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Kantar Lighthouse 2023: Gen Z – unravelled

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KANTAR Sri Lanka, hosted its annual knowledge-sharing event, KANTAR LIGHT HOUSE 2023, at the Kings Court, Cinnamon Lakeside and unravelled compelling insights around the young generation, Gen Z in Sri Lanka, through sessions that included key trends impacting the overall business landscape and their implications on brands.

The conference was attended by top leaders from a diverse range of brands present in Sri Lanka. The distinguished guests included CEO, Kantar APAC – Leung Cheong Tai, Executive Managing Director, Insights Division, Kantar South Asia – Deepender Rana, and the Executive committee of Kantar South Asia.

Head of Kantar Sri Lanka – Himalee Madurasinghe, emphasised the crucial necessity of comprehending the prevailing pulse of the people. She explained the myriad experiences individuals have undergone in recent years, leading to unprecedented shifts in behaviour. “The resultant impact on businesses has been profound, leaving little room for proactive planning or anticipation of these transformative changes. While certain sectors show positive momentum, the journey towards reclaiming past levels of achievements is anticipated to be gradual.”

Madurasinghe emphasised that the profound understanding of consumers remains a paramount concern, given the evolving landscape. “Notably, the emergence of Gen Z into the workforce introduces novel and intriguing behavioural patterns that demand thoughtful consideration from brands and their custodians”. In reaffirming Kantar’s commitment, Madurasinghe reiterated the company’s dedicated role as a facilitator for providing invaluable insights into these nuanced dynamics.

CEO, Kantar APAC – Leung Cheong Tai, shared insightful observations with the audience, shedding light on three overarching trends prevalent in the APAC region. With a succinct articulation, she outlined these trends as “Do more with less, Unlearn to build brands of tomorrow, and Do well by doing good.”

In his engaging address, Executive Managing Director, Insights Division South Asia – Deependra Rana, presented a compelling perspective on the integration of artificial intelligence within KANTAR, aptly titled “KANTAR and Artificial Intelligence – Future is Here”. Rana illuminated how this technology serves as a catalyst for “Generative AI = Humanizing EI (Enhanced Intelligence)”, ushering in a paradigm where AI enhances human capabilities.

The evening’s focal point was the exchange of information and insights encapsulated within the theme – GEN Z – Unravelled. Shevanie Senanayake and Nuwani Jayasuriya skillfully took the audience through a captivating presentation. “Gen Z, the demographic cohort aged between 11 to 26 years, took centre stage in our exploration, with a specific focus on those aged 15-26 for this study, constituting 23% of the population. These Gen Zers emerged as alchemists, reshaping the societal norms of Sri Lanka.

While Gen Z can sometimes be enigmatic, they represent a puzzle, embodying a complex and multi-faceted identity composed of various pieces that together form a cohesive whole. Our exploration delved into five distinct facets of this generation, casting light on their identity.” The facets categorised as Neo-Traditional, Aspirant, Go-Getter, Phygital (Physical and Digital), and Explorer, offered a nuanced understanding of Gen Z.

The study not only reaffirmed known behaviours but also unveiled new perspectives, empowering marketers and businesses to appreciate the significance of these findings for making informed decisions.

Gen Z and Gen Y make up 50% of Sri Lanka’s population with 25% being Gen Z. As per Kantar’s National Demographic and Lifestyle Survey (NDLS), Gen Z is present in 58% of our households and is not only influencing the buying power shift, but they are also a part of a large-scale cultural shift.



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Why Sri Lanka’s new environmental penalties could redraw the Economics of Growth

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Kapila Mahesh Rajapaksha: Environmental protection, part of national productivity

For decades, environmental crime in Sri Lanka has been cheap.

Polluters paid fines that barely registered on balance sheets, violations dragged through courts and the real costs — poisoned waterways, degraded land, public health damage — were quietly transferred to the public. That arithmetic, long tolerated, is now being challenged by a proposed overhaul of the country’s environmental penalty regime.

At the centre of this shift is the Central Environmental Authority (CEA), which is seeking to modernise the National Environmental Act, raising penalties, tightening enforcement and reframing environmental compliance as an economic — not merely regulatory — issue.

“Environmental protection can no longer be treated as a peripheral concern. It is directly linked to national productivity, public health expenditure and investor confidence, CEA Director General Kapila Mahesh Rajapaksha told The Island Financial Review. “The revised penalty framework is intended to ensure that the cost of non-compliance is no longer cheaper than compliance itself.”

Under the existing law, many pollution-related offences attract fines so modest that they have functioned less as deterrents than as operating expenses. In economic terms, they created a perverse incentive: pollute first, litigate later, pay little — if at all.

The proposed amendments aim to reverse this logic. Draft provisions increase fines for air, water and noise pollution to levels running into hundreds of thousands — and potentially up to Rs. 1 million — per offence, with additional daily penalties for continuing violations. Some offences are also set to become cognisable, enabling faster enforcement action.

“This is about correcting a market failure, Rajapaksha said. “When environmental damage is not properly priced, the economy absorbs hidden losses — through healthcare costs, disaster mitigation, water treatment and loss of livelihoods.”

Those losses are not theoretical. Pollution-linked illnesses increase public healthcare spending. Industrial contamination damages agricultural output. Environmental degradation weakens tourism and raises disaster-response costs — all while eroding Sri Lanka’s natural capital.

Economists increasingly argue that weak environmental enforcement has acted as an implicit subsidy to polluting industries, distorting competition and discouraging investment in cleaner technologies.

The new penalty regime, by contrast, signals a shift towards cost internalisation — forcing businesses to account for environmental risk as part of their operating model.

The reforms arrive at a time when global capital is becoming more selective. Environmental, Social and Governance (ESG) benchmarks are now embedded in lending, insurance and trade access. Countries perceived as weak on enforcement face higher financing costs and shrinking market access.

“A transparent and credible environmental regulatory system actually reduces investment risk, Rajapaksha noted. “Serious investors want predictability — not regulatory arbitrage that collapses under public pressure or litigation.”

For Sri Lanka, the implications are significant. Stronger enforcement could help align the country with international supply-chain standards, particularly in manufacturing, agribusiness and tourism — sectors where environmental compliance increasingly determines competitiveness.

Business groups are expected to raise concerns about compliance costs, particularly for small and medium-scale enterprises. The CEA insists the objective is not to shut down industry but to shift behaviour.

“This is not an anti-growth agenda, Rajapaksha said. “It is about ensuring growth does not cannibalise the very resources it depends on.”

In the longer term, stricter penalties may stimulate demand for environmental services — monitoring, waste management, clean technology, compliance auditing — creating new economic activity and skilled employment.

Yet legislation alone will not suffice. Sri Lanka’s environmental laws have historically suffered from weak enforcement, delayed prosecutions and institutional bottlenecks. Without consistent application, higher penalties risk remaining symbolic.

The CEA says reforms will be accompanied by improved monitoring, digitalised approval systems and closer coordination with enforcement agencies.

By Ifham Nizam

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Milinda Moragoda meets with Gautam Adani

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Milinda Moragoda, Founder of the Pathfinder Foundation, who was in New Delhi to participate at the 4th India-Japan Forum, met with Gautam Adani, Chairman of Adani Group.

Adani Group recently announced that they will invest US$75 billion in the energy transition over the next 5 years. They will also be investing $5 billion in Google’s AI data center in India.Milinda Moragoda,

Milinda Moragoda, was invited by India’s Ministry of External Affairs and the Ananta Centre to participate in the 4th India–Japan Forum, held recently in New Delhi. In his presentation, he proposed that India consider taking the lead in a post-disaster reconstruction and recovery initiative for Sri Lanka, with Japan serving as a strategic partner in this effort. The forum itself covered a broad range of issues related to India–Japan cooperation, including economic security, semiconductors, trade, nuclear power, digitalization, strategic minerals, and investment.

The India-Japan Forum provides a platform for Indian and Japanese leaders to shape the future of bilateral and strategic partnerships through deliberation and collaboration. The forum is convened by the Ministry of External Affairs, Government of India, and the Anantha Centre.

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HNB Assurance welcomes 2026 with strong momentum towards 10 in 5

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Lasitha Wimalaratne – Executive Director / CEO, HNB Assurance.

HNB Assurance enters 2026 with renewed purpose and clear ambition as it moves into a defining phase of its 10 in 5 strategic journey. With the final leg toward achieving a 10% life insurance market share by 2026 now in focus, the company is gearing up for a year of transformation, innovation, and accelerated growth.

Closing 2025 on a strong note, HNB Assurance delivered outstanding results, continuously achieving growth above the industry average while strengthening its people, partnerships and brand. Industry awards, other achievements, and continued customer trust reflect the company’s strong performance and ongoing commitment to providing meaningful protection solutions for all Sri Lankans.

Commenting on the year ahead, Lasitha Wimalarathne, Executive Director / Chief Executive Officer of HNB Assurance, stated, “Guided by our 2026 theme, ‘Reimagine. Reinvent. Redefine.’, we are setting our sights beyond convention. Our aim is to reimagine what is possible for the life insurance industry, for our customers, and for the communities we serve, while laying a strong foundation for the next 25 years as a trusted life insurance partner in Sri Lanka. This year, we also celebrate 25 years of HNB Assurance, a milestone that is special in itself and a testament to the trust and support of our customers, partners and people. For us, success is not defined solely by financial performance. It is measured by the trust we earn, the promises we honor, the lives we protect, and the positive impact we create for all our stakeholders. Our ambition is clear, to be a top-tier life insurance company that sets benchmarks in customer experience, professionalism and people development.”

For HNB Assurance looking back at a year of progress and recognition, the collective efforts of the team have created a strong momentum for the year ahead.

“The progress we have made gives us strong confidence as we enter the final phase of our 10 in 5 journey. Being recognized as the Best Life Insurance Company at the Global Brand Awards 2025, receiving the National-level Silver Award for Local Market Reach and the Insurance Sector Gold Award at the National Business Excellence Awards, and being named Best Life Bancassurance Provider in Sri Lanka for the fifth consecutive year by the Global Banking and Finance Review, UK, reflect the consistency of our performance, the strength of our strategy, along with the passion, and commitment of our people.”

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