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SLT-MOBITEL shines at Effie Awards 2022

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Reiterating its commitment in demonstrating innovative campaigns that have not only set a benchmark in the industry, but also contributed to making a difference for consumers at large, SLT-MOBITEL, the National ICT Solutions Provider was bestowed with two Bronze and a Merit award at the Effie Awards 2022 held recently. SLT-MOBITEL was the sole Telco provider to win awards under the Internet/Telecom category.

Organized by the Sri Lanka Institute of Marketing (SLIM), the Effie Awards Sri Lanka edition is part of the world-renowned international awards programme, recognising all forms of effective local marketing communications that contribute to a brand’s success. The coveted event is highly anticipated and celebrated by the marketing fraternity, both locally and globally, as the most distinguished honour in the industry. The Effie Awards Sri Lanka 2022 marked its 13th edition and focused on the creative work and effectiveness of campaigns during turbulent times.

SLT-MOBITEL campaigns that won Bronze awards were the ‘Triple Buddy and ‘Non-Stop Lokka’. For the SLT-MOBITEL Mobile Triple Buddy campaign’ the company introduced a competitively priced bundle for most famous social media platforms such as Facebook, WhatsApp, and YouTube, thus targeting teens and young adults. Adding to the resounding success of the campaign was the company’s brand ambassador, Falan Andrea. Her immense social media following was utilized to spread the message along with SLT-MOBITEL’s integrated media rollout which targeted every person from across Sri Lanka.

In addition, the Nostop Lokka, campaign for SLT-MOBITEL Mobile addressed competitor pressure on data access and apps. ‘Non-Stop Lokka’, offered nine (09) apps, enabling customers from all categories to connect with the most famous social media applications in a hassle-free manner. The campaign was immensely successful, with outstanding results and continued during the year positioning SLT-MOBITEL as an innovative leader.

SLT-MOBITEL Fixed received the Merit Award for its campaign SLT-MOBITEL Fibre under the theme ‘Revolutionizing the Internet with SLT-MOBITEL Fibre’. SLT-MOBITEL, recently enhanced its Fibre facility, which is Sri Lanka’s first, fastest and widest premium connectivity bandwidth to 200Mbps download speed and 100Mbps upload speed. It made the customer experience uninterrupted, with instant downloading and uploading, even with multiple devices. Also, streaming videos or watch other livestreams in Ultra HD, enjoying lowest latency for gaming and providing crystal clear UHD picture quality for PeoTV were the value additions to SLT-MOBITEL Fibre users.

Conceptualizing and partnering SLT-MOBITEL for the campaigns were Phoenix Ogilvy and Ogilvy Media.



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SEC Sri Lanka eases Minimum Public Holding Rules for listings via introductions to boost market flexibility

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The Securities and Exchange Commission of Sri Lanka (SEC) has approved amendments to the Colombo Stock Exchange (CSE) Listing Rules to provide greater flexibility regarding the Minimum Public Holding (MPH) requirement for companies listing through the Introduction method.

These revisions were proposed and deliberated under Project 6 – New Listings (Public and Private), one of 12 key strategic initiatives launched by the SEC to strengthen Sri Lanka’s capital market framework. Project 6 aims to drive national capital formation, promote listings by highlighting benefits and opportunities for listed entities, and attract large-scale corporates to enhance market depth, liquidity, and investor confidence.

The amendments reflect a joint effort by the SEC and CSE, underscoring strong collaboration between the regulator and the Exchange to address evolving market needs while maintaining market integrity, transparency, and investor protection.

The salient features of the amendments to the CSE listing Rules are as follows;

Entities seeking listing by way of an Introduction on the Main Board or Diri Savi Board that are unable to meet the MPH requirement at the time of submitting the initial listing application, may now be granted a listing, subject to certain conditions on compliance.

Non-public shareholders who have held their shares for a minimum period of eighteen months prior to the date of the initial listing application may divest up to a maximum 2% of their shares each month during the six months commencing from the date of listing, and simultaneously, be subject to a lock-in requirement of 30% of their respective shareholdings as at the date of listing, until MPH compliance or 18 months from the date of listing, whichever occurs first.

A phased MPH compliance framework has been introduced requiring a minimum 50% compliance with MPH requirement within 12 months and full compliance within 18 months from the date of listing.

Entities should include clear disclosures in the Introductory Document confirming their obligation to meet MPH requirements within the prescribed timelines.

In the event of non-compliance with the MPH requirement, certain enforcement actions have also been introduced.

The revised framework is expected to encourage more companies to consider listing via Introduction, thereby broadening market participation, improving liquidity, and contributing to the overall development of Sri Lanka’s capital market. Issuers, investors, and market intermediaries will benefit from a more enabling yet well-regulated listing environment.

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Manufacturing counters propel share market to positive territory

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Stock market activities were positive yesterday, mainly driven by manufacturing sector counters, especially Sierra Cables, Royal Ceramics and ACL Cables. Further, there was some investor confidence in construction sector counters as well.

Amid those developments both indices moved upwards. The All Share Price Index went up by 150.54 points, while the S and P SL20 rose by 41.5 points. Turnover stood at Rs 4.65 billion with six crossings.

Those crossings were reported in Royal Ceramics which crossed 3.8 million shares to the tune of Rs 174.3 million; its share s traded at Rs 45.20, VallibelOne 1.4 million shares crossed to the tune of Rs 138.6 million; its shares traded at Rs 99, Melstacorp 500,000 shares crossed for Rs 87.24 million; its shares traded at Rs 174.50, Sierra Cables two million shares crossed for Rs 68.2 million, its shares sold at Rs 34.30, Kingsbury 1.5 million shares crossed for Rs 31.8 million; its shares traded at Rs 21.20.

In the retail market companies that mainly contributed to the turnover were; Sierra Cables Rs 418 million (20 million shares traded), Royal Ceramics Rs 363 million (eight million shares traded), Colombo Dockyards Rs 323 million (1.7 million shares traded), ACL Rs 311 million (3.5 million shares traded), Renuka Agri Rs 149 million (12.3 million shares traded), Sampath Bank Rs 94.7 million (648,000 shares traded) and Bogala Graphite Rs 86.4 million (529,000 shares traded). During the day 122.8 million shares volumes changed hands in 34453 transactions.

Yesterday the rupee opened at Rs 310.00/25 to the US dollar in the spot market, weaker from Rs 310.00/310.20 the previous day, dealers said, while bond yields were broadly steady.

By Hiran H Senewiratne

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Atlas ‘Paata Lowak Dinana Hetak’ celebrates emerging artists nationwide

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Atlas, Sri Lanka’s leading learning brand, reaffirmed its purpose of making learning fun and enjoyable through the Atlas All-Island Art Competition 2025, which concluded with a gifting ceremony held recently at Arcade Independence Square under the theme ‘Atlas paata lowak dinana hetak’. Students from Preschool to Grade 11 showcased their talents across five categories, with all island winners receiving cash prizes, certificates, and gift packs. Additionally, merit winners in each category were also recognized. The event brought together students, parents, and educators, highlighting Sri Lanka’s cultural diversity, nurturing young talent, and reinforcing Atlas’s long-standing commitment to education, creativity, and building confidence among schoolchildren. The event concluded with the ‘Atlas Art Carnival’, which brought children and parents together through games and creative art activities in a fun and lively atmosphere.

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