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Twinery, Innovations by MAS recognised as one of region’s most influential innovators

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By Steve A. Morrell

MAS Holdings Chairman, Mahesh Amalean said recently that it was a proud moment for his company when their Twinery product won the Clarivate award for excellence.

He said so addressing the media on a virtual meeting platform. “Technology and innovation that developed the product which was the ultimate result of team work and distinct attention to detail. MAS holdings Twinery was one of 28 products that achieved this distinction and the first to be awarded worldwide acclaim in the apparel sector,” he said.

“Distinction achieved was also that the product was a national achievement, with the ‘Made in Sri Lanka’ tag adding prestige to the country of origin,” he said.

Elaborating on the prestige of the award, Sales Director,- IP Group- South Asia & South East Asia, Rajat Kumar Sikka. addressing the media said, the IP group’s tradition spanned over 150 years. Within this time span it lent recognition to products originated from other countries as well. Innovative ideas emerging from such origins were evaluated for innovation and originality. He confirmed that the Twinery product from MAS holdings was outstanding in its quality and texture, and the Clarivate award identified the MAS product to be outstanding and a leading product of the brand. Intellectual Property Rights for the MAS product was an indelible stamp of excellence recognized for the Clarivate award; that too its competing texture was recognised to ensure the brand was the result of research to maximise its value”.

Chief Innovation Officer, MAS holdings, Ranil Vitarana, commenting on intellectual property rights said the advantage of such identification was that the product could not be duplicated by another manufacturer for another 10- 20 years. He also said the advantage was that the product achieved such exclusivity coupled with its brand prestige, was that the manufacturer could charge an extra shelf price during its rights period”.

“Smaller companies are within the vortex of violating such property rights, and tend to renegade on such strictures. To prevent such action the property rights were protected legally. Additionally, prices for such products were not subject to controls that could be enforced during the period enforced”.

Expanding on the product, Twinery, was an innovation that came into being since 2014, to help women manage and support physical changes through the company’s FEMTECH pillar. That being to support women during physical changes that become unavoidable during the period of menopause. To help them cope with these changes the silky fabric made of a mixture of yarn and light weight material accents coolness against the skin absorbing heat to ensure comfort during the transitional period experienced by women during this time.

The team of innovators at MAS, included a group of some 45 persons who were also a number of women who were part of their team. Additionally, a group of about 5 young persons were also part of the team, the difference was that they did not have any academic qualifications.

Responding to a query from the media, Mahesh Amalean, confirmed that success of the product was the advantage of team work. “Product innovation was continuous and did not bear an ultimate end. Progress is a factor that does not register an end. Given the excellence of the product, MAS products are recognized on retail shelves and are an inevitable product sought after by customers”, he said.

Also present at the press conference were, Director Corporate Affairs, MAS Holdings, Rajitha Jayasuriya, and CEO MAS Holdings, Suren Fernando.



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Advocata Institute highlights regulatory barrier limiting women’s overtime earnings

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Advocata Institute says that, a regulatory barrier prevents Sri Lankan women achieving pay parity with their male counterparts despite recent legislative amendments that have opened doors for women to work night shifts.

Despite the 2024 and 2026 liberalizations of the Shop and Office Employees Act (SOEA), which allowed women over 18 to work night shifts in IT, BPO, and hospitality sectors, women remain legally barred from maximizing their income due to rigid overtime restrictions.

Under current regulations, women cannot be employed under the Shop and Office Act for more than nine hours per day, a limit that strictly includes overtime. While Regulation 6 of the Act permits up to twelve hours of overtime per week, this daily “hard cap” creates a practical barrier that prevents women from accessing the full overtime entitlement available to male workers. This creates a regulatory paradox: while the law now permits women to work at night, it simultaneously restricts them from working the hours necessary to take home the same pay as a man performing the same role.

The urgency for reform is underscored by the Sri Lanka Labour Force Survey for the third quarter of 2025, which reveals a significant participation gap. Female labour force participation stands at 33.9 percent, compared to 68.6 percent for men. Closing this gap is a key structural reform priority under Sri Lanka’s International Monetary Fund Extended Fund Facility (EFF) programme, which highlights the importance of modernizing labour laws to expand labour supply and support long-term economic growth.

Debates on reforming these restrictions are often framed around the concern that removing gender-specific protections could expose women to exploitation. However, a woman’s vulnerability in the labour market is shaped less by the absence of gender-specific laws and more by structural challenges such as inadequate public transport, poor workplace infrastructure, weak enforcement of law and order, and limited access to childcare.

Addressing these underlying barriers is critical to ensuring both protection and opportunity. True empowerment requires shifting the focus from paternalistic hour-caps to creating a safe, gender-neutral environment that allows women the agency to maximize their earnings and contribute fully to the national economy.

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Drifting lubricant barrels trigger oil spill on southern coast; 99% of clean-up completed

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Samantha Gunasekara

Authorities have traced the oil contamination reported along sections of the Hikkaduwa and Peraliya coastlines in the Galle District to drifting barrels of industrial lubricant, while rapid response teams have already removed almost all visible oil deposits from the affected beaches.

The Marine Environment Protection Authority (MEPA), together with the Sri Lanka Coast Guard, launched an immediate response after oil patches were detected along about a 20-metre stretch of coastline in the Hikkaduwa and Peraliya areas.

Addressing a media briefing at the Ministry of Environment, MEPA Chairman Samantha Gunasekara said emergency shoreline clean-up operations began on March 7 under the instructions of Environment Minister Dammika Patabendi.

“Nearly 99 percent of the oil patches have already been cleared from the affected coastal stretch,” Gunasekara said, adding that the swift intervention by authorities had prevented the incident from escalating into a wider marine pollution crisis.

Investigations carried out by MEPA have confirmed that the contamination originated from barrels containing Shell Corena S2 P 100 lubricant oil that had apparently been lost at sea and later drifted ashore.

The lubricant manufactured by Shell plc is commonly used to lubricate the internal components of reciprocating piston air compressors. Officials said the substance is not classified as a hazardous or toxic oil, easing initial fears of severe environmental damage.

MEPA General Manager Jagath Gunasekara said monitoring of the coastline was continuing to ensure that no additional oil patches washed ashore.

Meanwhile, the Department of Wildlife Conservation said there had been no confirmed reports of harm to marine animals, including sea turtles and coastal wildlife, following inspections in the affected areas.

Wildlife officials said they were continuing to keep the situation under close observation to ensure that marine fauna along the southern coast remained safe.

Authorities stressed that protecting the ecological integrity of the southern coastal belt—particularly around the Hikkaduwa marine area—remains a priority, while further investigations are under way to determine how the lubricant barrels ended up drifting in Sri Lankan waters.

By Ifham Nizam

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Support for psychological well-being: Launch of telemedicine psychology program in response to Ditwa Cyclone

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The Sri Lanka College of Psychiatrists has launched an innovative telemedicine psychology program designed to provide essential support and mental health care to individuals adversely affected by the Ditwa Cyclone. This initiative is a vital response to the psychological challenges faced by the community in the aftermath of the disaster.

However, the implementation of this program has faced significant obstacles, primarily due to a considerable lack of access to smart devices among the target beneficiaries. Recognizing the urgency of this situation, S-lon Lanka (Pvt) Ltd has made a commendable contribution by donating tablet devices through its corporate social responsibility initiative, the “Suwasahana Charika” Program. This generous donation aims to bridge the technological gap, ensuring that individuals in need can access the psychological services offered by the telemedicine program.

The collaborative efforts were strengthened during a recent event that was attended by key figures, including Mr. S.C. Weerasekara, the Group Director / Chief Operating Officer of The Capital Maharaja Group, and Dr. Dashanthi Akmemana, the Chairman of the Sri Lanka College of Psychiatrists.

The Sri Lanka College of Psychiatrists expressed its gratitude to S-lon Lanka for its support and is committed to addressing the community’s mental health needs during this challenging time.

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