The Sri Lanka Institute of Marketing (SLIM) announced its strategic partnership with Derana and Astra for the “Astra Derana Home Baker 2024” initiative. This island-wide endeavour aims to empower Domestic Baking Entrepreneurs by providing them with invaluable knowledge and resources in Brand Management, Brand Building, Marketing, Promotions, and Digital Marketing.
The partnership between SLIM, Derana, and Astra signifies a collective commitment to support and uplift Home-Based Bakers across Sri Lanka. Through a series of Consultations and Public Sessions, participants will gain insights into crucial aspects of Business Development and Marketing Strategies.
Commenting on this collaborative initiative, Gayan Perera, President of SLIM, expressed his enthusiasm, stating, “Our partnership with Derana and Astra underscores our dedication to fostering Entrepreneurship and Economic Empowerment. By equipping Home Baking Entrepreneurs with essential skills and knowledge, we aim to create a conducive environment for their growth and success.”
The First Public Session, held on 12th May 2024 at the Kasun Reception Hall in Dickwella, featured Thisara Meegahawatte, an esteemed Intrapreneur and Brand Strategist, as the Resource Person. Attendees received valuable insights into Brand Management, Brand Building, and Digital Marketing, setting the stage for future sessions across the island.
SLIM is conducting Individual Consultations through the “Market Development Expert Committee” and Public Sessions through “Gamata Marketing”. The aim is to provide tailored guidance and comprehensive support to Home Baking Entrepreneurs, ensuring they have the necessary tools and knowledge to thrive in the competitive Market Landscape.
Dr. Dilhan Sampath Jayatilleke, Vice President of Events and Sustainability at SLIM, highlighted the significance of such initiatives in fostering inclusive Economic Growth. “The ‘Astra Derana Home Baker 2024’ initiative represents a pivotal step towards empowering Small-Scale Entrepreneurs, particularly Women, in Sri Lanka. Through Strategic Partnerships and collaborative efforts, we aim to create opportunities for sustainable growth and prosperity.”
The “Astra Derana Home Baker 2024” initiative aligns with the broader vision of creating an inclusive ecosystem for Small-Scale Enterprises to thrive. By equipping Home Baking Entrepreneurs with the necessary tools and knowledge; SLIM, Derana, and Astra are committed to driving Economic Growth and empowerment across Sri Lanka.