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Top real estate developers identified in new RIU brand heath survey

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Research Intelligence Unit (RIU)

This year’s RIU survey delved deeper than brand surveys of the past by looking into multifarious factors that included brand awareness, brand perception, brand visibility, brand attributes and top of the mind recall. Home Lands, Prime Lands, Kelsey Homes, JAT, Blue Ocean, Span and Fairway were found to be the top seven most popular developers in 2021. The findings give some victories to all seven of the top players with the top two battling for gold..

During the course of 2021, the Research Intelligence Unit (RIU) conducted a large-scale survey covering many hundreds of property buyers and investors in order to identify the top developer brands in Sri Lanka and to highlight the brand dynamics thereof. The survey covered residents of Colombo, non-Colombo residents as well as the diaspora community. The findings provide a unique insight into how buyers think and how this impacts their investment decision making. From a developer perspective, the survey has identified the top seven players in the market with each of these claiming one or more victories. However, it is Home Lands and Prime Lands that are battling for the top spot.

The Home Lands Group had the highest percentage of respondents that indicated the brand as their ‘first preference’ whilst Prime Lands Group took the top spot of the overall rankings, followed by Home Lands, based on the survey results which included local and Sri Lanka diaspora investors / property buyers.

 

Locals and Sri Lankan diaspora

When isolating locals from the Sri Lankan diaspora, Prime Lands remains on top, followed by Home Lands. However, amongst the diaspora, Blue Ocean was ranked highest, followed by Span.

Respondents were also asked to rate (positive or negative) based on word of mouth with the developers. Here, Home Lands, with a 57% ‘positive’ result, was the only developer that had a client base with predominantly positive word of mouth.

In accordance with the survey findings, a large number of respondents stated that they had a very favorable past experience with JAT Holdings accompanied by Span Engineering and Fairway Holdings.

Top developers were also assessed in the survey in regards to brand perception: affordability, convenience, luxury, style/elegance, trust and value for money. The results highlighted the locals reckoned properties of Home Lands to be supreme in terms of luxuriousness and the diaspora acclaimed those properties to provide a better value for money.

 

Brand perception

The survey also revealed how respondents associated brands with the following attributes; brand, convenience, discounts, price, quality and time delivery. In regards to the ‘brand’ factor, Home Lands had the best result, while Prime Lands topped the list in terms of ‘convenience’ and ‘quality’. Blue Ocean, albeit marginally, is placed atop in regards to ‘price’, while Span is seen to provide the most ‘discounts’. Fairway tied with Span for top spot in terms of ‘timely delivery’.

The analysis shows significant differences between brand awareness and perception levels of diaspora and locals as well as residents from Colombo as against those who live outside the Colombo district. Similarly, there are differences between those who work in the private sector as compared to those in the public sector and those that use private as compared to public transport as well as differences by age groups.

The RIU survey also finds that the buyer information source landscape has changed completely in recent years. Now, social media’s influence in the real estate market dominates all other mediums and is highlighted in the survey. It was shown to provide the highest reach compared to other modes such as TV, radio, print media etc. This underlines the important function that social media plays in the current context for diverse forms of business communication.

The Research Intelligence Unit (RIU) has just completed 18 years of service in Sri Lanka with a track record of providing advisory services to most the top developers in the island and the Asia region. Headquartered in London, the RIU also have offices in the Maldives and Dhaka, Bangladesh.

For more information about the RIU and the Real Estate Market Annual Report 2021, contact info@riunit.com.



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Businesses urged to address environmental challenges

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Dignitaries at an environment-linked awareness-raising event.

Central Environmental Authority (CEA) chairman Dr. Tilak Hewawasam urged businesses to take greater responsibility in addressing environmental challenges, warning that failure to act could have severe long-term economic consequences.

Speaking to journalists, Dr. Hewawasam emphasized that sustainability is no longer just a compliance issue but a core business strategy.

“Environmental responsibility is not just a regulatory obligation—it is a business imperative. Companies that integrate sustainable practices will lead the way in economic resilience and innovation, he said.

Hewawasam’s remarks come as Sri Lanka faces mounting environmental concerns, including waste mismanagement, deforestation and rising carbon emissions. The CEA has been advocating for stronger corporate participation in tackling these issues, encouraging industries to adopt cleaner technologies, efficient waste disposal systems and renewable energy sources.

Hewawasam stressed that the government alone cannot drive sustainable change. “The private sector must step up, adopt green technologies and rethink supply chains to minimize environmental impact, he told journalists.

He also noted that businesses investing in sustainability are more likely to attract investor confidence and long-term profitability.

“With global markets increasingly rewarding eco-friendly brands, Sri Lankan companies risk being left behind if they fail to align with international environmental standards, he added.

“The CEA continues to push for stronger collaboration between businesses and policymakers to accelerate the country’s transition to a green economy.”Hewawasam stressed that businesses must view sustainability not as an obligation, but as an opportunity to drive innovation and long-term success.

By Ifham Nizam

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Sri Lankans Vote Dialog as the Telecommunication Brand and Service Brand of the Year

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Dialog Axiata PLC, Sri Lanka’s #1 connectivity provider, has been honoured as the ‘Telecommunication Brand of the Year’ for the 14th consecutive year and the ‘Service Brand of the Year’ for the 4th time at the SLIM-KANTAR People’s Awards 2025, held on March 18, 2025. This recognition, awarded based on the voice of the people, reflects the strong relationship Dialog has built with Sri Lankans over the years and the trust they continue to place in the brand.

Since 2007, the SLIM-KANTAR People’s Awards have been a unique symbol of consumer-driven recognition in Sri Lanka. Unlike industry-judged awards, they are based on a comprehensive nationwide survey, providing a transparent reflection of public sentiment. These accolades honour brands and individuals who have earned the trust and admiration of Sri Lankans, forging strong emotional connections. For Dialog, this recognition underscores its deep-rooted relationship with the people and its commitment to delivering reliable connectivity and exceptional service.

“We are truly humbled and grateful to the people of Sri Lanka for this recognition,” said Supun Weerasinghe, Director / Group Chief Executive of Dialog Axiata PLC. “To be chosen as the Telecommunication Brand of the Year for 14 years and the Service Brand of the Year for 4 years is an honour we deeply appreciate. It reflects the trust and confidence placed in us by millions across the country, and we remain committed to strengthening this bond by delivering innovative, accessible, and reliable connectivity that enhances lives and enterprises.”

Dialog’s continued recognition at the SLIM-KANTAR People’s Awards is a testament to its dedication to serving Sri Lankans. As the nation’s #1 connectivity provider, Dialog will continue evolving to meet the changing needs of its customers, ensuring that every solution and service contributes to a more connected and empowered Sri Lanka.

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Sierra Cables’ share sale bolsters bourse; indices wax positive

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The CSE yesterday was somewhat active because Sierra Cables contributed more than half of the turnover. The company sold its shares at a price 24 percent lower than the previous price level. Market sources revealed that an LOLC Group company purchased 146 million Sierra Cables shares at a market price of Rs 12.30 per share, amounting to Rs 1.8 billion.

This gave some impetus to the market and the All Share Price Index also became positive. Sierra Cable’s previous price was Rs 15.50. Consequently, the All Share Price Index went up by 256.7 points, while S and P SL20 rose by 98.3 points. Turnover stood at Rs 3.67 billion with four crossings.

Those crossings were reported in Citizens Developments Business Finance, where two million shares crossed to the tune of Rs 464 million; its shares traded at Rs 232, HNB 295,000 shares crossed for Rs 90 million; its shares traded at Rs 305, JKH, 4 million shares crossed to the tune of Rs 80.8 million; its shares traded at Rs 20.20 and TJ Lanka 900,000 shares crossed for Rs 44.6 million; its shares traded at Rs 49.50.

In the retail market top six companies that mainly contributed to the turnover were; Sierra Cables Rs 1.8 billion (146 million shares traded), CCS Rs 168 million (2.2 million shares traded), JKH Rs 79.5 million (3.9 million shares traded), Sampath Bank Rs 67.8 million (562,000 shares traded), TJ Lanka Rs 60 million (1.2 million shares traded) and Vallibel One Rs 58.4 million (one million shares traded). During the day 197 million share volumes changed hands in 11468 transactions.

It is said that manufacturing sector entities were the main contributors to the turnover, especially with Sierra Cables and JKH, while banking sector counters were the second highest contributor to the market turnover.

Yesterday, the rupee was quoted at Rs 296.45/65 to the US dollar in the spot market, weaker from 296.30/40 the previous day, dealers said, while bond yields were slightly down.

A bond maturing on 01.07.2028 was quoted at 9.75/85 percent, down from 9.84/90 percent. A bond maturing on 15.09.2029 was quoted at 10.08/15 percent, down from 10.14/20 percent. A bond maturing on 15.10.2030 was quoted at 10.25/34 percent, down from 10.25/38 percent. A bond maturing on 15.12.2032 was quoted at 10.75/85 percent, down from 10.85/97 percent.

By Hiran H. Senewiratne

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