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Stigma attached to menstruation seen as an obstacle to wide use of sanitary napkins among local women

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Sachini Gamage Welungoda

By Ifham Nizam

Hemas Consumer Brands, through its FEMS line, is on a mission to change the feminine hygiene market in Sri Lanka. Sachini Gamage Welungoda, Marketing Manager for the Feminine Hygiene Category, spoke about the brand’s ambitions, challenges and its commitment to driving positive change. She said, among other things, that the stigma attached to the women’s menstruation cycle locally is one of the biggest obstacles to the wider purchase and use of sanitary napkins among Sri Lankan women.

Despite not being the market leader, FEMS is determined to change the landscape of feminine hygiene in Sri Lanka, she told The Island Financial Review when journalists visited the Hemas Manufacturing Plant in Dankotuwa recently.

Gamage stressed that the brand has been instrumental in introducing an economic range of sanitary napkins, addressing the needs of the 70 per cent of women who do not use these products regularly. “Affordability is just one aspect. We identified that only 30 per cent of females use sanitary napkins regularly, and we wanted to change that, Gamage stated.

The introduction of the economic range was a strategic move to democratize access to menstrual hygiene products. However, the brand’s mission goes beyond mere affordability. FEMS aims to ensure transparency in its processes and co-creation with consumers, believing that this approach will lead to more effective and acceptable products in the market.

FEMS prides itself on its research and development (R&D) team, which, although based locally, brings global knowledge to the table and adapts it to Sri Lankan needs, Gamage said. “We don’t just bring products from outside unless they fit with the Sri Lankan consumer. Our R&D team takes global technology and localizes it to meet the specific needs of our consumers, Gamage explained.

This localized approach ensures that FEMS products are not only affordable but also tailored to the diverse needs of Sri Lankan women. Whether addressing heavy flow or providing a lighter feel, FEMS is committed to offering a range of options that meet various consumer preferences.

Gamage pointed out that one of the most significant challenges in the market is the stigma surrounding menstruation. “The biggest problem is that people are not aware of sanitary napkins and periods are not openly discussed. This taboo creates vulnerability, she said. The lack of awareness, rather than affordability, is the primary reason for the low penetration of sanitary napkins in the market.

Looking ahead, FEMS is focusing on expanding its product range to include premium options that cater to specific consumer needs, such as different flow levels. While the current focus remains on the local market, given its low penetration rate, Gamage hinted at the brand’s potential to explore international markets in the future.

With a 33% market share, FEMS is trailing behind the market leader, who holds 60%. However, with its commitment to innovation, transparency, and consumer education, FEMS is poised to continue its upward trajectory in the Sri Lankan market, Gamage explained.



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Successful government securities auctions anchor yield curve amid subdued trading

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The secondary market yield curve remained broadly stable during the past week as subdued trading activity persisted around the Treasury Bond auction. Meanwhile, weighted average yields at the weekly Treasury Bill auction recorded declines across all tenors, First Capital Research stated in its latest weekly report.

According to the report, secondary market activity opened on a cautious note with selling interest emerging ahead of the T-Bond auction, causing a slight upward adjustment in yields amid moderate trading volumes. As the week progressed, investor participation remained muted, with market participants largely staying on the sidelines in anticipation of the auction, keeping the yield curve broadly unchanged.

Following the successful completion of the bond auction, the market witnessed mixed sentiment, with selling pressure concentrated at the short end and buying interest emerging in longer-dated maturities. However, activity remained subdued, and the yield curve largely held its ground through the weekend.

At the Treasury Bond auction held on July 13, 2026, the Public Debt Management Office (PDMO) successfully raised the full offered amount of LKR 150.0 billion. This comprised LKR 70.0 billion through the 2030 maturity, LKR 50.0 billion through the 2034 maturity, and LKR 30.0 billion through the 2037 maturity, at weighted average yields of 11.57%, 12.04%, and 12.58%, respectively.

Similarly, at the weekly Treasury Bill auction held on July 15, 2026, the PDMO raised the full offered amount of LKR 120.0 billion. The 3-month, 6-month, and 12-month bills raised LKR 55.0 billion, LKR 35.0 billion, and LKR 30.0 billion, respectively. Weighted average yields declined across all tenors, with the 3-month bill easing by 8 basis points (bps) to 10.13%, the 6-month bill by 3 bps to 10.27%, and the 12-month bill by 1 bp to 10.20%.

On the external front, the Sri Lankan Rupee (LKR) depreciated against the US Dollar, closing the week at LKR 336.3/USD compared to LKR 334.7/USD seen previously. Market liquidity within the banking system expanded significantly, starting the week at LKR 125.89 billion and closing higher at LKR 157.19 billion.

Thus the market data may highlight a clear divergence between short-term liquidity comfort and long-term caution, which points toward a gradual steepening of the yield curve in the near term.

The emergence of buying interest in longer-dated maturities (2034 and 2037) shows that institutional investors are eager to lock in double-digit yields while liquidity is high. This institutional support will likely place a temporary ceiling on long-term rates.

The mild depreciation of the rupee (moving to LKR 336.3/USD) acts as a cautionary counter-signal. If the currency continues to face pressure, it could limit how far short-term yields can fall, flattening the curve back out.

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CSE sees lack of investor participation, market turnover remains thin

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The Colombo Stock Exchange (CSE) witnessed a quiet trading session on Friday, with the benchmark All Share Price Index (ASPI) edging marginally lower down by 42.16 points or 0.20% to close at 21,405.41.

Market turnover remained thin, coming in at Rs. 0.72 billion (approximately US$ 2.2 million), reflecting a general lack of investor participation as most sectors encountered downward pressure.

A total of 31.94 million shares changed hands across 13,397 trades, resulting in a negative market breadth where declining counters outpaced gainers 127 to 91. Blue-chip counters Sampath Bank PLC (SAMP), Lanka IOC PLC (LIOC), and John Keells Holdings PLC (JKH) anchored the day’s market turnover, while a notable off-market crossing was recorded in Chevron Lubricants Lanka PLC (LLUB). Trading volume in SAMP alone was highly concentrated, accounting for 12% of the day’s total turnover.

Sector performance remained mixed, with the Banking sector emerging as the most actively traded, posting a modest gain of 0.18%. The Health Care Equipment & Services sector secured the spot as the day’s best performer, rising by 0.55%.

Conversely, the Household & Personal Products sector faced the steepest decline, dropping 1.95% to finish as the worst-performing sector of the day. In terms of individual movements, Blue Diamonds Jewellery Worldwide PLC [Voting] (PINS.N) led the gainers, advancing by 6.11%, while Agstar PLC (AGPL.N) emerged as the top loser, shedding 9.09%.

By Hiran H. Senewiratne

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Going Green in Kirindiwela: Ceylinco Life begins work on 36th company-owned building

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Ceylinco Life directors at the laying of the foundation stone for the new branch

Ceylinco Life has commenced construction of its 36th company-owned branch building with the laying of the foundation stone for a new eco-friendly edifice in Kirindiwela, reaffirming the life insurance market leader’s continued investment in sustainable infrastructure and enhanced customer service.

The ceremony was attended by Ceylinco Life Chairman Mr R. Renganathan, Managing Director/CEO Mr Thushara Ranasinghe, members of the Board of Directors and senior management of Ceylinco Life, alongside valued customers and distinguished invitees from the Kirindiwela area.

Driven by its commitment to delivering superior service in a welcoming and customer-centric environment, Ceylinco Life has consistently invested in purpose-built branch buildings that serve as flagship locations. The Kirindiwela branch will join a network of 35 such company-owned buildings currently in operation across the country, each designed to offer elevated standards of service and modern facilities.

The new building will be constructed on company-owned land and developed in line with the Company’s green building concept, incorporating environmentally responsible design principles and energy-efficient technologies.

Spanning a floor area of 3,440 square feet, the Kirindiwela branch will utilise locally developed prefabricated construction technology from the National Engineering Research and Development Centre (NERD). The building is planned to operate on a 100 per cent self-sufficient solar electricity system, eliminating reliance on the national grid.

Key sustainability features of the proposed building include natural ventilation design, a topography-friendly layout, a green patch with grass grown in between interlocking blocks, energy-efficient air conditioning and lighting systems, and a rainwater harvesting facility. A dedicated Sewerage Treatment Plant (STP) will recycle wastewater for toilet flushing and gardening, while the company will practice the green concept of ‘Reuse’ in air-conditioning and electronic equipment, further minimising environmental impact.

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