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Sri Lanka emerges as a key growth market for Malaysian tourism

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SplashMania Water Park at Gamuda Cove, Malaysia

* Visitor numbers from Sri Lanka surge 122% since 2019

*  Lankans view Malaysia as a family-friendly destination without straining wallets

Sri Lanka has solidified its position as a pivotal market for Malaysian tourism, with arrivals skyrocketing by 122% compared to pre-pandemic 2019 levels. Leading attractions like SplashMania Waterpark are capitalising on this momentum, offering Sri Lankan travellers a unique mix of adrenaline-pumping rides, eco-friendly leisure sites, world-class shopping, and affordability.

In an exclusive interview with The Island Financial Review, Vincent Koh, Assistant Manager of PR & Social Media at Gamuda Land (a leading regional property developer), outlined why Sri Lanka is a priority for Malaysia’s tourism expansion and how SplashMania aligns with the preferences of Sri Lankan visitors.

Ranked among Malaysia’s top 20 source markets, Sri Lanka trails only India in South Asia. In 2024, Malaysia welcomed 61,766 Sri Lankan visitors, a 4.2% year-on-year increase and a remarkable 122% surge from 2019.

This growth underscores Malaysia’s rising reputation as a stable, accessible, and family-friendly destination. Under the Visit Malaysia 2026 (VMY2026) campaign, the country aims to attract 100,000 Sri Lankan visitors, nearly doubling current figures. Tourism Malaysia’s targeted sales missions in Colombo have further accelerated this push, positioning attractions like SplashMania at Gamuda Cove, Genting Highlands, and Batu Caves as ideal choices for Sri Lankan families and adventure seekers.

SplashMania Water Park is where nature meets thrills spanning over 18 acres, featuring 39 slides and attractions tailored to diverse audiences:

For families: Safe, interactive zones like Treasure Tower (Malaysia’s tallest kids’ play structure) and Mini Mania.

For thrill-seekers: Heart-pounding rides such as The Plunge (a 78-degree, six-story freefall) and Monsta, a high-speed bowl slide.

For corporate groups: Private cabanas and team-building-friendly rides for retreats.

SplashMania integrates eco-conscious initiatives, including:

70% green cover with native flora for natural cooling.

Solar panels, rainwater harvesting, and composting programs to reduce environmental impact.

EV charging stations and e-trams promoting low-carbon mobility.

SplashMania offers better value than regional competitors, with dynamic pricing starting at $20–24, significantly lower than alternatives like Sunway Lagoon ($52) or Adventure Cove Singapore ($27–29). Early bookings and off-peak discounts make it an even more attractive option for budget-conscious travelers.

“With Malaysia gearing up for VMY2026, SplashMania stands out as a must-visit destination for Sri Lankans seeking adventure, sustainability, and affordability. Whether for family holidays, adrenaline-fueled getaways, or corporate outings, the park delivers an unforgettable experience without straining wallets,” Vincent Koh told The Island.

“Most Sri Lankan travellers visiting Malaysia prefer flying with SriLankan Airlines to reach their destination,” Deepal Perera, Manager Corporate Communications at SriLankan Airlines said.

By Sanath Nanayakkare



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Development deficit getting in the way of SL joining RCEP – Trade Ministry Secretary

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Principal panelists at Pathfinder Foundation forum.

Sri Lanka is not quite ready to join the Regional Comprehensive Economic Partnership (RCEP), since it is lacking sufficient development, Trade Ministry Secretary K.A. Vimalenthirarajah said.

‘At present the Trade Ministry is establishing Sri Lanka’s readiness to join RCEP, which consists of 15 countries, through several channels, Vimalenthirarajah said at a recent round table discussion titled, ‘Sri Lanka’s Pathway to RCEP and the Emerging Global Trading Order’, organized by the Pathfinder Foundation and held at the Colombo Club, Taj Samudra.

‘Sri Lanka is actively accelerating its compliance efforts to join the 15-nation RCEP having submitted its required accession questionnaire in early 2026, he explained.

Vimalenthirarajah added: ‘The Cabinet has established a high-level policy and working committee and also obtained some technical assistance from multilateral partners because complying with RCEP requirements is challenging. Subsequently, this body responded to the follow-up questions that came up and had discussions with RCEP representatives and it expects more follow-up questions with regard to Sri Lanka’s readiness to join RCEP.

‘Sri Lanka has also secured political and diplomatic support from current RCEP members, including Australia, New Zealand, and Indonesia, to facilitate its entry process.’

Meanwhile, state officials, including Industries and Entrepreneurship Development Deputy Minister Chathuranga Abeysinghe, are implementing key economic structural reforms, a new tariff policy, and transparent investment criteria required by the bloc. Because formal accession protocols for RCEP are still being finalized, Sri Lanka is also simultaneously negotiating bilateral trade and investment agreements with regional members to accelerate integration.

Abeysinghe, participating virtually in the event said that Sri Lanka cannot achieve sustained export growth and attract large-scale investment by relying solely on its domestic market. ‘As a small economy, the country’s future lies in deeper integration with regional and global value chains. RCEP connects 15 economies, including Japan, South Korea, Australia, New Zealand, China and ASEAN member states, collectively accounting for nearly 30% of global trade, he explained.

Abeysinghe added: ‘Access to such a market would create new opportunities for Sri Lankan businesses, particularly the country’s Small and Medium Enterprises (SMEs), which currently contribute only around 10 percent to national exports.

‘However, Sri Lanka is at least a decade behind in implementing many of the reforms required to fully participate in modern global trade. Recognizing this challenge, the government is now moving forward with several critical reforms: A new tariff policy to improve competitiveness and eliminate barriers to trade, transparent and predictable investment criteria, investment facilitation reforms to improve the ease of doing business, new legislation including the Public-Private Partnership (PPP) Act and SOE reforms to strengthen investor confidence and measures to improve investment protection and unlock new sources of capital, including venture capital and angel investment funds.

‘Sri Lanka’s exports currently stand at approximately US$ 17 billion and have grown only gradually over the years. Expanding market access through bilateral and multilateral agreements, while continuing domestic reforms, is essential if the country is to achieve its long-term economic ambitions.’

By Hiran H Senewiratne

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Pussalla Agri Ventures secures EU, USDA organic certs, paving way for high-value exports

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Roshan Ranawake, Managing Director of Control Union Sri Lanka, presents the certification to Philip J. Wewita, Chairman of Pussalla Agri Ventures (Pvt) Ltd, in the presence of Dr. Chamindi Jayasooriya, Director, and members of the Pussalla Agri Ventures team.

In a landmark development for Sri Lanka’s organic spice sector, Pussalla Agri Ventures has been awarded both EU Organic and USDA Organic certifications for its premium Ceylon cinnamon products. The certifications were officially conferred at Control Union Sri Lanka, signaling a major milestone in the company’s strategic transformation toward fully certified organic operations.

The recognition strengthens Pussalla Agri Ventures’ position as an emerging exporter of certified organic products, with its flagship offering, organic Ceylon cinnamon (Cinnamomum verum, also known as Cinnamomum zeylanicum), cultivated in Sri Lanka’s traditional cinnamon-growing regions.

Notably, the dual certification opens doors to some of the world’s most lucrative and compliance-driven organic markets, including the European Union and the United States.

Pussalla Agri Ventures began its structured transition into organic cinnamon cultivation several years ago, building a fully integrated system covering cultivation, processing, and value addition. The company currently manages extensive cinnamon cultivation lands and operates under strict organic agricultural principles, ensuring compliance with global certification standards.

These certifications, issued through Control Union Sri Lanka, validate that the company’s farming and processing systems meet rigorous international requirements, including restrictions on synthetic chemicals, comprehensive traceability controls, and environmental sustainability practices. These certifications add to an existing portfolio that already includes SL GAP, Food GMP, and Cosmetic GMP certifications.

Company representatives described the achievement as a “milestone” in the Pussalla organic journey, one that paves the way for expanded access to premium export markets in Europe and the United States. According to them, the certifications are expected to enhance buyer confidence, particularly among health-conscious consumers and clean-label food brands.

Pussalla Agri Ventures emphasised that its organic cinnamon is sourced entirely from its own cultivated estates.

“This estate-to-exporter integration ensures full control over quality, traceability, and processing integrity. The company’s model allows cinnamon to be harvested, processed, and packed under continuously monitored conditions, maintaining strict alignment with international organic standards,” they noted.

Speaking further they said:

“Sri Lanka supplies the majority of the world’s True Ceylon Cinnamon, a spice prized for its delicate aroma, low coumarin levels, and reputed medicinal properties. The growing global demand for certified organic spices has created new opportunities for local producers who meet international compliance standards. Pussalla Agri Ventures’ certification achievement places it among a select group of Sri Lankan exporters adopting globally recognised organic systems, thereby enhancing the country’s reputation in high-value spice markets.”

“As organic food sales continue to rise in North America and Europe, certifications such as these are becoming essential rather than optional. For Pussalla Agri Ventures, the journey from conventional to certified organic is not merely a compliance exercise but a strategic repositioning aimed at long-term sustainability and premium pricing power.”

By Sanath Nanayakkare

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NCCSL to host seminar on data protection & privacy

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The National Chamber of Commerce of Sri Lanka (NCCSL) will host a timely and insightful seminar titled “Data Protection & Privacy: Safeguarding Businesses in the Digital Era” on 18th June 2026, from 9.00 a.m. to 12.30 p.m., at the National Chamber of Commerce Auditorium, Colombo 10 with the objective of enhancing awareness among businesses on emerging cyber risks, data protection requirements, and digital security best practices.

As organizations increasingly rely on digital platforms, online transactions, cloud-based systems, and data-driven operations, protecting sensitive information and ensuring privacy compliance have become critical priorities for organizations of all sizes. The seminar aims to provide practical knowledge and strategic guidance to help businesses strengthen resilience against cyber threats while fostering trust and confidence among customers and stakeholders.

Interested parties are encouraged to register by contacting Udula – 0714034775/ 0114741788  | udula.nccsl@gmail.com or Nishanthi – 0762555707 | nishanthi@nationalchamber.lk

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