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Jetwing takes off and then July 1983 hits

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(Excerpted from The Jetwing Story on the Life of Herbert Cooray by Shiromal Cooray)

Though conscientious about records, accounts and compliance with regulations, Herbert Cooray was never a number- cruncher. His decision-making did not involve the detailed scrutiny of feasibility studies, balance sheets and financial analyses. Like most entrepreneurs of his generation, he navigated by intuition. He would consider a proposition, talk the matter over with those who could inform or advise him, and then make his decision. He never rushed into things – nor, on the other hand, did he waste time when it was of the essence. His instincts rarely let him down.

If he had a special talent, it was for property. He had an eye for location, and over the years acquired land in some of the most picturesque .yet accessible parts of an island famed around the world for its breathtaking beauty. When the opportunity arose, he would develop these locations in ways that enhanced rather than detracted from their natural beauty. His passion, reflected to this day in the mission statement of the company he founded, which was to make a visitor’s experience unique and legendary – in direct contrast to the uniformity of mass-market hospitality and tourism.

He never lost his belief in the power of the personal touch. Sri Lanka is a country of famously hospitable people, so a Sri Lankan company in the hospitality business simply had to be exceptional. In the early years, he spent long hours at the Blue Oceanic Hotel, ensuring that every detail was just right and constantly seeking improvements. He impressed this attitude on his employees, meeting frequently with them to discuss ways and means of adding value to the service they provided.

He was equally keen to see that his staff were well treated; the investment, he knew from long experience, would be repaid many times over in staff-customer relations. This is the legacy Herbert has left at Jetwing, the constant drive to ensure all visitors to Jetwing are touched by the company’s’ unique offering of the famed Sri Lankan hospitality at its best!

In 1987, Herbert’s son Hiran graduated in Marketing and returned home from America to join the family business, Ruan Samarasinghe, meanwhile, had developed into an accomplished hotelier. These two young men would become Herbert’s indispensable lieutenants.

His portfolio of hotels continued to grow. Over the next few years, he acquired St. Andrew’s Hotel, Nuwara Eliya, from Milhuissen and the Yala Safari Game Lodge, badly damaged in the ethnic riots of 1983, from his friend V. Balasubramaniam. He was also a member of the consortium that built Eastern Village, a property fronting the spectacular beach at Nilaveli on the East Coast. It would have been a great success, but the tragic events of 1983 ensured that it was never opened. Other investments included the building of Royal Oceanic Beach Hotel, another Geoffrey Bawa hotel, in Negombo, and a stake (as well as a management interest) in the Sigiriya Village Hotel.

With so many hotels to fill with guests and run, it made sense to set up his own hotel management and marketing company. With Hayleys, a blue-chip Sri Lankan conglomerate, as his investment partner, he launched Jetwing Hotels in 1995. Hayleys, which had decided to invest in what was now being called the ‘leisure sector’ had cause to congratulate itself on its choice of partner. When the group liquidated its investment in the sector in 2010, the value of its stake had risen many times over, in spite of operating during the dark days of Sri Lanka’s tourism.

A Sri Lankan magazine, Business Today, featured the Jetwing story in their February 1998 issue. It quotes Herbert Cooray: “The tourism industry was at a pioneering stage at the time, and we had to rely on ourselves for all the resources we needed. I had several good friends, among them George Ondaatjie and Lucien Perera who supported and encouraged me over the years.

Although not a marketing genius, Herbert knew that word of mouth was a potent tool to use to market his hotels. Hence, he insisted that a legendary service, a service which others will talk about, was provided. He would meet clients and chat with them to gather important market information.

In August 1997, Hayleys, then Sri Lanka’s top business group, featured heavily in a country report by SocGen-Crosby, a leading international investment bank. The report was full of praise for Hayleys’ partner in the leisure sector: ‘Industry experts, including some competitors,’ it said, `have high regard for Jetwing’s management style, using phrases such as professional, aggressive and marketing savvy to describe it:

This was a great endorsement to a man’s passion to build a company with a dream to be the best in the industry at driving value for the clients and all other stakeholders. To Herbert, his company had to be committed to the highest of standards, that features great people who will provide a great service – which will in turn attract loyal customers.

Herbert believed from his early construction days that trust and mutual respect among employees, customers and suppliers are the foundation for success. To quote Herbert again from the 1998 issue of Business Today, “our ideal is not to be number one in the industry but to give the best service, and to be above everyone else in service.”

July 1983 saw the commencement of the darkest era in Sri Lanka’s modern history. Ethnic riots and the escalation of a hitherto low-intensity separatist insurgency caused widespread insecurity and instability, creating an atmosphere of anxiety and tension. The decade saw numerous attacks by the LTTE, the so-called ‘Tamil Tigers, on public landmarks and infrastructure, including the destruction of several aircrafts belonging to the national airline, Air Lanka. Tourism all but collapsed. Sri Lanka’s magnificent east coast was rendered nearly inaccessible as Tigers and a short-lived Indian ‘Peace Keeping Force’ jockeyed for the upper hand.

As if this was not bad enough, in the late 80’s, the south of the country was soon terrorized by a second insurgency, mounted by a nationalist/ communist group, the JVP (Janatha Vimukthi Peramuna). There were more assassinations, reprisals, local, regional or even national knockdowns, and forced closures of private businesses. Implacably opposed to all things foreign JVP militants visited hotels and demanded their closure, or simply robbed the management and guests of their money and belongings at gunpoint. Finally, the chairman of the Tourist Board took an unusual step and requested foreign tour operators to repatriate their clients from Sri Lanka, effectively bringing the industry to a standstill.

In the vacuum that followed this decision, the industry was forced into severe retrenchment. With almost no tourists arriving from overseas, the competition for a few wealthy local customers and resident expatriates became fierce. Revenues plummeted as hotels and travel agencies began undercutting one another. War stories in the international media and citizen travel advisories by European countries kept the tourists away- airlines and air charter operators pulled out of the country, while trained and experienced Sri Lankan hotel and travel professionals were snapped up by overseas employers. Replacing them was almost impossible: educated young people no longer saw any future in a career in the tourism sector.

By the mid- 1990s, however, a recovery seemed to be underway. The trickle of visitors was growing and investment in tourism began to pick up again. Hostilities continued in the north and east, but the rest of the country seemed to be safe for travelers. In 2002, the government and the Tigers negotiated a ceasefire and began negotiating terms of peace. To the tourism industry, this was a much needed present – hopes soared.

They were only too soon dashed. First came 9/11, with its chilling effect on air travel and tourism worldwide. Then, at home, the peace negotiations ended in acrimony. Soon the country was back at war. The final blow came on December 26, 2004, when the Asian tsunami devastated almost the entire littoral of the island. It also all but killed the slowly reviving tourism industry. The country was in mourning and shock.

Jetwing was among the operators most severely affected by the Boxing Day tsunami; its south coast property, Yala Safari Beach Hotel, was utterly destroyed. Thirty-three people died, including the senior management of the hotel. Among the survivors were 40 other employees, who continued to be retained on the company payroll despite the total loss of their jobs, along with their workplace.

Herbert Cooray never let his people down. The families of those who perished were also taken care of, in spite of the severe financial loss to the company. It is not by accident that the senior managers of the hotel lingered to ensure that other colleagues and the clients were sent off, then costing them their lives, they lived the philosophy of customer care which is so sacred to Jetwing.

July 1983 saw the commencement of the darkest era in Sri Lanka’s modern history. Ethnic riots and the escalation of a hitherto low-intensity separatist insurgency caused widespread insecurity and instability, creating an atmosphere of anxiety and tension. The decade saw numerous attacks by the LTTE, the so-called ‘Tamil Tigers, on public landmarks and infrastructure, including the destruction of several aircrafts belonging to the national airline, Air Lanka. Tourism all but collapsed. Sri Lanka’s magnificent east coast was rendered nearly inaccessible as Tigers and a short-lived Indian ‘Peace Keeping Force’ jockeyed for the upper hand.

As if this was not bad enough, in the late 80’s, the south of the country was soon terrorized by a second insurgency, mounted by a nationalist/ communist group, the JVP (Janatha Vimukthi Peramuna). There were more assassinations, reprisals, local, regional or even national knockdowns, and forced closures of private businesses.

Implacably opposed to all things foreign JVP militants visited hotels and demanded their closure, or simply robbed the management and guests of their money and belongings at gunpoint. Finally, the chairman of the Tourist Board took an unusual step and requested foreign tour operators to repatriate their clients from Sri Lanka, effectively bringing the industry to a standstill.

In the vacuum that followed this decision, the industry was forced into severe retrenchment. With almost no tourists arriving from overseas, the competition for a few wealthy local customers and resident expatriates became fierce. Revenues plummeted as hotels and travel agencies began undercutting one another. War stories in the international media and citizen travel advisories by European countries kept the tourists away- airlines and air charter operators pulled out of the country, while trained and experienced Sri Lankan hotel and travel professionals were snapped up by overseas employers. Replacing them was almost impossible: educated young people no longer saw any future in a career in the tourism sector.

By the mid- 1990s, however, a recovery seemed to be underway. The trickle of visitors was growing and investment in tourism began to pick up again. Hostilities continued in the north and east, but the rest of the country seemed to be safe for travelers. In 2002, the government and the Tigers negotiated a ceasefire and began negotiating terms of peace. To the tourism industry, this was a much needed present – hopes soared.

They were only too soon dashed. First came 9/11, with its chilling effect on air travel and tourism worldwide. Then, at home, the peace negotiations ended in acrimony. Soon the country was back at war. The final blow came on December 26, 2004, when the Asian tsunami devastated almost the entire littoral of the island. It also all but killed the slowly reviving tourism industry. The country was in mourning and shock.

Jetwing was among the operators most severely affected by the Boxing Day tsunami; its south coast property, Yala Safari Beach Hotel, was utterly destroyed. Thirty-three people died, including the senior management of the hotel. Among the survivors were 40 other employees, who continued to be retained on the company payroll despite the total loss of their jobs, along with their workplace.

Herbert Cooray never let his people down. The families of those who perished were also taken care of, in spite of the severe financial loss to the company. It is not by accident that the senior managers of the hotel lingered to ensure that other colleagues and the clients were sent off, then costing them their lives, they lived the philosophy of customer care which is so sacred to Jetwing.



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Mannar’s silent skies: Migratory Flamingos fall victim to power lines amid Wind Farm dispute

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Victims: Flamingos / Birds found dead in Mannar

By Ifham Nizam

A fresh wave of concern has gripped conservationists following the reported deaths of migratory flamingos within the Vankalai Sanctuary—a globally recognised bird habitat—raising urgent questions about the ecological cost of large-scale renewable energy projects in the region.

The incident comes at a time when a fundamental rights petition, challenging the proposed wind power project, linked to India’s Adani Group, remains under examination before the Supreme Court, with environmental groups warning that the very risks they highlighted are now materialising.

At least two flamingos—believed to be part of the iconic migratory flocks that travel thousands of kilometres to reach Sri Lanka—were found dead after entanglement with high-tension transmission lines running across the sanctuary. Another bird was reportedly struggling for survival.

Professor Sampath Seneviratne, a leading ornithologist, expressed deep concern over the development, noting that such incidents are not isolated but indicative of a broader and predictable threat.

“These migratory birds depend on specific flyways that have remained unchanged for centuries. When high-risk infrastructure, like poorly planned power lines, intersect these routes, collisions become inevitable,” he said. “What we are witnessing now could be just the beginning if proper mitigation measures are not urgently implemented.”

Environmentalists argue that the Mannar region—particularly the Vankalai wetland complex—is one of the most critical stopover sites in South Asia for migratory waterbirds, including flamingos, pelicans, and various species of waders. The sanctuary’s ecological value has also supported a niche with growing eco-tourism sector, drawing birdwatchers from around the world.

Executive Director of the Centre for Environmental Justice, Dilena Pathragoda, said the incident underscores the urgency of judicial intervention and stricter environmental oversight.

“This tragedy is a direct consequence of ignoring scientifically established environmental safeguards. We have already raised these concerns before court, particularly regarding the location of transmission infrastructure within sensitive bird habitats,” Pathragoda said.

“Renewable energy cannot be pursued in isolation from ecological responsibility. If due process and proper environmental impact assessments are bypassed or diluted, then such losses are inevitable.”

Conservation groups have long cautioned that the installation of wind turbines and associated grid infrastructure—especially overhead transmission lines—within or near sensitive habitats could transform these landscapes into lethal zones for avifauna.

An environmental activist involved in the ongoing legal challenge said the latest deaths validate earlier warnings.

“This is exactly what we feared. Development is necessary, but not at the cost of biodiversity. When projects of this scale proceed without adequate ecological assessments and safeguards, the consequences are irreversible,” the activist stressed.

The debate has once again brought into focus the delicate balance between renewable energy expansion and biodiversity conservation. While wind energy is widely promoted as a clean alternative to fossil fuels, experts caution that “green” does not automatically mean “harmless.”

Professor Seneviratne emphasised that solutions do exist, including rerouting transmission lines, installing bird diverters, and conducting comprehensive migratory pathway studies prior to project approval.

“Globally, there are well-established mitigation strategies. The issue here is not the absence of knowledge, but the failure to apply it effectively,” he noted.

The timing of the incident is particularly worrying. Migratory flamingos typically remain in Sri Lanka until late April or May before embarking on their return journeys. Conservationists warn that if hazards remain unaddressed, larger flocks could face similar risks in the coming weeks.

Beyond ecological implications, experts also highlight potential economic fallout. Wildlife tourism—especially birdwatching—contributes significantly to local livelihoods in Mannar.

 Repeated reports of bird deaths could deter eco-conscious travellers and damage the region’s reputation as a safe haven for migratory species.

Environmentalists are now calling for immediate intervention by authorities, including a temporary halt to high-risk operations in sensitive zones, pending a thorough environmental review.

They stress that protecting animal movement corridors—whether elephant migration routes or avian flyways—is a fundamental pillar of modern conservation.

As the controversy unfolds, one question looms large: can Sri Lanka pursue sustainable energy without sacrificing the very natural heritage that defines it?

Pathragoda added that for now, the sight of fallen flamingos in Mannar stands as a stark reminder that development, if not carefully planned, can carry a heavy and irreversible cost.

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‘Weaponizing’ religion in the pursuit of power

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President Donald Trump; miscalculating in M-E / Ayatollah Khomeini; Architect of Iranian Revolution

A picture of US President Donald Trump apparently being prayed for by supporters, appearing in sections of the international media, said it all loud and clear. That is, religion is being flagrantly leveraged or prostituted by politicians single-mindedly bent on furthering their power aspirations.

Although in the case of the US President the trend took on may be an exceptionally graphic or dramatic form, the ‘weaponizing’ of religion is nothing particularly new, nor is it confined to only religiously conservative sections of the West. For example, in South Asia it is an integral part of politics. The ‘South Asian Eight’ are notorious for it and it could be unreservedly stated that in Sri Lanka, the latter’s ethnic conflict would be more amenable to resolution if religion was not made a potent weapon by ambitious politicians of particularly the country’s South.

The more enlightened sections of Christian believers in the US may not have been able to contain their consternation at the sight of the US President apparently being ‘blessed’ by pastors claiming adherence to Christianity. Any human is entitled to be blessed but not if he is leading his country to war without exhausting all the options at his disposal to end the relevant conflict by peaceful means.

More compounded would be his problem if his directives lead to the death of civilians in the hundreds. In the latter case he is stringently accountable for the spilling of civilian blood, that is, the committing of war crimes.

However, the US along with Israel did just that in the recent bombings of Iran, for instance. The majority of the lives lost were those of civilians. If the US President is endowed with a Christian conscience he would have paused to consider that he is guilty of ordering the taking of the life of another human which is forbidden in the teachings of Jesus Christ.

Moreover, the ‘pastors’ praying over the US President should have thought on the above lines as well. May be they were in an effort to curry the President’s favour which is as blame-worthy as legitimizing in some form the taking of civilian lives. Apparently, the realisation is not dawning on all Christian conservatives of the US that some of these ‘pastors’ could very well be the proverbial false prophets and the latter are almost everywhere, even in far distant Sri Lanka.

However, the political reality ‘on the ground’ is that the Christian Right is a stable support base of the Republican Right in the US. Considering this it should not come as a surprise to the seasoned political watcher if the Christian Right, read Christian fundamentalists, are hand-in-glove, so to speak, with President Trump. But it is a scathing indictment on these rightist sections that they are all for perpetrating war and destruction and not for the fostering of peace and reconciliation. Ideally, they should have impressed on their President the dire need to make peace.

That said, political commentators should consider it incumbent on themselves to point out that religion is being ‘weaponized’ in Iran as well. Theocratic rule in Iran has been essentially all about perpetuating the power of the clerical class. The reasons that led to the Islamic Revolution in Iran are complex and the indiscreet Westernization of Iran under the Shah dynasty is one of these but one would have expected Iran to develop from then on into a multi-party, pluralistic democratic state where people would be enjoying their fundamental rights, as enshrined in the Universal Declaration of Human Rights, for example.

Moreover, Iran should have taken it upon itself to be a champion of world peace, in keeping with its Islamic credentials. But some past regimes in Iran had vowed to virtually bomb Israel out of existence and such regional policy trajectories could only bring perpetual conflict and war. Considering the current state of the Middle East it could be said that the unfettered playing out of these animosities is leading the region and the world to ‘reap the whirlwind’, having recklessly ‘sowed the wind’.

However, religious fundamentalism-inspired conflict and war has spread well beyond the Middle East into almost every region since 1979, the year of the Islamic Revolution in Iran. So much so, knowledgeable opinion now points out that religious identity has come to replace nationalism as a principal shaper of international politics or “geopolitics”, as quite a few sections misleadingly and incorrectly term it.

Elaborating on the decisive influence of religious identity, the well known and far traveled Western journalist Patrick Cockburn says in his authoritative and comprehensive book titled, ‘The Age of Jihad – Islamic State and the Great War for the Middle East’ at page 428 in connection with the war in Chechnya ; ‘If nationalism was not entirely dead, it no longer provided the ideological glue necessary to hold together and motivate people who were fighting a war. Unlike the Islamic faith, it was no longer a belief or a badge of identity for which people would fight very hard.’ (The book in reference was published by VERSO, London and New York).

In his wide coverage of Jihadist Wars the world over Cockburn goes on to state that today a call from a cleric could motivate his followers to lay down no less than their lives for a cause championed by the former. The 9/11 catastrophe alone should convince the observer that this is indeed true.

However, as often pointed out in this column, there is no alternative but to foster peace and reconciliation if a world free of bloodshed and strife is what is being sought. Fortunately we are not short of illustrious persons from the East and West who have shone a light on how best to get to a degree of peace. Besides Mahatma Gandhi of India, who was the subject of this column last week, we have former President of Iran Mohammad Khatami, who made a case for a ‘Dialogue of Civilizations’ rather than a ‘Clash of Civilizations’.

The time is more than ripe to take a leaf from these illustrious personalities, for, the current state of war in the Middle East has raised the possibility of a war that could transcend regional boundaries. The antagonists are obliged to exhaust all the peaceful options with the assistance of the UN system. Besides, war cannot ever have the blessings of the sane.

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Venerable Rahula Thera’s 35-year green mission and national Namal Uyana

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Venerable Rahula Thera

It was 35 years ago, on March 28, 1991, that Venerable Rahula Thera, then a young monk, embarked on a journey to the Na forest in Ulpathagama, Palagama, in the Anuradhapura District. Today, three and a half decades later, this mission stands as living proof of the enduring bond between Buddhist philosophy and the natural world.

Marking the 35th year of this green mission, Rahula Thera’s relentless dedication has transformed the National Namal Uyana into an environmental landmark admired not only across Sri Lanka but around the globe, as well.

When studying the life of Venerable Rahula Thera, one cannot ignore the profound connection between Buddhism and the environment. Buddhism is a philosophy deeply attuned to nature. The historical use of the sacred “Na Ruka” by all four Buddhas: Mangala Buddha, Sumana Buddha, Revata Buddha, and Sobhita Buddha — for enlightenment —demonstrates that from time immemorial, Buddhism has maintained a sacred bond with the Na tree. From the birth of Siddhartha to his enlightenment, the propagation of the Dharma, and even the great Parinirvana, all of these milestones unfolded in verdant, living landscapes.

Venerable Rahula Thera did not embark on the Namal Uyana mission seeking government support or personal gain. His commitment sprang from a deep devotion to the Buddha’s teachings on grove cultivation. A grove cultivator is one who spreads compassion for nature. As the Vanaropa Sutta teaches:

Venerable Rahula Thera reclaimed Namal Uyana which was then under the control of timber smugglers and treasure hunters. The term “Wanawasi” does not merely mean living in a forest; it signifies finding rest and enlightenment through nature, free from the destructive roots of greed, sin, and delusion.

Another defining aspect of Venerable Rahula Thera’s 35-year mission is the purification of the human mind. He has consistently taught the thousands who visit Namal Uyana that a person who loves a tree will never harm another human being. As the Dhamma proclaims:

It is important to remember that Venerable Rahula Thera devoted his life, without fear, speaking the truth and taking necessary action, tirelessly advancing the national mission he began. From 1991 to the present, he has worked with every government elected by the people, maintaining impartiality and independence from political ideology. Yet, he never hesitated to raise his voice fearlessly against any individual, of any rank or party, who committed wrongdoing.

Religious and Social Mission

The National Namal Uyana is not merely a forest; it is a magnificent heritage site, dating back to ancient times. Scattered across the landscape are boundary walls, the remains of ancient monastery complexes, and stone carvings believed to date back to the reign of King Devanampiyatissa. In earlier centuries, this sacred land had served as a meditation sanctuary for hundreds of monks. The name “National Namal Uyana,” by which this ecological and archaeological treasure is known today, was introduced by Venerable Rahula Thera in 1991. The government’s later recognition of the site as the National Namal Uyana stands as a significant achievement for both religion and national heritage.

Venerable Rahula Thera is a monk who has lived a life of renunciation. A striking example of this is his decision not to assume the position of Chief Incumbent of the National Namal Uyana Viharaya, instead entrusting the temple to the Ramanna Nikaya and its trustees. In doing so, he set a precedent for the contemporary Sangha. The Thera himself stated that he was merely the trustee of Namal Uyana, not its owner.

Legacy and Continuing Inspiration

The 35th anniversary of Venerable Wanawasi Rahula Thera’s arrival at Namal Uyana is not merely the commemoration of a period of time; it is a message of nature to future generations. Through his work, the Thera revived the ancient Hela tradition of loving trees and venerating the environment as something sacred. This religious and environmental mission remains unforgettable.

The revival experienced by Namal Uyana, after the arrival of Venerable Wanawasi Rahula Thera, is beyond simple description. Some of the major accomplishments achieved under his leadership include:

* Securing and protecting the largest Rose Quartz (Rosa Thirivana) reserve in South Asia.

* Restoring the Na forest spread across hundreds of acres, providing shelter to numerous rare plants and animal species.

* Transforming the area into a living centre for environmental education, offering practical learning experiences for thousands of schoolchildren and university students.

* Drawing the attention of world leaders and international environmentalists to Sri Lanka’s unique environmental heritage.

In recognition of his immense contribution to environmental conservation, Venerable Rahula Thera was honoured with the Presidential Environment Award and the Green Award in 2004—a significant moment in his life. Yet the Thera himself has always remained devoted to the work rather than the recognition it brings, making such appreciation even more meaningful.

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