Business
Sri Lanka Tourism kicks-starts an aggressive media and travel influencer campaign for Russia and Ukraine markets
(Two groups of elite travel writers & influencers from Russia & Ukraine were invited and facilitated by Sri Lanka Tourism)
Targeting on immediate promotional boost within potential Russian and Ukrainian winter-holiday seekers, Sri Lanka Tourism has organized massive media and influencer promotion in the months of November/ December 2021 together with some high profile media / influencer delegations with a combined media reach of 12 million audience (in total circulation & subscriptions) covering both countries. Considering the current global travel trends, this is expected to be an important strategic move for Sri Lanka tourism for a speedy recover.
Due to the pandemic concerns, travelers are reluctant to make early bookings in advance and much prefer make quick travel decisions by analyzing the latest travel updates and recommendations. Considering this ‘New Normal Travel Patterns” organizing last moment media promotions will strategically position the island as a top of the mind holiday destination during the last moment winter holiday planning for 2021/2022.
Excluding all CIS countries (where Russians travel mostly for work and to visit their relatives), Turkey is the most popular country for Russians (as well as for Ukrainians) by a significant margin. 3.9 million Russian tourists visited the country in January-September 2017 and almost a million more (4.9 million) in the same period in 2018. Besides Turkey, the most popular countries among Russian tourists are: China, Thailand, Spain, Greece, Italy, Cyprus, Germany, UAE, and Tunisia.
According to ‘Visa’- the international payment company, released their Visa Global Travel Intentions Study and revealed how much money people from different countries spend on a trip. Between 2016 and 2017, Russian travelers spent $1,676 per one trip – more than European travelers who spend $1,174. At the same time, 51% of the budget is spent before the trip, and 49% – at the place of destination. 70% of Russians use bank cards when they plan their travel trips (www.tourism-review.com). In 2020 alone, over 12 million Russians travel abroad which is a 45 % decrease from the year before in 2019- (approximately 19.8 million in 2019) and 2.1 million tourists were visiting Turkey.
These eleven (11) high prolific travel writers (representing key media publications) and travel influencers (Instagram & YouTube) were invited to Sri Lanka from 21st November to 8th December period to increase awareness about the reopening of Destination Sri Lanka for international tourists from 1st of October.
Some of the key publications invited are: Vogue- Ukraine : https://vogue.ua/,
Harper’s Bazzar- Russia: https://bazaar.ru/, Total Escape- Ukraine: https://escapemgz.com/ ,
Areoflot Inflight Magazine- Russia : https://www.aeroflot.ru/ruen/information/onboard/entertainment .
Also, famous Ukrainian Travel Bloggers & Instagramer Yana Usipava (539,000 followings in Instagram -Link: https://www.instagram.com/yana_osypova/) and Maxis & Olha Uzol from the popular YouTube travel vlog : https://www.youtube.com/channel/UCwv4Vw-oa1cTPd4sfvDuSJw have also been part of this Sri Lanka Tourism’s media & influencer promotion .
According to Ms. Maria Alikhanova Golikova Director for Tourism at Aeroflot In-flight Magazine
‘while popular high end destinations for Russians such as Italy, France, Bali (Indonesia) are still in hold to welcome Russian travelers, there is greater opportunity for emerging destinations like Sri Lanka to grab the market attention. Since there is direct flight connection now, Sri Lanka can be easily positioned as top of the mind tropical travel option to consider during the upcoming seasons 2021/2022.
To add on with that Ms. Maria Kudimova, Editor of Ukrainian travel magazine Total Escape has stated that “By combining amazing beaches with wild safaris, breathtakingly beautiful highlands, rich local cuisines Sri Lanka has all the elements to become a perfect island holiday destination for Ukrainian travelers. “
Ms. Maria Kudimova, Editor of Ukrainian travel magazine Total Escape,Trying Sri Lankan Prawns Curry at ANI –Resorts ,Dickwella .
Popular Ukrainian Travel Influencer Ms. Yana Osipava invited all of her virtual fans to explore Sri Lanka by stating:
“First time in Sri Lanka and I was so excited to witness Beautiful beaches, Great Hotels, Wild Elephants and Heritages such as Sigiriya Rock Fortress.
(Ms. Yana visiting a Turtle Hatchery in Kosgoda)
According to Ms Yulia Markovchina , Public Relations Director for La Bibliotheque -Russia :
‘’Sri Lanka has so much to offer for Russian and Ukrainian high-end travel market and potential luxury travelers are still not fully aware about the Destination’’
Both media & travel influencer groups traveled separately around the island covering Koggala, Dickwella, Yala, Nuwara Eliya, Kandy, Habarana and Colombo . Local Tourism & Hospitality Industry partners including ANI Sri Lanka Resort –Dickwella, Amaya Resorts & Spa (Langdale Boutique Hotel by Amaya), Jetwing Yala Hotel, The Fortress Resorts & Spa, The Galle Face Hotel, The Theva Residency- Kandy , Cinnamon Hotels & Resorts and Table by Taru have joined hands with Sri Lanka Tourism Promoion Bureau to undertake the destination promotions.
Wild Safari at Minneriya National Park by Maksym Uzol from YouTube Channel UZOL AND MANKO
Invited media and travel influencers will be expecting share the unique experiences try have enjoyed in Sri Lanka within their millions of travel seeking audiences in Russia and Ukraine and invite them to explore Sri Lanka as their next bucket list destination.
Overall, with the pandemic lockdown and stages of travel restrictions, Sri Lanka Tourism has continued to undertake various media & travel influencer related promotions to ‘’Keep The Sri Lankan Holiday Dream Alive’’. Total of 24 International media personnel and travel influncers were facilitated in Sri Lanka within the last 11 months and reached to over 25 million global audience via various online news articles, YouTube vlogs, Instagram & Facebook Posts, etc. Key source markets were focused on including India, UK, UAE, Russia, Ukraine, USA & Canada and Norway. Under Sri Lanka Tourism’s Visiting Journalists & Blogger Programs during the period of 2021, destination Sri Lanka has been featured in many mainstream online news channels and social media platforms. Approximately over 500 various ONLINE & Social Media Posts were created about destination Sri Lanka.
Sri Lanka was featured at BBC.travel in May 2021
(Link: https://www.bbc.com/travel/article/20210502-the-unsolved-mystery-of-sri-lankas-stargate)
Authentic Sri Lankan Food Culture promoted via YouTube in July 2021
(Link: https://www.youtube.com/watch?v=uRBmu-eHeBE )
Sri Lanka Re-open Back for Int. Tourists and Travel Bio-Bubble
(Link: https://www.youtube.com/watch?v=CGKwnJYiAAg)
Contact: Public Relations Division
Sri Lanka Tourism Promotion Bureau 80, Galle Road, Colombo 03. 94 112 426 900, sureshnie@srilanka.travel
Business
New policy framework for stock market deposits seen as a boon for companies
The government’s new policy framework to allocate a maximum interest rate for stock market deposits would pave the way for companies and investors to plan their future business activities, a senior stockbroker said.
‘Accordingly, the Colombo Stock Exchange (CSE) has entered a period of strong revival, supported by economic stabilization and rising investor confidence while significant market reforms would support the new policy framework on interest, Assistant Vice President Softlogic Stockbrokers, Eardly Kern, told The Island Financial Review.
He said that the imposition of maximum interest rates for stock market deposits would prevent the interest rates from moving upwards, thus paving the way for investors to invest in stocks with a lot of confidence.
Kern added: ‘The CSE outlook would provide expanding opportunities for investors as Sri Lanka positions itself for market-led investor platforms.
‘Improving macro fundamentals, such as lower interest rates, rising corporate earnings and historically attractive valuations, have been key catalysts in driving investment into the equities market.
‘These tailwinds, together with ongoing economic reforms, have helped re-establish confidence among both local and foreign investors.
‘Over the past two years, the number of CDS accounts has surpassed 949,000, with digital on-boarding through the CSE mobile app driving the latest surge.
‘Further, foreign inflows for 2024 amounted to USD 66.5 million, while Rs 175 billion was raised through capital market activity, including 16 new listings. With a target of 20 IPOs on the horizon, the CSE anticipates several new companies entering the market by early 2026.
‘The All Share Price Index (ASPI) delivered an impressive 49.7 percent return in 2024, ranking the CSE as the second-best performing market in Asia for the year. By November 2025, the index had risen a further 45.65 percent amounting to an extraordinary two-year return of approximately 95 percent.
‘The S&P SL20 Index recorded a parallel recovery, gaining 58.5 percent in 2024 and 31.84 percent so far in 2025.
‘ Despite the rally, the CSE continues to trade below its 10-year average PER and valuations remain significantly more attractive than in regional markets, such as, India, Malaysia, Vietnam, and China.
‘ Turnover has surged to Rs 1.06 trillion in 2025 (as of mid-November), nearly doubling the figure recorded in 2024. Market capitalization grew 34 percent n 2024, despite only around 40,000 active investors capturing most of the gains—highlighting the potential for broader participation.
‘ Corporate earnings have also strengthened markedly. After generating Rs 686 billion in earnings during 2024—a 50% year-on-year increase—listed entities are projected to deliver between Rs 775–800 billion in 2025. Earnings for the first half of 2025 have already grown 57 percent year-on-year.’
By Hiran H Senewiratne
Business
Dialog reinforces commitment to heritage through Kelaniya Duruthu Festival
Dialog Axiata PLC, Sri Lanka’s #1 connectivity provider, has reinforced its enduring commitment to preserving national culture by sponsoring the Kelaniya Duruthu Festival, aligning long standing patronage with purposeful community engagement to honour religious heritage, support cultural continuity, and strengthen shared values.
The annual Kelaniya Duruthu Festival, one of Sri Lanka’s most significant religious and cultural observances, was held on 8th, 9th and 11th January 2026, marking a congregation of thousands of devotees and visitors at the historic Kelaniya Raja Maha Vihara. As a long-term patron, Dialog continues to provide sponsorship support, enabling the seamless organisation of the festival while uplifting traditions deeply rooted in the nation’s cultural identity.
Through its continued support of the Kelaniya Duruthu Festival, Dialog underscores its role as a responsible corporate citizen dedicated to safeguarding Sri Lanka’s cultural and religious heritage for future generations. This commitment is further reflected in Dialog’s long-term patronage of national events such as the Kandy Esala Perahara, Nawam Maha Perahara at Gangaramaya, Katharagama Esala Perahara and Gatabaru Esala Perahara. Complementing these efforts, Dialog has also undertaken heritage preservation initiatives including the construction of the vestibule at Dimbulagala Aranya Senasanaya, the launch of a website and directory of Amarapura Maha Nikaya Temples, and the restoration of the Anuradhapura Maha Vihara Sannipatha Shalawa.
Business
Sri Lanka launches its first-ever Smart Bus Ticketing System
A National Breakthrough in Public Transport Digitalization Powered by Ceylon Business Appliances with Nimbus Ventures.
Sri Lanka has taken a historic step forward with the launch of its first Smart Bus Ticketing System, enabling passengers to pay fares using contactless cards, digital wallets, and QR payments. This advancement places the country among global leaders in smart mobility.
The initiative was made possible through collaboration with the Government of Sri Lanka, leading banking partners, and the technology leadership of Ceylon Business Appliances (CBA) and Nimbus Ventures, who serve as the Technology, Software, Hardware, and Operational Partners behind the nation’s first Open Loop Transit Payment System.
For decades, CBA has been at the forefront of Sri Lanka’s digital transformation efforts—bringing modern, global-standard technologies that have strengthened the nation’s digital infrastructure.
Speaking to the media at the launch, Sardha Fernando, Managing Director of CBA, stated:
“This is not just a ticketing upgrade—it is a complete digital evolution of public transport in Sri Lanka. For years, CBA has been committed to introducing advanced technologies to the country, and today, we are proud to bring a globally recognized, secure, and seamless smart transit solution to our people. With every tap, we are enabling convenience, transparency, and a more connected future for all Sri Lankans.”
He added:
“This milestone reflects our ongoing mission: to help build a digitally empowered Sri Lanka that is ready to embrace the technologies shaping the world.”
‘Ruwath Fernando, CEO/Director of CBA, highlighted:
“This project demonstrates that Sri Lanka is ready to adopt and operate on par with global smart mobility technologies. Our commitment has always been to bring the world’s best software systems and innovations into Sri Lanka—solutions that are secure, scalable, and built to international standards.”
He continued:
“By introducing a state-of-the-art open-loop transit payment platform, we are proving that Sri Lanka can not only embrace but also successfully operate advanced digital ecosystems. This is a defining moment in positioning the country as a technology-proof nation prepared to trial and adopt global digital advancements.”
CBA extends heartfelt congratulations to the banking partners who trusted this vision—
Sampath Bank, Commercial Bank, Bank of Ceylon, People’s Bank, and DFCC Bank— on the successful launch of their new ticketing application.
This application integrates seamlessly with the PAX A910S ticketing device, powered by a robust CBA– Nimbus ventures software solution, engineered for scale, reliability, and national deployment..
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