Business
SriLankan Airlines takes the beauty of Jaffna to the world
The Airlines’ latest global promotions endeavour spotlights Jaffna, the country’s vibrant North
SriLankan Airlines, the National Carrier and a prestigious oneworld member, as a prime promotor of country’s tourism, launched its latest campaign ‘The Colours of Jaffna.’ Considering the potential of the country’s vibrant north, rich with striking architecture, vibrant cultural characteristics, and the quintessential flavours of its unique culinary features, the National Carrier, in its campaign, has aptly captured the beauty of each of these aspects, thereby inviting the traveller to embark on an immersive experience.
Centring it around the historic Nallur Kandaswamy Festival, the national festival that spans the longest duration of 20-25 days which is currently underway, this is an invitation to visit Jaffna and experience the city in its most glorious and vibrant form.
Accordingly, the Airline launched the campaign with a spectacular video that unveils the fascinating facets of Jaffna, which will be followed by a series of posts and a fun quiz, raising awareness on Jaffna’s various attractions. Complementing the promotional drive, the Airlines’ leisure arm, SriLankan Holidays has introduced a series of holiday packages covering the best of Jaffna, with Jetwing Hotels as the exclusive hospitality partner. The next phase of the campaign will see content creators and social influencers, getting aboard SriLankan to experience the destination and inspire their fans to follow in their trail.
This attractive invitation to experience Jaffna is carried across the Airlines’ vast network, including its single largest market, India, which is connected to the island with over 80 flights a week out of 9 Indian cities.
The Airline simultaneously executes a range of promotional activities focussing on the Asia Cup and the historic Kandy Esala Perahera, two other phenomenal events taking place in the country, where a traveller, arriving to witness one can easily extend his/her stay to experience the other spectacles.
Business
Sri Lanka sees silver lining in ties with Russia and Britain amid Middle East shocks
As geopolitical tensions in the Middle East continue to unsettle global energy and trade flows, Sri Lanka appears to be finding a degree of resilience by deepening economic engagement with partners such as Russia and the United Kingdom.
Recent diplomatic and trade developments suggest Colombo is positioning itself to benefit from both energy cooperation with Moscow and expanded export opportunities in the British market, potentially softening the impact of external shocks on its fragile economy.
During talks in Colombo last week, Foreign Minister Vijitha Herath met visiting Russian Deputy Foreign Minister Andrey Rudenko, with both sides reaffirming their commitment to strengthening bilateral ties.
Rudenko has described the island as a long-standing friend of Russia and pledged support in several key areas, including oil supplies, investment promotion, and tourism cooperation.
The assurance of energy support comes at a time when global oil markets remain volatile due to geopolitical tensions and shifting sanctions regimes. Russia indicated it was prepared to assist Sri Lanka with oil supplies if needed, though Rudenko earlier clarified at a policy discussion that Moscow prefers long-term contractual supply arrangements rather than short-term spot deals arising from temporary market disruptions.
For Sri Lanka, which has faced severe fuel shortages in the recent past, such arrangements could offer greater stability in energy procurement during periods of global uncertainty.
Russia also signalled interest in encouraging its investors to explore opportunities in Sri Lanka and increasing tourist arrivals, while expressing readiness to provide compensation for Sri Lankan war veterans who lost their lives while serving in Russia’s war against Ukraine.
Colombo, in turn, emphasized the historic nature of the relationship. Herath noted that the two countries share nearly seven decades of diplomatic ties, adding that the current moment presents an opportunity to expand cooperation through longer-term trade and economic agreements.
While Russia offers potential relief on the energy front, Sri Lanka is simultaneously gaining a competitive edge in exports through new trade arrangements with Britain.
Under the revised Developing Countries Trading Scheme (DCTS) introduced by the United Kingdom in January 2026, Sri Lanka’s apparel sector – the country’s largest export industry – stands to benefit significantly.
The scheme eases rules of origin requirements, allowing exporters greater flexibility in sourcing raw materials while still maintaining preferential access to the UK market. For Sri Lankan manufacturers, particularly small and medium-sized enterprises, this change addresses a longstanding constraint that had limited their ability to compete with larger regional producers.
Industry participants say the reform could improve pricing competitiveness, shorten production lead times, and allow exporters to respond more effectively to the fast-moving demands of global apparel buyers.
Apparel exporter Joe Jayawardena noted that while the scheme provides duty concessions for developing economies, its most valuable feature is the commercial flexibility it offers producers. With more freedom in sourcing fabrics and inputs, Sri Lankan exporters can negotiate more effectively on price, delivery schedules and product specifications – factors that often determine whether orders are secured in the global fashion supply chain.
For Sri Lanka’s economy, the convergence of these developments could provide a modest but important buffer against global turbulence.
Energy cooperation with Russia may help stabilise supply during volatile periods, while enhanced access to the British market could strengthen export momentum in one of Sri Lanka’s most important trading sectors.
An independent economic analyst told this reporter that the offers coming from both countries would be widely welcomed in Sri Lanka, as they are driven primarily by mutual trade interests rather than by deeper strategic or political considerations.
By Sanath Nanayakkare
Business
John Keells Foundation marks its 21st anniversary with a redesigned website and new Volunteer App
John Keells Foundation (JKF), the Corporate Social Responsibility (CSR) entity of the John Keells Group, announced the unveiling of its redesigned website and plans to launch a new Volunteer App as it marked its 21st anniversary of incorporation on 28th March 2026.
The redesigned website was symbolically launched by Krishan Balendra, Chairperson of the John Keells Group, in the presence of the JKF’s Management Committee comprising the Group Head of CSR, JKF Project Champions, Sector CSR Coordinators, the JKF team and associated Centre functions personnel.
Speaking at the website launch, Krishan Balendra said, “I am happy to note features in the redesigned website which amplify the voices of beneficiaries and partners and ease overall navigation, strengthening how JKF connects with our multiple stakeholders. Meanwhile, the new Volunteer App has potential to reach our 15,000+ employees through a dynamic and personalised interface and critically enhance Group-wide data collation and reporting on volunteerism. Both these innovations are meaningful ways of marking JKF’s 21st year, demonstrating how JKF continues to evolve strategically.”
Established in 2005 as a pioneer CSR entity in Sri Lanka, JKF has over the past 21 years, evolved as a dominant force in corporate responsibility, demonstrating how corporates can play a pivotal role in social development through a multi-stakeholder approach. JKF’s dedicated website has since its launch in 2016 served as a vital platform to communicate its wide‑ranging initiatives implemented under the John Keells CSR vision of `Empowering the Nation for Tomorrow’.
Business
BH Real Estate celebrates six years of growth
IBH Real Estate marks six years in business this year, having grown from a modest venture founded in 2020 by Romesh Abeysekera into a trusted name in Sri Lanka’s property sector.
The company has built a reputation for serving high-net-worth individuals and investors, particularly in the luxury segment, while offering advisory and legal support beyond standard brokerage.
Abeysekera said the firm’s progress has been driven by trust and long-term client relationships. IBH has also attracted growing international interest in Sri Lanka’s real estate market, bridging local expertise with global investor expectations. The company aims to further strengthen its industry position moving forward.
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