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Fiftieth anniversary of Martinair pilgrim flight crash near Maskeliya

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Martinair

by Capt Elmo Jayawardena

On December 4, 1974 a DC-8 aircraft belonging to Martinair crashed into the Anjimalai mountain range also known as the Seven Virgins. The accident happened around 10.15 PM and the location was in the vicinity of Maskeliya. This was the worst air disaster that had taken place in Sri Lanka. As many as 191 lives were lost with no survivors. That is how December 4 became a sad night to remember.

Corona curfews give us time to read and in my isolation at home at that timeI have been pulling out ‘bucket-listed’ stories to reflect on. Most articles I browsed through about the Martinair DC-8 crash had covered all aspects of this horrible disaster. Adequate details were available to re-construct the story and come to reasonable conclusions of what may have happened.

We all know the easy way out on most aeroplane crashes has been the first-choice of the hit-parade – PILOT ERROR. The captain is buried beneath the Seven Virgins hills in shamed silence. So is his First Officer and the Flight Engineer. The case is closed and forgotten. I have no defense to rub on behalf of the crew to give even a shallow coating of an excuse.

But and there is a ‘BUT’ I need to mention here. On one side we have technology inundated with fancy aviation jargon. Add to that a half-burnt Black Box and communication tapes between the pilot and the controller. Plus, all the details of the flying records of the crew and what they have done and what they have not done. Then comes a hundred titbits of aeronautical specifics that act as tinsel to an investigation.

All that is fine, valid to be used at round table conferences where aviation-related head umpires and leg umpires, third umpires plus match referees discuss and make decisions taking all the time in the world. It is not the same for the Captain and his crew. No doubt they are professionally competent aircrew. Yet, some decisions to be made in an aeroplane are instant. You win some and you lose some and the ones you lose may have devastating repercussions.

Worst is you may not even be living to tell your side of the story. A few seconds make the difference between life and death. In such calamitous situations we tend to forget that the most lethal ingredient in an aviation disaster is – The Human Factor.

The Captain is not an infallible demi-god who jumped from Mount Olympus and sat in the cockpit of his aeroplane. He is human and so are his crew. They are no different to the ordinary you and me. I have been a Captain for a considerable number of years. I have made many mistakes flying aeroplanes. I humbly say I was lucky I escaped without an accident. There is nothing courageous or brilliant about that, it is simply the way fate rolled the dice. Such would be the story of any Captain. Admitted or not, it is the truth, the absolute truth.

The scales of justice in an aviation accident investigation is handled by competent authorities. In the case of the Martinair DC-8 crash there were three Civil Aviation Departments associated with the inquiry. Sri Lanka, The Netherlands, and Indonesia. Plus, there would have been the McDonnell Douglas Company that built the aeroplane and insurance companies that were present to protect their dollar.

There had been whispers about the Doppler system in this aeroplane having errors which resulted in inaccuracies in the ‘distance to go’. It was also said that the crew were not informed of this. There is nothing to substantiate such statements and as such, it is best that I leave them out and keep them buried along with the aeroplane. I also read that the co-pilot had a traumatic childhood and that could have affected his behavior when approaching to land. I make no comment on such absurdities.

Let me now take you to the story of the DC 8 that crashed into the Seven Virgins mountain range. The accident tragically killed 191 innocent people (182 passengers + 9 crew). It sure is a terrible night to remember.

The flight was from Surabaya, Java, to Jeddah via Colombo which was a re-fueling stop. This was Muslim pilgrimage time to Mecca for the Haj. Devotees came from all parts of the world. Some flew in on private jets but most travelled on chartered aeroplanes. The flight that took off from Surabaya was a DC-8 55CF aeroplane owned by Martinair of The Netherlands which had been leased by Garuda Indonesia to fly the Haj charters.

In command was Capt Hendrik Lamme, 58 years old, a very experienced pilot who had flown 27,000 plus flying hours of which 4,000 were on DC-8s. The First Officer Robert Blomsma had 2,480 hours and was new on the DC-8 type with 47 hours. The third crew member, the flight engineer was Johannes Wijnands who had flown 3,000 hours on DC-8 type aeroplanes. Back in the cabin there were six crew members, four were Dutch and two were from Indonesia. The aircraft had a Dutch registration of PH-MBH and was less than 10 years old. The flight plan filed call-sign for the flight was MP 138.

Here I must explain to the reader something about the navigational instruments that the aeroplane had. I want to make it as simple as possible for a non-aviator to understand.

The route from Surabaya to Sri Lanka is mostly oceanic. It starts with an airway called Red-61 and extends on a North-Westerly direction till it reaches the Sri Lankan Flight Information Region (FIR – 92 East longitude) and follows route Golf-462 to cross the coast at a way-point located over Yala. This reporting point unfortunately had no Radio Aid for the pilots to cross-check their navigation when flying overhead.

The primary navigation system that was in use by Martinair was called Doppler. This was operated worldwide by many airlines and during that era it was a primary navigational aid for jet aeroplanes flying long haul sectors. Doppler gave the pilots a digital reading of the distance to go to the way-point it was heading to. However, Doppler system was not overly accurate when flying over water for a long period and had to be updated over a radio beacon or a known geographical position (maybe a river or town) to maintain its accuracy.

Flight MP 138’s route initially had radio beacons to update the Doppler. But the final ocean crossing before coast of Sri Lanka had no radio beacon for the crew to update the Doppler position. That was a long leg, too long to fly without an update.

The last point the DC-8 could have done a navigational cross-check would have been at a way-point closer to Banda Archi airport which was about 135 miles right of their track. From there Capt. Lamme still had to fly close to two hours to reach the coast of Sri Lanka. He was navigating now purely by rudimentary ‘dead-reckoning’ and Doppler ‘distance to go’ readouts without any cross-check to update his position.

Flight MP138 crossed the FIR (Flight Information Region) at 8.27 pm local time – six minutes earlier than the estimate. Calculating its speed by distance between two way-points and time taken, the ground speed would be 478. That is at eight miles a minute. Six minutes would be almost 50 miles. The FIR was about 850 miles from the Sri Lankan coastal way-point. Maybe Capt. Lamme and his crew were getting a wrong ‘distance to go’ reading from their Doppler. It is difficult to fathom whether it was because of the reported fault in this particular aeroplane Doppler or it was because of a very long sea track flown without an update. It could even have been both.

Already there had been a six-minute (50 miles) correction made. Was it correct or was it a Doppler error? There was no way to cross check and update. If it was a Doppler fault that could have been the cause the Martinair DC-8 flew all the way to its death in Maskeliya.

Flight MP 138 first contacted Colombo Air Traffic Control located at Ratmalana at 9.52 PM and reported 130 miles out at 35,000ft. They were only going by the Doppler. The controller answered ‘MP-138 clear descend 10,000 when ready and call 50 miles from Katunayake.” When Capt. Lamme commenced his descent by what his Doppler reading displayed his actual position would have been 50 miles east of where he thought he was. Unfortunately, Katunayake Airport at that time did not have Approach Radar nor a Distance Measuring Equipment (DME) which would have digitally told the pilot exactly how far he was from the airfield.

Few minutes later the DC-8 called “50 miles” and was cleared to 6000 and handed over to Colombo Approach Control at Katunayake. The First Officer who was doing the radio called Colombo Approach at 10.08 PM and reported he was ‘one four” (14) miles from the Katunayake airport passing 7,000 for 6,000. Approach Control had no Radar to see him. The controller had to go purely by the MP 138’s estimate of 14 miles from the airfield. He cleared MP 138 to 2000 ft and told him to call “field in sight” or overhead the KAT radio beacon.

“Roger, cleared 2,000, to KAT or field in sight.” This was at 10.10 by the first Officer.

That sadly was the last communication.

On descent the DC-8 hit the fifth of the Seven Virgins mountains at a height of 4,354 feet. The impact place was about 65 miles from Katunayake. When F/O Blomsma reported 14 miles from the airport, he was most certainly giving the distance from the cockpit Doppler. He had no other instrument to read from other than a possible error-tainted Doppler. If you add 14 miles to the error of 50 miles on the Doppler the answer is 64. Give or take a few miles for the random calculation I am doing and then perhaps the 64 coincides with the distance from Katunayake to where the crash occurred in the Anjimalai (Seven Virgins) hills.

The only other explanation for Capt. Lamme to initiate an early descent could have been a wrongly interpreted weather radar sighting of the eastern coast. These were black and white radar displays and it is possible that a low cloud could have been mistaken for the coast maybe 50 miles before ALGET.

I, in no way can say what I have written is the gospel truth. I have no crystal-clear facts to ponder on. It is just my opinion I am stating. I do have some knowledge on Doppler matters as I have flown these routes in similar aeroplanes using Doppler navigation. Many opinions are expressed by journalists about this disaster. How true such inferences are, is another side of the coin. I was greatly assisted by Sri Lankan Air Traffic Controllers and communication officers, some who handled MP 138 arrival. I am deeply grateful for their first-hand information.

The possibility remains that Capt. Lamme may have commenced his descent approximately 50 miles before the planned point to leave 35,000.

The aeroplane crashed, there were many mitigating factors that left room and would have contributed to human error.

Capt. Hendrik Lamme was guilty of being a human being.

—- —–

Today people driving past Norton Bridge town see a strange sight. A structure displaying a large tyre. It is a wheel from the DC-8 that crashed in the Seven Virgins mountains. It could be all that is left of that magnificent aeroplane owned and flown by the Dutch. If one’s interest is kindled, on the road from Norton Bridge to Maskeliya there is a place where one should stop.

A plaque of remembrance is there, erected in memory of those who are buried around this place at the foot of this hill. The Martinair crew and the Indonesian pilgrims who died on the slopes of the mountain were buried in a common grave by the roadside. People say flowers do get placed off and on at the memorial. In remembrance of who we know but by whom is a question mark?

Up in the mountain is the main memorial, a stone pillar-like monument erected at the actual crash site. Wind-swept and rain-soaked it stands in its forgotten loneliness. Perhaps it whispers its sadness amidst the Seven Virgins mountain range. The column had been erected in remembrance of the 191 innocent people who died there on a sorrowful December night, a long time ago.

(Elmojay1@gmail.com)



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Sri Lanka’s rice conundrum: Time to stop managing crises and start fixing the system

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Prof. Ranjith Senaratne,
Emeritus Professor in Crop Science and former Vice-Chancellor,
University of Ruhuna and General President of the Sri Lanka Association for the Advancement of Science (2023) and
Prof. Prasad Jayaweera,
Dean, Faculty of Computing, University of Sri Jayawardenapura

Rice is not merely another crop in Sri Lanka. It is our staple food, an integral part of our history and culture, and a foundation of the civilisation that flourished around our ancient hydraulic systems. Revered as Buddha Bhogaya, the Buddha’s crop, rice has sustained our people for more than two millennia. Yet, remarkably, a country with such a profound relationship with rice continues to lurch from one rice crisis to another.

At one time, we have a surplus. At another, we face shortages. Prices rise sharply, consumers complain, farmers struggle to obtain remunerative prices, millers and traders become the focus of public attention, imports are hurriedly arranged, and governments announce yet another set of measures to contain the crisis. Then, after the immediate problem subsides, the matter recedes from the national agenda, until the next crisis arrives.

Why does this keep happening despite decades of agricultural research, policy interventions, expert committees and public debate?

Perhaps because we have been asking the wrong question. The fundamental problem is not simply how to produce more rice. Nor is it merely a question of prices, imports, fertiliser, farmers, millers or markets. The rice conundrum is a complex national systems problem.

We cannot solve a system by fixing its parts in isolation

Sri Lanka’s rice sector is an intricate web of interconnected systems involving agriculture, land, water, climate, technology, finance, energy, transport, markets, trade, governance, institutions and consumer behaviour. A decision made in one part of this system can have consequences, sometimes unintended, in another.

A change in fertiliser policy, for example, can affect productivity and production costs, which in turn influence farmer profitability, market prices and the need for imports. Irrigation decisions affect not only production, but also water availability, energy use and environmental sustainability. Guaranteed prices influence farmers’ cropping decisions, while import policies can simultaneously protect consumers and weaken incentives for domestic production. Likewise, market concentration can affect both the price received by farmers and the price paid by consumers. This is precisely why isolated interventions so often produce disappointing results. We keep treating symptoms while leaving the underlying system largely untouched.

For decades, we have generated valuable scientific knowledge on individual aspects of rice production and marketing. But knowledge generated within disciplinary and institutional silos does not automatically translate into solutions to complex real-world problems. What is needed now is a fundamentally different way of thinking.

From a “rice crop” to a “rice system”

The first step is to stop looking at rice simply as something that is grown in a paddy field.

The rice system begins with land, water, seed, inputs, technology and finance. It extends through cultivation, harvesting, drying, milling, storage, transport, wholesale and retail marketing, and finally to the consumer’s table. At every stage, there are different interests, incentives, constraints and actors: farmers, farmer organisations, input suppliers, machinery operators, millers, traders, wholesalers, retailers, financial institutions, government agencies, researchers and consumers.

And hovering over the entire system are climate change, changing consumer preferences, technological transformation and national economic conditions. A weakness anywhere in this chain can compromise the performance of the whole system.

Consider post-harvest losses. If significant quantities of rice are lost because of inadequate drying, storage or processing facilities, increasing production alone cannot solve the problem. Similarly, if farmers produce efficiently but face weak markets and poor bargaining power, productivity gains may not translate into improved livelihoods.

The question, therefore, should not be “How much rice can we produce?” but “How can we make the entire rice system work better?”

That requires us to see the connections.

The missing ingredient: reliable, real-time information

There is another fundamental weakness that deserves urgent attention: we still lack a comprehensive, integrated, interoperable and reliable national information system for rice. Information is scattered among different institutions, often collected using different methodologies and not necessarily available when decisions need to be made.

How much rice will actually be produced? How much is in storage? What is the likely demand? Where are the emerging production shortfalls? What are the stocks held by different actors? How are prices moving along the value chain? What are the likely consequences of climate conditions? Without timely and reliable answers to such questions, policymakers are forced to make critical decisions with incomplete information. This is not merely an administrative inconvenience. It is a national food-security vulnerability.

Sri Lanka should therefore seriously consider establishing a National Rice Intelligence and Decision Support System (NRIDSS), an integrated digital platform that brings together relevant real-time information from agriculture, meteorology, irrigation, markets, trade, statistics and other institutions. Such a system could support production forecasting, market monitoring, import decisions, early warning and evidence-based policy formulation. In an increasingly uncertain climate and volatile global economy, this should no longer be regarded as a luxury. It is becoming an essential component of national food-system governance.

The deeper problems cannot be ignored

A systems approach would also force us to confront some uncomfortable structural realities. Why does productivity remain relatively low despite decades of research? Why are so many holdings too small to achieve economies of scale? Why are modern technologies and precision agriculture not being adopted more rapidly? Why do farmers often have limited bargaining power? Why do substantial losses occur after harvesting? Why can market power become concentrated in a relatively small number of actors? Why are guaranteed prices sometimes announced too late to influence farmers’ production decisions? Why are policy interventions so often reactive rather than proactive? And how will droughts, floods, temperature extremes, changing rainfall patterns and emerging pests affect the stability of rice production in the years ahead? These are not separate questions. They are parts of the same system.

From crisis management to systems governance

Sri Lanka does not need another isolated discussion about rice. What is needed is a national policy dialogue and action forum that brings all relevant actors together, not merely to exchange speeches, but to develop a shared understanding of the system and agree on what needs to be done. Such collaboration must go beyond consultation or the exchange of views. The different parties need to work together from problem definition through to implementation, bringing their diverse knowledge, perspectives, interests and practical experience into a common process.

Farmers bring contextual and experiential knowledge; industry actors understand market realities and operational constraints; scientists contribute evidence and analytical capabilities; policymakers bring institutional and regulatory perspectives; while technology and data specialists can provide new tools for understanding and managing the system. When these different perspectives are brought together systematically, they can reveal interdependencies, challenge assumptions, identify feasible interventions and generate solutions that are evidence-based, practically implementable and socially acceptable.

This is the essence of a transdisciplinary systems approach: not simply working across disciplines, but bringing together multiple stakeholders and multiple forms of knowledge to co-create solutions and share responsibility for outcomes. The process should therefore go beyond presentations and speeches. It should involve systems mapping, causal analysis, stakeholder dialogue, scenario planning and the participatory identification of the critical bottlenecks and leverage points in the rice system. Most importantly, it should distinguish between what is urgent and what is important, and between interventions that merely alleviate symptoms and those capable of changing the underlying behaviour of the system itself.

We need an implementation roadmap, not another report

There is, however, one important caveat. Sri Lanka has no shortage of reports, recommendations and policy documents. What we often lack is sustained implementation. Any national initiative on the rice conundrum must therefore end not with another set of broad recommendations but with a prioritised national action roadmap. It should identify short-, medium- and long-term actions, assign institutional responsibilities, establish timelines and define measurable indicators of progress. The ultimate objective should be to move Sri Lanka from reactive crisis management to proactive systems governance.

A national opportunity

The rice conundrum may, in fact, provide Sri Lanka with an opportunity that extends well beyond rice to deal with other important crops. If we can demonstrate that a complex national problem can be addressed by bringing together science, policy, stakeholder knowledge, real-time information and systems thinking, the approach could become a model for addressing other persistent challenges, from climate resilience and water security to energy, food systems and disaster risk.

The choice before us is therefore quite stark. We can continue responding to each rice crisis as it emerges, adjusting prices, arranging imports, appealing to millers, reassuring consumers and supporting farmers, only to repeat the cycle later. Or we can step back and ask a more fundamental question:

What is it about the way our rice system is structured and governed that continually produces these crises?

That is the question that needs to be answered. Sri Lanka has the scientific expertise, institutional capacity and stakeholder knowledge required to do so. What is needed now is the willingness to bring these fragmented sources of knowledge together and examine the rice sector as one interconnected system.

Our ancient civilisation understood the importance of interconnectedness: land, water, agriculture and society were organised as parts of a larger whole. Perhaps, in confronting the modern rice conundrum, we need to rediscover that systems wisdom, this time supported by modern science, technology, real-time data and transdisciplinary thinking. The time has come to stop merely managing the rice crisis. It is time to fix the system that keeps producing it.

It is against this backdrop that the Sri Lanka Association for the Advancement of Science (SLAAS) proposes to convene shortly a “National Policy Dialogue and Action Forum on the Rice Conundrum in Sri Lanka”, bringing together the key stakeholders across the rice system. The Forum is intended to provide a platform for moving beyond piecemeal and reactive interventions towards a coordinated, evidence-based and transdisciplinary systems approach, one capable of generating lasting and pragmatic solutions to what has become an “island-shaking national issue”.

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This curse of partisan politics in Sri Lanka

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78 Years of Demagoguery, Not Democracy

by Brigadier Ranjan de Silva
rpcdesilva@gmail.com

On the 4th of February every year, we raise the lion flag and speak of democracy. We speak of 78 years of “self-rule.” But honesty demands we ask: what kind of rule have we actually had? It was not democracy. Democracy is government for the common good, constrained by law, informed by reason, and accountable to truth.

What Sri Lanka has had for 78 years is demagoguery — government by manipulation, by party, and by passion.

Defining the Curse:

The dictionary defines demagoguery as “political activity that seeks support by appealing to the desires and prejudices of ordinary people rather than by rational argument.” Its tools are simple: divide the people, promise the impossible, demonize the opponent, and govern for the next election, not the next generation. That is the political culture we inherited in 1948 and perfected since.

78 Years of Evidence:

The record is not ambiguous. Policy by Pendulum – 1948–2024. Instead of a national development plan, we got a partisan wrecking ball. 1956: The “Sinhala Only Act” was passed not after linguistic study, but as an election mobilization tool. 1970-77: The SLFP nationalized private enterprise and imposed import controls. 1977: The UNP reversed course with an open economy overnight. 2005-2014: Mega infrastructure was built on Chinese loans with no feasibility transparency. 2015-2019: Those same projects were called “white elephants” and stalled. 2020-2021: The organic fertilizer ban was announced as a populist “green” policy, reversed 6 months later after it collapsed agriculture and food prices. The Colombo Port City, Hambantota Port, and the Central Expressway all followed the same pattern: started, stopped, rebranded. The country pays twice. The party takes credit once. Economics as Election Candy. Demagoguery is expensive. 1960s: Subsidized rice to win rural votes, leading to the 1971 food crisis.

2005-2014:

Fuel subsidies and public sector hiring sprees that doubled the wage bill. 2019:

Unfunded tax cuts that removed Rs. 500 billion in annual revenue with no offset. By April 2022, external debt hit $51 Billion and we defaulted for the first time. The party that cut taxes was not in power to manage the IMF program. The party that inherited it was blamed for the austerity. This is the cycle. Institutions captured. A democracy needs referees. We turned them into party cadres. The 17th Amendment 2001 created independent commissions. The 18th Amendment 2010 abolished them. The 19th 2015 restored them. The 20th 2020 gutted them again. Police transfers, university vice-chancellors, and state bank chairmen have all been decided by party headquarters, not merit.

When the institution serves the party, the citizen gets leftovers.

Identity over Ideas: From 1956 to 1983 to 2009 to 2022, our elections have been won on fear, not spreadsheets. “They will erase your language.” “They will sell the country.” “Only we can protect Buddhism/the minorities/the nation.”

Rational debate on debt, productivity, or climate adaptation never wins a rally. Prejudice does. That is demagoguery by definition.

Party Interest subverted the National Interest. The core damage of 78 years of partisan politics is this: the nation became secondary to the party. Need power sector reform? Impossible, because our unions will strike. Need to cut 300,000 ghost employees? Impossible, because our voters will defect. Need a 20-year education and export plan? Impossible, because it won’t show results before the next election. So, we borrowed. We patched. We lied. The result: a railway system that still runs on 1950s engines, hospitals without paracetamol in 2022, and a brain drain of 300,000+ skilled workers since the crisis. The parties rotated. The country declined.

The Opposition’s Original Sin and here, all parties share guilt equally. In opposition, the job is not to govern. It is to destroy. The UNP in the 60s called the SLFP “communist.” The SLFP in the 70s called the UNP “imperialist.” The JVP called both “traitors.” The SJB, SLPP, and NPP today use the same script with new logos. Every tax is “anti-people.” Every reform is “a sell-out.” Every crisis is proof the other side is evil and must be removed at any cost. Then they win. And implement 80% of what they opposed. Because demagoguery has no principles, only positions. 78 years of unmerciful, bad-faith criticism has not produced accountability. It has produced cynicism. The public now believes all politicians are the same — because for 78 years, they have behaved the same.

Breaking the Curse:

Changing the party in power will not end this. We must change the incentives that reward demagoguery. Three reforms are non-negotiable: Bind future Parliaments to national policy. Pass 10-year frameworks for energy, education, and public debt with 2/3 majority protection. Infrastructure and fiscal rules should outlast one government, as they do in Chile and New Zealand. Depoliticize the state. Independent commissions for police, elections, public service, and bribery must have constitutional budgets and appointment panels that exclude MPs. No more 18th/20th Amendment style rollbacks. Demand better from voters We must stop rewarding the best slogan and start demanding the best spreadsheet. Town halls over rallies. Costings over promises. A 5-year plan over a 5-minute speech.

In 1948, we did not inherit democracy. We inherited an election. For 78 years we have used that election to choose our favourite demagogue. The prize has been debt, division, and decay. The curse of partisan politics will only end when citizens and leaders agree on one principle: Party second. Country first. Until then, February 4th will remain a ceremony, not a celebration.

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Developing markets for fruits, vegetables and flowers in the Gulf

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Image courtesy Export Development Board)

Export diversification – Missing the wood for the trees – Part II

by Gomi Senadhira

Sri Lanka established its diplomatic presence in the Gulf region only in the early 1980s. First, a small embassy was opened in Abu Dhabi, covering the UAE. Then in 1982, embassies were opened in Jeddah and Kuwait. The embassy in Jeddah covered Saudi Arabia while Kuwait was responsible for Kuwait, Oman, Qatar and Bahrain. Commercial Diplomats were also assigned to these two embassies. A senior private sector executive, with experience in marketing, was posted to Jedda as the commercial counsellor. I was posted to Kuwait as a second secretary (Commercial). Our instructions were very clear. Focus not only on traditional exports. Product diversification was a priority.

Developing Markets for Agricultural Products

At that time, Minister Lalith Athulathmudali had just launched his Export Production Villages (EPV) programme. He believed that the EPVs working closely with the exporters would provide an ideal opportunity for rural households to directly benefit from the government’s new open trade policy. Agricultural products, particularly fruits and vegetables, were a key component of this approach and the ministry thought that the Gulf countries, with large Sri Lankan communities, would have a ready-made market for these items. Thus, from day one we were compelled to explore the market for nontraditional exports; fruits and vegetables (F&Vs) were on the top of our priority list.

From cane baskets to cardboard boxes

Fortunately, the market for the F&Vs products in the region was at a very early stage of development. That provided an opportunity for Sri Lankan exporters, who were also inexperienced, to work with the importers and grow together. For example, in Kuwait, one of our first customers for F&Vs was a small supermarket where the manager was a Sri Lankan. After the first shipment arrived, he invited me to inspect the shipment. I visited the supermarket and was shocked by what I saw. While produce from other countries was packed nicely in cardboard boxes, our packaging mirrored transport to Manning market, cane baskets! As a result, fresh produce had suffered significant damage. A long report, with photographs, to the trade ministry produced an immediate response. After all, this was a pet project of the Minister. Within weeks, shipments were packed in cardboard boxes. Immediately afterwards, an expert on packaging from the Commonwealth Secretariat was sent to Kuwait with an official from the EDB to study the problem.

By then, we had also managed to develop a friendship with the management of the Salmiya supermarket, a large upmarket supermarket patronised by wealthy Kuwaitis and expats. It was a cooperative and the chairman was a Kuwaiti public servant. I could only meet him after 6 PM when his large office functioned as a diwaniya, a cherished cultural space in Kuwaiti society. Guests moved in and out the room. I had to spend time with them sipping many cups of tea. Though that meant at least two hours on each visit, it helped greatly to develop a close relationship. The general manager was an efficient and friendly Palestinian. After many visits we had succeeded in getting an order for F&Vs. The day after the first shipment arrived, I got an urgent call from the GM to come and inspect it. Once again, I was in for a surprise. Inside the cold room, the consignments from other countries were stacked neatly on top of each other, while vegetable boxes from Sri Lanka had collapsed once placed on top of each other, crushing the produce within.

Fortunately, our packaging experts arrived in Kuwait soon after this incident. They spent two days in the Salmiya Supermarket, studying the packaging from other origins. We were also successful in assuring the GM our packaging would improve. After that, packaging improved and exports moved smoothly. With that, Sri Lanka emerged as a small but reliable supplier to the mainstream market, not just the ethnic segment of the market.

Export of Fresh Vegetables by Sea

Towards the end of my tour, a Sri Lankan businessman requested me to find a buyer for cabbages, which he was prepared to export in large quantities by sea. I introduced him to the largest fruit and vegetable importer in Kuwait. Their regular suppliers of similar vegetables were Jordan, Lebanon and Syria. Luckily, the company was keen to diversify the supply sources. A few weeks later, the first container load of cabbages from Sri Lanka arrived in Kuwait. Immediately after the arrival of the container, I visited the company. They were pleased with the quality and the price and were looking forward to importing more fruits and vegetables. Unfortunately, that turned out to be a one-off event. Later on, when I was back in Sri Lanka, the exporter informed me that he couldn’t continue with it due to the problems with the local supply chains.

Floriculture

During the period I was asked by the EDB to explore the market for floricultural products, more particularly for cut flowers. At that time Kuwait was a relatively large importer of cut flowers and live plants. The main suppliers were the Netherlands and Colombia. Importers were also reluctant to move out of the established supply chain, particularly due to “snob value” associated with the product from Europe. However, after some difficulties, one importer agreed to place a pre-paid trial order. After the arrival of that shipment, he was impressed by the quality of the product and the orders expanded rapidly. As a result, by the end of 1985 Kuwait had become a major buyer of Sri Lanka’s floricultural products.

From village to global markets

As a result of the proactive promotional work undertaken by the EDB and the embassies in the region, by 1985, Sri Lanka had managed to acquire a small but significant share of the F&V and floriculture markets in the GCC countries. We had also identified domestic supply chain issues that hindered exports. All that was done, long before Southeast Asian or African countries even entered into that market. In fact, my Southeast Asian colleagues used to contact me often to reserve “durian” for them at the “Sri Lankan supermarket”.

Most importantly, a substantially large share of produce from Sri Lanka in Kuwaiti supermarkets originated in the EPVs. Of course, that didn’t just happen. The ministry (or the minister) using the carrot and stick approach “encouraged” exporters to buy the produce directly from the newly established EPVs. (The writer can be reached at senadhiragomi@gmail.com)

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