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SLIM, Derana & Astra unite to elevate Sri Lanka’s Home Baking industry

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The Sri Lanka Institute of Marketing (SLIM) announced its strategic partnership with Derana and Astra for the “Astra Derana Home Baker 2024” initiative. This island-wide endeavour aims to empower Domestic Baking Entrepreneurs by providing them with invaluable knowledge and resources in Brand Management, Brand Building, Marketing, Promotions, and Digital Marketing.

The partnership between SLIM, Derana, and Astra signifies a collective commitment to support and uplift Home-Based Bakers across Sri Lanka. Through a series of Consultations and Public Sessions, participants will gain insights into crucial aspects of Business Development and Marketing Strategies.

Commenting on this collaborative initiative, Gayan Perera, President of SLIM, expressed his enthusiasm, stating, “Our partnership with Derana and Astra underscores our dedication to fostering Entrepreneurship and Economic Empowerment. By equipping Home Baking Entrepreneurs with essential skills and knowledge, we aim to create a conducive environment for their growth and success.”

The First Public Session, held on 12th May 2024 at the Kasun Reception Hall in Dickwella, featured Thisara Meegahawatte, an esteemed Intrapreneur and Brand Strategist, as the Resource Person. Attendees received valuable insights into Brand Management, Brand Building, and Digital Marketing, setting the stage for future sessions across the island.

SLIM is conducting Individual Consultations through the “Market Development Expert Committee” and Public Sessions through “Gamata Marketing”. The aim is to provide tailored guidance and comprehensive support to Home Baking Entrepreneurs, ensuring they have the necessary tools and knowledge to thrive in the competitive Market Landscape.

Dr. Dilhan Sampath Jayatilleke, Vice President of Events and Sustainability at SLIM, highlighted the significance of such initiatives in fostering inclusive Economic Growth. “The ‘Astra Derana Home Baker 2024’ initiative represents a pivotal step towards empowering Small-Scale Entrepreneurs, particularly Women, in Sri Lanka. Through Strategic Partnerships and collaborative efforts, we aim to create opportunities for sustainable growth and prosperity.”

The “Astra Derana Home Baker 2024” initiative aligns with the broader vision of creating an inclusive ecosystem for Small-Scale Enterprises to thrive. By equipping Home Baking Entrepreneurs with the necessary tools and knowledge; SLIM, Derana, and Astra are committed to driving Economic Growth and empowerment across Sri Lanka.



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PM Harini leads panel to protect public services

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Prime Minister Dr Harini Amarasuriya

The newly appointed Cabinet Committee tasked with ensuring the uninterrupted functioning of Sri Lanka’s public service held its inaugural meeting on Thursday (19) at the Presidential Secretariat under the patronage of Prime Minister Dr Harini Amarasuriya.

The Committee convened to discuss strategies to maintain seamless government operations in the face of potential disruptions caused by the ongoing conflict situation in the Middle East, with particular focus on energy resource management.

According to officials, the discussions emphasised sustaining essential government services, ensuring continued service delivery to the public, and addressing the operational challenges faced by public sector employees during the current circumstances. The Committee also examined measures to mitigate any disruptions that could affect day-to-day administrative and service functions across ministries and departments.

Key attendees at the meeting included the Minister of Public Administration, Provincial Councils and Local Government A. H. M. M. H. Abayaratne; Secretary to the President Dr Nandika Sanath Kumanayake; Secretary to the

Prime Minister Pradeep Saputhanthri; Chief of Staff to the President Prabath Chandrakeerthi; and senior secretaries from key ministries including Health and Mass Media, Transport, Highways and Urban Development, Energy, and Digital Economy.

Representatives from state institutions such as the Ceylon Petroleum Corporation were also present, highlighting the government’s focus on energy security as a central priority. The Committee’s deliberations underscored a coordinated approach to balancing uninterrupted public service delivery with effective management of limited energy resources amid the ongoing geopolitical uncertainties.

Observers note that the formation of this Cabinet Committee reflects the government’s proactive stance in safeguarding national administrative functions and ensuring that critical public services remain resilient during times of external pressures.The Committee is expected to meet regularly to monitor developments, evaluate emerging risks, and implement practical measures to maintain operational continuity across the public sector.

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Sajith slams President over war conduct and economic missteps

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Opposition Leader Sajith Premadasa on Friday lashed out at President Anura Kumara Dissanayake in Parliament, accusing him of failing to uphold international law during wartime.

Premadasa said the President’s claim of neutrality ignored breaches of the UN Charter—including Articles 2.4 and 2.7—and other global conventions. “A neutral stance requires openly acknowledging violations,” he argued, criticizing the absence of ethical mechanisms to safeguard international law.

He also questioned the President’s handling of maritime issues, particularly whether Sri Lanka had been informed of the alleged attack on the Iranian vessel IRIS Dena, stressing that the Exclusive Economic Zone (EEZ) permits only peaceful activity.

On the economic front, Premadasa condemned the government for missing a chance to buy Russian oil during a 30-day U.S. sanctions suspension.

He said attempts to advise the Foreign Ministry, including a meeting with the Russian Ambassador, yielded no progress.

Premadasa further ridiculed the government’s earlier dismissal of the QR code fuel system, noting that officials are now adapting to it.

Turning to broader economic concerns, he called for immediate negotiations with the IMF to secure a new agreement, warning that the current primary balance of 2.3 is unsustainable. He stressed the urgent need for a poverty-reduction program, highlighting that one-third of Sri Lankans live in poverty.

He also demanded that surplus Treasury funds be used to support relief packages, arguing billions in reserves could aid households struggling with income shortfalls.Concluding his address, Premadasa criticized the government for failing to prepare for foreseeable crises, leaving the country vulnerable.

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Johnston Fernando, sons held in Lanka Sathosa lorry misuse case

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Former Minister Johnston Fernando, his two sons, and three others were remanded by the Wattala Magistrate’s Court yesterday (20) until April 2, the court confirmed.

The suspects, including Fernando’s elder son Johan, younger son Jerome, and a former transport manager of Lanka Sathosa, are under investigation by the Police Financial Crimes Investigation Division (FCID).

Authorities allege the Lanka Sathosa lorry was misused for operations linked to an ethanol company reportedly owned by Fernando, causing an estimated Rs. 2.5 million loss to the state.

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