragged on from the time of P.S.M. Charles, Director General, Customs.

Kodituwakku made available letters he wrote to the Customs and other parties on this issue, to The Island. Pointing out that the Court of Appeal on 7 May, 2024, dismissed the importer’s final appeal regarding the case pertaining to the revenue loss of Rs. 16 bn, Kodituwakku said that although the court had cleared the way for the Customs probe, no action had been taken.

However, the Court of Appeal ruling was given before Liyanagama succeeded Seevali Arukgoda as DG Customs on 6 May, 2026. Liyanagama served as Director General of the Department of Management Services at the Treasury before the new appointment.

Kodituwakku said that he had also brought the Customs case to the attention of the Commission to Investigate Bribery or Corruption (CIABOC).

Emphasising the failure on the part of the Opposition to raise this issue, both in and outside Parliament, Kodituwakku said that since the exposure of the BMW scam, during Mahinda Rajapaksa’s presidency, there had been four presidents, namely Maithripala Sirisena, Gotabaya Rajapaksa, Ranil Wickremesinghe and incumbent Anura Kumara Dissanayake. Unfortunately, successive administrations had allowed the interested parties to drag the case. The lack of interest shown by political parties revealed that they not only protected those responsible but encouraged corrupt practices of allowing third parties to import vehicles in terms of permits issued to legitimate recipients of such permits.

Having campaigned on an anti-corruption platform, during the presidential and parliamentary polls in 2024, the NPP couldn’t, under any circumstances, turn a blind eye to this situation, Kodituwakku said, adding that even the IMF should be concerned of the failure on the part of successive governments to recover the money.

By Shamindra Ferdinando

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