News
SLIM, Derana & Astra unite to elevate Sri Lanka’s Home Baking industry
The Sri Lanka Institute of Marketing (SLIM) announced its strategic partnership with Derana and Astra for the “Astra Derana Home Baker 2024” initiative. This island-wide endeavour aims to empower Domestic Baking Entrepreneurs by providing them with invaluable knowledge and resources in Brand Management, Brand Building, Marketing, Promotions, and Digital Marketing.
The partnership between SLIM, Derana, and Astra signifies a collective commitment to support and uplift Home-Based Bakers across Sri Lanka. Through a series of Consultations and Public Sessions, participants will gain insights into crucial aspects of Business Development and Marketing Strategies.
Commenting on this collaborative initiative, Gayan Perera, President of SLIM, expressed his enthusiasm, stating, “Our partnership with Derana and Astra underscores our dedication to fostering Entrepreneurship and Economic Empowerment. By equipping Home Baking Entrepreneurs with essential skills and knowledge, we aim to create a conducive environment for their growth and success.”
The First Public Session, held on 12th May 2024 at the Kasun Reception Hall in Dickwella, featured Thisara Meegahawatte, an esteemed Intrapreneur and Brand Strategist, as the Resource Person. Attendees received valuable insights into Brand Management, Brand Building, and Digital Marketing, setting the stage for future sessions across the island.
SLIM is conducting Individual Consultations through the “Market Development Expert Committee” and Public Sessions through “Gamata Marketing”. The aim is to provide tailored guidance and comprehensive support to Home Baking Entrepreneurs, ensuring they have the necessary tools and knowledge to thrive in the competitive Market Landscape.
Dr. Dilhan Sampath Jayatilleke, Vice President of Events and Sustainability at SLIM, highlighted the significance of such initiatives in fostering inclusive Economic Growth. “The ‘Astra Derana Home Baker 2024’ initiative represents a pivotal step towards empowering Small-Scale Entrepreneurs, particularly Women, in Sri Lanka. Through Strategic Partnerships and collaborative efforts, we aim to create opportunities for sustainable growth and prosperity.”
The “Astra Derana Home Baker 2024” initiative aligns with the broader vision of creating an inclusive ecosystem for Small-Scale Enterprises to thrive. By equipping Home Baking Entrepreneurs with the necessary tools and knowledge; SLIM, Derana, and Astra are committed to driving Economic Growth and empowerment across Sri Lanka.
Prime Minister Dr. Harini Amarasuriya participated in a high-level dialogue titled “Tourism as Soft Power and Diplomatic Capital” held at the Euronews Hub, Piz Buin Davos, on the sidelines of the World Economic Forum on January 20.
The session explored how tourism functions as a strategic instrument of diplomacy by strengthening international trust, cultural exchange, and regional cooperation through mobility and people-to-people engagement. The Prime Minister shared the panel with Mr. Kuban Omiraliyev, Secretary General of the Organization of Turkic States and Mr. Meshari Alnahar – CEO Aseer Investment Company, Saudi Arabia.
Addressing global trends, the Prime Minister emphasized that Sri Lanka is an example of hope, recovery and resilience in a world of conflict demonstrating how tourism can play a critical role in a changing global environment particularly amid climate shocks, geopolitical instability, and uneven economic recovery. She noted that tourism is not only an economic sector but also a vital diplomatic bridge that supports livelihoods, builds relationships and connects people.
Drawing on Sri Lanka’s recent experience, she highlighted the country’s strong tourism recovery despite multiple crises, including the impact of Cyclone Ditwah. Transparent crisis management and strategic engagement with international partners helped sustain visitor confidence, resulting in record tourist arrivals even in challenging circumstances.
The Prime Minister also underscored the importance of green and climate friendly tourism infrastructure and underlined that Sri Lanka welcomes long term investment in tourism. She pointed out that tourism supports millions of jobs worldwide and that inclusive policies are essential to ensure fair opportunities, particularly for women and vulnerable communities.
[Prime Minister’s Media Division]
During an operation conducted in the dark hours of 20 Jan 26, the Sri Lanka Navy seized two (02) Indian fishing boats and apprehended seven (07) Indian fishermen while they were poaching in Sri Lankan waters, off Kovilan, Jaffna.
The seized boats and Indian fishermen was to be handed over to the Fisheries Inspector of Myliddy, Jaffna for onward legal proceedings.
Prime Minister Dr. Harini Amarasuriya participated in a series of high-level bilateral meetings on January 20 on the sidelines of the 56th Annual Meeting of the World Economic Forum in Davos-Klosters, Switzerland.
The Prime Minister attended a productive bilateral meeting with Mr. Jozef Síkela, European Commissioner for International Partnerships. During the discussion, both sides focused on strengthening Sri Lanka–EU cooperation and advancing mutual interests.
Prime Minister Amarasuriya also met with Mr. Masato Kanda, President and Chairperson of the Board of Directors of the Asian Development Bank (ADB), at the WEF Congress Centre. The meeting provided an opportunity to discuss ongoing engagement and future collaboration between Sri Lanka and the ADB.
In addition, the Prime Minister held discussions with Mr. Hassan El Houry, Chairman of Menzies Aviation, where opportunities for collaboration in aviation services and connectivity were explored.
The Prime Minister also participated in a high-level dialogue at the Global Tourism Forum held at the Euronews Hub, Piz Buin, Davos, as part of the World Economic Forum engagements.
Dr. Anil Jayantha, Minister of Labour, and the Deputy Minister of Finance were also present at these meetings.
[Prime Minister’s Media Division]
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