Business
Softlogic Invest becomes Sri Lanka’s first investment brand to win at the Dragons of Asia Awards 2022.
Softlogic Invest, the Asset Management arm of the Softlogic Group, clinched the prestigious Bronze award at the recently-concluded Dragons of Asia Awards 2022. Held in Malaysia, the awards ceremony bestowed Softlogic Invest with the coveted award for their ‘Born to an Investment’ campaign, making the company the only Investment brand in the whole of the APAC region to walk away with an award.
This accomplishment also makes Sri Lanka’s first youth-focused, 100% end-to-end digital investment brand (in the open-ended unit trust industry) stand out as the country’s first investment brand to receive a global commendation for its efforts in Marketing.
Ranked as one of the world’s 4th leading marketing award, and the number 1 in Asia, the Dragons of Asia sees the participation of some of the biggest global brands from Coca Cola, Procter & Gamble, Unilever, Subway, Pepsi etc to award the best results-driven marketing campaigns by brands across the Asia-Pacific region. Following a stringent evaluation process, all entries from 17 categories undergo four rounds of assessment conducted by four independent panels of judges. Subsequently, the three highest scoring entries from each category are rewarded Gold/Silver/Bronze Dragons, the Best Campaign in each country awarded Blue Dragons and the Best Campaign in Asia the ultimate Red Dragon.
Expressing her joy, Niloo Jayatilaka –Chief Executive Officer at Softlogic Invest, said, “As a young, home-grown company of just two years, this is a remarkable win for us as a company and Sri Lanka as a whole. This is a testament to our brand building strategy which boldly breaks through age-old thinking and processes making it accessible to the youth of Sri Lanka. Taking in learnings from our parent company the Softlogic Group, we are indeed very proud to be able to drive this industry forward by reaching a broader spectrum of investors. I want to also extend my utmost gratitude to our strategic partner, Loops Integrated, for their collective vision and dedication to the brand.
Softlogic Invest, despite being a young 2-year-old brand against all odds went onto win the Bronze award under the Best Brand Trial / Sales Generation Campaign category. Ideated and executed by Loops Integrated, the campaign encapsulates Softlogic Invests primary focus which is to inspire and empower a whole new generation of young investors to kick-start a plan towards realizing their dreams in life.
Commenting on the win was also the Chief Marketing Officer Kavi Rajapaksha “This is the first global metal award received for Softlogic Invest, and we are extremely proud of it. From being a brand launched amidst the height of a pandemic to being able to transform how people invest, we have been challenging the norm and that’s something we will certainly continue to do so as we go along. This is just the start, and we have so much more we can do in the world of investments and so much more we certainly hope to do”
Wasaam Ismail, Chief Executive Officer at Loops Integrated, said, “We are honored to be a part of Softlogic Invest’s marketing journey since its inception, and we are proud to be helping the brand reach its true potential through creative, result-oriented campaigns. Our team finds it gratifying to work with clients like Softlogic Invest, who don’t shy away from bold ideas and are open to co-creating outside their comfort zone. Their unwavering faith makes our partnership a special one and we hope to continue working on unprecedented campaigns in the future.”
Now in its second year of operation, as at 2022 March Softlogic Invest has successfully managed to bring in 26% of all new accounts opened industrywide and is the 2nd highest contributor to the industry’s unitholder growth. Key partnerships with brands like Asiri Hospitals and Dialog Genie have been instrumental in this growth journey.
Business
Sri Lanka educates women but keeps many out of work, ADB warns
Sri Lanka has one of the most educated female populations in South Asia, yet only about one in three women participates in the labour force, making female workforce participation among the lowest in the region and leaving a significant source of economic growth untapped.
That paradox took centre stage at a knowledge forum organised by the Asian Development Bank (ADB) in Colombo on June 3, where government officials, labour authorities, academics and private-sector leaders examined the deep-rooted barriers preventing women from fully participating in the economy and explored reforms needed to unlock their economic potential.
Opening the event, ADB Country Director for Sri Lanka Shannon Cowlin said the issue extends beyond gender equality and has become a critical economic challenge for a country seeking sustained growth and inclusive development.
“Empowering women to participate fully in the labour force is not only a matter of equality; it is essential for inclusive economic growth and poverty reduction in Sri Lanka,” she said.
The forum, held under ADB’s Serendipity Knowledge Programme (SKOP), focused on findings from a recent ADB-supported study exploring the factors behind Sri Lanka’s persistently low female labour force participation.
Cowlin noted that despite notable progress in education and human development, Sri Lanka continues to lag behind on measures of gender equality and women’s economic participation. She said multiple studies have shown that the factors shaping women’s labour force participation are layered, interconnected and multidimensional.
According to the study, many women remain concentrated in informal, low-paid and insecure employment with limited access to social protection and few opportunities for career advancement. Social and cultural expectations continue to place primary caregiving responsibilities on women, often restricting their ability to pursue careers or remain in full-time employment.
The lack of affordable childcare services, unequal access to digital skills and technology, concerns over workplace safety, sexual harassment and inadequate transport options were identified as major obstacles preventing women from entering or remaining in the workforce.
“These are complex challenges that require action from all stakeholders – government, development partners, the private sector, civil society and academia,” Cowlin said.
She stressed that improving women’s labour force participation would require more than isolated policy interventions, calling instead for structural transformation, stronger infrastructure and care services, progressive workplace practices and broader societal changes that improve women’s mobility, safety and economic agency.
The event featured a presentation by Professor Dileni Gunawardena of the University of Peradeniya, who shared findings from ADB’s study on female labour force participation, followed by a panel discussion involving representatives from the International Labour Organisation, the Department of Labour, MAS Holdings and John Keells Holdings.
Panelists discussed measures to improve the enabling environment for women, including greater investment in the care economy, expanded childcare facilities, enhanced skills development, creating safe, supportive workplaces and career pathways for upward mobility.
Participants agreed that increasing women’s participation in the workforce is not merely ‘a nice to have’ but an economic necessity, particularly as Sri Lanka seeks to accelerate recovery, boost productivity and achieve more inclusive growth.
The ADB said Sri Lanka’s economic recovery presents a unique opportunity to address long-standing structural barriers facing women and to build a more inclusive labour market that fully utilises the country’s human capital.
By Sanath Nanayakkare
Business
ComBank offers exclusive financial solutions to the ‘Guardians of the Skies’
Reinforcing its commitment to those who serve the nation, the Commercial Bank of Ceylon has entered into a Memorandum of Understanding with the Sri Lanka Air Force (SLAF) to introduce a comprehensive suite of concessionary financial facilities for its officers and other ranks.
The partnership, unveiled in a year that marks the 75th anniversary of the Air Force, which was founded in March 1951 as the Royal Ceylon Air Force, reflects a shared recognition of the critical role played by the SLAF as the steadfast ‘Guardians of the skies,’ entrusted with safeguarding the country’s security and sovereignty.
Under the terms of the agreement, Commercial Bank will extend a range of specially tailored financial products to SLAF personnel, including personal loans, leasing facilities, housing loans and credit cards. These facilities will be offered at concessionary interest rates, alongside concessions on documentation charges, enabling Air Force personnel to access financial support on more favourable terms.
The Bank said the initiative is part of its continuing efforts to deliver best-in-class lending solutions that are both accessible and responsive to the diverse needs of its customers. By offering attractive and affordable repayment structures, the scheme is designed to empower SLAF officers and other ranks to meet their personal financial requirements with greater ease and flexibility.
A key feature of the programme is the ability for beneficiaries to align repayments with their income patterns, ensuring that the facilities remain practical and sustainable over the long term. This flexibility, combined with preferential pricing, is expected to make a meaningful difference to the financial wellbeing of Air Force personnel and their families.
Business
Treasury Bill rate hike compounds stock market volatility
The CSE was extremely volatile yesterday mainly due to external and internal negative factors.
‘The escalation of the war situation in West Asia and the proposed tariff hike on Sri Lanka’s exports to the US by the Trump administration are worsening Sri Lanka’s economic woes. Further, the government’s decision to increase the Treasury Bill rate has also created some uncertainty in the market, stock analysts said.
The All Share Price Index was up by 249.83 points, while the S and P SL20 rose by 67.61 points. Turnover stood at Rs 2.79 billion with 11 crossings.
Companies that mainly contributed to the turnover by way of crossings were: Chevron Lubricants 1.5 million shares crossed to the tune of Rs 294 million and its shares traded at Rs 196, TJ Lanka 2.9 million shares crossed for Rs 90.8 million; its shares traded at Rs 31, Citizens Development Business Finance 2.5 million shares crossed to the tune of Rs 80.2 million; its shares traded at Rs 32.50.
ACL Cables 634,248 shares crossed for Rs 60.9 million; its shares traded at Rs 96, CCS 438,000 shares crossed to the tune of Rs 57.4 million; its shares traded at Rs 131, Overseas Realties 991,500 shares crossed for Rs 49.6 million; its shares traded at Rs 50 and Access Engineering 653,000 shares crossed to the tune of Rs 49.3 million; its shares sold at Rs 75.50.
In the retail market companies that mainly contributed to the turnover were; Dialog Rs 133 million (3.2 million shares traded), Seylan Bank (Non-Voting) Rs 110 million (1.7 million shares traded), Colombo Dockyard Rs 96.8 million (751,548 shares traded), Ceylinco Holdings (Non-Voting) Rs 77.5 million (516,000 shares traded), Sampath Bank Rs 74.2 million (530,000 shares traded), JKH Rs 74 million (3.7 million shares traded) and LMF Rs 65 million (781,000 shares traded). During the day 123 million share volumes changed hands in 26272 transactions.
It is said that the manufacturing sector, especially Chevron Lubricants and several other firms performed well, while the banking and financial sector performed too.
Yesterday the rupee was quoted flat at Rs 334.50/335.50 to the US dollar in the spot market on, unchanged from the previous day’s close, dealers said, while bond yields were broadly steady.
The telegraphic transfer rate for Sri Lanka’s rupee against the US dollar was Rs 330.50 buying, Rs 339.50 selling; euro was Rs 381.1884 selling, Rs 395.1054 buying; and the pound Rs 442.6620 buying Rs 456.7076 selling.
A bond maturing on 01.08.2030 was quoted at 12.12/20 percent, down from 12.15.25 percent.
A bond maturing on 15.06.2034 was quoted at 13.12/20 percent, down from 13.15/25 percent.
A bond maturing on 15.03.2035 was quoted flat at 13.15/25 percent.
By Hiran H Senewiratne
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