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TAC conducts social media training for young entrepreneurs

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Award winning social media agency TAC carried out a social media & digital marketing training for young entrepreneurs as a part of their integrated digital responsibility policy to empower core sectors of the Lankan economy.

The program was conducted by Head of Operations of TAC, Artheeshayan Segarajasingam, a young GenZ himself, recognized the vitality of empowering young entrepreneurs with the required knowledge to connect with their audiences effectively. He further added: “The main challenge non-tech entrepreneurs face when trying out social & digital media is, they burn their fingers by wasting too much ad money for poor results. By proper targeting and appropriate content strategies the best result for a brand can truly be achieved”

This was carried out for the HACK-X 2020 which is an inter-university startup challenge organised by the Industrial Management Science Students’ Association of University of Kelaniya. Over 90 young tech entrepreneurs were supported through this initiative. Artheeshayan further added that with Covid19 further showing the need for digital adoption and adaptation of digital marketing, a true Digital economy only becomes possible when the basic essentials of digital marketing are grasped by the entrepreneurs. With Covid19 pushing more entrepreneurs to take the digital route and making the customers rely on digital platforms more now than ever before, digital marketing has become more of a survival skill and not a nice to have extra skill.

TAC is open for collaboration with colleges and universities as a part of their Digital Responsibility strategy to empower more stakeholders of the Lankan economy to be successful.



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Pasans Rent a Car honoured at Iconic Awards 2025 in Thailand

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Managing Director Dr. Pasan Nalinda Hiripitiyage receiving the award

Pasans Rent a Car (Pvt) Ltd was recently honoured as The Excellent Car Rentals and Tour Service Provider of the Year at the Iconic Awards 2025 held in Bangkok, Thailand. Managing Director, Dr. Pasan Nalinda Hiripitiyage received the award. Established in 2002 as a modest vehicle rental service, Pasans Rent a Car has today grown into a national name in travel and transport. Headquartered in Malabe, they cater to a wide range of clients such as private customers, tourists, and private and Government institutions including Ministries.

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Medihelp Hospitals and Apollo Hospitals Group-India announce strategic clinical collaboration

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Exchanging of the MOU by Jithu Jose (Vice President - International Division of Apollo Hospitals) (Second from Right) and Nishantha Jayamanne (Chief Operating Officer - Medihelp Hospitals Group) (Extreme Right), Dr. Elankumaran K. (Head of the Liver Transplant Program - Apollo Hospitals - Chennai) (Extreme Left), Dr. Appaji Krishan (Senior Consultant Spine Surgeon - Apollo Hospitals - Chennai) (Second From Left)

Medihelp Hospitals and Apollo Hospitals Group-India have announced a strategic clinical collaboration during a grand ceremony at the Kingsbury Hotel in Colombo. The MOU outlines a framework for clinical collaboration, focusing on knowledge sharing, advanced specialty care, preventive health initiatives, and continuous professional development. This partnership aims to elevate clinical standards in Sri Lanka by introducing global best practices through joint programs, telemedicine, second-opinion services, and medical education.

The agreement was signed and exchanged by Nishantha Jayamanne, Chief Operating Officer of Medihelp Hospitals, and Jithu Jose, Vice President – International Division of Apollo Hospitals. Nishantha welcomed the dignitaries and emphasized the importance of such collaborations in light of the escalating disease burden and changing disease patterns. Jithu Jose remarked, “At Apollo Hospitals, we are committed to the principle that access to high-quality healthcare should transcend geographical boundaries. We are proud to be part of this collaborative initiative to strengthen the ties between the medical communities of India and Sri Lanka.”

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Union Assurance leads fight against diabetes with nationwide ‘Suwamaga’ initiative

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Union Assurance, a pioneering force in Sri Lanka’s private life insurance sector, is playing an increasingly proactive role in addressing the country’s rising diabetes crisis. As part of its commitment to corporate citizenship, the company has launched Suwamaga, an impactful CSR programme aimed at combating the growing threat of non-communicable diseases (NCDs), with a particular focus on diabetes.

Senath Jayatilake, Chief Executive Officer at Union Assurance, explained that the company’s corporate responsibility approach stems from its new brand vision, which is centered around empowering human progress by protecting what matters most. He emphasized that this vision is aligned with the company’s dedication to strengthening not only financial stability but also the emotional, physical, and community well-being of Sri Lankans. “As part of our strategic direction, we recognized the severe impact of NCDs, particularly diabetes, on the nation’s social and economic progress,” Jayatilake noted.

The Suwamaga programme launched in 2024, under the Ministry of Health’s collaboration, includes a Mobile Screening Unit, which has already screened over 26,000 individuals across Sri Lanka, from urban centers to rural communities. The mobile unit offers free diabetes screenings, followed by personalized medical advice, empowering the public to take charge of their health. Mahen Gunarathna, Chief Marketing Officer at Union Assurance, shared, “The screenings have revealed alarming results. Approximately 15% of participants were recommended for further testing, with 12% diagnosed with diabetes for the first time. These screenings have proven essential for early intervention.”

The gravity of the diabetes crisis in Sri Lanka was further highlighted by Dhanya Wijesuriya, Vice President of the Sri Lanka Diabetes Association. “Diabetes is a silent killer in Sri Lanka, affecting an alarming portion of the population,” she said, stressing that early detection is key to preventing the disease from progressing. “Pre-diabetes is reversible, but once diabetes is diagnosed, it’s a lifelong condition. Tragically, half of those affected remain unaware until complications arise.”

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