Business

Sri Lanka Tourism kicks-starts an aggressive media and travel influencer campaign for Russia and Ukraine markets

Published

5 years ago

2021/12/10

(Two groups of elite travel writers & influencers from Russia & Ukraine were invited and facilitated by Sri Lanka Tourism)

Targeting on immediate promotional boost within potential Russian and Ukrainian winter-holiday seekers, Sri Lanka Tourism has organized massive media and influencer promotion in the months of November/ December 2021 together with some high profile media / influencer delegations with a combined media reach of 12 million audience (in total circulation & subscriptions) covering both countries. Considering the current global travel trends, this is expected to be an important strategic move for Sri Lanka tourism for a speedy recover.

Due to the pandemic concerns, travelers are reluctant to make early bookings in advance and much prefer make quick travel decisions by analyzing the latest travel updates and recommendations. Considering this ‘New Normal Travel Patterns” organizing last moment media promotions will strategically position the island as a top of the mind holiday destination during the last moment winter holiday planning for 2021/2022.

Excluding all CIS countries (where Russians travel mostly for work and to visit their relatives), Turkey is the most popular country for Russians (as well as for Ukrainians) by a significant margin. 3.9 million Russian tourists visited the country in January-September 2017 and almost a million more (4.9 million) in the same period in 2018. Besides Turkey, the most popular countries among Russian tourists are: China, Thailand, Spain, Greece, Italy, Cyprus, Germany, UAE, and Tunisia.

According to ‘Visa’- the international payment company, released their Visa Global Travel Intentions Study and revealed how much money people from different countries spend on a trip. Between 2016 and 2017, Russian travelers spent $1,676 per one trip – more than European travelers who spend $1,174. At the same time, 51% of the budget is spent before the trip, and 49% – at the place of destination. 70% of Russians use bank cards when they plan their travel trips (www.tourism-review.com). In 2020 alone, over 12 million Russians travel abroad which is a 45 % decrease from the year before in 2019- (approximately 19.8 million in 2019) and 2.1 million tourists were visiting Turkey.

These eleven (11) high prolific travel writers (representing key media publications) and travel influencers (Instagram & YouTube) were invited to Sri Lanka from 21st November to 8th December period to increase awareness about the reopening of Destination Sri Lanka for international tourists from 1st of October.

Some of the key publications invited are: Vogue- Ukraine : https://vogue.ua/,

Harper’s Bazzar- Russia: https://bazaar.ru/, Total Escape- Ukraine: https://escapemgz.com/ ,

Areoflot Inflight Magazine- Russia : https://www.aeroflot.ru/ruen/information/onboard/entertainment .

Also, famous Ukrainian Travel Bloggers & Instagramer Yana Usipava (539,000 followings in Instagram -Link: https://www.instagram.com/yana_osypova/) and Maxis & Olha Uzol from the popular YouTube travel vlog : https://www.youtube.com/channel/UCwv4Vw-oa1cTPd4sfvDuSJw have also been part of this Sri Lanka Tourism’s media & influencer promotion .

According to Ms. Maria Alikhanova Golikova Director for Tourism at Aeroflot In-flight Magazine

‘while popular high end destinations for Russians such as Italy, France, Bali (Indonesia) are still in hold to welcome Russian travelers, there is greater opportunity for emerging destinations like Sri Lanka to grab the market attention. Since there is direct flight connection now, Sri Lanka can be easily positioned as top of the mind tropical travel option to consider during the upcoming seasons 2021/2022.

To add on with that Ms. Maria Kudimova, Editor of Ukrainian travel magazine Total Escape has stated that “By combining amazing beaches with wild safaris, breathtakingly beautiful highlands, rich local cuisines Sri Lanka has all the elements to become a perfect island holiday destination for Ukrainian travelers. “

Ms. Maria Kudimova, Editor of Ukrainian travel magazine Total Escape,Trying Sri Lankan Prawns Curry at ANI –Resorts ,Dickwella .

Popular Ukrainian Travel Influencer Ms. Yana Osipava invited all of her virtual fans to explore Sri Lanka by stating:

“First time in Sri Lanka and I was so excited to witness Beautiful beaches, Great Hotels, Wild Elephants and Heritages such as Sigiriya Rock Fortress.

(Ms. Yana visiting a Turtle Hatchery in Kosgoda)

According to Ms Yulia Markovchina , Public Relations Director for La Bibliotheque -Russia :

‘’Sri Lanka has so much to offer for Russian and Ukrainian high-end travel market and potential luxury travelers are still not fully aware about the Destination’’

Both media & travel influencer groups traveled separately around the island covering Koggala, Dickwella, Yala, Nuwara Eliya, Kandy, Habarana and Colombo . Local Tourism & Hospitality Industry partners including ANI Sri Lanka Resort –Dickwella, Amaya Resorts & Spa (Langdale Boutique Hotel by Amaya), Jetwing Yala Hotel, The Fortress Resorts & Spa, The Galle Face Hotel, The Theva Residency- Kandy , Cinnamon Hotels & Resorts and Table by Taru have joined hands with Sri Lanka Tourism Promoion Bureau to undertake the destination promotions.

Wild Safari at Minneriya National Park by Maksym Uzol from YouTube Channel UZOL AND MANKO

Invited media and travel influencers will be expecting share the unique experiences try have enjoyed in Sri Lanka within their millions of travel seeking audiences in Russia and Ukraine and invite them to explore Sri Lanka as their next bucket list destination.

Overall, with the pandemic lockdown and stages of travel restrictions, Sri Lanka Tourism has continued to undertake various media & travel influencer related promotions to ‘’Keep The Sri Lankan Holiday Dream Alive’’. Total of 24 International media personnel and travel influncers were facilitated in Sri Lanka within the last 11 months and reached to over 25 million global audience via various online news articles, YouTube vlogs, Instagram & Facebook Posts, etc. Key source markets were focused on including India, UK, UAE, Russia, Ukraine, USA & Canada and Norway. Under Sri Lanka Tourism’s Visiting Journalists & Blogger Programs during the period of 2021, destination Sri Lanka has been featured in many mainstream online news channels and social media platforms. Approximately over 500 various ONLINE & Social Media Posts were created about destination Sri Lanka.

Sri Lanka was featured at BBC.travel in May 2021

(Link: https://www.bbc.com/travel/article/20210502-the-unsolved-mystery-of-sri-lankas-stargate)

Authentic Sri Lankan Food Culture promoted via YouTube in July 2021

(Link: https://www.youtube.com/watch?v=uRBmu-eHeBE )

Sri Lanka Re-open Back for Int. Tourists and Travel Bio-Bubble

(Link: https://www.youtube.com/watch?v=CGKwnJYiAAg)

Contact: Public Relations Division

Sri Lanka Tourism Promotion Bureau 80, Galle Road, Colombo 03. 94 112 426 900, sureshnie@srilanka.travel

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Business

Commercial Bank scales up ADB credit line to empower Jaffna SMEs

Published

4 hours ago

2026/09/28

Thilina Walpola

Empowering Regional Enterprise: ADB Country Director Shannon Cowlin (right), T. Thivaharan, Manager of Commercial Bank’s Manipay Branch (center), and P. Prabakaran, Proprietor of New V.S.P. Gingelly Oil (left),at the production facility in Sandilipay, Jaffna (415 km north of Colombo). The visit highlighted how targeted ADB-backed financing helps local small and medium-sized enterprises overcome financing barriers, upgrade operations, and stimulate employment across regional supply chains.

By Sanath Nanayakkare

Continuing its mission to drive inclusive economic recovery and empower Sri Lanka’s grassroots business sector, the Commercial Bank of Ceylon PLC has actively accelerated the disbursement of the Asian Development Bank’s (ADB) Enhancing Small and Medium-Sized Enterprises Finance Project line of credit.

As Sri Lanka’s premier private sector lender, Commercial Bank drives regional development by bridging financial gaps outside the Western Province. Jaffna and the broader Northern Province remain pivotal focus areas due to their immense potential for industrial regeneration, vibrant agricultural output, and entrepreneurial resilience in the post-crisis economic landscape.

Directing targeted, affordable financing enables local enterprises to overcome historical financing barriers, expand production capacity, and stimulate employment across regional supply chains.

Quality at the Source: ADB Country Director Shannon Cowlin inspects a bottle of premium sesame oil at the New V.S.P. Gingelly Oil factory floor in Jaffna. Working capital facilities extended through Commercial Bank under the ADB line of credit enable manufacturers like Harish Industries to meet growing wholesale and retail demand across Sri Lanka while securing long-term economic resilience.

The dedicated credit scheme offers affordable interest rates to help small and medium-sized enterprises (SMEs) rebound from recent macroeconomic shocks, maintain employment stability, and build long-term sustainability. Designed to target underserved segments, the funding line prioritizes viable enterprises located outside the Colombo district, women-owned and women-led businesses, and ventures incorporating strong climate finance components. Eligible sectors span manufacturing, agriculture, animal husbandry, technology, tourism, and direct export industries.

A standout beneficiary showcasing the transformative impact of this regional focus is Harish Industries, a flourishing manufacturing firm located within the purview of Commercial Bank’s Manipay branch in Jaffna. Owned and operated by proprietor Ponnuchamy Prabakaran, Harish Industries manufactures premium sesame oil under the popular brand name “New VSP Gingelly Oil”.

The working capital facility extended by the line of credit to Harish Industries helped to cater to short-term liquidity needs, ease out cash flow pressure, and operate the business in a sustainable manner.

Additionally, this financial backing helped create more employment opportunities, strengthen its supply chain, and expand business operations to meet growing wholesale and retail demand across Sri Lanka.

Business

A tech-savvy new generation stepping in to reinvent Sri Lankan hospitality

Published

4 hours ago

2026/09/28

Thilina Walpola

When the final twelve champions took the stage for their honours, the event shifted from a mere ceremony into a profound symbol of tomorrow

The grand halls of the Taj Samudra in Colombo buzzed with a distinct energy on the morning of September 25, 2026, as leaders gathered for the National Celebration of World Tourism Day.

Yet, beneath the formal discussions on digital agendas and artificial intelligence, a deeper, more vibrant narrative was quietly unfolding. This was not merely a story of algorithms and automated efficiency; it was a human story – a tale of Sri Lanka’s youth stepping forward to redesign the future of hospitality.

For generations, Sri Lanka’s allure has been rooted in its timeless landscapes, golden shores, and the legendary warmth of its people. But as global travel evolves, a new generation of tech-savvy local innovators is finding ways to weave cutting-edge technology into the rich tapestry of Sri Lankan culture. This shift took center stage during the Tourism Start-Up Competition 2026, held under the theme “AI-Driven Innovation for the Future of Tourism”.

Out of 52 competitive applications spanning tertiary and commercial levels, young minds proved that technology and tradition can go hand in hand.

The twenty-five shortlisted teams stood before expert panels to defend visions that bridge the gap between ancient heritage and modern data intelligence.

Behind every submitted AI solution was a young entrepreneur eager to protect local destinations, enhance visitor experiences, and elevate service delivery.

When the twelve winners were finally honoured, the celebration transformed into something much greater than an awards ceremony.

It served as a powerful reminder that the true engine of Sri Lanka’s digital transformation is its youth. Armed with code, creativity, and a profound love for their country, these young visionaries are ensuring that when travelers explore Sri Lanka, they do not just witness the future – they feel the heartbeat of a new, digitally empowered era of hospitality.

Business

IRD enforces mandatory TIN certificate submission for specified transactions starting November 01

Published

4 hours ago

2026/09/28

Thilina Walpola

The Inland Revenue Department (IRD) has announced a sweeping regulatory shift, confirming that the submission of a valid Taxpayer Identification Number (TIN) Certificate will become mandatory for a wide range of essential financial, commercial, and property transactions starting November 1, 2026.

The decisive directive, enforced under the legal framework of the Inland Revenue (Amendment) Act, No. 11 of 2026, applies directly to individuals specified under Section 102(3) of the principal Inland Revenue Act.

Under the new mandate, relevant authorities and corporate entities across the island have been instructed to withhold processing or completion of key procedures unless applicants present a verified TIN document. The specified transactions include:

Financial Services: Opening any account at a bank or financial institution, and obtaining a credit card.

Property and Construction: Obtaining approval for building plans, and registering land or titles to land.

Automotive Administration: Registering a motor vehicle or renewing a motor vehicle license.

Commercial Activity: Registering a new business.

Corporate Transfers: Transferring shares of a company incorporated in Sri Lanka—a requirement binding on both the transferor and the transferee.

The IRD has reiterated that acquiring a TIN remains a statutory obligation for all resident individuals who were aged 18 or older as of December 31, 2023, as well as those who attain the age of 18 on or after January 1, 2024, upon reaching that milestone. Officials handling the designated services have been sternly directed to verify compliance before moving forward with any customer requests.

To streamline the transition and prevent administrative bottlenecks, the department has encouraged members of the public who have not yet secured their numbers to register promptly via the official IRD e-Services platform. Furthermore, recognizing potential logistical hurdles, the IRD noted that a printout of the online TIN verification result—clearly displaying the applicant’s National Identity Card (NIC) number and TIN—will be accepted as a valid alternative to the official certificate.

As the November 1 deadline approaches, citizens are urged to secure their documentation beforehand to ensure uninterrupted access to essential public, financial, and legal services.