Features
Battling the Tea Board and vested trade interests
“Tea Hub” was a toxic proposal that would have hurt pure Ceylon tea
(Excerpted from the Merrill. J. Fernando autobiography)
My fervent appeals to the Tea Board for assistance to local brand builders to develop own brands were, as I said earlier, supported by Victor Santiapillai. My strategy proposal to launch ‘Dilmah’ in Australia as a fully Sri Lankan-owned tea brand was the first such initiative presented to the Tea Board. The Board was enthusiastic and voted the funds I solicited – approximately Australian Dollars 300,000 (Rs. 5.9 million then).
However, the Secretariat bureaucracy, without consulting me, submitted a paper proposing that my project, and all future projects, should be funded on 50/50 basis, between the Board and the exporter. This was, actually, a great blow to my plans, as a tea bagging project is an enormously costly exercise, requiring extensive investment in plant and machinery.
The opposition to my project from the Secretariat is demonstrated by one single fact; the Dilmah initiative went before the Funding Committee – consisting of Government nominees of the Board – no less than 21 times, before it was approved! The many projects which were approved at a single sitting disappeared from view within a short space of time. The Dilmah project, approved so grudgingly by this Funding Committee, is the only such initiative still in successful operation.
Finally, following comprehensive clarifications on brand building and launching expenditure submitted by me to the Tea Board, supported by Santiapillai, as I have mentioned earlier in this chapter, it was agreed that such costs would be shared on an equal basis by the EDB, Tea Board, and Dilmah. Despite the delayed approval, my project continued to be plagued by the tardiness and active opposition by key members of the Secretariat.
The Tea Board share of the promotional costs was unduly delayed, causing me and my distributor in Australia serious embarrassment. Dr. Wickrema Weerasooria, then High Commissioner for Sri Lanka in Australia, had to intervene several times on my behalf with the Chairman of the SLTB, though his appeals were stifled by the Secretariat. At no stage in these painful exercises did I appeal for assistance to the Plantations Minister, Major Jayawickrema, who had ceased to be my father-in-law 12 years previously.
Today, Dilmah carries the message of Pure Ceylon Tea to over 100 countries worldwide. Had I succumbed to the animosity generated against the Dilmah project at the outset, today there would not be one locally-owned label, selling successfully in overseas markets dominated by multinationals. As opposed to that, over the decades the Tea Board has invested millions of dollars, fruitlessly, in a multiplicity of tea promotional projects, but Dilmah remains the only success story, proving beyond doubt that my company was the right partner then for the EDB/SLTB project, to represent Pure Ceylon Tea in an overseas market.
More conflict
One of the main reasons for my numerous conflicts with the long-established trade bodies was their general resistance to change and to my insistence on a more proactive approach from those bodies. The industry in Sri Lanka, on account of its vulnerability to both internal and external dynamics consumption patterns, international financial upheavals, regional conflicts and many more is a highly-volatile system. Our trade governance and regulatory bodies seemed to be entrenched in an archaic mindset, with a singular inability, or reluctance, to offer proactive responses to predictable market disruptions. The tendency seemed to be to jealously guard the status quo.
Once, in a move to change the entrenched ‘clubbiness’ of the CTTA, we enabled the election of Lofty Wijeratne, then a Director of Carsons, as Chairman. Despite requests from many members of the trade, I steadfastly refused to consider the position myself. Lofty, too, was subject to many pressures from vested interests within. I recall a request he made to me, obviously due to compulsion from established
brokers, not to support Ajit Chitty’s application for a tea broker’s license. I disagreed and persisted in my support of Ajit, as I was of the firm view that the trade should encourage the emergence of more local companies. Finally, Ajit entered the broking fraternity with Eastern Brokers and made a very good thing of it.
I am also aware that during this period, when I was involved with numerous issues impacting on the interests of the local exporter, CTTA representatives had been instructed by the relevant British masters to oppose any and all of my initiatives and proposals. In the many years of its existence, the CTTA has, on the whole, done a reasonable job in protecting and fostering industry interests. However, my view is that the constant pressures brought on it by a wide spectrum of industry-related parties and entities has, in recent decades, prevented it from a strict and objective pursuit of its mandate.
When the British dominated every aspect of the tea industry, there was no dissent or conflict of interest, as there was tacit agreement that the CTTA and every other trade-related body was committed to the protection of British interests. The Chamber of Commerce too was not free of this type of internal manipulation and inbuilt politicking. One year I was appointed to the committee of the Chamber. At my very first meeting, a very senior member with strong interests in banking brought in a related issue which was not on the agenda. My objection to the discussion of this item, on those very grounds, was accepted and the matter was dropped immediately.
Within two weeks, Suneetha Jayawickreme, who was then Secretary of the Chamber, called me to advise that a regulation of the Chamber precluded two individuals from the same group of companies from serving on the committee simultaneously. He pointed out that Jayasingham of Harrisons & Crossfield and I were both on the Harrisons Travel Services Board, and that in compliance with the Chamber stipulation, I should resign. I immediately did so, without even waiting for a written confirmation of the discussion. I was actually amused that interested parties had used a legitimate convention, though the association was tenuous, to ease out an individual who was, obviously, not prepared to toe the general line.
I must also state that the criticisms I have leveled against all these boards is in connection with their administration and trajectories as of the early 1970s and across the ’80s. That era is now history, though the consequences of both inaction and misdirected strategies of that time were long-term impediments to the development of the country’s tea export trade. The thinking within those entities is far more balanced and enlightened now, the Tea Exporter’s Association excluded, for reasons which I will explain in a subsequent chapter.
An attempted reconciliation
When a group of traders decided that their parochial interests should supersede industry welfare in its totality, and sought to launch the Tea Exporters’ Association (TEA), I believe that all traders, without exception, supported the move. Several senior members invited me to join but I refused, giving them very good reasons for my opposition to it. One of the members was the late Michael de Zoysa, then Managing Director of Lipton and for many years a prime mover in the CTTA.
He and I frequently disagreed with each other on a number of important trade-related issues. After his retirement from Lipton also he approached me on several occasions and tried to persuade me to join the TEA, on the grounds that the trade was now thinking differently and that they would like to consider my views seriously and work together for common goals.
At first I refused to engage in any discussion on the matter but, finally, after several personal approaches by Michael, I agreed to meet a six-member team of trade representatives led by him. During his years at Lipton, our frequently-conflicting views on common trade-related issues had led to a certain frostiness in our relationship, although we had known each other for years.
I appreciated that as a senior manager of a multinational trader, which he had joined straight from school, he was obliged to guard its interests which, however, were generally inconsistent with those of the local exporter of a locally-owned brand. Things between us changed substantially after his retirement, though, and our relationship became more relaxed, particularly because, once freed from the professional obligation of serving the narrow interests of a multinational, he was able to take a more objective and liberal view of the trade.
Fate, however, does not respect human motives or human plans. Tragically, Michael died suddenly and, instead of chairing the meeting that was scheduled to be held at my home on September 30, 2019, I attended his funeral on that day. Along with Michael, the possibility of a reunification of divergent tea trade interests was also laid to rest. Despite our differences, we treated each other with respect, as we were both men with strong opinions on subjects that were also our passion.
The tea hub – a toxic proposal
In my view, in no other concept or proposal, is the venality of many of our tea traders and their submissiveness to colonial and multinational domination, as clearly demonstrated, as in the arguments that have been offered in support of the ‘Tea Hub’ hypothesis. In essence, the Tea Hub concept is an initiative to import cheap Black Tea to Sri Lanka, for blending with our tea and for re-export thereafter. The component of cheap, imported tea in the blend, would reduce the cost of the resulting export and improve the profit margin of the local packer. This concept has a long history.
The cloud in the horizon
In 1979, the then Minister of Trade, the late Lalith Athulathmudali, visited the Rotterdam factory of Van Rees, a multinational trader. It was a centre for the bulking, blending, and packaging of cheap tea from multiple auction centres, sold thereafter in the Netherlands and various other European markets. Minister Athulathmudali, ignorant of the background realities of the local trade, had been deeply impressed by the scale of the Van Rees operation and, on his return, strongly advocated the setting up of a similar facility in Sri Lanka. When his views were made public, I vehemently objected to the proposal, giving reasons for my stance.
Athulathmudali was adamant but, fortunately, the then President, J. R. Jayewardene, summoned me, obtained my views, and immediately decided to shelve the idea. To the best of my recollection that was the first public airing of the Tea Hub concept. Since then, from time to time, the proposal has surfaced, on the initiative of traders who believe that selling Ceylon Tea cheap is the way forward.
I also recall that in late 1988, R. M. B. Senanayake, former civil servant and then General Manager of Jafferjee Brothers, in a newspaper article, suggested that whenever Ceylon Tea prices move up, exporters should be permitted to import cheaper tea for blending, in place of Tea. My reaction to it then was consternation, that a man who -lave known better should publicly advocate a policy with such potential for damage to the local tea industry.
New developments
On August 1, 2011, the trade members of the Tea Council of the Sri Lanka Tea Board, acting on behalf of the Tea Exporters’ Association submitted to the Tea Council of which I was then Chairman proposal to lift the existing restrictions on the importation of Orthodox Black Tea. Whilst as Chairman of the council I did not express my opinion on the matter, I refuted the proposal in my personal capacity as an exporter and in the larger interests of the tea industry the country.
In the many adverse opinions that were expressed regarding my position on this issue, and of my subsequent vocal and active opposition to the proposal, what was conveniently ignored by all my opponents was that liberalization of Black Tea imports would be greatly advantageous to my own label, ‘Dilmah’. With the global outreach of that brand and the marketing and distribution network which reinforced its overseas sales in over 100 countries, I stood to gain more than any other local exporter by the liberalization of Black Tea importation.
The provision to import specialty tea, not traditionally manufactured locally, is permitted by statute. If I recall rightly, such importation was first permitted in 1981 and the relevant conditions revised in 1994. The 1981 provision was withdrawn when Montague Jayawickrema, then Minister of Plantations, on a visit to Egypt with a trade delegation, ascertained for himself that exporters had been blending cheap Chinese tea with Ceylon Tea in order to reduce the blend cost and were providing the Egyptian market with a very low quality product, which was being perceived by the consumer as Ceylon Tea.
Ironically, that is a perfect example of the proposed methodology of the Tea Hub and, also, its likely outcome. There is no argument against the limited facilities available to the serious exporter for the importation of specialty tea such Darjeeling, select Assams, or other non-traditional varieties, not normally produced in this country. It is a legitimate and acceptable strategy used by exporters to widen their export product portfolio. Such teas are, invariably, far more costly on an average than Ceylon Tea and the Government permits imports of such varieties without restriction.
The annual importation of specialty tea is around five million kg per year, equivalent to two percent of the average annual Black Tea production of Sri Lanka, and is a volume which has no impact on the local industry. A Tea Hub is of immense attraction to the multinational trader or the local exporter, who packs on his behalf. It will enable the former to source his product at low cost, with zero investment in infrastructure, as that will be provided by his local servant at the latter’s cost.
Foreign label owners have no loyalty, either to the country of operation, the operation itself, or even to the consumer. He is motivated entirely by the bottom line and when appropriate, he will move out to another location which is able to serve his needs at a lower cost. This is an inevitable progression and can be illustrated with real-life examples.
Flawed logic
In their support of the Tea Hub proposal, the TEA submitted a wide range of arguments, all virtuously clothed to project an image of potential advantages to the local tea industry, when the actual intent was simply lowering the cost of their export blend.
One of the major planks of the TEA platform has been the totally unsupported premise, that the Tea Hub would soon result in growing the present annual export value of Ceylon Tea, from USD 1.2 billion to USD 5 billion. This hypothesis was never supported by either strategy, complementing arithmetic, or a financially-verifiable equation, and still remains a pathetic piece of wishful thinking. One of their primary concerns is that the high value of Ceylon Tea is an impediment to the servicing of international markets, and that the local opponents of the concept should not be apprehensive, that importation of cheap tea would devalue equivalent grades at the Colombo Auction.
Such arguments defy the simplest concepts of product supply, demand, and price dynamics, and do not merit an elaborate rebuttal. The Tea Hub proposal is based on plain self-delusion, garnished by unverifiable and statistically-unsupportable assumptions. A favourite theory of many economists and marketing consultants with absolutely no practical knowledge of the local tea industry in its totality is based on the feeble assumption that Sri Lankans are not capable of building brands and, therefore, the best option is to reduce Pure Ceylon Tea to the status of a commodity, or a raw material, for branding and value addition elsewhere.
Annually, we produce around 300 million kg of tea and sell all of it at the Colombo Auction, at the highest average price of any auction centre. On an average, we are generally around USD 1 higher than the second highest auction centre, Nairobi. With their wide-ranging arguments for a Tea Hub, that is the real issue that its proponents wish to address; the relatively high auction price in Colombo. The trader who is exporting a cheap commodity at Rs. 500 – Rs. 600 per kg is unable to compete with the local entrepreneur who is exporting a genuine good quality Ceylon Tea, with value added, at Rs. 1,000 per kg or more.
Even the Tea Hub proponents agree that Pure Ceylon Tea is of the finest quality. It does not require marketing expertise to conclude that a product which justifiably claims to be the best in quality must then be marketed at a commensurate price. That is an argument which any consumer will accept. For instance, there there are markets for both `Plonk’ and for high quality wine, with a massive price differential between the two. The Unique Selling Point of the former is price, whilst that of the latter is quality, which is where quality Ceylon Tea belongs.
Another argument that the Tea Hub offers is the increase of export volume, through importation and re-export after blending. Judging the effectiveness of an export operation by volume alone is a serious mistake, as it distorts realities. What is relevant is not the volume and foreign exchange earned, but the contribution to actual value. Heavy exports of bulk tea and crudely-presented small packs, meant for cheap markets, bring little or no return to the exporter.
Those are simply services provided to the multinational trader, by the local packer, with marginal corresponding benefits to the country of production. Value addition to the home-grown product, in the country of origin, is the only strategy which will ensure that all those in the commercial chain, from the farmer to the exporter, reap equitable benefits.
Features
Peace march and promise of reconciliation
The ongoing peace march by a group of international Buddhist monks has captured the sentiment of Sri Lankans in a manner that few public events have done in recent times. It is led by the Vietnamese monk Venerable Thich Pannakara who is associated with a mindfulness movement that has roots in Vietnamese Buddhist practice and actively promoted among diaspora communities in the United States. The peace march by the monks, accompanied by their mascot, the dog Aloka, has generated affection and goodwill within the Buddhist and larger community. It follows earlier peace walks in the United States where monks carried a similar message of mindfulness and compassion across communities but without any government or even media patronage as in Sri Lanka.
This initiative has the potential to unfold into an effort to nurture a culture of peace in Sri Lanka. Such a culture is necessary if the country as the country prepares to move beyond its history of conflict towards a more longlasting reconciliation and a political solution to its ethnic and religious divisions. The government’s support for the peace march can be seen as part of a broader attempt to shape such a culture. The Clean Sri Lanka programme, promoted by the government as a civic responsibility campaign focused on environmental cleanliness, ethical conduct and social discipline, provides a useful framework within which such initiatives can be situated. Its emphasis on collective responsibility and shared public space makes it sit well with the values that peacebuilding requires.
government’s previous plan to promote a culture of peace was on the occasion of “Sri Lanka Day” celebrations which were scheduled to take place on December 12-14 last year but was disrupted by Cyclone Ditwah. The Sri Lanka Day celebrations were to include those talented individuals from each and every community at the district level who had excelled in some field or the other, such as science, business or arts and culture and selected by the District Secretariats in each of the 25 districts. They were to gather in Colombo to engage in cultural performances and community-focused exhibitions. The government’s intention was to build up a discourse around the ideas of unity in diversity as a precursor to addressing the more contentious topics of human rights violations during the war period, and issues of accountability and reparations for wrongs suffered during that dark period.
Positive Response
The invitation to the international monks appears to have emerged from within Buddhist religious networks in Sri Lanka that have long maintained links with the larger international Buddhist community. The strong support extended by leading temples and clergy within the country, including the Buddhists Mahanayakes indicates that this was not an isolated effort but one that resonated with the mainstream Buddhist establishment. Indeed, the involvement of senior Buddhist leaders has been particularly noteworthy. A Joint Declaration for Peace in the world, drawing on Sri Lanka’s own experience, and by the Mahanayakes of all Buddhist Chapters took place in the context of the ongoing peace march at the Gangaramaya Temple in Colombo, with participation from the diplomatic community. The declaration, calling for compassion, dialogue and sustainable peace, reflects an effort by religious leadership to assert a moral voice in favour of coexistence.
The popular response to the peace march has also been striking. Large numbers of people have been gathering along the route, offering flowers, water and support to the monks. Schoolchildren have been lining the roads, and communities from different religious backgrounds extend hospitality. On the way, the monks were hosted by both a Hindu temple and a mosque, where food and refreshments were provided. These acts, though simple, carry a message about the possibility of harmony among Sri Lanka’s diverse communities. It helps to counter the perception that the Buddhist community in Sri Lanka is inherently nationalist and resistant to minority concerns that was shaped during the decades of war and reinforced by political mobilisation that too often exploited ethnic identity.
By way of contrast, the peace march offers a different image. It shows a readiness among ordinary people to embrace values of compassion and coexistence that are deeply embedded in Buddhist teaching. The Metta Sutta, one of the most well-known discourses in Buddhism, calls for boundless goodwill towards all beings. It states that one should cultivate a mind that is “boundless towards all beings, free from hatred and ill will.” This emphasis on universal compassion provides a moral foundation for peace that extends beyond national or ethnic boundaries. The monks themselves emphasised this point repeatedly during the walk. Venerable Thich Pannakara reminded those who gathered that while acts of generosity are commendable, mindfulness in everyday life is even more important. He warned that as people become unmindful, they are more prone to react with anger and hatred, thereby contributing to conflict.
More Initiatives
The presence of political leaders at key moments of the march has emphasised the significance that the government attaches to the event. Prime Minister Harini Amarasuriya paid her respects to the peace march monks in Kandy, while President Anura Kumara Dissanayake is expected to do so at the conclusion of the march in Colombo. Such gestures signal an alignment between political authority and moral aspiration, even if the translation of that aspiration into policy remains a work in progress. At the same time, the peace march has not been without its shortcomings. The walk did not engage with the Northern and Eastern parts of the country, regions that were most affected by the war and where the need for reconciliation is most acute. A more inclusive geographic reach would have strengthened the symbolic impact of the initiative.
In addition, the positive impact of the peace march could have been increased if more effort had been taken to coordinate better with other civic and religious groups and include them in the event. Many civil society and religious harmony groups who would have liked to participate in the peace march found themselves unable to do so. There was no place in the programme for them to join. Even government institutions tasked with promoting social cohesion and reconciliation found themselves outside the loop. The Clean Sri Lanka Task Force that organised the peace march may have felt that involving other groups would have made it more complicated to organise the events which have proceeded without problems.
The hope is that the positive energy and goodwill generated by this peace march will not dissipate but will instead inspire further initiatives with the requisite coordination and leadership. The march has generated public discussion, drawn attention to the values of mindfulness and compassion, and created a space in which people can imagine a different future. It has been a special initiative among the many that are needed to build a culture of peace. A culture of peace cannot be imposed from above nor can it emerge overnight. It needs to be nurtured through multiple efforts across society, including education, religious engagement, civic initiatives and political reform. It is within such a culture that the more difficult questions of power sharing, justice and reconciliation can be addressed in a constructive manner.
by Jehan Perera
Features
Regional Universities
The countryside and peripheral regions have been neglected in the national imagination for many decades. This has also been the case with regional universities which were seen as mere appendages to the university system, and sometimes created to appease political constituencies in the regions. The exclusion of the rural world and the institutions in those regions was not accidental nor inevitable, but the consequence of conscious policies promoted under an extractive and exploitative global order. Neoliberalism globalisation, initiated in the late 1970s with far-reaching policies of free trade and free flow of capital, or the “open economy,” as we call it in Sri Lanka, is now dying. The United States and the Western countries that promoted neoliberalism, as a class project of finance capital to address the falling profits during the long economic downturn in the 1970s, are themselves reversing their policies and are at loggerheads with each other. However, those economic processes will continue to have national consequences into the future.
At the heart of such policies is the neoliberal city, which has become the centre of the economy with expanding financial businesses and a real estate boom. Such financialised cities also had their impact on universities, in lower income countries, where commercialised education with high fees, rising student debt, research for businesses and transnational educational linkages with branch campuses of Western universities, have become a reality.
In the case of Sri Lanka, while neoliberal policies began with the IMF and World Bank Structural Adjustment Programmes, in the late 1970s, the long civil war forestalled the accelerated growth of the neoliberal city. I have argued, over the last decade and a half, that it is with the end of the civil war, in 2009, coinciding with the global financial crisis, that a second wave of neoliberalism in Sri Lanka led to global finance capital being absorbed in infrastructure and real estate in Colombo. The transformation of Colombo into a neoliberal city was overseen by Gotabaya Rajapaksa as Defence Secretary with even the Urban Development Authority brought under the security establishment. While Colombo was drastically changing with a skyline of new buildings and shiny luxury vehicles drawing on massive external debt, there were also moves to promote private higher education institutions. The Board of Investment (BOI) registered many hundred so-called higher education institutions; these were not regulated and many mushroomed like supermarkets and disappeared in no time when they incurred losses.
In contrast to these so-called private higher education institutions that proliferated in and around Colombo, Sri Lanka, drawing on its free education system, has, over the last many decades, also created a number of state universities in peripheral regions. However, these regional universities lack adequate funding and a clear vision and purpose. The current conjuncture with the neoliberal global order unravelling, and the immediate global crisis in energy and transport are grim reminders of the importance of local economies and self-sufficiency. In this column I consider the role of our regional universities and their relationship to the communities within which they are embedded.
Regional context
The necessity and the advantage of robust public services is their reach into peripheral regions and marginalised communities. This is true of public transport, as it is with public hospitals. Private buses will always avoid isolated rural routes as their margins only increase on the busy routes between cities and towns. And private hospitals and clinics flock to the cities to extract from desperate patients, including by unscrupulous doctors who divert patients in public hospitals to be served in the private health facilities they moonlight. Similarly, it is affluent cities and towns that are the attraction for private educational institutions.
Public institutions, including universities, can only ensure their public role if they are adequately funded. Over the last decade and a half, with falling allocations for education, our state universities have been pushed into initiating fee levying courses, both at the post-graduate level and also for undergraduate international students. These programmes are seen as avenues to decrease the dependence of universities on budgetary support. However, the reality is that it is only universities in Colombo that can draw in students capable of paying such high fees. Furthermore, such fee levying courses end up pushing academics into overwork including by offering additional income.
Therefore, allocations for underfunded regional universities need to be steadily increased. Housing facilities and other services for academics working in rural districts would ensure their continued presence and greater engagement with the local communities. Increased time away from teaching and research funding earmarked for community engagement will provide clear direction for academics. Indeed, such funding with a clear vision and role for regional universities can provide considerable social returns. In a time when repeated crises are affecting our society, agricultural production to bolster our food system as well as rural income streams and employment are major issues. Here, regional universities have an important role today in developing social and economic alternatives.
Reimagining development
In recent months, there have been interesting initiatives in the Northern Province, where the Universities of Jaffna and Vavuniya have been engaging state institutions on issues of development. In an initiative to bring different actors together, high level meetings have been convened between the staff of the Agriculture Faculty and officials of the Provincial Agriculture Ministry to figure out solutions for long pending agricultural problems. Similar meetings have also been organised between provincial authorities and the Faculties of Technology and Engineering in Kilinochchi. These initiatives have led to academics engaging communities and co-operatives on their development needs, particularly in formulating new development initiatives and activating idle projects and assets in the region. Such engagement provides opportunities for academics to share their knowledge and skills while learn from communities about challenges that lead to new problems for research.
One of the most rewarding engagements I have been part of is an internship programme for the Technology Faculty of the University of Jaffna, where four batches of final year students, from food technology, green farming and automobile specialities, have been placed for six months within the co-operative movement through the Northern Co-operative Development Bank. This initiative has created a strong relationship between the Technology Faculty and the co-operative movement, with a number of former students now working fulltime in co-operative ventures. They are at the centre of developing solutions for rural co-operatives, including activating idle factories and ensuring quality and standards for their products.
I refer to these concrete initiatives because universities’ role in research and development in Sri Lanka, as in most other countries, are often narrowly conceived to be engagement with private businesses. However, for rural regions, the challenge, even with technological development, is the generation of appropriate technologies that can serve communities.
In Sri Lanka, we have for long emulated the major Western universities and in the process lost sight of the needs of our own youth and communities. Rethinking the development of our universities may have to begin with an understanding of the real challenges and context of our people. Our universities and their academics, if provided with a progressive vision and adequate resources and time to engage their communities, have the potential to address the many economic and social challenges that the next decade of global turmoil is bound to create.
Ahilan Kadirgamar is a political economist and Senior Lecturer, University of Jaffna.
(Kuppi is a politics and pedagogy happening on the margins of the lecture hall that parodies, subverts, and simultaneously reaffirms social hierarchies)
by Ahilan Kadirgamar
Features
‘Disco Lady’ hitmaker now doing it for Climate Change
The name Alston Koch is generally associated with the hit song ‘Disco Lady.’ Yes, he has had several other top-notch songs to his credit but how many music lovers are aware that Alston is one of the few Asian-born entertainers using music for climate advocacy, since 2008.
He is back in the ‘climate change’ scene, with SUNx Malta, to celebrate Earth Day 2026, with the release of ‘A Symphony for Change’ – a vibrant Dodo4Kids video by Alston.
The inspiring musical video highlights ocean conservation and empowers children as future climate champions, honouring Maurice Strong’s legacy through education, creativity, and global collaboration for a sustainable planet.
The four-minute animated musical, composed and performed by platinum award-winning artiste Alston Koch, brings to life a resurrected Dodo, guiding children on a mission to clean up marine environments.
With a catchy melody and an uplifting message, the video blends entertainment with education—making climate awareness accessible and engaging for the next generation.
SUNx Malta is a Climate Friendly Travel system, focused on transforming the global tourism sector that is low-carbon, SDG-linked, and nature-positive.
Professor Geoffrey Lipman, President of SUNx Malta, described the project as a joyful collaboration with purpose:
“It’s always a pleasure to produce music with Alston for the good of our planet. And this time, to incorporate our Dodo4Kids in the video urging the next generation of young climate champions to help save our seas.”
For Alston, now based in Australia, the collaboration continues a long-standing journey of climate-focused creativity:
Says Alston: “I have been working on climate songs since the first release, in 2009, of the video ‘Act Now.’ Since then, I’ve performed at major global events—from Bali to Glasgow. I wrote this song because the climate horizon is darkening, and our kids and grandkids are our best hope for a brighter future.”
Alston’s very first climate song is ‘Can We Take This Climate Change,’ released in 2008.
It was written by Alston for the World Trade Organisation presentation, in London, and presented at ‘Live the Deal Climate Change’ conference in Copenhagen.
The Sri Lankan-born singer was goodwill ambassador for the campaign, and the then UK Minister Barbara Follett called it a “gift in song to the world suffering due to climate change.”
Alston said he wrote it after noticing butterflies, birds, and fruit trees disappearing from his childhood days.
In 2017, his creation ‘Make a Change’ was released in connection with World Tourism Day 2017.
Alston Koch’s work on climate advocacy is pretty inspiring, especially as climate change is now creating horrifying problems worldwide, and in Sri Lanka, too.
Alston also indicated to us that he has plans to visit Sri Lanka, sometime this year, and, maybe, even plan out a date for an Alston Koch special … a concert, no doubt.
Can’t wait for it!
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