SLIM – Sri Lanka Institute of Marketing, is the national body for marketing in Sri Lanka with a mission to establish marketing as the driving force which enhances the business and national value. As the country ends its lockdown and progresses well with its vaccination programs, SLIM under the auspices of the Prime Minster’s Office and in collaboration with the Ministry of Youth and Sports is launching the National Initiative – Future Ready Sri Lanka, aiming to encourage entrepreneurship, innovation, skills, and knowledge-based industries and a society, which they believe are essential as we embrace this new normal and prepare for the economic recovery.
Future Ready Sri Lanka is not merely a campaign, it’s a national call with a sense of emergency to encourage Sri Lankans to adapt to this new normalcy, challenge dependent and risk-averse mentality and enforce an entrepreneurial and innovative mindset with the right skills and knowledge to drive Sri Lanka towards economic recovery and prosperity.
Thilanka Abeywardena, President of the Sri Lanka Institute of Marketing stated “As the second phase of Re-start Sri Lanka, we are launching the National Initiative – Future Ready Sri Lanka to inspire the nation to embrace the new normalcy and to encourage entrepreneurship, innovation and upskilling & education and focus on building a knowledge-based nation. In essence, a knowledge-based economy will have four key areas which need our focus and attention; education and training to create skilled and knowledgeable human capital, information infrastructure to facilitate knowledge driven society and industries, economic incentive and institutional regime with right policies to empower and encourage and, a system for innovation that connects right stakeholders and institutes encouraging innovation in the country. . I wish to extend our gratitude to the Prime Minister’s Office and Ministry of Youth & Sports in providing the state endorsement and direction in launching this national initiative. Our vision as the national body for marketing is “To Lead the Nation’s Efforts Towards Economic Prosperity” and we have been doing our part to the best of our ability over the past 50 years by inspiring and motivating our nation through the profession of marketing and this is yet another in line with this vision
‘The pandemic dramatically changed countries, organizations, and individuals, and while the process of adaptation and change has been painful, they have all acquired new knowledge, new skills and grown new behaviors. Therefore, it’s time to settle down with the hard truth that this new normal life is here to stay and that we cannot continue to work the same way we used to and it’s time that we embrace the present and prepare for the future.’
This cannot be accomplished in isolation, they require all hands on deck and public-private sector partnerships. Policy makers, business leaders, entrepreneurs, women, youth, innovators, educators, trainers, SME’s and basically every single Sri Lankan is required to take the ownership.
Commenting about the Future-Ready Sri Lanka initiative, Minister of Youth & Sports, Namal Rajapaksa stated, “Sri Lanka has achieved great success with vaccination drives and is preparing to embrace new normalcy and accelerate plans to strengthen our economy. As we prepare for post-pandemic economic recovery, it is crucial to understand that we operate in an ever-evolving world that is transforming at a rapid pace and our strategies to navigate through this new landscape need to be with right skills and knowledge. I wish to thank the Sri Lanka Institute of Marketing for coming forward at a time like this to emphasize the importance of creating knowledge-based industries and society at large. I hope this initiative brings positivity, motivation, and encouragement to all Sri Lankans. We are a resilient nation and I am certain we will bounce back fast.”
As Sri Lanka is fast adapting and embracing the new normal, SLIM believes that this is the ideal time to provide a common purpose and motivation to businesses and individuals alike to contribute to the post-pandemic economic recovery with a positive spirit. Therefore, creating a knowledge-driven economy through knowledge-based industries and a society is essential. SLIM invites all businesses, leaders, SMEs, entrepreneurs, innovators, educators, marketers and all citizens to join hands in creating a Future-Ready Sri Lanka”
Sri Lanka Tourism commands attention at World Routes 2021
Sri Lanka made a huge splash at the 26th World Route Development Forum (World Routes 2021), which took place in Milan, Italy, recently. By making its presence felt at the forum, Sri Lanka pitched its destination for global airlines to consider it as one of the top holiday destinations for the upcoming winter season and beyond. Sri Lanka Tourism officials were able to directly engage with decision-makers from the global route development community, including world’s air services, while taking advantage of dedicated in-person and virtual event days combining extensive meeting opportunities, exclusive industry insight and first-class networking opportunities.
The Chairperson of Sri Lanka Tourism, Ms. Kimarli Fernando, expertly leveraged on the platform provided by World Routes 2021 to highlight Sri Lanka’s 5-year global campaign and growth potential. Her keynote presentation was followed by a panel discussion and a Q&A session with attendees in collaboration with Major General (Rtd.), G.A Chandrasiri , Chairman, Airport and Aviation Services. Through the duration of the Forum, Sri Lanka Tourism was present on all social media platforms for driving brand awareness, pushing Destination Sri Lanka to the front and centre of global travel and tourism operators present.
With the Sri Lankan Government declaring this a growth decade, Sri Lanka Tourism has been aligned to the government’s vision as enshrined in the 10 pillar strategy document. Over the last two years, Sri Lanka Tourism has advanced the industry across various factors to bring prosperity to all stakeholders and to ensure Sri Lanka tourism fulfills its potential. Concurrently, with a high vaccination rate, Sri Lanka has opened up to fully vaccinated tourists, offering them a safe and exciting stay.
One of the key pillars has been connectivity and the efforts made have been fruitful – with several European and regional airlines resuming direct flights, new routes being established and increased frequency of flights to Sri Lanka which will boost tourism for the upcoming peak season.
Apart from elaborating on the strategy, Kimarli Fernando engaged in an absorbing Q&A session with global airline industry stakeholders. During her keynote speech she elaborated on Sri Lanka’s biodiversity, UNESCO sites and other cultural and nature offerings. One of the highlights of her speech was tourist investment. Tourism has been attracting substantial investment despite the challenges emanating from the pandemic. Between March 2020 – June 2021, the Government of Sri Lanka has attracted over US$950 million in investments, received 64 project proposals and approved 38 projects to the value of $102.38 Million. These ventures will be executed under the Sri Lanka Tourism Development Authority (SLTDA). In order to attract strategic investors, the Investor Relations Unit was launched as a single point of contact for all tourism investments. In addition, the Government of Sri Lanka is extending a host of financial incentives and fast-track processes to get projects off the ground within the shortest possible time.
Given the recent tie-ups with France tourism operators and a similar push in more key western markets, the brand awareness of Sri Lanka is growing in strategic markets.
ComBank wins Daraz award for ‘Best Engaging Overall Cards Base’
The Commercial Bank of Ceylon was presented the award for ‘The Best Engaging Overall Cards Base’ at the recent ‘Payment Partner Performance Awards 2021’ of Daraz, South Asia’s premier online shopping marketplace.
The Bank was awarded this title for empowering the Daraz platform by generating the highest number of transactions by both credit and debit card bases and the highest number of unique buyers’ engagement during the financial year 2020-21. This is the second consecutive year that the Bank was honoured with this award.
The Commercial Bank of Ceylon has been an Internet Payment (IPG) service provider to Daraz from 2018, and has since partnered with the online retailer to power ‘Daraz 11.11,’ the world’s biggest online sale.
The two organisations are working together to offer diversified and unique offers to customers with a view of offering them attractive value additions, the Bank said. Commercial Bank cardholders can enjoy periodic discounts at Daraz with the offers structured by the Bank, and the convenience of Easy Payment Plans of up to 60 months.
Launched in 2012, the Daraz eCommerce site has an active presence in Pakistan, Bangladesh, Sri Lanka, Myanmar, and Nepal. The marketplace has over 2.5 million products in diverse categories such as consumer electronics, household goods, beauty, fashion, sports equipment, and groceries. It was acquired by the Alibaba Group in 2018.
Commercial Bank Credit and Debit Cards offer year-round promotions covering a wide variety of services. Commercial Bank was the first bank to offer loyalty rewards for both Credit and Debit Card holders under its Max Loyalty Rewards Points scheme. The Bank was also a pioneer in extending promotional discount offers which were traditionally only offered for Credit Cards to its Debit Cards.
Commercial Bank cards are the fastest growing cards in Sri Lanka and enjoy market leadership in Credit and Debit Card cumulative point-of-sale usage. The Bank offers a variety of Credit Cards in the Silver, Gold and Platinum tiers of Visa, Mastercard and UnionPay Cards, as well as Visa Signature, World Mastercard, Visa Infinite, UnionPay Asia Prestige Platinum and UnionPay Asia Prestige Diamond Cards in the premium segment. The cards are equipped with ‘Tap ’n Go’ NFC technology and are backed by a strong NFC Point-of-Sale (POS) network.
Sri Lanka’s first 100% carbon neutral bank, the first Sri Lankan bank to be listed among the Top 1000 Banks of the World and the only Sri Lankan bank to be so listed for 11 years consecutively, Commercial Bank operates a network of 268 branches and 931 automated machines in Sri Lanka. Commercial Bank is the largest lender to Sri Lanka’s SME sector and is a leader in digital innovation in the country’s Banking sector. The Bank’s overseas operations encompass Bangladesh, where the Bank operates 19 outlets; Myanmar, where it has a Microfinance company in Nay Pyi Taw; and the Maldives, where the Bank has a fully-fledged Tier I Bank with a majority stake.
Banks’ Chief Internal Auditors’ Forum appoints new committee for 2021/22
The Chief Internal Auditors’ Forum of Banks appointed its 5th committee recently. The inaugural committee meeting was held on 17th November 2021 subsequent to the AGM held on 3rd November 2021. Charitha Jawawickrama of Sampath Bank was appointed as the President, Numair Cassim (Amana Bank) as Vice President and Nirosha Perera (Union Bank) as Secretary. Others in the committee include Varuna Koggalage (Seylan Bank), Dulan Abeyratne (HSBC), Dhanjaya Dayananda (SDB), Jayan Fernando (DFCC), Kushlaini Allis (NTB) and Gamini Jayaweera (NSB). The outgoing committee included Maduwantha Liyanage of BOC (Immediate Past President), John Premanath (Commercial Bank) and Chandima Samarasinghe (Cargills Bank).
The Forum was established to build strong relationships amongst the Licensed Commercial Banks and Licensed Specialized Banks in dealing with new developments and challenges pertinent to the industry. It also supports Internal Audit professionals to enhance comradeship and encourages participation of Banks to share knowledge and industry best practices. Since re-establishing in 2015, the forum has become an integral body that supports and assists Banks with regard to common audit related concerns in the industry.
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