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PRCA Country Rep calls for ethics and standards in Lanka’s advertising and marketing industry
Sri Lanka needs to put together a cohesive and comprehensive set of regulations and standards when it comes to advertising, marketing and communications and this should be done in consultation with various stakeholders in the industry, highlighted Thanzyl Thajudeen, the country representative of the Public Relations & Communications Association (PRCA), the world’s largest and influential PR body.
Thajudeen in a statement said: Even though there exist certain codes, they are certainly not implemented in practice. And many of them stand in isolation such as those targeted at medicines, health and food sectors or other channels such as media, telco, or outdoor. The industry is lacking a unified framework, enabling opportunities for exploitation, many of which have contributed to social, economic and psychological dysfunctions.
This is quite visible in many sectors in the country, from financial services to food and education, and there is little or no control over that which is being conveyed or carried out. There are no measures to monitor and report misleading advertising or claims made by brands, or discussions on the effect it has on children, or encouraging unhealthy choices or unethical consumptions.
Sri Lanka needs to establish an independent, non-governmental body that oversees such, and ensure they are accountable and socially responsible. There also needs to be more active dialogue and knowledge sharing, not just within the industry but vertically with other domains. This provides a holistic view and understanding of the impact of the actions and activities these brands and corporations have on the broader society and community.
Many industry leaders and veterans in the marketing and advertising fraternity invest a lot of time and money on bringing about the best of the best ideas and execution but are often shortsighted about the societal and behavioral impact. However, we see a generation today that demands quite the opposite, and times are changing, and so should marketers.
The industry needs to step up its efforts on this through advocacy, campaigning and recognition, not just for the sake of doing it but for all the right reasons. Today, consumers or the public demand for transparency and honesty, and are quite aware of any practices of greenwashing or attempts to do so, however many societies often compromise these due to other factors such as pricing or promotions, many of which are often manipulated or deceived, and marketers are often complicit in this.
Sri Lanka is rich in its culture, people and resources. This multidisciplinary initiative of setting an ethical framework and standards will undoubtedly go onto protect and sustain expectations and behaviors of its citizens, brands and corporations, and result in a more quality life.
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Level III landslide early warnings issued to the Districts of Kandy, Kegalle, Kurunegala and Matale extended
The landslide early warning center of the National Building Research Organisation [NBRO] has extended the Level III RED landslide early warnings issued to the Districts of Kandy, Kegalle, Kurunegala and Matale until 1600hrs on 11th December 2025.
Accordingly,
The LEVEL III RED landslide warnings issued to the the Divisional Secretaries Divisions and surrounding areas of Kundasale, Pasbage Korale, Medadumbara, Ganga Ihala Korale, Hatharaliyadda, Pathadumbara, Doluwa, Panvila, Gangawata Korale, Ududumbara, Akurana, Yatinuwara, Harispattuwa, Deltota, Thumpane, Poojapitiya, Udapalatha, Udunuwara, Minipe and Pathahewaheta in the Kandy district, Aranayaka, Yatiyanthota, Rambukkana, Bulathkohupitiya and Mawanella in the Kegalle district, Mallawapitiya, Mawathagama and Rideegama in the Kurunegala district, and Rattota, Laggala Pallegama, Ukuwela, Matale, Wilgamuwa, Pallepola, Naula, Yatawatta and Ambanganga Korale in the Matale district have been extended.
LEVEL II AMBER landslide early warnings have been issued to the Divisional Secretaries Divisions and surrounding areas of Uva Paranagama, Hali_Ela, Meegahakivula, Badulla, Kandeketiya, Bandarawela, Soranathota, Ella, Haputhale, Lunugala, Welimada, Haldummulla and Passara in the Badulla district, Warakapola, Galigamuwa, Kegalle, Dehiowita, Ruwanwella and Deraniyagala in the Kegalle district, Polgahawela and Alawwa in the Kurunegala district, Kothmale East, Walapane, Thalawakele, Nuwara Eliya, Kothmale West, Nildandahinna, Mathurata, Ambagamuwa Korale, Hanguranketha and Norwood in the Nuwara Eliya district. and Kolonna, Godakawela and Kahawaththa in the Ratnapura district.
LEVEL I YELLOW landslide early warnings have been issued to the Divisional Secretaries Divisions and surrounding areas of Divulapitiya, Attanagalla and Mirigama in the Gampaha district, Narammala in the Kurunegala district, and Kiriella, Eheliyagoda, Balangoda, Kaltota, Openayake, Nivithigala, Imbulpe, Ayagama, Kuruwita, Kalawana, Elapatha, Pelmadulla and Ratnapura in the Ratnapura district.
News
“We cannot allow flooding to become a part of the daily lives of the people in the Colombo District” – PM
Prime Minister Dr. Harini Amarasuriya stated that unauthorized constructions within the Colombo District, nor any form of residential developments that endanger the public carried out under the guise of development agenda will not be allowed.
The Prime Minister made these remarks while addressing the media at the conclusion of the Colombo District Disaster Management Committee meeting held on Tuesday [December 09] at the Colombo District Secretariat.
Addressing further, the Prime Minister stated:
“The Colombo District has become vulnerable to this extent due to the constructions carried out without any proper planning or understanding of regulations, along with personal and politically motivated decisions that have placed both the district and its people at risk.
Compared to the districts that suffered severe loss of life and property due to the recent cyclone, the damage to the Colombo District has been relatively lower. However, special intervention is being carried out together with the relevant institutions to manage the potential future flood risks in the district.
This matter was also given special attention during today’s District Disaster Management Committee meeting. We cannot allow the flooding to become a regular part of the lives of the people in Colombo. All relevant institutions will come together to put forward a common plan for flood control in the district.”
The Prime Minister further stated that discussions are already underway to provide sustainable solutions for the people living in high-risk areas within the Colombo District.
The discussion was attended by the Deputy Minister of Urban Development Eranga Gunasekara, Deputy Minister of Mass Media Kaushalya Ariyaratne, and Colombo District Members of Parliament Aruna Panagoda and Chandana Suriyarachchi.
[Prime Minister’s Media Division]
The handover of 35 tonnes of Russian Humanitarian Aid to Sri Lanka, recently affected by the cyclone «Ditwah», took place at Katunayake today (10th December)
The shipment was welcomed at the Katunayake airport by Ambassador of Russia Levan Dzhagaryan, Minister of Ports and Civil Aviation Anura Karunathilaka and Deputy Minister of Defence, Major General Aruna Jayasekara (Retd).
Ambassador Levan Dzhagaryan: said “This delivery is a reflection of long-term friendly relations between Russia and Sri Lanka and reaffirms Moscow’s commitment to support countries in a difficult humanitarian situation.”
The supplies brought by the EMERCOM (Russian Ministry of Emergency Situations) aircraft comprised a movable 60 kW electric power station, Pumping equipment for water drainage, Summer tents (10-person capacity) and Food supplies (sugar, vegetable oil, rice)
The total cargo weight is 35 metric tonnes. The aid will be distributed among the most affected regions.
Level III landslide early warnings issued to the Districts of Kandy, Kegalle, Kurunegala and Matale extended
“We cannot allow flooding to become a part of the daily lives of the people in the Colombo District” – PM
Russia gifts 35 tonnes of Humanitarian Aid to Sri Lanka
Sri Lanka squad named for ACC Men’s U19 Asia Cup
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