Business
Stigma attached to menstruation seen as an obstacle to wide use of sanitary napkins among local women
By Ifham Nizam
Hemas Consumer Brands, through its FEMS line, is on a mission to change the feminine hygiene market in Sri Lanka. Sachini Gamage Welungoda, Marketing Manager for the Feminine Hygiene Category, spoke about the brand’s ambitions, challenges and its commitment to driving positive change. She said, among other things, that the stigma attached to the women’s menstruation cycle locally is one of the biggest obstacles to the wider purchase and use of sanitary napkins among Sri Lankan women.
Despite not being the market leader, FEMS is determined to change the landscape of feminine hygiene in Sri Lanka, she told The Island Financial Review when journalists visited the Hemas Manufacturing Plant in Dankotuwa recently.
Gamage stressed that the brand has been instrumental in introducing an economic range of sanitary napkins, addressing the needs of the 70 per cent of women who do not use these products regularly. “Affordability is just one aspect. We identified that only 30 per cent of females use sanitary napkins regularly, and we wanted to change that, Gamage stated.
The introduction of the economic range was a strategic move to democratize access to menstrual hygiene products. However, the brand’s mission goes beyond mere affordability. FEMS aims to ensure transparency in its processes and co-creation with consumers, believing that this approach will lead to more effective and acceptable products in the market.
FEMS prides itself on its research and development (R&D) team, which, although based locally, brings global knowledge to the table and adapts it to Sri Lankan needs, Gamage said. “We don’t just bring products from outside unless they fit with the Sri Lankan consumer. Our R&D team takes global technology and localizes it to meet the specific needs of our consumers, Gamage explained.
This localized approach ensures that FEMS products are not only affordable but also tailored to the diverse needs of Sri Lankan women. Whether addressing heavy flow or providing a lighter feel, FEMS is committed to offering a range of options that meet various consumer preferences.
Gamage pointed out that one of the most significant challenges in the market is the stigma surrounding menstruation. “The biggest problem is that people are not aware of sanitary napkins and periods are not openly discussed. This taboo creates vulnerability, she said. The lack of awareness, rather than affordability, is the primary reason for the low penetration of sanitary napkins in the market.
Looking ahead, FEMS is focusing on expanding its product range to include premium options that cater to specific consumer needs, such as different flow levels. While the current focus remains on the local market, given its low penetration rate, Gamage hinted at the brand’s potential to explore international markets in the future.
With a 33% market share, FEMS is trailing behind the market leader, who holds 60%. However, with its commitment to innovation, transparency, and consumer education, FEMS is poised to continue its upward trajectory in the Sri Lankan market, Gamage explained.
Business
“RDB Drives Unprecedented Growth with Record Profits Fueling Expansion and Development Impact”
The Regional Development Bank (RDB) delivered an exceptional financial performance for the year ended 31 December 2025, recording an 86% year-on-year increase in Profit After Tax to LKR 2.37 billion. The Bank’s total income reached LKR 42.81 billion, driven by a 23.89% growth in Net Interest Income to LKR 24.23 billion, complemented by steady contributions from both interest and fee-based income streams. This performance highlights the Bank’s ability to optimise its asset base while sustaining a well-diversified and resilient revenue profile.
Marking its 40th anniversary in 2025, the Bank’s exemplary performance underscores the strength of its resilient operating model, disciplined execution, and its growing role as a catalyst for inclusive economic progress in Sri Lanka. Profitability metrics strengthened notably, with Return on Assets (ROA) improving to 1.70% and Return on Equity (ROE) increasing to 11.77%, demonstrating enhanced efficiency in capital deployment and earnings generation.
Commenting on the Bank’s performance, Chairman Lasantha Fernando stated,
“Our performance in 2025 reflects the strength of a purpose-driven banking model that successfully balances financial sustainability with national development priorities. As Sri Lanka progresses on its path to recovery, our commitment to enabling inclusive growth remains unwavering.”
The Bank continued to expand its development-focused lending portfolio, with loans and receivables growing by 23.59% to LKR 302.54 billion. This growth supported priority sectors including agriculture, SMEs, manufacturing, housing, and rural enterprises representing segments critical to national economic revitalisation. Importantly, this expansion was achieved alongside improved asset quality, with the Stage 3 impaired loans ratio declining to 4.06% from 6.25%, demonstrating robust credit risk management and effective recovery strategies.
Customer confidence remained strong, with deposits increasing by 11.85% to LKR 283.72 billion, driven by growth in both savings and fixed deposits. The Bank also maintained liquidity ratios well above regulatory thresholds, reinforcing its financial stability and resilience
Asanga Tennakoon General Manager/Chief Executive Officer, highlighted” last year’s results underscore the impact of disciplined execution, prudent risk management, and a strong customer-centric approach. Looking ahead, we will continue to expand our reach, strengthen digital capabilities, and deepen financial inclusion to create sustainable value for all stakeholders.”
Business
SLIC Life and SLIC General Create New Employment Opportunities
Sri Lanka Insurance Life Ltd (SLICLL) and Sri Lanka Insurance General Ltd (SLICGL) together appointed 112 Trainee Insurance Assistants, marking one of the largest recruitments across both companies in recent years.
Of the total intake, 87 candidates joined SLICGL while 25 candidates were appointed to SLICLL. This recruitment reflects the continued efforts of both companies to strengthen their workforce while contributing to employment opportunities.
The recruitment process was conducted through a structured and independent evaluation framework to ensure transparency and merit-based selection. Applications were invited from eligible candidates island-wide, followed by a written examination. Candidates who met the required benchmarks were shortlisted for interviews conducted by an independent panel, reinforcing fairness and credibility throughout the process.
The newly appointed Trainee Insurance Assistants represent a diverse and capable talent pool. Approximately 30% of the recruits are graduates, while all candidates possess the required academic qualifications, including G.C.E. Ordinary Level and Advanced Level certifications, or equivalent diplomas and higher qualifications.
This intake is aligned with the long-term focus of SLICLL and SLICGL on developing human capital and nurturing future-ready professionals within the insurance industry. The new recruits will have access to structured career growth opportunities, enabling them to build sustainable careers within the organisations. Efforts have also been made to assign employees to locations closest to their places of residence, subject to operational requirements, ensuring both efficiency and employee convenience.
Commenting on the appointments, Nusith Kumaratunga, Chairman of Sri Lanka Insurance stated, “The onboarding of this new group of Trainee Insurance Assistants reflected our continued focus on building strong and capable teams across both SLICLL and SLICGL. By maintaining a transparent and merit-based selection process, we remained committed to creating opportunities for talented individuals while strengthening the foundations for long-term organisational growth. This initiative also aligned with our broader role in supporting employment generation and contributing to the country’s economic progress.”
The official appointment ceremony was held on 7th April 2026 at the SLIC Head Office, in the presence of the Chairman and the Corporate Management of SLICLL and SLICGL, marking an important milestone in the organisations’ ongoing people development journey.
Business
99x Wins Five Awards at Best Management Practices Awards ‘26, Showcasing AI-led Transformation
99x, a leading global product engineering company, has secured five major accolades at the CPM Best Management Practices Awards 2026, including an Overall Gold Award, positioning the company among Sri Lanka’s top-performing organisations in management excellence. The company was also recognised as the Sector Winner for IT, Software & BPO Services, named among the Forty Outstanding Companies, and received the Best Management Practices Excellence Award. In addition, Hasith Yaggahavita, CEO of 99x, was honoured with the Leadership Excellence Award, acknowledging his role in driving the organisation’s AI-led transformation.
The recognition was awarded for 99x’s submission titled ‘Embracing AI: Rethinking Talent, Products & Services,’ which addressed one of the most pressing shifts facing the global technology services industry today. As AI continues to redefine how software is built and delivered, traditional outsourcing models are being challenged from reduced reliance on large engineering teams to a growing shift toward outcome-based delivery and faster go-to-market expectations.
Chatura De Silva, Chief AI Officer at 99x, stated, “Winning five awards at one stage is a proud moment for us as a team. While AI is driving change across the industry, what made this possible is how we chose to adapt to it. We recognised that AI is not just a layer on top of what we do, but that it changes the foundation of how value is created. This transformation was about connecting both our talent and delivery, while embedding AI across everything we do”.
Selected from over 150 award submissions, 99x was also among the top 10 organisations invited to present its journey at the CPM Management Insights Summit 2026, placing its transformation on a national stage among the country’s most forward-thinking enterprises. Chatura De Silva, Kalana Wijesekara, Chief Developer Experience Officer and Chrishan de Mel, Chief Marketing and Corporate Affairs Officer, presented 99x’s story.
Commenting on the significance of this year’s awards, Dilshan Arsakularathna, CEO of The Institute of Chartered Professional Managers of Sri Lanka, stated, “99x securing the Overall Gold Award among organisations across multiple industries reflects the level at which Sri Lanka’s IT sector is progressing today. It demonstrates how companies are building real capability and driving innovation that can confidently stand on a global stage. Notably, 99x has now become the first organisation to secure the Overall Gold Award twice across the five editions of the BMPC Awards. This remarkable achievement reflects their strong commitment to sustaining excellence and continuously embedding best management practices within their operations. What stood out with 99x was how they have adapted to change in a practical and forward-thinking manner, reshaping how they operate and deliver value, while setting a compelling benchmark for modern management practices.”
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