Business
Sri Lanka’s largest digital marketing event returns with a bang
Sri Lanka’s Largest Digital Marketing Event Returns with a Bang – DMASL Digital Summit on 3,4 July
Unlock the Future of Digital Marketing at DMASL Summit 2024 on July 3rd & 4th
DMASL Digital Summit 2024 Returns, Platform Expanded to 2-Day Event at Waters Edge
The eagerly-anticipated DMASL Digital Summit 2024 is ready to set Sri Lanka’s digital marketing space abuzz on the 3rd and 4th of July 2024 at Waters Edge, Battaramulla. After the success of last year’s inaugural summit, which swiftly became the premier event in the digital marketing industry, this year’s summit is expected to be even more dynamic and engaging. The expansion to a two-day format highlights the summit’s growing significance and influence within the industry. The DMASL Digital Summit 2024 is organized by the Digital Marketers Association of Sri Lanka (DMASL) – the leading professional body dedicated to advancing the field of digital marketing in Sri Lanka through education, networking, and advocacy.
DMASL Digital Summit 2024, which will be held under the theme, “Charting the Uncharted”, aims to gather a diverse group of professionals, including digital marketing experts, advertising agencies, business leaders, and technology enthusiasts, fostering an environment of learning, networking, and collaboration. Attendees can look forward to a range of keynote speeches, panel discussions, workshops, and networking sessions designed to inspire and educate on the latest trends and innovations in digital marketing. 15+ speakers, 20+ partners, 3 in-depth workshops and over 1,000 participants are expected at DMASL Digital Summit 2024.
As the largest event of its kind in the country, the summit will offer unparalleled opportunities for attendees to gain insights from industry leaders and to network with peers. Participants will have the unique opportunity to engage with cutting-edge digital marketing tools and strategies, gaining valuable insights from top-tier professionals. The summit’s emphasis on innovation and collaboration makes it a must-attend event for anyone looking to stay ahead in the fast-paced world of digital marketing.
Umair Wolid – President of DMASL, expressed his excitement saying, “DMASL Digital Summit 2024 is a landmark event for the digital marketing community in Sri Lanka. It is also a milestone on our journey to elevate digital marketing in Sri Lanka. This year’s expanded format and stellar lineup of speakers will provide unparalleled opportunities for learning and networking. We are excited to inspire and equip our attendees with the latest insights and innovations in the digital marketing landscape. In the future, we intend to extend the reach internationally as well, and further enhance engagement value through a focus on interactive sessions.”
Arjun Jeger – Project Chair added, “We are thrilled to bring together such a diverse and talented group of professionals to share their knowledge and expertise. With our expanded format this year, we are confident that the summit will offer even more valuable opportunities for learning and networking. With this year’s event, we are also delivering on our pledge to continue expanding the event’s reach, engagement, and impact. No serious digital marketer should miss this event!”
Also Shamara Silva – Marketing Director – Personal Care, Beauty & Wellbeing added, ” We are proud to partner with DMASL as the Title Sponsor of Digital Summit 2024. At Unilever, we believe uplifting skills and competencies of our talent, particularly during a time where talent migration is a key tension. In this light, we see it as essential to support organizations such as DMASL that create forums to equip local talent with global exposure. We believe that the summit will provide an excellent platform for sharing innovative ideas and best practices in digital marketing and will contribute to the future of digital marketing in the region.”
For more details about the summit and to obtain tickets, please visit https://dmaslsummit.com/.
Business
ADB approves support to strengthen power sector reforms in Sri Lanka
The Asian Development Bank (ADB) has approved a $100 million policy-based loan to further support Sri Lanka in strengthening its power sector. This financing builds on earlier initiatives to establish a more stable and financially sustainable power sector.
This second subprogram of ADB’s Power Sector Reforms and Financial Sustainability Program will accelerate the unbundling of the Ceylon Electricity Board (CEB) into independent successor companies for generation, transmission, system operation, and distribution, as mandated by the Electricity Act of 2024 and its 2025 amendment. The phased approach ensures a structured transition, ensuring progress in reform actions and prioritizing financial sustainability.
“Sri Lanka has made important progress in stabilizing its economy and strengthening its fiscal position. A well-functioning power sector is vital for the country’s continued recovery and sustainable growth,” said ADB Country Director for Sri Lanka Takafumi Kadono. “ADB is committed to supporting Sri Lanka’s long-term development and advancing key reforms in the power sector. This initiative will enhance power sector governance, foster private sector participation, and accelerate renewable energy development to drive sustainable recovery, resilience, and inclusive growth.”
To improve financial sustainability, the program will help implement cost-reflective tariffs and a comprehensive debt restructuring plan for the CEB. It will support the new independent successor companies in transparent allocation of existing debts. This will continue to strengthen their financial viability, enhance creditworthiness, and enable these companies to operate on a more sustainable footing.
The program also aims to strengthen renewable energy development and private sector participation by enhancing transparency and supporting power sector entities that are financially sustainable. It will enable competitive procurement for large-scale renewable energy projects and identified priority generation schemes, while upholding strong environmental standards.
Promoting gender equality and social inclusion is integral to the program. Energy sector agencies have implemented annual women’s leadership programs, adopted inclusive policies, and launched feedback mechanisms to ensure equitable participation of female consumers and entrepreneurs. The program includes targeted support for vulnerable groups, such as maintaining lifeline tariffs and implementing measures to soften the impact of tariff adjustments and sector reforms.
ADB will provide an additional $2.5 million technical assistance grant from its Technical Assistance Special Fund to support program implementation, build the capacity of successor companies, and help develop their business plans and power system development plans.
Business
Union Assurance becomes first insurer to earn the YouTube Silver Play Button
Union Assurance, Sri Lanka’s longest-standing private Life Insurer, has achieved a milestone in its digitalisation journey by being awarded the YouTube Silver Play Button, recognising the Company for surpassing 100,000 subscribers on its official channel. This achievement marks a first in Sri Lanka’s Insurance industry, across both Life and General Insurance, and underscores Union Assurance’s pioneering role in digital engagement.
This accomplishment reflects the Company’s unwavering commitment to making Life Insurance accessible, simplified, and engaging for all Sri Lankans. Through innovative content strategies, Union Assurance has successfully transformed complex Insurance concepts into relatable, informative, and inspiring narratives that empower individuals to protect what matters most; health, wealth, family, and future.
Receiving the Silver Play Button is more than a symbolic accolade; it is a testament to the strength and credibility of Union Assurance’s digital presence. In an era where trust and transparency define brand loyalty, this recognition validates the company’s ability to create content that resonates deeply with a growing audience. It enhances the brand’s authority, reinforces its visibility across digital platforms, and further solidifies Union Assurance as a leader in customer engagement.
Celebrating this achievement, Mahen Gunarathna, the Chief Marketing Officer at Union Assurance stated: “This milestone is a testament to the trust and engagement of our audience and reflects our dedication to innovation, transparency, and customer-centric communication.
Business
LOLC Finance Factoring powers business growth
LOLC Finance PLC, the largest non-banking financial institution in Sri Lanka, brings to light the significant role of its Factoring Business Unit in providing indispensable financial solutions to businesses across the country. With a robust network of over 200 branches, LOLC Finance Factoring offers distinctive support to enterprises, ranging from small-scale entrepreneurs to corporate giants.
In light of the recent economic challenges, LOLC Finance Factoring emerged as a lifeline for most businesses, ensuring continuous liquidity to navigate through turbulent times. By facilitating seamless transactions through online platforms and expediting payments, the company played a pivotal role in sustaining essential services, including supermarkets and pharmaceuticals.
Deepamalie Abhaywardane, Head of Factoring at LOLC Finance PLC, emphasized the increasing relevance of factoring in today’s economy. “As economic conditions become more stringent, factoring emerges as the most sought-after financial product for businesses across various sectors. It offers a win-win solution by providing upfront cash up to 85% of the credit sale to suppliers while allowing end-users/buyers better settlement period.”
One of the standout features of LOLC Finance Factoring is its hassle-free application process. Unlike traditional bank loans that require collateral, LOLC Factoring extends credit facilities without such obligations. Furthermore, LOLC Finance Factoring relieves business entities of the burden of receivable management and debt collection. Through nominal service fees, businesses can outsource these tasks, allowing them to focus on core operations while ensuring efficient cash flow management.
For businesses seeking Shariah-compliant factoring solutions, LOLC Al-Falaah’s Wakalah Future-Cash Today offers an efficient and participatory financing model that meets both financial needs and ethical principles. Understanding the diverse challenges faced by businesses, LOLC Finance Factoring deliver tailored solutions that enhance cash flow, reduce credit risk, and support sustainable growth. Working together with LOLC Al-Falaah ensures access to a transparent, well-structured receivable management solution strengthened by the credibility and trust of Sri Lanka’s largest NBFI, LOLC Finance.
The clientele of LOLC Finance Factoring spans into various industries, including manufacturing, trading, transportation, healthcare, textiles, plantations, and other services, all contributing significantly to Sri Lanka’s economic growth. By empowering businesses with accessible and convenient working capital solutions, LOLC Finance’s Factoring arm plays a vital role in fostering economic development and prosperity of the country.
In the upcoming quarter, LOLC Finance Factoring remains committed to delivering innovative financial solutions tailored to meet the evolving needs of businesses. As Sri Lanka’s economic landscape continues to develop, LOLC Finance Factoring stands ready to support enterprises on their journey towards growth and success.
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