Features
The key Ingredient in Hospitality
Human Relations: CONFESSIONS OF A GLOBAL GYPSY
Dr. Chandana (Chandi) Jayawardena DPhi
President – Chandi J. Associates Inc. Consulting, Canada
Founder & Administrator – Global Hospitality Forum
chandij@sympatico.ca

Key Takeaway from Studies in France
I returned to Le Galadari Meridien Hotel in Colombo at the end of 1988 after company training in France and England. I was eager to share all that I had learned at the Institut International Meridien with my team in Sri Lanka. At the Institut, I had learned a lot about hotel finance, hospitality marketing, psychology and organizational behaviour.
There, influenced by the teaching of one of the French seminar facilitators, Alain Cardon, I increased my appreciation that human relations is the key ingredient for success in hospitality operations and management. Cardon inspired and challenged me at the same time. I was inspired to write books and do leadership coaching like he did, in time to come.
Alain had a unique, international background. He was born in Algeria, raised in Egypt, educated in the USA and France and had lived in Romania for some time. Very early in his career, these multinational experiences had served to train him to embrace diversity and to become a proficient, international, systematic team and organizational coach.
When I met Alain in Tours, France, in between his lectures to my group, he was writing chapters for his first book on leadership. Today, after publishing 28 books in English and French, Alain is a highly sought-after international, keynote speaker on systematic coaching. Alain taught us about human relations and his own concept of personality analysis. His personal style for executive coaching and team coaching was direct, confronting and empowering.
Alain categorized people into four main groups based on how they communicated, walked, talked and reacted to different situations. I told him that from my late teens I had been thinking a lot about different personalities and how to change the way I communicated with important people after quickly understanding their personalities. Alain liked to be challenged. When I disagreed with one aspect of his concept, he continued to debate with me after class till late evening, of course over a good bottle of Bordeaux wine.
Mastering Personality Analysis (PA)
When I was an 18-year-old student at Ceylon Hotel School (CHS), I was suspended for a month from school for cutting classes to go on a cross-country cycling adventure with nine others. As I wanted to keep this suspension a secret from my parents I found an unpaid job, but with free board and lodging at Barberyn Reef Hotel. That provided me with free time to think.
I thought about different people, their personalities and different ways to interact. Half the battle is won when an employee is able to analyse personalities quickly and adjust the way she/he communicates with each person (bosses, customers, peers, etc.).
During a CHS social trip in 1972, for the first time in my life, I realised how people, including our strict lecturers, behaved differently and more freely in more relaxing situations. I also learnt something new from my immediate supervisors in my first four, part-time jobs. Each of them had different personalities.
The West German Principal of CHS who suspended me, as well as my first boss, the Catering Manager of Hotel Samudra who fired me, were ‘no nonsense’ types. They liked to control others and boss around. I termed their personality type as “Toughie”.
My second boss, the Head Waiter of the Pegasus Reef Hotel, had a bubbly personality and loved dealing with all types of people. His personality was exactly the opposite of “Toughie”. I termed his personality type as “Softie”.
My third boss, the Butler at the famous Terrace of Mount Lavinia Hyatt Hotel, had another personality type in between “Toughie” and “Softie.” Owing to his attention to details and ‘prim and proper’ attitude, I identified him as another category – “Perfectie”.
Mr. Sudana Rodrigo, the owner of Barberyn Reef Hotel, and my fourth boss, ad a personality exactly opposite of “Perfectie”. He was a good man, but was a bit clumsy and often wore wrinkled clothing. He frequently got distracted and communicated with many messages at a time. Yet, he was practical, creative, funny and energetic. He was involved in many projects at a time and was not very punctual. In my mind I commenced identifying this personality type as “Confuzie”.
After serving a celebrity, who was my movie idol at Barberyn Reef Hotel, I realized that a smaller number of people did not fit into any of the four categories. Such people had a complicated personality. I termed that type of personality as “Complexie” – the fifth personality type of my evolving model.
None of these five personality categories were good or bad. My concept helped me to be flexible in the manner in which I communicated with these different personalities, particularly people who were important to me.
This is one lesson that helped me throughout my global career. As Alain’s concept was similar to my thinking in many ways, I was very happy. Moreover, I felt validated by an expert on human relations. For the first time, I decided to share and teach my concept, now modified with Alain’s philosophy.
PA in Action @ Le Galadari Meridien Hotel
Soon after returning from France, I spoke about my concept with the Training Manager of the hotel – Sunil Dissanayake (presently the Director/CEO of BMICH). Sunil was one of my batchmates from CHS and a good friend. “Chandi, I will organize a full-day workshop for middle managers with you as the presenter on ‘Personality Analysis’ (PA),” Sunil supported me. We agreed to do a pilot workshop for 26 managers and supervisors from my division. As the Director of Food and Beverage, I had 13 managers in my team managing different departments.
Soon after the commencement of this workshop, I realized the usefulness of the concept and how managers can improve departmental motivation, productivity, revenue, and service via PA. After a brief introduction, I got all participants to do a self-analysis and identify their personality type. After that I got the whole group to evaluate each other’s personality.
During the lunch break I was fascinated to note how people with similar personalities liked to be together and sit next to each other when we had lunch. I also realized that in departments where there were conflicts between the manager and supervisor, always it was because they belonged to opposite personality types. I wanted to experiment further.
I had six Maîtres D’hôtel (Restaurant Managers), each of them who managed one or two departments. Each of them had an assistant titled Supervisor or Senior Captain. As I believed in cross-training and to avoid having managers settle into comfort zones, I rotated them annually. Soon after the workshop, I shuffled Maître D’hôtel posts and coupled each with a supervisor with a similar personality. That action worked like a charm. During my last year at that hotel, my division had the smoothest operation without any conflicts in the food and beverage outlets. That lack of conflict, in turn, improved the customer service, customer satisfaction, revenue and departmental profits. I no longer had to spend any time on conflict resolutions in those six departments.
PA Seminars around the Globe
Soon after delivering my first-ever PA workshop as a pilot at the hotel, I received a call from the Training and Development Manager of Air Lanka Catering Services Limited. She said, “Chandi, I heard that you have developed an amazingly, effective seminar with a new concept. Can you present a few seminars for our senior managers and middle managers, who are from four different countries?” I agreed and delivered two seminars for them.
During the last 34 years, I have delivered around 100 PA seminars around the world on themes similar to ‘Personality Analysis: The Best Tool for Hospitality Managers’. This program has been the most popular among many of the teams of people I led as a hotelier and a dean, taught as a professor or coached as a leadership consultant. I have presented seminars on this concept in fifteen countries since 1989: Aruba, Botswana, Canada, England, Ghana, Guyana, India, Iraq, Jamaica, Kenya, The Maldives, Nigeria, Sri Lanka, United Arab Emirates and Zambia.
During the pandemic I delivered a few PA webinars to members of professional associations and a special lecture on Zoom to a group of master’s degree students at the University of Colombo, where I contribute as a visiting faculty member. The full video clip of this webinar is available on: https://www.youtube.com/watch?v=xED1WJWaiHQ
Over the years, I was always happy to share continuously, fine-tuned versions of personality types according to my categorizations identified 50 years ago – “Softie”, “Toughie”, “Perfectie”, “Confuzie” and “Complexie.” To me it is still relevant and useful, almost every day, when I deal with people in webinars, classrooms, boardrooms or even at Bridge tables when I direct my weekly games.

PA – Adjustments in Dealing with Bosses
A few months after I returned from France, I was saddened to hear that my mentor and boss — General Manager of the hotel — Jean-Pierre Kaspar, would be transferred soon. We commenced working in Colombo around the same time in 1986. Soon after he settled into his new job in Colombo, Mr. Kaspar became my mentor. We had similar personalities. Our offices on the mezzanine floor were next to each other. Often, in late afternoons, we had a casual chat over a cup of espresso and cookies in his office. I soon became his trusted wingman.
Mr. Kaspar had suggested that after I work as the Director of Food & Beverage of Le Galadari Meridien for three years, I would be ready for a transfer to a Le Meridien Hotel in the Far East or the Middle East for three years at the same level, but on an expatriate contract. That was identified as my route to eventually get promoted as an expatriate Le Meridien General Manager.
“I am asked to take over a challenging Le Meridien property in the Bahamas at short notice. They seem to have serious union challenges there, and I am required to leave Colombo as soon as possible. Don’t worry about your transfer to another country. I will mark it as top priority in my handover document to the new General Manager who has been transferred from Paris to Colombo,” Mr. Kaspar said.
When the new General Manager, Paul Finnegan arrived, everything changed. This Irish born Chartered Accountant had been the Financial Controller of a 1,000-bedroom Le Meridien in Paris. His management style was totally different. More importantly, his personality was exactly the opposite to Mr. Kaspar’s personality. My knowledge of PA became useful in immediately changing the way I communicated with my new boss. Mr. Finnegan, who was clearly a “Toughie” in contrast to Mr. Kaspar who was a “Softie.”
Three days after his arrival Mr. Finnegan was yet to talk with any of the divisional heads, who were all getting a bit anxious. I decided to take the bull by the horns. I went to his Personal Assistant and asked for an appointment. She slowly went into his office and explained my request. I heard him asking, “Who?” in a deep, gruff voice. The Personal Assistant came out and told me, “You have only five minutes.”
When I entered the General Manager’s office, it was totally different. Mr. Kaspar’s personality was evident in the way he had kept his office – a lot of light, plants, trophies, flowers and family photos. He had an open-door policy. Now the office was nearly dark, with one light over his desk, and no plants, flowers and photos. The windows were closed and a closed-door policy had taken effect.
I introduced myself and welcomed Mr. Finnegan to Sri Lanka and the hotel, but he was certainly not interested in small talk. He listened to me without any signs of interest and responded with one-word answers, twice. When I left his office within five minutes, I decided to totally change the way I communicated with the General Manager. Even my official memos to the new General Manager became as short as possible, getting to the point and the bottom line straight away. Mr. Finnegan liked that, and I got along well with him, unlike some other divisional heads.
On every weekday, the General Manager had a morning briefing with eight managers. It was held in the board room adjoining the General Manager’s office. As the board table had only eight chairs, I had arranged for a banquet chair to be kept permanently in the board room, to accommodate all nine attendees. During his second week in Colombo, Mr. Finnegan started holding morning briefings, with two small changes.
His meetings usually had one way communication. The other change he made, confirmed his personality type in my mind. He had ordered the removal of the banquet chair. When someone pointed out that we have nine attending, Mr. Finnegan said, “the last to arrive will attend the meeting standing!”
Training and Human Resource Development
In 1988, Le Meridien launched a chain-wide training and development initiative. They introduced three levels of recognition for employees who completed various types of in-house and external, training programs while earning Le Meridien training credits. The reward was a certificate and Le Meridien pin with a Logo in three colours indicating three levels of proficiency. These were called Logo White, Logo Blue and Logo Red (the highest level).
Sunil Dissanayake, who was an excellent Training Manager, championed this scheme in Colombo. I supported his efforts by motivating all 230 employees in my division to compete for Logo rewards. I wanted all managers in my division, to compete for higher Logo rewards. In leading others, one must lead from front while setting a good example. It was a great motivational tool to improve human relations with our internal customers. Thanks to my additional credits with Le Meridien training, I earned the Logo Red, and Sunil was very happy.
Relationship with SLAPS
I first heard about The Sri Lanka Association of Personal Secretaries (SLAPS) when I joined Le Galadari Meridien Hotel in mid-1986. A well-known Management Consultant, Mr. Eric B. M. de Silva had founded SLAPS in 1978, and every year it was getting bigger and more active. By 1988, SLAPS membership was getting close to 1,000. Later it was re-branded as The Sri Lanka Association of Administrative & Professional Secretaries (SLAAPS).
When the Executive Committee of SLAPS met me in 1986 to discuss a large-scale coffee morning event they were organizing at the hotel, I was very impressed with their commitment and efficiency. Knowing the influence secretaries had in their organizations when it came to business to five-star hotels in Colombo, I offered them several concessions for that event.
Soon I became an admirer and a friend of SLAPS. They made Le Galadari Meridien their main venue for meetings and events. Their President in 1988, Ms. Renuka Corea, liked some of my suggestions and we collaborated in organizing the ‘Secretary of the Year’ event and ‘Boss of the Year’ event. I helped them to create a new competition — SLAPS Queen, and a new event — SLAPS Nite, a large dinner dance held at Le Meridien in 1988.
SLAPS honoured me by inviting me to be the Chief Judge for Secretary of the Year Competition in 1989. In addition, they appointed me as the Vice Patron of SLAPS for three years. I keep in touch with a few
of the Past-President of SLAPS from the late 1980, whom I consider my good friends. By mid-1989 when I decided to leave Sri Lanka to commence my global career, they pleasantly surprised me by organizing a farewell event and awarding me a special trophy.
I still have that trophy in my study. There are two, engraved messages on it. One says: “To Mr. Chandana Jayawardena – In honour of the deep appreciation and the unselfish services given to SLAPS while serving with outstanding leadership, vision and ability of upgrading the place of work – Le Meridien”.
Thank you, SLAPS!
Features
‘Lord Edgware Dies’
It has been some time since I read an Agatha Christie, the plot of which I cannot remember. So, I was delighted to find on the shelves of a friend Lord Edgware Dies, which I had a vague memory of, but no certainty about who had done it.
When I read it, I found that my memory of who was probably the killer was correct, but I could not be certain and the red herrings Christie threw in were so diverting that until almost the very end I wondered if I had been wrong.
The plot is very simple. Jane Wilkinson, who is married to Lord Edgware, tells him that she is desperate for a divorce since she is in love with a very proper Anglo-Catholic peer, Lord Melton, but Edgware refuses to divorce her. She asks Poirot to talk to him, which he does, and is surprised to find that Edgware has told Jane he is prepared to give her a divorce. This was, after he had categorically refused, through a letter, which Jane said she had not received.
That night Edgware is murdered, after Jane had been to see him, or so the butler said, and also Edgware’s secretary. But Jane had been that evening at a grand dinner many miles away, where a dozen fellow guests could swear to her presence.
There was a solution however to the mystery of two Jane Wilkinsons, namely a skilful impersonator called Carlotta Adams who, in the opening chapter had impersonated Jane Wilkinson, who had also been at the performance. But when Poirot goes to see her, he finds that she had been found dead on the morning after Edgware had been killed, of an overdose. And in her bag was a gold case, with a strange inscription, that contained the drug, along with a pair of pince-nez.
Her maid said she had written a letter to her sister in America and posted it the previous night. Poirot asks Inspector Japp to get the letter, and a transcript is received from America, and in it the name of Edgware’s nephew Ronald Marsh is mentioned; he had taken Carlotta to dinner after her performance, with which the book opens, and had then set her a challenge. Japp arrests Marsh, but Poirot is not happy and asks for the original of the letter, which the sister sends him. That shows that a page is missing, and the tear is obvious, though that raises the question as to why it had not simply been cut.
Matters are further complicated by the fact that Marsh had gone in a taxi to the Edgware house, along with Edgware’s daughter Geraldine, in the interval of an opera which had previously seemed to provide them with cast iron alibis. Geraldine had gone in to fetch her pearls so that Marsh could raise money he needed, and thus had an opportunity to kill Edgware, as did Marsh, for the driver said he had got out of the taxi while waiting and gone into the house.
Marsh explained why he had gone to the house on the night of the murder as having followed Bryan Martin, an American actor, who had been in love with Jane, whom he saw go into the house with a key. But there was no one visible when he entered, and Geraldine almost immediately came down and they left together. And Martin too has become an object of suspicion to Poirot, for he had been to see him before the murders were discovered with a story of being followed by a man with a gold tooth – a story Poirot immediately realized was false when he was asked how old the man was, and was told he was young, for young people did not have gold teeth.
A heap of French money Edgware had got for a trip to Paris was missing, but since Marsh had no need for it after his cousin’s offer of help, Poirot deduces that it must have been taken by the butler, who has disappeared. Christie has stressed that he is astonishingly handsome, unusual in a butler, and Poirot notes a resemblance to Martin, so he thinks the mysterious man going into the house must have been him.
Incidentally, later Poirot assumes that Edgware’s change of mind was because he was involved in some scandal, and I believe Christie intends us to see the cause of this in his handsome butler, though this is not specified.
Meanwhile, Poirot has asked Japp to find out the provenance of the case found in Carlotta’s handbag, and it turns out to have been made in Paris, specially commissioned, and collected by a woman with pince-nez.
But then another murder occurs—that of another guest at the grand dinner, which provided Jane with her alibi. The victim is an actor who had been bemused when Jane, at a lunch, thought the Judgment of Paris referred to the city. He told Hastings he wanted to see Poirot, but was killed before he could get to the appointment. Poirot had rushed there when told about his request, but it was too late.
Meanwhile, Poirot has tried out the pince-nez on Edgware’s secretary, but she could not see through these. It was only a chance remark heard outside the theatre that led him to try them out on Wilkinson’s maid Ellis, a spare pair that had been appropriated for the night of the murders.
Poirot then lays things out, having summoned Martin and told him that he probably suppressed Edgware’s letter, as he had been dropped by then and he did not want Jane to marry another. But after teasing Martin, Poirot says that Jane was in fact the murderer, and she got Carlotta to impersonate her at the dinner while she went to the house and killed her husband. After meeting Carlotta later and checking with her through a call that she had
not been rumbled, Jane had gone ahead with the murder – she put veronal into her drink and the case with veronal into the handbag. She forgot to take out the pince-nez she had used earlier to imitate an American. Carlotta had registered as the American in a hotel and Jane had gone to see her, and there they exchanged identities. After seen the letter, she made use of it by tearing off the page that referred to her, and the S of She, so that the person who had challenged Carlotta to impersonate her seemed to be a man.
There is a coda in which Jane, condemned to death, writes to Hastings, still full of pride at her ingenuity hoping she will be remembered.
Features
Desilt reservoirs, learn from our ancient irrigation systems
by Prof. O. A. Ileperuma
Silting of reservoirs is a major problem today affecting our hydropower production and irrigation systems. The main Mahaweli reservoirs are silted to a considerable extent reducing the water holding capacity of them. Due to poor soil management practices, floodwaters deposit large amounts of silt in these reservoirs. When the Polgolla reservoir was fully drained about two years back, one could see mountains of silt in the lower reaches of the reservoir. A rough estimate is that 50% of the total capacity of these reservoirs has been lost to siltation. This is a serious issue which affects not only power and agriculture but also flood control.
Our ancient irrigation systems ensured that desilting of reservoirs took place under royal decree where all users of the reservoirs were ordered to carry out desilting of reservoirs during the dry season. The clay thus collected was used in making bricks for the construction of great stupas which dot the landscape of our ancient kingdoms. This ensured that the reservoirs had their full capacity filled with water for the next cultivating season. Our ancient kings were clever enough not to construct reservoirs by blocking main rivers such as the Mahaweli. A classic example is the Minipe left canal where they tapped only the surface water of Mahaweli. Even the bigger tanks such as Nuwara Wewa and Parakrama Samudraya were fed with minor rivulets. There were also other ingenious features in the cascade irrigation systems built by the ancient kings, such as mud sluice canals and forest reservations between the reservoirs in the cascade system. These reservations helped trap silt and remove excess nutrients, which could otherwise contribute to increasing salinity as water flowed from one reservoir to another.
- Parakrama Samudraya
- Kalawewa
- Kotmale
A classic engineering marvel is the former Yoda Ela, which carries water from Kalawewa to Nuwara Wewa and Tissa Wewa. It is 87 km long although the straight distance between these points is only about 40 km. The gradient of this canal is about 10 cm per km or 6 inches per mile. Yodha Ela functions as a moving reservoir and feeds about 4,600 hectares of paddy lands. It is a winding canal with about 120 smaller reservoirs on its way. It was constructed during the reign of King Dhatusena around 459 AD and later expanded by King Parakramabahu by connecting more reservoirs to the network. Unfortunately, during the Mahaweli project our modern-day engineers constructed a concrete canal replacing the winding path of this Yoda Ela also called Jaya Ganga. This effectively removed the ability of the old Yoda Ela to remove silt and nutrients. The bank of this Ela has wet zone trees such as jak and areca nut growing well. They take up the nutrients from the flowing stream making the water suitable for irrigation later.
Ancient Mesopotamian civilisations depended on dams constructed along the two main rivers, Euphrates and Tigris. After continuous irrigation of their fields over several thousand years, salinity of the irrigated lands increased making them unsuitable for agriculture. People died due to famine and this clearly illustrates the danger of blocking main rivers for agriculture. There is scientific evidence that the salinity of paddy soils in the Mahaweli C area is increasing.
We saw the devastation caused by Cyclone Ditwah. The sluice gates of the Kotmale Reservoir were opened, and Kandy and Peradeniya were flooded. If the reservoir had had greater storage capacity, couldn’t the opening of the gates have been delayed? This may not be an argument that modern-day engineers would readily accept, and I am not an irrigation expert. These ideas may well be naïve. But most of us tend to think of reservoirs mainly in terms of hydropower generation and irrigation, while their role in flood control receives much less attention. The question therefore deserves serious consideration. Could restoring lost reservoir capacity through desilting help improve our ability to manage extreme rainfall and reduce flood risks?
Desilting our reservoirs should be considered a national priority.
Features
Losing out to Ethiopia
Export diversification – Missing the wood for the trees – Part III
by Gomi Senadhira
In Sri Lanka, the word “Ethiopia” is often used as disparaging slang to describe individuals or areas experiencing extreme poverty, starvation, or severe economic hardship. This linguistic habit originated in the 1980s with the Western media coverage of the devastating Ethiopian famine of 1983-85. That media coverage shocked the world but also left an outdated and offensive global stereotype that the country is permanently starving. Much has changed since then. By now, with an annual growth rate of around 9%, it is the fastest-growing economy in sub-Saharan Africa. Ethiopia has also emerged as a highly competitive exporter and is challenging not only its competitors in the region but also countries like Sri Lanka. This article is on how Sri Lanka has lost ground to Ethiopia (and a few other countries) in the GCC markets for agricultural and floricultural products.
Sri Lanka – A Pioneer in the Agriculture and Floricultural Market in the GCC
As discussed in Part II of this article, by the mid-1980s Sri Lanka had established a strong foothold in the GCC’s fruit, vegetable, and floricultural market. Geographical proximity and well-established shipping and air links gave Sri Lanka a strong comparative advantage over Southeast Asian and African nations. Thailand, Vietnam, and Kenya were not even in the market. At that time, Ethiopia was experiencing (as BBC news reports described) “a biblical famine”.
The market was not very large, but it was lucrative and growing. Trade Minister Lalith Athulathmudali as well as the Chairman of the Export Development Board, Victor Santiapillai, who visited Kuwait (and the GCC countries), recognised the market potential for these products and encouraged us to continue with our work. The minister was particularly keen to further develop links between the market for these products, exporters, and his Export Production Villages (EPVs). So, it was becoming a successful case not only for export diversification but also for transferring gains from exports directly to rural households.
From Trailblazer to Tailender
As a result, even by the beginning of this century Sri Lanka had a larger market share than most of its competitors from Asia or Africa. But since then, our competitiveness has weakened significantly. The tables below provide a comparative snapshot of Sri Lanka’s performance vis-à-vis Thailand, Vietnam, Kenya and Ethiopia in the GCC market for vegetables, fruits and floricultural products. As illustrated therein, in 2001 Sri Lanka was ahead of Thailand, Kenya and Ethiopia in this small but rapidly growing market. Since then, we have fallen behind Thailand, Kenya and many other countries in that lucrative market. If this trend continues, Sri Lanka will fall behind Ethiopia within the next few years. (See Table 1)
In the GCC market for vegetables (covered in HS chapter 07), Sri Lanka was ahead of most other competitors in 2001. As illustrated in Table 1 , Sri Lanka had failed to develop this market, while Thailand, Kenya, and even Ethiopia had very efficiently increased their market shares. The GCC is a market to which Sri Lanka can supply some vegetables, like cabbages, by sea. It appears Sri Lanka had also failed to exploit this mode of supply.
We can see a similar trend in the market for fruits. Vietnam, Kenya, and Thailand have emerged as major players, while exports from Sri Lanka have staggered on slowly. In this segment, Vietnam has emerged as a leading player during the last twenty years and the GCC imports from Viet Nam have shot up from US$44 thousand in 2001 to US$346 million by 2024. In part one of these articles, I discussed the remarkable increase of jackfruit exports from Vietnam “…just $3 million in 2015 to an impressive $236.8 million in 2023” while most of our jackfruit production rots under the trees. This explains how countries develop their markets, geographically and product-wise. (See Table 2)
Sri Lanka’s performance has been weakest in the market for floricultural products (HS Chapter 06), which groups live trees, cut flowers, and ornamental foliage. When we first entered the market in the 1980s, the market was dominated by the Netherlands, and Kenya and Ethiopia were not even in the market. At that time, we identified the Gulf states as a market where Sri Lanka could have a dominant presence due to geographical proximity. Even in 2001, Sri Lanka was ahead of Kenya, Ethiopia, and Thailand. But by now, Kenya has emerged as the dominant supplier. Ethiopia is also expanding its market share and is the third-largest exporter. (See Table 3)
Missing the Wood for the Trees
In the mid-1980s, Sri Lanka first established its foothold in the GCC market. Since then, Thailand, Vietnam, Kenya, and even Ethiopia have moved well ahead of us and have become leading players. Why did we lag behind in our export diversification efforts in general and, more particularly, in the GCC market?
The reasons are very clear. After the initial attempts in the 1980s and early 1990s, Sri Lanka has not been proactively involved in identifying, developing, and promoting new products and markets, or protecting and further developing new markets already established. The focus has simply been on traditional exports: tea, coconut, cinnamon, and garments, while other products were almost ignored. In essence, we have been and continue to focus intensely on a narrow group of products and markets, and we have lost sight of the bigger picture.
(The writer can be reached at senadhiragomi@gmail.com)
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