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Stigma attached to menstruation seen as an obstacle to wide use of sanitary napkins among local women

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Sachini Gamage Welungoda

By Ifham Nizam

Hemas Consumer Brands, through its FEMS line, is on a mission to change the feminine hygiene market in Sri Lanka. Sachini Gamage Welungoda, Marketing Manager for the Feminine Hygiene Category, spoke about the brand’s ambitions, challenges and its commitment to driving positive change. She said, among other things, that the stigma attached to the women’s menstruation cycle locally is one of the biggest obstacles to the wider purchase and use of sanitary napkins among Sri Lankan women.

Despite not being the market leader, FEMS is determined to change the landscape of feminine hygiene in Sri Lanka, she told The Island Financial Review when journalists visited the Hemas Manufacturing Plant in Dankotuwa recently.

Gamage stressed that the brand has been instrumental in introducing an economic range of sanitary napkins, addressing the needs of the 70 per cent of women who do not use these products regularly. “Affordability is just one aspect. We identified that only 30 per cent of females use sanitary napkins regularly, and we wanted to change that, Gamage stated.

The introduction of the economic range was a strategic move to democratize access to menstrual hygiene products. However, the brand’s mission goes beyond mere affordability. FEMS aims to ensure transparency in its processes and co-creation with consumers, believing that this approach will lead to more effective and acceptable products in the market.

FEMS prides itself on its research and development (R&D) team, which, although based locally, brings global knowledge to the table and adapts it to Sri Lankan needs, Gamage said. “We don’t just bring products from outside unless they fit with the Sri Lankan consumer. Our R&D team takes global technology and localizes it to meet the specific needs of our consumers, Gamage explained.

This localized approach ensures that FEMS products are not only affordable but also tailored to the diverse needs of Sri Lankan women. Whether addressing heavy flow or providing a lighter feel, FEMS is committed to offering a range of options that meet various consumer preferences.

Gamage pointed out that one of the most significant challenges in the market is the stigma surrounding menstruation. “The biggest problem is that people are not aware of sanitary napkins and periods are not openly discussed. This taboo creates vulnerability, she said. The lack of awareness, rather than affordability, is the primary reason for the low penetration of sanitary napkins in the market.

Looking ahead, FEMS is focusing on expanding its product range to include premium options that cater to specific consumer needs, such as different flow levels. While the current focus remains on the local market, given its low penetration rate, Gamage hinted at the brand’s potential to explore international markets in the future.

With a 33% market share, FEMS is trailing behind the market leader, who holds 60%. However, with its commitment to innovation, transparency, and consumer education, FEMS is poised to continue its upward trajectory in the Sri Lankan market, Gamage explained.



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Nestlé Lanka marks 120 years of nourishing Sri Lankan families and livelihoods

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Nestlé Lanka Chairman and Managing Director Bernie Stefan (left) and Ruwan Welikala, Director – Corporate Affairs and Communications, provide an overview of Nestlé Lanka’s 120-year journey in Sri Lanka at a media briefing held on March 10 at Cinnamon Life – City of Dreams, Colombo. Pic by Nishan S. Priyantha

Nestlé Lanka Limited this year marks 120 years of operations in Sri Lanka, highlighting a century-long presence that has extended beyond food manufacturing to supporting farmers, communities, youth employment and environmental sustainability.

Established in 1906, the company has grown into one of Sri Lanka’s leading food and beverage manufacturers, today producing more than 90% of the products it sells locally. Over the decades, Nestlé Lanka has built a strong domestic footprint through local sourcing, long-term farmer partnerships and continued investment in manufacturing.

Through widely recognised brands such as Nestomalt, Milo and Maggi, the company has become a familiar presence in Sri Lankan households, offering products designed to meet local nutritional needs. Many of its products are fortified with micronutrients aimed at improving dietary intake, while brands such as Milo and Nestomalt have also supported youth sports and active lifestyles in the country.

Nestlé Lanka’s engagement with local agriculture has also played a role in strengthening rural livelihoods. The company works closely with dairy and coconut farmers, providing technical assistance, skills development and reliable market access as part of its responsible sourcing efforts.

The company has also expanded programmes aimed at improving youth employability. Through the “Nestlé Needs YOUth” initiative, young Sri Lankans are provided with access to training, learning and career opportunities. Partnerships with organisations such as BConnected have also helped promote inclusive employment opportunities for people with disabilities.

Sustainability has become an increasingly central focus of the company’s operations. Nestlé Lanka’s manufacturing facility in Kurunegala operates on 100% renewable electricity, while a biomass boiler commissioned in 2024 has helped reduce carbon emissions from manufacturing. The company aims to achieve net-zero carbon emissions by 2050.

Efforts to reduce environmental impact have also extended to packaging. Nestlé Lanka pioneered the shift from plastic to paper straws in aseptic beverage cartons in 2019 and supported the establishment of Sri Lanka’s first recycling plant for such cartons. The company aims to become fully plastic neutral by 2026.

Chairman and Managing Director Bernie Stefan said the milestone reflects the long-standing trust Sri Lankan consumers have placed in the company and the partnerships it has built across the country over generations.

By Sanath Nanayakkare

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Over a century of Business History goes to the National Archives

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At the symbolic handing over: Director General of the National Archives Department Dr. Nadeera Rupesinghe (L) and chairperson, Ceylon Chamber of Commerce Krishan Balendra.

The Ceylon Chamber of Commerce has formally handed over its historical records to the National Archives Department of Sri Lanka, placing over a century of the nation’s commercial history into the care of the country’s official custodians of heritage.

The historical archive being handed over spans from the Chamber’s founding in 1839 to 1973, and includes correspondence, meeting minutes, reports, ledgers, and publications that chronicle the development of trade, enterprise, and industry in Sri Lanka. Together, these records provide a rare and detailed account of how the island’s economy evolved and how its business community helped shape national progress.

The Ceylon Chamber of Commerce was established on 25 March 1839 on the principle that the interests of commerce and trade are best advanced when merchants unite and cooperate in matters affecting the common good. At the time, Ceylon was among the earliest regions in Asia to establish a chamber of commerce, alongside counterparts in Bengal, Bombay, Madras, Canton, Penang, and Singapore.

From its earliest years, the Chamber played a central role in organising and guiding trade. It played a central role in establishing and growing the export economy built on commodities such as coffee, cinnamon, coconut oil, tea, and rubber, and hosted the island’s renowned tea and rubber auctions. It also developed rules and standards for trading practices, helping create an environment of trust and reliability that enabled Sri Lanka’s commerce to thrive.

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Ceylinco Life’s 2024 Annual Report wins prestigious double honours

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Ceylinco Life has secured two prestigious accolades for its 2024 Annual Report, reaffirming the Company’s leadership in transparent, accountable and sustainability-driven corporate reporting.

At the Association of Chartered Certified Accountants (ACCA) Sri Lanka Sustainability Reporting Awards, Ceylinco Life emerged winner in the ‘Other Financial Services’ category for the second time. Organised by the ACCA, one of the world’s most respected professional accounting bodies, the awards are assessed against globally accepted sustainability and reporting standards rather than local benchmarks, lending them strong international credibility. The recognition underscores Ceylinco Life’s sustained commitment to setting new benchmarks in sustainability reporting within Sri Lanka’s corporate sector.

The Company’s reporting excellence was also recognised at the TAGS Awards 2025 presented by the Institute of Chartered Accountants of Sri Lanka (CA Sri Lanka). Ceylinco Life was ranked among the Top 10 Integrated Reports in Sri Lanka and received the Silver Award in the Insurance Companies category for entities with Gross Premium above Rs. 10 billion. The TAGS Awards evaluate annual reports on the pillars of Transparency, Accountability, Governance and Sustainability, and are widely regarded as Sri Lanka’s benchmark for corporate reporting excellence.

Commenting on the significance of the recognitions, Ceylinco Life Senior Executive Director/ Chief Financial Officer Mr Palitha Jayawardena said these awards validate the Company’s disciplined approach to transparency, governance and sustainability. “Our integrated reporting journey is not only about compliance; it is about clearly demonstrating how we create and protect value over the long term. Being recognised both by the ACCA and by CA Sri Lanka affirms that our reporting standards meet the highest expectations and reflect the depth of our commitment to responsible and sustainable business practices,” he said.

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