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US underscores its partnership role in SL’s growth drive

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US ambassador Julie Chung (L) / Dr. Harini Amarasuriya (R)

By Ifham Nizam

U.S. ambassador to Sri Lanka, Julie Chung reaffirmed the United States’ role as a partner in Sri Lanka’s journey, stressing: “Together, we can drive economic growth in both of our nations while setting new standards of excellence on the global stage. Our partnership is built on mutual commitment to transparency, ethical practices and long-term collaboration, ensuring sustainable growth and mutual prosperity.”

In a stirring address to key stakeholders in Sri Lanka’s apparel sector, Chung, emphasized the vital role of innovation, resilience, and collaboration in propelling the industry forward.

Speaking at the 42nd Annual General Meeting of the Sri Lanka Apparel Exporters Association (SLAEA) on Monday at the Cinnamon Grand, the event that brought together representatives from leading manufacturers, local entrepreneurs, and policymakers, Chung reasserted the United States’ commitment to strengthening its partnership with Sri Lanka’s thriving apparel sector.

Chung added: “The apparel industry plays an indispensable role in Sri Lanka’s economic growth, with clothing and textiles remaining one of the country’s leading foreign currency earners. You, every single one of you in this room, are an important part of the foundation on which Sri Lanka’s growth depends.

“In a rapidly changing world, the road ahead will undoubtedly present unique challenges, but also opportunities. I trust you will approach these twists and turns with the same tenacity, creativity, and commitment to innovation that has defined this industry.

“U.S. apparel manufacturing, a vibrant and diverse sector, is projected to generate USD 365 billion in revenue by 2025 while employing 83,000 Americans.

“The U.S. market is not only one of the largest and most lucrative in the world but also provides unparalleled access to advanced technology, skilled labor and robust infrastructure. By establishing operations in the United States, Sri Lankan companies can benefit from reduced shipping times, lower tariffs and the ability to respond swiftly to market demands. Sri Lankan firms need to explore business opportunities in the U.S.

“The Sri Lankan government’s efforts to create a transparent and welcoming business environment are praiseworthy. From this viewpoint, good governance, transparency and ethical practices are cornerstones in attracting foreign investment.

“The private sector’s ability to drive growth, unhindered by red tape and excessive regulation, will be crucial for fostering economic progress. Sri Lanka’s leadership in quality manufacturing and ethical practices sets a positive example for the global industry.”

Prime Minister Dr. Harini Amarasuriya lauded the apparel industry for its crucial role in Sri Lanka’s economic recovery and growth. In her speech as the Chief Guest, Dr. Amarasuriya celebrated the sector as a “global leader” in ethical and sustainable manufacturing, underscoring its resilience and its significant contribution to the country’s export revenue.

Amarasuriya added: “With a steady contribution of over 31% to total export earnings, the apparel sector, which generated USD 5.05 billion in revenue in 2024, continues to be a powerhouse of economic activity. Despite the ambitious USD 8 billion export revenue target for this year, it is ‘achievable’ through the collective efforts of the government, the private sector and the workforce.

“From overcoming the challenges of the COVID-19 pandemic to navigating the current economic crisis, Sri Lanka’s apparel industry has shown unwavering resilience, maintaining a steady inflow of foreign exchange and safeguarding livelihoods during times of uncertainty.

“Ethical and sustainable business practices are no longer optional; they are the way forward. The industry needs to continue to lead by example in environmentally conscious manufacturing.

“The sector’s pioneering efforts, such as the world’s first custom-built green apparel factory and Asia’s first carbon-neutral certified factory are commendable. The industry should expand these sustainability initiatives to reinforce Sri Lanka’s position as a preferred destination for environmentally conscious brands and consumers.”

One of the key highlights of the event was the election of Rajitha Jayasuriya as the first female chairperson of the SLAEA. Amarasuriya congratulated Jayasuriya, emphasizing the importance of empowering women in leadership roles within the industry. She stressed that gender equality and promoting women into decision-making positions are essential to fostering a thriving, innovative, and sustainable business environment.

The Prime Minister also pointed out the sector’s vital role in supporting women’s empowerment. With a workforce of approximately 350,000 people, a significant majority of whom are women, Amarasuriya described these women as “change-makers” who not only support their families and communities but also contribute to the broader economy. She called for greater recognition of both paid and unpaid labor, acknowledging that the contributions of women workers extend beyond the factory floor to their households and communities.

The Prime Minister outlined the government’s commitment to supporting the apparel industry’s growth through policy stability, improved infrastructure, and vocational training aligned with the evolving demands of the sector. She emphasized the need for collaboration between the government and industry leaders to meet the challenges of an ever-changing global market while ensuring sustainable and inclusive development.



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SLAF, Aviyana Ceylon partner to elevate high-end sports tourism with Eagles’ Monsoon Cup 2026

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-Sports tourism gets a boost: dignitaries at the sponsorship-formalizing ceremony

Aviyana Ceylon, Sri Lanka’s upcoming ultra-luxury seven-star hospitality project, has stepped decisively into the country’s high-end sports tourism space by coming on board as the principal sponsor of the prestigious Eagles’ Monsoon Cup Golf Tournament 2026, in partnership with the Sri Lanka Air Force (SLAF).

The international-standard golf tournament is scheduled to be held on January 11, 2026, and is expected to attract diplomats, corporate leaders, high-net-worth individuals and overseas golfers, reinforcing Sri Lanka’s positioning as an emerging premium leisure and sporting destination.

Under the patronage of Aviyana Ceylon chairman, Dr. Thisara Hewawasam, the company has committed a Rs. 2.5 million sponsorship, marking one of the most significant private-sector investments in elite golf events in recent years.

The sponsorship was formalised at a ceremonial cheque handover held at the Sri Lanka Air Force Headquarters, where Dr. Hewawasam officially handed over the cheque to Commander of the Air Force, Air Marshal Bandu Edirisinghe.

“Our decision to support the Eagles’ Monsoon Cup goes beyond sport. It is a strategic investment in positioning Sri Lanka as a global luxury tourism and lifestyle destination, Dr. Hewawasam said.

“International sporting events with strong networking potential play a critical role in shaping perceptions, attracting premium travelers and enhancing the country’s brand equity. Aviyana Ceylon is committed to supporting platforms that elevate Sri Lanka’s global standing, he added.

Senior SLAF officials, including chairman, Eagles’ Golf Links, Air Commodore Erandika Gunawardhana, secretary of the Air Force Sports Council and Director Media, Group Captain Eranda Geeganage, Secretary of Eagles’ Golf Links, Group Captain Asanka Ratnayake and SLAF Golf Secretary, Wing Commander R.A.S.T.A. Fernando, along with Aviyana Ceylon representatives and invited guests were present at the event.

Air Marshal Bandu Edirisinghe welcomed the partnership, noting that collaboration between the military and private sector is vital in developing sports diplomacy and tourism-led economic activity.

“Eagles’ Monsoon Cup has evolved into a premier sporting event that brings together global and local stakeholders. The support extended by Aviyana Ceylon strengthens our ability to host events of international calibre and contributes meaningfully to sports tourism and national image-building, the Air Force Commander said.

Beyond the golf tournament, the partnership opens the door to new experiential tourism initiatives, including a proposed collaboration to offer luxury helicopter tours for Aviyana Ceylon’s clientele, operated in coordination with the Sri Lanka Air Force.

According to Dr. Hewawasam, the concept aims to provide discerning travelers with exclusive aerial experiences showcasing Sri Lanka’s landscapes, coastlines and heritage.

“Luxury heli-tours represent a new dimension in experiential tourism. They allow us to present Sri Lanka’s natural beauty from a unique vantage point, appealing to high-value travelers seeking privacy, exclusivity and unforgettable experiences, he said.

Industry observers note that such initiatives align with global trends where luxury hospitality brands integrate sports, aviation and curated experiences to differentiate destinations and increase average tourist spend.

The Eagles’ Monsoon Cup is widely regarded as one of Sri Lanka’s most elite sporting events, functioning not only as a golf tournament but also as a high-level networking platform linking diplomacy, business and leisure.

By Ifham Nizam

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‘Tea industry largely spared cyclone damage’

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‘ Back to normal’ : A hill country tea estate.

Reports received by us from tea brokers, the Colombo Tea Traders’ Association (CTTA) and other sources indicated that, by and large, the local tea sector has been spared by the recent weather havoc.

The CTTA in their recent communications said that although Cyclone Ditwah affected parts of Sri Lanka, production, sales, and exports of tea continued without interruption. Clearly, the report said, the well established and highly coordinated industry network was fully geared to confront these issues. Production and sales continued with least disruption . While some tea growing areas in Uva, and the Central Province experienced some impact no loss in manufacturing capacity was reported.

Damage was largely confined to specific roads, resulting in temporary disruptions to transportation. Some key routes connecting plantations to the city have now been reopened and transport services are resuming normal operations. Harvesting operations are gradually returning to normal with access roads being reopened and temporary roads have been constructed to facilitate transport of green leaf to manufacturing locations.

The tea small holders we met said, although their production routine was affected, quick return to normalcy was ensured thanks to the established Tea Small Holders’ Association whose action ensured speedy return to normalcy. They reiterated production was near normal; and the dismal situation was now in a controlled position. They assured that such losses were minimal and could be recouped with minimum delay.

The CTTA further said the majority of plantations and small holder lands in the South of the island were spared cyclone damage. Harvesting, manufacturing and transportation activities are continuing as usual.

Trading activities at the Colombo Tea Auctions continue to be held although with a revised calendar. The tea auction previously set for the 1st week December has been rescheduled for the last week December. This adjustment ensures uninterrupted financial flows to the producers , including small holders, maintaining the momentum of the industry.

Forbes and Walker Tea Brokers reported a national tea sale average for November of Rs. 1137.22 ( USD3.89) which shows an increase of Rs.61.17 and USD 0.02 YOY. The total National Sale Average for the year 2025 ( to date) was recorded at Rs. 1,164.97( USD 3.88). a decline of Rs . 63.49 ( USD 0.17) against the corresponding year’s average of Rs. 1228.46 (USD4.05). The report further said all elevations recorded negative variances during the period January to November 2025 in comparison to the cumulative corresponding year of 2024 in both LKR and USD terms.

By Steve A. Morrell

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Elephant House Ice Cream marks historic launch in Australia

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Ceylon Cold Stores PLC (CCS), a subsidiary of John Keells Holdings PLC, has launched its iconic Elephant House Ice Cream in Australia, marking a bold step in the brand’s global expansion. The official unveiling took place on 4th December 2025 at the Novotel Melbourne Glen Waverley, where industry leaders, local distributors, and strategic partners gathered to celebrate the occasion. The launch was further honoured by the presence of Ms. Pradeepa Seram, Consul General Designate of Sri Lanka, and Ms. Cassandra Fernando, Member of the Australian Parliament, reflecting the deep and growing connections between Sri Lanka and Australia.

Elephant House is one of the highest-penetrated Sri Lankan brands among Sri Lankan communities living overseas, with a presence in 16 countries, including the Maldives, Australia, and the United Kingdom, among others.

In a significant milestone for the company, Elephant House Ice Cream is now manufactured locally in Melbourne to support wider availability in the ethnic market in Australia. The range currently available includes Vanilla, Karutha Kolomban, and Fruit and Nut in 500ml packs. This marks the first time in CCS’s 150-year legacy that Elephant House Ice Cream has been produced outside Sri Lanka, signalling a new chapter in the company’s international growth journey in collaboration with Millennium Imports Pty Ltd, it’s one of the franchise partners for Australia.

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