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10 EUROPEAN CITIES IN 10 DAYS – Part 48

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CONFESSIONS OF A GLOBAL GYPSY

By Dr. Chandana (Chandi) Jayawardena DPhil

President – Chandi J. Associates Inc. Consulting, Canada

Founder & Administrator – Global Hospitality Forum – chandij@sympatico.ca

The Travel Bug

ILO headquarters in Geneva was much larger than what we expected. Around mid-February, 1982, our group of ILO Fellows were taken to Switzerland. Our coach travelled about four hours from Turin to Geneva. After sightseeing and lunch by the Lake Geneva, we proceeded for our training at the ILO headquarters. As Fellows of ILO we were well treated by the ILO staff who did our orientation. Over the next few days, we attended classes learning Modules of Employable Skills (MES). Our learning elements focused primarily on vocational training programs.

After our one-week study program at ILO headquarters, we travelled to ten different European cities over the next ten days. These included Geneva, Bern, Basel, Chamonix-Mont-Blanc, Turin, Lyon, Paris, Rouen, Amiens and Calais. The words my father jokingly said before my third overseas trip came true. Now I was certainly bitten by the travel bug.

Exploring Switzerland

Geneva is an extremely beautiful water front city. I was most impressed by the cleanliness of the city and air in spite of being the second most populous city in Switzerland. Geneva is a global city, a financial centre and a worldwide centre for diplomacy. This was due to the presence of numerous international organizations, including the headquarters of many agencies of the United Nations and the Red Cross. Our Swiss guide took great pride in announcing that Geneva was the city that hosts the highest number of international organizations in the world.

Bern, as the capital city of the federal city of Switzerland, appeared to be small. The city is beautifully surrounded by a tributary of the High Rhine, the longest river that both rises and ends entirely within Switzerland. I thought that the historical section of the city, which traced its origins back to the 12th century, with well-preserved medieval architecture, was more beautiful and interesting. During a walk on the Kramgasse (Grocers Alley) we reached the 800-year-old Zytglogge Clock tower, which is one of Bern’s most recognisable symbols and the oldest monument of the city.

Switzerland’s political structure is fairly unique in the world. In total, there are 26 cantons (states of the Swiss Confederation), all of which manage their own education, healthcare, law enforcement, taxes, as well as social welfare. The average population of a Swiss canton in 1982 was only around 240,000. The primary language in 19 cantons is German, six cantons are French and one canton is Italian.

Basel is a city on the Rhine River in north-west Switzerland, close to the country’s borders with France and Germany. Its medieval, old town centres were quaint. Among other attractions, Basel is famous for its many museums, including the Kunstmuseum, the largest museum of art in Switzerland. It is also one of the largest cultural centres in relation to its size and population in Europe. We stopped at the University of Basel, founded in 1460 and Switzerland’s oldest university. We ended our day in Basel by walking across the famous Middle Bridge. One of my batch mates from Ceylon Hotel School, Anton and his Swiss wife, Claudia who lived in Basel, met us on the bridge for a brief meeting and to give us some Swiss souvenirs.

Chamonix-Mont-Blanc was our next stop where we had lunch and a tour ending our trip to Switzerland. This was one of the most beautiful places I have ever visited. This ski resort area is near the junction of France, Switzerland and Italy. Mont Blanc or Monte Bianco (White Mountain), is the highest summit in the Alps nearly 16,000 feet above sea level. It’s renowned for its skiing. Year-round, cable cars take visitors up to several nearby peaks with panoramic views.

My first trip to Switzerland created a fascination about this land-locked small country. Its mountains, lakes, natural beauty, neutrality, banks, watches, hospitality service standards, cheeses and chocolates all enhanced my interest of Switzerland. My introduction to this country in 1982 was very useful when I returned to work briefly in Switzerland as a recruiter of international students for Hotel Consult Institut Hôtelier César Ritz in Brig, a few years later. That connection led me to do two, short contracts in early 1990s, as a Visiting Professor of Hospitality Management at IMI International Management Institute in Weggis.

Exploring France

After our memorable visit to Switzerland, we returned to Turin for a few days. We enjoyed a large farewell party there before each ILO Fellow proceeded to another country to continue their learning, individually. England and Scotland were my next stops to practice or enhance what I learnt at the Turin Centre and ILO headquarters. Although the organization funding my three-month fellowship in Europe – United Nations, kindly offered me free air tickets to travel from Turin to London, I preferred to travel mainly by coach, train and ferry. This way, my wife and I were able to get a much better sense of a few cities in between Turin and London. As I had a few free days before my individual program commenced, I decided to spend a few days of leisure in France with my wife. We travelled to five French cities.

Lyon stands on the site of the ancient Roman city called Lugdunum, founded in 43 BC, which was the capital of Gaul (encompassing many large areas of Europe). We visited three main attractions in Lyon. The Museum of Archaeology displaying Gallo-Roman-era objects was very interesting. During the Renaissance, Lyon had been a major economic hub. The impressive cultural heritage of Lyon is evidenced in Musée des Beaux-Arts, widely considered the next best fine arts museum in France after the Louvre in Paris. We then walked around Quartier Saint-Jean and Quartier Saint-Georges (Old Town) and had a typical Lyonnaise meal.

Paris was our most anticipated city. When we arrived in France on our way to Italy, our visits were limited to the airports in Paris and Lyon. Therefore, travelling between these two major French cities by train was a new experience for us. In most of the cities we visited, we first did a three-hour city tour to get an orientation of the city. Then we visited three key attractions and enjoyed a typical local meal or two. In Paris, passing through Avenue des Champs-Élysées and Arc de Triomphe were memorable.

As a child, listening to my father’s stories and the memories of his frequent official visits to UNESCO head office in Paris, motivated me to follow his favourite route. We went up the Eiffel Tower and then visited Cathédrale Notre-Dame de Paris. Six years after my first visit to Paris, I returned to Paris in 1988 to be trained as an international hotelier at the prestigious management training institute (located in Paris and Tour) of the upscale Le Meridien Hotel company which was owned by Air France. During that visit, I also spent a short management observer period at their 1,000-room hotel in the heart of Paris, Le Méridien Montparnasse.

Louvre Museum experience for the first time was like a visiting a separate, great city. It was like taking a walk through the history of art. It is widely accepted as the world’s greatest art museum in comparison to other great contenders to that title from New York, London, St. Petersburg and Madrid, which I visited in years to follow. From the time it was open to the public in the year 1793, the Louvre Museum had expanded its collection and number of visitors almost every decade.

In 1982, the Louvre Museum had over 32,000 works of art and attracted over six million visitors a year (increased to over 10 million in the year 2018). We simply could not do any justice to this museum in one day. I noted that if someone wanted to see everything in one visit and spent half a minute on each, it would take more than 11 days! As an artist, the biggest highlight for me was that the Louvre had six of the 24 known free-standing works of art done by Leonardo da Vinci, including the most famous painting, Mona Lisa.

During this trip, we were fortunate to get the opportunity to visit four out of the five most visited tourist attractions in the world – the Colosseum in Rome, Vatican Museums in Vatican City, Louvre in Paris, and the Eiffel Tower in Paris (we had to wait for another 11 years to visit the fifth – the Statue of Liberty in New York). We felt ready to explore a few smaller cities of France and experience day to day French life style.

Rouen was our next stop. It is a small port city on the river Seine, with a population of just over 100,000. The reason for our stop here was to visit one of my uncles, Tilak Gunasekara and his French family. Although he was a cousin of my mother, Tilak was my age and in childhood, we grew up as friends and school mates. Tilak was always an adventurer and wanted to travel the world as a sailor which he did from his late teens. A few years earlier when his ship arrived in France, while touring in Rouen he met a teenage French girl. It was love at first sight and he never left Rouen. In 1982, Tilak was working in Rouen as an underwater welder.

Tilak came to the Rouen railway station to pick us up. He was accompanied by his young French wife and infant son. While driving us through the city, they showed us impressive Gothic churches, medieval half-timbered houses and a skyline dominated by the spires of Rouen Cathédrale Notre-Dame. I understood the reasons for the great impressionist Claude Monet to have chosen Rouen for a series of over 30 paintings. We stayed with Tilak and family for two nights.

Amiens is another historic city Tilak took us to briefly on our way to Calais. It was slightly bigger than Rouen. A central landmark of the city is Amiens Cathedral, the largest gothic cathedral in France. Famous author Jules Verne’s house and local food markets were popular tourist attractions. We had a memorable lunch in a small café in the city centre. In France, most restaurants and cafés in any city, town or village were blessed with unique characteristics and great food.

Calais, which was our port to catch a ferry to England, had a very small population of around 60,000. Calais overlooks the Strait of Dover, the narrowest point in the English Channel, which is only 21 miles wide, and is the closest French town to England. The White Cliffs of Dover can easily be seen on a clear day from Calais. Due to its position, Calais, since the Middle Ages, has been a major port and a very important centre for transport and trade with England.

The importance of Calais was much greater in the pre-channel tunnel era. We drove past the old part of the town, Calais proper (known as Calais-Nord), which was situated on an artificial island surrounded by canals and harbours. Aside from being a key transport hub, Calais was also a notable fishing port and a central fish market. After goodbyes, we boarded a small ferry for our 90-minute trip to the Port of Dover in England for the next leg of our European adventure.



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India shaping-up as model ‘Swing State’

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Indian Prime Minister Narendra Modi with foreign political leaders at India’s 77th Republic Day celebrations. (PMO via PTI Photo)

The world of democracy is bound to be cheering India on as it conducts its 77th Republic Day celebrations. The main reasons ought to be plain to see; in the global South it remains one of the most vibrant of democracies while in South Asia it is easily the most successful of democracies.

Besides, this columnist would go so far as to describe India as a principal ‘Swing State.’ To clarify the latter concept in its essentials, it could be stated that the typical ‘Swing State’ wields considerable influence and power regionally and globally. Besides they are thriving democracies and occupy a strategic geographical location which enhances their appeal for other states of the region and enables them to relate to the latter with a degree of equableness. Their strategic location makes it possible for ‘Swing States’ to even mediate in resolving conflicts among states.

More recently, countries such as Indonesia, South Africa and South Korea have qualified, going by the above criteria, to enter the fold.

For us in South Asia, India’s special merit as a successful democracy resides, among other positives, in its constitutionally guaranteed fundamental rights. Of principal appeal in this connection is India’s commitment to secularism. In accordance with these provisions the Indian federal government and all other governing entities, at whatever level, are obliged to adhere to the principle of secularism in governance.

That is, governing bodies are obliged to keep an ‘equidistance’ among the country’s religions and relate to them even-handedly. They are required to reject in full partiality towards any of the country’s religions. Needless to say, practitioners of minority religions are thus put at ease that the Indian judiciary would be treating them and the adherents of majority religions as absolute equals.

To be sure, some politicians may not turn out to be the most exemplary adherents of religious equality but in terms of India’s constitutional provisions any citizen could seek redress in the courts of law confidently for any wrongs inflicted on her on this score and obtain it. The rest of South Asia would do well to take a leaf from India’s Constitution on the question of religious equality and adopt secularism as an essential pillar of governance. It is difficult to see the rest of South Asia settling its religious conflicts peacefully without making secularism an inviolable principle of governance.

The fact is that the Indian Constitution strictly prohibits discriminatory treatment of citizens by the state on religious, racial, caste, sex or place of birth grounds, thus strengthening democratic development. The Sri Lankan governing authorities would do well to be as unambiguous and forthright as their Indian counterparts on these constitutional issues. Generally, in the rest of South Asia, there ought to be a clear separation wall, so to speak, between religion and politics.

As matters stand, not relating to India on pragmatic and cordial terms is impossible for almost the rest of the world. The country’s stature as a global economic heavyweight accounts in the main for this policy course. Although it may seem that the US is in a position to be dismissive of India’s economic clout and political influence at present, going forward economic realities are bound to dictate a different policy stance.

India has surged to be among the first four of global economic powers and the US would have no choice but to back down in its current tariff strife with India and ensure that both countries get down to more friction-free economic relations.

In this connection the EU has acted most judiciously. While it is true that the EU is in a diplomatic stand-off of sorts with the US over the latter’s threat to take over Greenland and on questions related to Ukraine, it has thought it best to sew-up what is described as an historic free trade agreement with India. This is a truly win-win pact that would benefit both parties considering that together they account for some 25 percent of global GDP and encompass within them 3 billion of the world’s population.

The agreement would reduce trade tariffs between the states and expand market access for both parties. The EU went on record as explaining that the agreement ‘would support investment flows, improve access to European markets and deepen supply chain integration’.

Besides, the parties are working on a draft security and defence partnership. The latter measure ought to put the US on notice that India and the EU would combine in balancing its perceived global military predominance. The budding security partnership could go some distance in curbing US efforts to expand its power and influence in particularly the European theatre.

Among other things, the EU-India trade agreement needs to be seen as a coming together of the world’s foremost democracies. In other words it is a notable endorsement of the democratic system of government and a rebuffing of authoritarianism.

However, the above landmark agreement is not preventing India from building on its ties with China. Both India and China are indicating in no uncertain terms that their present cordiality would be sustained and further enriched. As China’s President Xi observed, it will be a case of the ‘dragon and the elephant dancing together.’

Here too the pragmatic bent in Indian foreign policy could be seen. In economic terms both countries could lose badly if they permit the continuation of strained ties between them. Accordingly, they have a common interest in perpetuating shared economic betterment.

It is also difficult to see India rupturing ties with the US over Realpolitik considerations. Shared economic concerns would keep the US and India together and the Trump administration is yet to do anything drastic to subvert this equation, tariff battles notwithstanding.

Although one would have expected the US President to come down hard on India over the latter’s continuing oil links with Russia, for instance, the US has guarded against making any concrete and drastic moves to disrupt this relationship.

Accordingly, we are left to conclude from the foregoing that all powers that matter, whether they be from the North or South, perceive it to be in their interests to keep their economic and other links with India going doubly strong. There is too much to lose for them by foregoing India’s friendship and goodwill. Thus does India underscore its ‘Swing State’ status.

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Securing public trust in public office: A Christian perspective – Part III

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Dietrich Bonhoeffer

Professor, Dept of Public & International Law, Faculty of Law, University of Colombo, Sri Lanka and independent member, Constitutional Council of Sri Lanka (January 2023 to January 2026)

This is an adapted version of the Bishop Cyril Abeynaike Memorial Lecture delivered on 14 June 2025 at the invitation of the Cathedral Institute for Education and Formation, Colombo, Sri Lanka.

(Continued from yesterday)

Conviction

I now turn to my third attribute, which is conviction. We all know that we can have different types of convictions. Depending on our moral commitments, we may think of convictions as good or bad. From the Bible, the convictions of Saul and the contrasting convictions of Paul (Saul was known as Paul after his conversion) provide us with an excellent illustration of the different convictions and value commitments we may have. As Christians we are required to be convinced about the values of the Kingdom of God, such as truthfulness and rationality, the first and second attributes that I spoke of. We are also called to act, based on our convictions in all that we do.

I used to associate conviction with fearlessness, courage or boldness. But in the last two to three years of my own life, I have had the opportunity to think more deeply about the idea of conviction and, increasingly, I am of the view that conviction helps us to stand by certain values, despite our fears, anxieties or lack of courage. Conviction forecloses possibilities of doing what we think is the wrong thing or from giving up. Recall here the third example I referred to, of Lord Wilberforce and his efforts at abolishing the slave trade and slavery. He had to persevere, despite numerous failures, which he clearly did. In my own experiences, whether at the university or at the Constitutional Council, failures, hopelessness, fear or anxiety are real emotions and states of mind that I have had to deal with. In Sri Lanka, if convictions about truth, rationality and justice compel a public official to speak truth to power and act rationally, chances are that such public official has gone against the status quo and given people with real human power, reason to harm them. Acting out of conviction, therefore, can easily give rise to a very human set of reactions – of fear for oneself and for one’s family’s safety, anxiety about grave consequences, including public embarrassment and, sometimes, even regret about taking on the responsibilities that one has taken on. In such situations, such public officials, from what I have noticed, do not ever regret acting out of conviction, but rather struggle with the implications and the consequences that may follow.

When we consider the work of Lord Wilberforce, Lalith Ambanwela and Thulsi Madonsela we can see the ways in which their convictions helped them to persist in seeking the truth, in remaining rational and in seeking justice. They demonstrate to us that conviction about truth and justice pushes and even compels us to stand by those ideals and discharge our responsibilities in a principled and ethical way. Convictions help us to do so, even when the odds are stacked against us and when the status quo seems entrenched and impossible to change. This is well illustrated in how Wilberforce persisted with his attempts at law reform, despite the successive failures.

Importantly, some public officials saw the results of acting out of conviction in their lifetime, but others did not. Wilberforce saw the results of his work in his lifetime. Dietrich Bonhoeffer, a German theologian who opposed Hitler’s rule, was executed, by hanging, by the Nazi German state, a couple of weeks before Hitler committed suicide. Paul spent the last stage of his life as a prisoner of the Romans and was crucified. These examples suggest that conviction compels us to action, regardless of our chances of success, and for some of us, even unto death. Yet, conviction gives us hope about the unknown future. Conviction, indeed, is a very powerful human attribute.

I will not go into this, but the Christian faith offers much in terms of how a public official may survive in such difficult situations, as has been my own experience thus far.

Critical Introspection

I chose critical introspection as the fourth attribute for two reasons. One, I think that the practice of critical introspection by public officials is a way of being mindful of our human limitations and second it is a way in which we can deepen and renew our commitment to public service. Critical introspection, therefore, in my view, is essential for securing public trust and it is an attribute that I consider to be less and less familiar among public officials.

In Jesus, and in the traditions of the Church, we find compelling examples of a commitment to critical introspection. During his Ministry, he was unapologetic about taking time off to engage in prayer and self-reflection. He intentionally went away from the crowds. His Ministry was only for three years and he was intentional about identifying and nurturing his disciples. These practices may have made Jesus less available, perhaps less ‘productive’ and perhaps even less popular. However, this is the approach that Jesus role-modelled and I would like to suggest to you today, that there is value in this approach and much to emulate. Similarly, the Biblical concept of the Sabbath has much to offer to public officials even from a secular perspective in terms of rest, stepping away from work, of refraining from ‘doing’ and engaging with the spiritual realm.

Importantly, critical introspection helps us to anticipate that we are bound to make mistakes. no matter how diligent we may be and of our blind spots. Critical introspection creates space for truth, rationality and conviction to continue to form us into public officials who can secure public trust and advance it.

In contrast, I have found, in my work, that many embrace, without questioning, a relentless commitment to working late hours and over the weekends. This is, of course, at the cost of their personal well-being, and, equally importantly, of the well-being of their families. Relentless hard work, at the cost of health and personal relationships, is commonly valorised, rather than questioned, from what I can see, ironically, even in the Church.

One of the greatest risks of public officials not engaging in critical introspection is that they may lose the ability to see how power corrupts them or they may end up taking themselves too seriously. I have seen these risks manifest in some public officials that I work with – power makes them blind to their own abuse of power and they consider themselves to be above others and beyond reproach.

Where a public official does not practice critical introspection, the trappings of public office can place them at risk of taking themselves too seriously and losing their ability to remain service-oriented. Recall the trappings of high constitutional office – the security detail, the protocol and sometimes the kowtowing of others. It is rare for us to see public officials who respond to these trappings of public office lightly and with grace. Unfortunately for us, we have seen many who thrive in it. In my own work, I have come across public officials who are extremely particular about their titles and do not hesitate to reprimand their subordinates if they miss addressing them by one of their titles. Thankfully, I also know and work with public officials who are most uncomfortable with the trappings of public office and suffer it while preserving their attitude of humility and service.

Permit me to add a personal note here. In April 2022 a group of Christians and Catholics decided to celebrate Maundy Thursday by washing the feet of some members of the public. I was invited to come along. On that hot afternoon, in one corner of public place where people were milling about, the few of us washed the feet of some members of the public, including those who maintain the streets of Colombo. I do not know what they thought of our actions but I can tell you how it made me feel. The simple act of kneeling before a stranger and one who was very obviously very different to me, and washing their feet, had a deep impact on me. Many months later, when I was called, most unexpectedly, to be part of Sri Lanka’s Constitutional Council and had to struggle through that role for the better part of my term, that experience of washing feet of member of the public became a powerful and personal reminder to me of the nature of my Christian calling in public service. I do think that the Christian model of servant leadership has much to offer the world in terms of what we require of our public officials.

Compassion

Due to limitations of time, I will speak to the fifth attribute only briefly. It is about compassion – an aspect of love. Love is a complex multi-dimensional concept in Christianity and for today’s purposes, I focus on compassion, an idea that is familiar to our society more generally in terms of Karuna or the ability to see suffering in oneself and in others. The Gospels, at one point, record that when Jesus saw the crowds that he was ministering to, that he had compassion on them.

Of course, we know that the people are not always mere innocent victims of the abuse of power but can be active participants of the culture of patronage and corruption in our society. Nevertheless, for public officials to secure public trust, I think compassion, is essential. Compassion, however, is not about bending the rules, arbitrarily, or about showing favouritism, based on sympathy. In Sri Lanka we are hard pressed to find examples of compassion by public officials, at high levels, despite the horrors we have experienced in this land. However, in the everyday and at lower layers of public service, I do think there are powerful acts of compassion. An example that has stayed with me is about an unnamed police officer who is mentioned in the case of Yogalingam Vijitha v Wijesekera SC(FR) 186/2001 (SC Minutes 28 August 2002). In 2001, Yogalingam Vijitha was subject to severe forms of sexual torture by the police. After one episode of horrific torture, including the insertion of the tip of a plaintain-flower dipped in chilli to her vagina, the torturers left her with orders that she should not be given any water. This unnamed police officer, however, provided her with the water that she kept crying out for. In a case which records many horrific details about how Yogalingam Vijitha was tortured, this observation by the Court, about the unnamed police office, stands out as a very powerful example of compassion in public office.

Compassion for those who seek our services whether at university, at courts or at the kachcheri, should be an essential attribute for public officials.

Aspects not explored

There is much more that can be said about what a Christian perspective has to offer in terms of securing public trust in public office but due to limitations of time, I have only spoken about truthfulness, rationality, conviction, critical introspection and compassion – and that, too, in a brief way. I have not explored today several other important attributes, such as the Christian calling to prioritise the vulnerable and the Christian perspectives on confession, forgiveness and mercy that offers us a way of dealing with any mistakes that we might make as public officials. I have also not spoken of the need for authenticity – public officials ought to maintain harmony in the values that they uphold in their public lives with the values that they uphold their personal lives, too. Finally, I have not spoken of how these attributes are to be cultivated, including about the responsibility of the Church in cultivating these attributes, practice them and about how the Church ought to support public officials to do the same.

Securing Public Trust

Permit me to sum up. I have tried to suggest to you that cultivating a commitment to truthfulness, rationality, conviction about the values of public service, critical introspection and compassion – are essential if public officials are to secure public trust.

The crisis of 2022 is a tragic illustration of the pressing need in our society to secure trust in public office. In contrast, the examples of Thulsi Madonsela, former Public Protector of South Africa, of late Lalith Ambanwela, former Audit Superintendent from Sri Lanka and Lord Wilberforce illustrate that individual public officials who approach public service can and have made a significant difference, but, of course, at significant personal cost. Given the mandate of this memorial lecture, I drew from the Christian faith to justify and describe these five attributes. However, I do think that a similar secular justification is possible. Ultimately, secular or faith-based, we urgently need to revive a public and dynamic discourse of our individual responsibilities towards our collective existence, including about the ways in which can secure public trust in public office. I most certainly think that the future of our democracy depends on generating such a discourse and securing the trust of the public in public office.

If any of you here have been wondering whether I am far too idealistic or, as some have tried to say, ‘extreme’ in the standard that I have laid out for myself and others like me who hold public office – I will only say this. Most redeeming or beautiful aspects of our human existence have been developed mostly because individuals and collectives dared to dream of a better future, for themselves and for others. Having gone through what has easily been the toughest two-three years of my life, I know that, here in Sri Lanka, too, we have among us, individuals and collectives who dare to dream of a better future for this land and its peoples – and they are making an impact. Three years ago, you could have dismissed what I have had to say as being the musings of an armchair academic – but today, given my own experiences in public office with such individuals who have dared to dream of a better future for us, I can confidently tell you – these are not mere musings of an armchair academic but rather insights drawn from what I have been witness to.

(Concluded)

by Dinesha Samararatne

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High-end tourists or budget-friendly visitors!

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Sri Lanka: We got the natural beauty, rich culture, and warm hospitality to become the ultimate luxury destination

According to the Sri Lanka Tourism Development Authority (SLTDA), over 130,000 tourists have arrived in the country during the first 15 days of this year.

Impressive, indeed, but how many of them make up the big spending list, or were the majority backpackers?

Of course, we need both – the big spenders and the backpackers – but, as one knowledgeable source said, it’s better to have 10 tourists spending 1000 dollars (per day) than 1000 tourists spending 10 dollars (per day)!

When it comes to tourism, countries often prioritise big spenders over high numbers. Why? Because big spenders bring in more revenue.

A smaller number of high-spending tourists can generate more income for local businesses, infrastructure, and communities, compared to a large number of low-spending visitors.

For example, luxury travellers tend to spend more on accommodation, dining, and activities, boosting the local economy.

Yes, Sri Lanka’s got the potential to attract both – high-end tourists and a steady flow of budget-friendly visitors.

One would say that with our rich culture, stunning beaches, and wildlife, Sri Lanka is a gem for tourism – the high-end tourists, in particular – but, at the same time, the question crops up: how come lots of big spenders visit the Maldives, and the Maldives have no nightlife, wildlife, etc.?

The big spenders, I’m told, visit the Maldives for total relaxation…to check out the beaches and the beautiful resorts, and that’s because they seek exclusivity, luxury, and relaxation.

They’re drawn to stunning beaches, high-end resorts, privacy and exclusivity, world-class amenities (spas, fine dining), unique experiences (sunset cruises, snorkeling).

And, guess what! Anant Ambani, son of Indian businessman Mukesh Ambani, and his wife Radhika Merchant, have arrived in the Maldives for a holiday.

Ambani’s Boeing 737 private jet landed in the Maldives on Saturday (17) and they are currently staying at Waldorf Astoria Maldives Ithaafushi’s private island.

The Ambani family has previously spent holidays in the Maldives. Last year, other members of the family spent the Christmas and New Year period at Waldorf Astoria Maldives Ithaafushi.

In fact, even singer Madonna went to the Maldives, a few years ago, for a $32,000-a-week Maldives holiday, with her family – cycling, sunset picnics on private beaches, infinity pools, luxury spas, etc.

Madhuri Dixit’s cooking scene in Sri Lanka

In early 2020, Bollywood actress Madhuri Dixit visited Sri Lanka for a family vacation, during which she explored local culture, nature, and cuisine.

She took a local cooking class during her visit, which, she later mentioned, was helpful during the 2020 COVID-19 lockdown.

Dixit described a tour of a local tea factory as “intricate and interesting”.

Perhaps, we should introduce Tea Plantations Retreats – High-end bungalows in tea estates with tea-tasting sessions.

Dixit’s trip also included visits to scenic spots in the mountains.

No doubt, Sri Lanka’s got the natural beauty, rich culture, and warm hospitality but we need to package it into luxury experiences that big spenders crave; Think boutique hotels, private villas, and curated experiences.

We should tap more into this luxury relaxation vibe – maybe we could add some more sparkle by introducing Gourmet Food Trails: Exclusive culinary tours with private chefs, wine tastings, and farm visits; Festival Experiences: VIP access to Esala Perahera or Vesak festivals with cultural performances; Island Hopping: Luxury yacht cruises to untouched islands, like Pigeon Island or coral reefs; Adventure Sports: Private surfing lessons in Arugam Bay or hot air balloon rides over Ella.

I believe Sri Lanka could become the ultimate luxury destination if the SLTDA works diligently towards that goal.

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