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Softlogic Invest becomes Sri Lanka’s first investment brand to win at the Dragons of Asia Awards 2022.

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Softlogic Invest, the Asset Management arm of the Softlogic Group, clinched the prestigious Bronze award at the recently-concluded Dragons of Asia Awards 2022. Held in Malaysia, the awards ceremony bestowed Softlogic Invest with the coveted award for their ‘Born to an Investment’ campaign, making the company the only Investment brand in the whole of the APAC region to walk away with an award.

This accomplishment also makes Sri Lanka’s first youth-focused, 100% end-to-end digital investment brand (in the open-ended unit trust industry) stand out as the country’s first investment brand to receive a global commendation for its efforts in Marketing.

Ranked as one of the world’s 4th leading marketing award, and the number 1 in Asia, the Dragons of Asia sees the participation of some of the biggest global brands from Coca Cola, Procter & Gamble, Unilever, Subway, Pepsi etc to award the best results-driven marketing campaigns by brands across the Asia-Pacific region. Following a stringent evaluation process, all entries from 17 categories undergo four rounds of assessment conducted by four independent panels of judges. Subsequently, the three highest scoring entries from each category are rewarded Gold/Silver/Bronze Dragons, the Best Campaign in each country awarded Blue Dragons and the Best Campaign in Asia the ultimate Red Dragon.

Expressing her joy, Niloo Jayatilaka –Chief Executive Officer at Softlogic Invest, said, “As a young, home-grown company of just two years, this is a remarkable win for us as a company and Sri Lanka as a whole. This is a testament to our brand building strategy which boldly breaks through age-old thinking and processes making it accessible to the youth of Sri Lanka. Taking in learnings from our parent company the Softlogic Group, we are indeed very proud to be able to drive this industry forward by reaching a broader spectrum of investors. I want to also extend my utmost gratitude to our strategic partner, Loops Integrated, for their collective vision and dedication to the brand.

Softlogic Invest, despite being a young 2-year-old brand against all odds went onto win the Bronze award under the Best Brand Trial / Sales Generation Campaign category. Ideated and executed by Loops Integrated, the campaign encapsulates Softlogic Invests primary focus which is to inspire and empower a whole new generation of young investors to kick-start a plan towards realizing their dreams in life.

Commenting on the win was also the Chief Marketing Officer Kavi Rajapaksha “This is the first global metal award received for Softlogic Invest, and we are extremely proud of it. From being a brand launched amidst the height of a pandemic to being able to transform how people invest, we have been challenging the norm and that’s something we will certainly continue to do so as we go along. This is just the start, and we have so much more we can do in the world of investments and so much more we certainly hope to do”

Wasaam Ismail, Chief Executive Officer at Loops Integrated, said, “We are honored to be a part of Softlogic Invest’s marketing journey since its inception, and we are proud to be helping the brand reach its true potential through creative, result-oriented campaigns. Our team finds it gratifying to work with clients like Softlogic Invest, who don’t shy away from bold ideas and are open to co-creating outside their comfort zone. Their unwavering faith makes our partnership a special one and we hope to continue working on unprecedented campaigns in the future.”

Now in its second year of operation, as at 2022 March Softlogic Invest has successfully managed to bring in 26% of all new accounts opened industrywide and is the 2nd highest contributor to the industry’s unitholder growth. Key partnerships with brands like Asiri Hospitals and Dialog Genie have been instrumental in this growth journey.



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Successful government securities auctions anchor yield curve amid subdued trading

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The secondary market yield curve remained broadly stable during the past week as subdued trading activity persisted around the Treasury Bond auction. Meanwhile, weighted average yields at the weekly Treasury Bill auction recorded declines across all tenors, First Capital Research stated in its latest weekly report.

According to the report, secondary market activity opened on a cautious note with selling interest emerging ahead of the T-Bond auction, causing a slight upward adjustment in yields amid moderate trading volumes. As the week progressed, investor participation remained muted, with market participants largely staying on the sidelines in anticipation of the auction, keeping the yield curve broadly unchanged.

Following the successful completion of the bond auction, the market witnessed mixed sentiment, with selling pressure concentrated at the short end and buying interest emerging in longer-dated maturities. However, activity remained subdued, and the yield curve largely held its ground through the weekend.

At the Treasury Bond auction held on July 13, 2026, the Public Debt Management Office (PDMO) successfully raised the full offered amount of LKR 150.0 billion. This comprised LKR 70.0 billion through the 2030 maturity, LKR 50.0 billion through the 2034 maturity, and LKR 30.0 billion through the 2037 maturity, at weighted average yields of 11.57%, 12.04%, and 12.58%, respectively.

Similarly, at the weekly Treasury Bill auction held on July 15, 2026, the PDMO raised the full offered amount of LKR 120.0 billion. The 3-month, 6-month, and 12-month bills raised LKR 55.0 billion, LKR 35.0 billion, and LKR 30.0 billion, respectively. Weighted average yields declined across all tenors, with the 3-month bill easing by 8 basis points (bps) to 10.13%, the 6-month bill by 3 bps to 10.27%, and the 12-month bill by 1 bp to 10.20%.

On the external front, the Sri Lankan Rupee (LKR) depreciated against the US Dollar, closing the week at LKR 336.3/USD compared to LKR 334.7/USD seen previously. Market liquidity within the banking system expanded significantly, starting the week at LKR 125.89 billion and closing higher at LKR 157.19 billion.

Thus the market data may highlight a clear divergence between short-term liquidity comfort and long-term caution, which points toward a gradual steepening of the yield curve in the near term.

The emergence of buying interest in longer-dated maturities (2034 and 2037) shows that institutional investors are eager to lock in double-digit yields while liquidity is high. This institutional support will likely place a temporary ceiling on long-term rates.

The mild depreciation of the rupee (moving to LKR 336.3/USD) acts as a cautionary counter-signal. If the currency continues to face pressure, it could limit how far short-term yields can fall, flattening the curve back out.

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CSE sees lack of investor participation, market turnover remains thin

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The Colombo Stock Exchange (CSE) witnessed a quiet trading session on Friday, with the benchmark All Share Price Index (ASPI) edging marginally lower down by 42.16 points or 0.20% to close at 21,405.41.

Market turnover remained thin, coming in at Rs. 0.72 billion (approximately US$ 2.2 million), reflecting a general lack of investor participation as most sectors encountered downward pressure.

A total of 31.94 million shares changed hands across 13,397 trades, resulting in a negative market breadth where declining counters outpaced gainers 127 to 91. Blue-chip counters Sampath Bank PLC (SAMP), Lanka IOC PLC (LIOC), and John Keells Holdings PLC (JKH) anchored the day’s market turnover, while a notable off-market crossing was recorded in Chevron Lubricants Lanka PLC (LLUB). Trading volume in SAMP alone was highly concentrated, accounting for 12% of the day’s total turnover.

Sector performance remained mixed, with the Banking sector emerging as the most actively traded, posting a modest gain of 0.18%. The Health Care Equipment & Services sector secured the spot as the day’s best performer, rising by 0.55%.

Conversely, the Household & Personal Products sector faced the steepest decline, dropping 1.95% to finish as the worst-performing sector of the day. In terms of individual movements, Blue Diamonds Jewellery Worldwide PLC [Voting] (PINS.N) led the gainers, advancing by 6.11%, while Agstar PLC (AGPL.N) emerged as the top loser, shedding 9.09%.

By Hiran H. Senewiratne

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Going Green in Kirindiwela: Ceylinco Life begins work on 36th company-owned building

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Ceylinco Life directors at the laying of the foundation stone for the new branch

Ceylinco Life has commenced construction of its 36th company-owned branch building with the laying of the foundation stone for a new eco-friendly edifice in Kirindiwela, reaffirming the life insurance market leader’s continued investment in sustainable infrastructure and enhanced customer service.

The ceremony was attended by Ceylinco Life Chairman Mr R. Renganathan, Managing Director/CEO Mr Thushara Ranasinghe, members of the Board of Directors and senior management of Ceylinco Life, alongside valued customers and distinguished invitees from the Kirindiwela area.

Driven by its commitment to delivering superior service in a welcoming and customer-centric environment, Ceylinco Life has consistently invested in purpose-built branch buildings that serve as flagship locations. The Kirindiwela branch will join a network of 35 such company-owned buildings currently in operation across the country, each designed to offer elevated standards of service and modern facilities.

The new building will be constructed on company-owned land and developed in line with the Company’s green building concept, incorporating environmentally responsible design principles and energy-efficient technologies.

Spanning a floor area of 3,440 square feet, the Kirindiwela branch will utilise locally developed prefabricated construction technology from the National Engineering Research and Development Centre (NERD). The building is planned to operate on a 100 per cent self-sufficient solar electricity system, eliminating reliance on the national grid.

Key sustainability features of the proposed building include natural ventilation design, a topography-friendly layout, a green patch with grass grown in between interlocking blocks, energy-efficient air conditioning and lighting systems, and a rainwater harvesting facility. A dedicated Sewerage Treatment Plant (STP) will recycle wastewater for toilet flushing and gardening, while the company will practice the green concept of ‘Reuse’ in air-conditioning and electronic equipment, further minimising environmental impact.

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