Business

Sri Lanka Tourism kicks-starts an aggressive media and travel influencer campaign for Russia and Ukraine markets

Published

4 years ago

2021/12/10

(Two groups of elite travel writers & influencers from Russia & Ukraine were invited and facilitated by Sri Lanka Tourism)

Targeting on immediate promotional boost within potential Russian and Ukrainian winter-holiday seekers, Sri Lanka Tourism has organized massive media and influencer promotion in the months of November/ December 2021 together with some high profile media / influencer delegations with a combined media reach of 12 million audience (in total circulation & subscriptions) covering both countries. Considering the current global travel trends, this is expected to be an important strategic move for Sri Lanka tourism for a speedy recover.

Due to the pandemic concerns, travelers are reluctant to make early bookings in advance and much prefer make quick travel decisions by analyzing the latest travel updates and recommendations. Considering this ‘New Normal Travel Patterns” organizing last moment media promotions will strategically position the island as a top of the mind holiday destination during the last moment winter holiday planning for 2021/2022.

Excluding all CIS countries (where Russians travel mostly for work and to visit their relatives), Turkey is the most popular country for Russians (as well as for Ukrainians) by a significant margin. 3.9 million Russian tourists visited the country in January-September 2017 and almost a million more (4.9 million) in the same period in 2018. Besides Turkey, the most popular countries among Russian tourists are: China, Thailand, Spain, Greece, Italy, Cyprus, Germany, UAE, and Tunisia.

According to ‘Visa’- the international payment company, released their Visa Global Travel Intentions Study and revealed how much money people from different countries spend on a trip. Between 2016 and 2017, Russian travelers spent $1,676 per one trip – more than European travelers who spend $1,174. At the same time, 51% of the budget is spent before the trip, and 49% – at the place of destination. 70% of Russians use bank cards when they plan their travel trips (www.tourism-review.com). In 2020 alone, over 12 million Russians travel abroad which is a 45 % decrease from the year before in 2019- (approximately 19.8 million in 2019) and 2.1 million tourists were visiting Turkey.

These eleven (11) high prolific travel writers (representing key media publications) and travel influencers (Instagram & YouTube) were invited to Sri Lanka from 21st November to 8th December period to increase awareness about the reopening of Destination Sri Lanka for international tourists from 1st of October.

Some of the key publications invited are: Vogue- Ukraine : https://vogue.ua/,

Harper’s Bazzar- Russia: https://bazaar.ru/, Total Escape- Ukraine: https://escapemgz.com/ ,

Areoflot Inflight Magazine- Russia : https://www.aeroflot.ru/ruen/information/onboard/entertainment .

Also, famous Ukrainian Travel Bloggers & Instagramer Yana Usipava (539,000 followings in Instagram -Link: https://www.instagram.com/yana_osypova/) and Maxis & Olha Uzol from the popular YouTube travel vlog : https://www.youtube.com/channel/UCwv4Vw-oa1cTPd4sfvDuSJw have also been part of this Sri Lanka Tourism’s media & influencer promotion .

According to Ms. Maria Alikhanova Golikova Director for Tourism at Aeroflot In-flight Magazine

‘while popular high end destinations for Russians such as Italy, France, Bali (Indonesia) are still in hold to welcome Russian travelers, there is greater opportunity for emerging destinations like Sri Lanka to grab the market attention. Since there is direct flight connection now, Sri Lanka can be easily positioned as top of the mind tropical travel option to consider during the upcoming seasons 2021/2022.

To add on with that Ms. Maria Kudimova, Editor of Ukrainian travel magazine Total Escape has stated that “By combining amazing beaches with wild safaris, breathtakingly beautiful highlands, rich local cuisines Sri Lanka has all the elements to become a perfect island holiday destination for Ukrainian travelers. “

Ms. Maria Kudimova, Editor of Ukrainian travel magazine Total Escape,Trying Sri Lankan Prawns Curry at ANI –Resorts ,Dickwella .

Popular Ukrainian Travel Influencer Ms. Yana Osipava invited all of her virtual fans to explore Sri Lanka by stating:

“First time in Sri Lanka and I was so excited to witness Beautiful beaches, Great Hotels, Wild Elephants and Heritages such as Sigiriya Rock Fortress.

(Ms. Yana visiting a Turtle Hatchery in Kosgoda)

According to Ms Yulia Markovchina , Public Relations Director for La Bibliotheque -Russia :

‘’Sri Lanka has so much to offer for Russian and Ukrainian high-end travel market and potential luxury travelers are still not fully aware about the Destination’’

Both media & travel influencer groups traveled separately around the island covering Koggala, Dickwella, Yala, Nuwara Eliya, Kandy, Habarana and Colombo . Local Tourism & Hospitality Industry partners including ANI Sri Lanka Resort –Dickwella, Amaya Resorts & Spa (Langdale Boutique Hotel by Amaya), Jetwing Yala Hotel, The Fortress Resorts & Spa, The Galle Face Hotel, The Theva Residency- Kandy , Cinnamon Hotels & Resorts and Table by Taru have joined hands with Sri Lanka Tourism Promoion Bureau to undertake the destination promotions.

Wild Safari at Minneriya National Park by Maksym Uzol from YouTube Channel UZOL AND MANKO

Invited media and travel influencers will be expecting share the unique experiences try have enjoyed in Sri Lanka within their millions of travel seeking audiences in Russia and Ukraine and invite them to explore Sri Lanka as their next bucket list destination.

Overall, with the pandemic lockdown and stages of travel restrictions, Sri Lanka Tourism has continued to undertake various media & travel influencer related promotions to ‘’Keep The Sri Lankan Holiday Dream Alive’’. Total of 24 International media personnel and travel influncers were facilitated in Sri Lanka within the last 11 months and reached to over 25 million global audience via various online news articles, YouTube vlogs, Instagram & Facebook Posts, etc. Key source markets were focused on including India, UK, UAE, Russia, Ukraine, USA & Canada and Norway. Under Sri Lanka Tourism’s Visiting Journalists & Blogger Programs during the period of 2021, destination Sri Lanka has been featured in many mainstream online news channels and social media platforms. Approximately over 500 various ONLINE & Social Media Posts were created about destination Sri Lanka.

Sri Lanka was featured at BBC.travel in May 2021

(Link: https://www.bbc.com/travel/article/20210502-the-unsolved-mystery-of-sri-lankas-stargate)

Authentic Sri Lankan Food Culture promoted via YouTube in July 2021

(Link: https://www.youtube.com/watch?v=uRBmu-eHeBE )

Sri Lanka Re-open Back for Int. Tourists and Travel Bio-Bubble

(Link: https://www.youtube.com/watch?v=CGKwnJYiAAg)

Contact: Public Relations Division

Sri Lanka Tourism Promotion Bureau 80, Galle Road, Colombo 03. 94 112 426 900, sureshnie@srilanka.travel

All News Advertisement

Business

Aitken Spence continues its strong performance by recording 42% growth in PBT for first half of FY 2025/26

Published

20 mins ago

2025/11/18

Sahan Weerasooriya

Stasshani Jayawardena Chairman / Chairperson Aitken Spence PLC/ Dr. Parakrama Dissanayake Deputy Chairman and Managing Director Aitken Spence PLC

Aitken Spence PLC, a leading conglomerate, with an extensive presence across the region, recorded revenue of Rs. 40.7 billion for the six months, ending 30th September 2025, reflecting operational resilience across its diversified businesses. The Tourism sector accounted for 64.3% of Group revenue, while the Maritime & Freight Logistics sector and Strategic Investments sector contributed 19.4% and 13.9% respectively.

Sectoral Performance.

The Group’s Maritime & Freight Logistics sector reported profit from operations (including the share of profits from equity-accounted investees) of Rs. 2.2 billion, making it the largest contributor towards the Group profits in the first half of 2025/26. However, the sector recorded a marginal dip in its operational profits, mainly due to lower contributions from its equity accounted investees in the South Asian region.

The profit from operations recorded by the Group’s Tourism sector for the first half of the year was Rs. 686.1 million, an 86.5% growth over that of the previous year. Strong occupancy recorded throughout the resorts in Sri Lanka coupled with increases in rates were the main driving force towards this growth in performance. Hotels in the international markets, including the Maldives, also delivered a steady performance, although pressure from intensifying competition has somewhat affected the growth in occupancy.

The Group’s Strategic Investments sector recorded profits from operations (including the share of profits from equity-accounted investees) of Rs. 352.6 million. Within this sector, the printing segment delivered a robust performance with a two-fold increase in profits, reflecting the segment’s operational strength and market resilience. Conversely, the garments segment continued to face challenges due to ongoing global economic pressures affecting the industry. Despite these headwinds, the sector as a whole remains a vital component of the Group’s overall portfolio, encompassing the renewable energy and plantations segments and plays a significant role in the Group’s strategic objectives and future growth initiatives.

The Group’s Services sector achieved a profit from operations (including the share of profits from equity-accounted investees) of Rs. 577.0 million, primarily driven by the recently commenced BPO operations in Port City Colombo.

(Aitken Spence)

Business

SLT-MOBITEL becomes first in Sri Lanka to achieve fastest 5G speeds exceeding 10Gbps

Published

21 mins ago

2025/11/18

Sahan Weerasooriya

SLT-MOBITEL Mobile has set a new benchmark in Sri Lanka’s digital journey achieving the highest-ever 5G speeds in the country, exceeding 10Gbps recently, on its advanced 5G Standalone (SA) ready network, under TRCSL 5G trial approval.

The milestone surpasses previous records and demonstrates SLT-MOBITEL’s commitment to driving Sri Lanka’s digital evolution with cutting-edge technology and future-ready connectivity.

The trial showcased 5G Advanced technologies such as Massive MIMO, 5CC carrier aggregation in C band and mmWave spectrum, setting a new standard for mobile connectivity in Sri Lanka.

In addition to this record-breaking achievement, SLT-MOBITEL has expanded the 5G trial network to 18 districts islandwide, positioning a wider presence 5G network for commercial launch.

As the National ICT Solutions Provider, SLT-MOBITEL is leading the way, advancing Sri Lanka’s digital future, ensuring that every citizen, regardless of location, can benefit from world-class connectivity through its superior network. The inclusivity also supports the country’s digital transformation agenda, enabling advancements in healthcare, education, enterprise, and daily lifestyles.

In 2019, SLT-MOBITEL showcased South Asia’s first 5G trial deployment over a mobile network, connecting a mobile smartphone to its 5G trial network with record speeds. SLT-MOBITEL was also the first to demonstrate 5G SA & NSA hybrid trial deployment in Sri Lanka indicating advancements in 5G technology.

Business

Nations Trust Bank delivers PAT of LKR 14.9Bn for 9 months

Published

23 mins ago

2025/11/18

Sahan Weerasooriya

Nations Trust Bank PLC reported strong financial results for the 9 months ending 30th September 2025, reporting a Profit After Tax (PAT) of LKR 14.9Bn, up 23% YoY. The Bank’s performance is underpinned by strong asset growth, steady Net Interest Margins (NIMs) and asset quality with a Net Stage 3 Ratio of 1.03%. A strong capital base continued to be the foundation of the Bank’s growth story with a Return on Equity (ROE) of 23.20%, highlighting the Bank’s success in implementing a well-structured strategy.

Nations Trust Bank, Director & Chief Executive Officer, Hemantha D Gunetilleke, stated, “The Bank’s performance in 3Q 2025 demonstrates NTB’s financial strength and the successful execution of a clearly defined strategy. Customer lending grew by LKR 131Bn, a 45% increase over the first nine months, significantly contributing to the growth of businesses and economic revival across customer segments. This demonstrates our focus on service excellence, digital empowerment and strategic planning that places our customers at the centre of everything we do. Our robust capital position and strong liquidity buffers continue to highlight our strength and readiness for sustained growth.”

As a result of efficient asset-liability management and prudent pricing strategies, the Bank was able to sustain a NIM of 6.15%. The Bank’s Earnings Per Share for the nine months ending 30th September 2025 increased to LKR 45.10, against LKR 36.80 recorded during the same period last year. Asset quality remained sound, with the Net Stage 3 Ratio contained at 1.03%, underscoring effective credit risk management.

Strong financial performance continues to bolster NTB’s capital base with a Tier 1 Capital Ratio of 18.90% and a Total Capital Adequacy Ratio of 20.03%, well above the regulatory requirements of 8.5% and 12.5%, respectively.