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Softlogic Life launches ‘Dollar Saver’: Sri Lanka’s first foreign currency insurance solution

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Affirming its indelible reputation as Sri Lanka’s fastest growing life insurer, Softlogic Life goes beyond borders with the introduction of a powerful new USD savings life insurance solution, ‘Dollar Saver’ that will be offered to Sri Lankans working and living overseas.

Setting yet another benchmark in the country’s highly competitive insurance sector, the two-year savings plan enables Sri Lankans residing overseas to enjoy a 6.5% guaranteed annual return on their savings in dollars, while also benefiting from a life insurance cover equal to the maturity benefit. Softlogic Life’s Dollar Saver makes its mark in Sri Lanka as a first of its kind solution offered by a life insurance company within the nation. The product will be offered in full accordance with Sri Lanka’s Forex Regulations.

Dollar Saver was launched in a virtual setting signifying the tech-based approach that has been adopted to ensure anytime anywhere take up of this policy. Highlighting the significance of the launch, Chief Guest Ajith Nivard Cabraal, Governor of the Central Bank of Sri Lanka stated, “To keep Sri Lanka’s growth momentum, it is vital to attract foreign investments and one such key method in which savings can be generated is in the form of insurance and innovative financial instruments. The penetration of the insurance market is important and significant towards driving the country’s economy. I congratulate Softlogic Life on designing this innovative product which will now create a way for Sri Lankans who are working and living overseas to be part of a savings community in Sri Lanka.

Softlogic Life’s Dollar Saver addresses both the protection and investment needs of Sri Lankans domiciled overseas with a foreign income. The product is open for dual citizens as well as Sri Lankan residents who earn income from an overseas source. Customers can start with a minimum of 5,000 USD and go up to a maximum of 100,000 USD with just a one-time premium payment.

“In today’s context, with the competition and what’s going around the world, it is best for companies to evolve. Especially with the pandemic, it is key to evolve with technological advancements. Softlogic Life has always been an early adopter of technology even before the pandemic which has helped the company grow by 43% in the first half of 2021 amidst everything. With a clear advantage over the competition, we were ready to move forward and extend our insurance services to over 2 Mn Sri Lankans living beyond borders while giving an opportunity to bring in more dollars to Sri Lanka,” remarked Ashok Pathirage, Chairman of Softlogic Holdings PLC.

Customers can sign up to the Dollar Saver Plan through Softlogic Life’s highly secure, 100% paperless, digital onboarding process. They are also offered the convenient options of making their premium payments through any credit or debit card that are subject to limits, or fund transfers.

“As Sri Lanka’s fastest growing insurance company with a revenue growth (GWP) of 43% in the first half of 2021 and a 5 year CAGR of 30% which is almost double the industry, we are proud to have launched Sri Lanka’s first ever foreign currency insurance product that combines the elements of protection and investment returns in a meaningful manner. While this product is fully in accordance with the Central Bank forex and other regulatory requirements, the proceeds will be invested in government securities and similar risk instruments avoiding currency exposure to maintain all the liquidity on behalf of our policyholders. We extend a very warm welcome to all Sri Lankans earning a foreign income to join us online with a Dollar Saver policy so that you can earn a guaranteed return on your dollar savings and we can protect everything that is precious to you,” commented Iftikar Ahamed, Managing Director of Softlogic Life Insurance PLC.

Innovation, agility and a strong passion to protect the best interests of Sri Lankans have always lead the agenda for success within Softlogic Life.

These traits have helped the company forge even through the pandemic-induced volatile business environment resiliently because every industry-first initiative Softlogic Life launched was able to truly elevate the lives of many Sri Lankans from various backgrounds. This includes the one-day claim payment process, the disruptive postal and mobile insurance solutions, and more to traverse beyond the norms of the life insurance industry to ensure world-class service standards that secure the safety and wellbeing of their customers.

Softlogic Life is currently ranked third in the life insurance market, known for overtaking much older players with their strong and sustainable growth momentum. Keeping alive its commitment towards enhancing life insurance penetration and quality of lives within the country, the company currently extends their protection to over 1.5 million Sri Lankan lives.



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CBSL committed to ‘forward-looking and data-dependent approach’ in policy making

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Dr. Nandalal Weerasinghe

The Central Bank remains vigilant to global trade and geopolitical risks, pledging a “forward-looking and data-dependent approach” to future policy decisions, Central Bank of Sri Lanka Governor Dr Nandalal Weerasinghe said.

The Governor said that the Central Bank has decided to keep its policy rate unchanged at 8.00 percent, stating that the current monetary stance will help stabilise inflation.

“This will also support economic growth. The decision was made following the latest review by the Monetary Policy Board, Dr. Weerasinghe told the post-CBSL monthly monetary policy review press conference yesterday held at Central Bank head office in Colombo.

He said that the CBSL board reached this decision after carefully considering domestic and global developments.

Dr. Weerasinghe added: “Inflation remains negative at present, mainly due to repeated reductions in electricity tariffs and fuel prices. However, deflationary conditions are expected to ease from March 2025, with inflation projected to turn positive by mid-2025 and reach the 5 percent target by the end of the year.

“The board remains confident that the prevailing monetary policy stance will ensure inflation moves towards the target of 5 percent while supporting domestic economic growth.

“Foreign inflows to the securities market have risen recently reflecting improved confidence. Increased net foreign purchases by the Central Bank and the receipt of the fourth tranche of the IMF-EFF programme helped increase official reserves enhancing resilience. The Sri Lankan rupee has seen a marginal depreciation thus far in 2025.

“Sri Lanka’s economy showed strong recovery in 2024 after two years of contraction, with key indicators pointing to continued growth. Market interest rates have continued to decline in line with the eased monetary policy stance. Further, robust private-sector credit flows are expected to support domestic economic activity.”

By Hiran H Senewiratne

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Unilever Sri Lanka shines at SLIM-Kantar People’s Awards 2025

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Unilever Sri Lanka, one of the country’s largest FMCG companies, was once again recognized across multiple categories at the SLIM-Kantar People’s Awards 2025. These accolades, based on public votes, reflect the deep trust and confidence Sri Lankan consumers have in Unilever’s brands-a legacy built over 87 years.

This year’s recognitions included ‘Laundry Care Brand of the Year’ for Sunlight, ‘Household Cleaner Brand of the Year’ for Vim, ‘Skincare Brand of the Year’ for Vaseline, ‘Haircare Brand of the Year’ for Sunsilk, and ‘Oral Care Brand of the Year’ for Signal.

Shamara Silva (Marketing Director – Beauty & Wellbeing and Personal Care) stated: “We are truly humbled by this recognition which highlights our efforts to build trust, loyalty, and strong emotional connections with Sri Lankan consumers and become a part of their daily lives. Guided by our purpose to ‘Brighten Everyday Life for All,’ we remain committed to understanding and meeting evolving consumer needs with the highest quality products.”

Imeshika Kariyawasam (Marketing Director – Home Care & Nutrition) stated, “This is an incredibly meaningful achievement because it reflects the voice of the people. Our consumers have always been at the heart of everything we do, and we are deeply grateful for their continued trust and confidence in our brands.”

Unilever Sri Lanka not only delivers superior innovations that meet international quality standards but also focuses on building purpose-driven brands that create a positive impact on society and the environment. Sunlight, the flagship brand of Unilever Sri Lanka, prioritizes strengthening bonds among the diverse communities in the country as seen in nationwide initiatives such as ‘Manudam Viyamana’. Signal’s Sina Bo Wewa campaign has been instrumental in raising awareness and improving oral health standards in Sri Lanka. Sunsilk focuses on building girls’ confidence to thrive beyond limitations, with hair that always looks and feels amazing. Its much-acclaimed Sunsilk Hadakari Program held across many parts of the island, is a vibrant celebration of hair care innovation and style, catering to both consumers and salon professionals. Vim has taken on a purpose to change society’s perspective to see women’s role beyond that of a homemaker. Vaseline is committed to understanding and supporting all types of skin, so one can live without limits.

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Nestlé brands NESCAFÉ and MAGGI win at the SLIM-KANTAR People’s Awards 2025 for the fourth consecutive year

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Nestlé Lanka’s NESCAFÉ team being awarded by SLIM as the Hot Beverage Brand of the Year

Nestlé’s household favourites emerged victorious once again at the SLIM-KANTAR People’s Awards 2025 taking home two awards. NESCAFÉ was voted People’s Hot Beverage Brand of the Year while MAGGI was the joint-winner for People’s Snack Brand of the Year respectively for the fourth consecutive year. Organized by the Sri Lanka Institute of Marketing (SLIM), the SLIM-KANTAR People’s Awards is widely considered as one of the most prestigious awards ceremonies in the country, rewarding brands and personalities that are closest to the hearts of Sri Lankans.

Loved by Sri Lankans for its distinct aroma and rich taste, NESCAFÉ is made with the goodness of 100% pure coffee beans to create great coffee experiences that make life better. Made using Sri Lankan spices and the finest ingredients, the tasty goodness of MAGGI noodles has been a household favourite by Sri Lankans for over 40 years.

Sharing his thoughts, Bernie Stefan, Managing Director of Nestlé Lanka said “Winning the People’s Awards for the fourth-year running is a testament to the deep connection our brands have forged with Sri Lankan consumers. This recognition not only highlights the unwavering dedication and relentless efforts of the teams behind NESCAFÉ and MAGGI but also underscores our commitment to consistently delighting our consumers. We are truly humbled by these accolades and remain steadfast in our mission to deliver products of the highest quality. For over 118 years, we have prioritized the needs and preferences of our consumers, and their love, trust, and loyalty are instrumental in driving our success.”

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