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Sri Lanka Tourism makes waves at the Guangzhou International Travel Fair

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Dignitaries at GITF 2023

Sri Lanka Tourism Promotion Bureau made a valuable contribution at the Guangzhou International Travel Fair (GITF 2023), especially as the partner country this time. SLTPB was able to reap a lot of benefits, opportunities and branding opportunities and promotions.

GITF was held from May 19-21st and a press conference was held on May 22 in Beijing. It included all the leading media houses in China along with pioneer travel operators in northern China. The Sri Lankan delegation included Minister of Tourism Harin Fernando, chairman, Sri Lanka Tourism Promotion Bureau Chalaka Gajabahu , chairman , Sri Lanka Convention Bureau Thisum Jayasuriya, Chinthaka Liyanarachchi , Assistant Director and Ms. Randima Madhavi, Junior Manager, SLTPB .

At this fair, the Sri Lanka Tourism Promotion Bureau been awarded as the most Distinctive Tourist Destination and the Sri Lanka Convention Bureau achieved another landmark receiving the award for the best charming MICE destination. Another award which was bagged by Sri Lanka Tourism was the gold award for the best marketing strategy conferred by China Tourism Award. A Tourism Promotion Roadshow was also held on May 23 in Kunming. Nineteen travel industry participants and over 70 travel agents from China, national and provincial level media participated in this trade extravaganza.

Further, Sri Lankan flavor was added with a food festival to promote Sri Lankan Cuisine, organized by the Consulate General office of Shanghai on May 25. In addition, leading tour operators in China had an animated discussion with the chairman and the Consul General, to promote Sri Lanka Tourism and attract more Chinese tourists.

The press conference held in Beijing on May 22 was attended by both Chinese and local counterparts where all the leading media houses in China participated. They were able to receive a lot of information regarding Sri Lanka’s unique travel and holiday opportunities. Minister of Tourism Harin Feranando , Dr. Palitha Kohona , Sri Lankan ambassador to the republic of China, Chalaka Gajabahu , chairman , Sri Lanka Tourism Promotion Bureau , Thisum Jayasuriya , chairman , Sri Lanka Convention Bureau and Chinthaka Liyanarachchi participated in the press conference , where they also actively engaged in a panel discussion and answered inquiries made by both media and travel agents.

At this media briefing, Sri Lanka – China Corporation also celebrated 10 years of the Belt and Road initiative introduced by Chinese leaders. Further, the Chinese visit included several memorable events, such as, buyer’s night at the GTIF, where both Sri Lankan and Chinese counterparts were able to interact and exchange information. The visitors were also able to get a taste of Sri Lanka at the Sri Lanka stall, which was beautifully constructed.

The Tourism Roadshow in Kunming proved to be a major success with a large number of Chinese participants attending the event and keen to interact with the Sri Lankan counterparts and gain information about Sri Lanka as a world renowned travel destination and the exclusive tourism products and holiday opportunities it has to offer. The roadshow was made more colorful with a cultural performance with unique dance performances which mesmerized the visitors. The Sri Lankan delegation, under the patronage of Minister of Tourism Harin Fernando was also able to schedule a meeting with the China Southern Vice President in Guangzhou.

Subsequently, a consumer promotion was held and organized by leading tour operators in Shanghai where Sri Lanka Tourism officials also participated. They showed a keen interest in promoting Sri Lanka, doing everything from their end to highlight Sri Lanka as a must visit destination. Overall Sri Lanka’s participation of GTIF China this year turned out to be a major success in promoting Sri Lanka as a world renowned travel destination blessed with unique opportunities for the modern traveler. Specifically, as air connectivity and bilateral ties between the two countries are further strengthened, it will be a unique opportunity to give the needed recognition to China as a key source market to encourage more Chinese tourists to visit the island. (SLTPB)



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ADB approves support to strengthen power sector reforms in Sri Lanka

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The Asian Development Bank (ADB) has approved a $100 million policy-based loan to further support Sri Lanka in strengthening its power sector. This financing builds on earlier initiatives to establish a more stable and financially sustainable power sector.

This second subprogram of ADB’s Power Sector Reforms and Financial Sustainability Program will accelerate the unbundling of the Ceylon Electricity Board (CEB) into independent successor companies for generation, transmission, system operation, and distribution, as mandated by the Electricity Act of 2024 and its 2025 amendment. The phased approach ensures a structured transition, ensuring progress in reform actions and prioritizing financial sustainability.

“Sri Lanka has made important progress in stabilizing its economy and strengthening its fiscal position. A well-functioning power sector is vital for the country’s continued recovery and sustainable growth,” said ADB Country Director for Sri Lanka Takafumi Kadono. “ADB is committed to supporting Sri Lanka’s long-term development and advancing key reforms in the power sector. This initiative will enhance power sector governance, foster private sector participation, and accelerate renewable energy development to drive sustainable recovery, resilience, and inclusive growth.”

To improve financial sustainability, the program will help implement cost-reflective tariffs and a comprehensive debt restructuring plan for the CEB. It will support the new independent successor companies in transparent allocation of existing debts. This will continue to strengthen their financial viability, enhance creditworthiness, and enable these companies to operate on a more sustainable footing.

The program also aims to strengthen renewable energy development and private sector participation by enhancing transparency and supporting power sector entities that are financially sustainable. It will enable competitive procurement for large-scale renewable energy projects and identified priority generation schemes, while upholding strong environmental standards.

Promoting gender equality and social inclusion is integral to the program. Energy sector agencies have implemented annual women’s leadership programs, adopted inclusive policies, and launched feedback mechanisms to ensure equitable participation of female consumers and entrepreneurs. The program includes targeted support for vulnerable groups, such as maintaining lifeline tariffs and implementing measures to soften the impact of tariff adjustments and sector reforms.

ADB will provide an additional $2.5 million technical assistance grant from its Technical Assistance Special Fund to support program implementation, build the capacity of successor companies, and help develop their business plans and power system development plans.

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Union Assurance becomes first insurer to earn the YouTube Silver Play Button

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Union Assurance, Sri Lanka’s longest-standing private Life Insurer, has achieved a milestone in its digitalisation journey by being awarded the YouTube Silver Play Button, recognising the Company for surpassing 100,000 subscribers on its official channel. This achievement marks a first in Sri Lanka’s Insurance industry, across both Life and General Insurance, and underscores Union Assurance’s pioneering role in digital engagement.

This accomplishment reflects the Company’s unwavering commitment to making Life Insurance accessible, simplified, and engaging for all Sri Lankans. Through innovative content strategies, Union Assurance has successfully transformed complex Insurance concepts into relatable, informative, and inspiring narratives that empower individuals to protect what matters most; health, wealth, family, and future.

Receiving the Silver Play Button is more than a symbolic accolade; it is a testament to the strength and credibility of Union Assurance’s digital presence. In an era where trust and transparency define brand loyalty, this recognition validates the company’s ability to create content that resonates deeply with a growing audience. It enhances the brand’s authority, reinforces its visibility across digital platforms, and further solidifies Union Assurance as a leader in customer engagement.

Celebrating this achievement, Mahen Gunarathna, the Chief Marketing Officer at Union Assurance stated: “This milestone is a testament to the trust and engagement of our audience and reflects our dedication to innovation, transparency, and customer-centric communication.

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LOLC Finance Factoring powers business growth

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Deepamalie Abhayawardane, Head of Factoring at LOLC Finance PLC

LOLC Finance PLC, the largest non-banking financial institution in Sri Lanka, brings to light the significant role of its Factoring Business Unit in providing indispensable financial solutions to businesses across the country. With a robust network of over 200 branches, LOLC Finance Factoring offers distinctive support to enterprises, ranging from small-scale entrepreneurs to corporate giants.

In light of the recent economic challenges, LOLC Finance Factoring emerged as a lifeline for most businesses, ensuring continuous liquidity to navigate through turbulent times. By facilitating seamless transactions through online platforms and expediting payments, the company played a pivotal role in sustaining essential services, including supermarkets and pharmaceuticals.

Deepamalie Abhaywardane, Head of Factoring at LOLC Finance PLC, emphasized the increasing relevance of factoring in today’s economy. “As economic conditions become more stringent, factoring emerges as the most sought-after financial product for businesses across various sectors. It offers a win-win solution by providing upfront cash up to 85% of the credit sale to suppliers while allowing end-users/buyers better settlement period.”

One of the standout features of LOLC Finance Factoring is its hassle-free application process. Unlike traditional bank loans that require collateral, LOLC Factoring extends credit facilities without such obligations. Furthermore, LOLC Finance Factoring relieves business entities of the burden of receivable management and debt collection. Through nominal service fees, businesses can outsource these tasks, allowing them to focus on core operations while ensuring efficient cash flow management.

For businesses seeking Shariah-compliant factoring solutions, LOLC Al-Falaah’s Wakalah Future-Cash Today offers an efficient and participatory financing model that meets both financial needs and ethical principles. Understanding the diverse challenges faced by businesses, LOLC Finance Factoring deliver tailored solutions that enhance cash flow, reduce credit risk, and support sustainable growth. Working together with LOLC Al-Falaah ensures access to a transparent, well-structured receivable management solution strengthened by the credibility and trust of Sri Lanka’s largest NBFI, LOLC Finance.

The clientele of LOLC Finance Factoring spans into various industries, including manufacturing, trading, transportation, healthcare, textiles, plantations, and other services, all contributing significantly to Sri Lanka’s economic growth. By empowering businesses with accessible and convenient working capital solutions, LOLC Finance’s Factoring arm plays a vital role in fostering economic development and prosperity of the country.

In the upcoming quarter, LOLC Finance Factoring remains committed to delivering innovative financial solutions tailored to meet the evolving needs of businesses. As Sri Lanka’s economic landscape continues to develop, LOLC Finance Factoring stands ready to support enterprises on their journey towards growth and success.

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