Features
Significance of Ceylon-China Trade Agreement of 1952
by Dr. J. B. Kelegama
Excerpts from the keynote address at the 50 th anniversary celebrations of the historic “Rubber-Rice Pact” between Sri Lanka and China at the BMICH on December 20, 2002
I am honoured by the invitation of the Sri Lanka-China Business Cooperation Council and the Sri Lanka-China Society to deliver today the keynote address on the occasion of the golden jubilee celebrations of the historic Rubber-Rice Pact between Sri Lanka and China signed in December 1952.
I accepted this invitation with alacrity and pleasure, firstly because I have conducted negotiations with China and actually implemented the Agreement over a period of about 12 years in my capacity as a senior government official, secondly, because I have visited China seven or eight times both as a government official and a UN consultant and thirdly, because I have been a student of China’s economic development for many years and written and published several articles on China’s economic and trade issues, under my own name as well as under pen-names.
Further, I had the privilege of speaking on this subject at the death anniversary of Mr. R. G. Senanayake some years back, on the invitation of no less a person than Mrs. R. G. Senanayake herself.
The Ceylon-China Trade Agreement of 1952 was undoubtedly the most useful trade agreement negotiated by Sri Lanka and one of the most successful and durable trade agreements in the world, having been in operation for 30 years. It is therefore useful to assess the significance of the agreement and to refresh our memory regarding the circumstances that led to it and the person who played the key role in bringing it about – R. G. Senanayake.
Rice shortage
1952 was a very bad year for Sri Lanka. Premier D. S. Senanayake had died and Dudley Senanayake had just formed a new government when the country had to face a world shortage of rice.
The Government was committed at that time to provide every adult person with two measures of rice per week at a subsidised price, but rice was not available from the traditional suppliers – Burma, Thailand and Indo-China – and the world market price of rice had risen by 38 per cent between 1951 and 1952.
Sri Lanka was therefore compelled to buy 60,000 tons of rice from the USA and 10,000 tons from Ecuador at high prices, although this variety of rice was not suitable to the Sri Lankan palate. She was however not in a position to buy all the rice she needed at this high price as her foreign exchange resources were limited; besides, distribution of this rice would have pushed the food subsidy bill to intolerable levels.
The country was also facing a foreign exchange crisis in 1952 caused by a dramatic fall in her export prices brought about by the quick end of the Korean War boom. The end of the Korean War and the drastic reduction of commodity purchases by the West – in particular, of natural rubber by the United States – led to a collapse of Sri Lanka’s export prices by 23 per cent between 1951 and 1952.
The price of natural rubber declined by 36 per cent, of tea by 10 per cent, and of coconut oil by 40 per cent. Import prices increased by 8 per cent and terms-of-trade fell by 28 per cent. The trade surplus of Rs. 345 million in 1951 turned into a trade deficit of Rs. 200 million in 1952 and external assets fell by 30 per cent. In this critical situation Sri Lanka attempted to negotiate with the USA for a loan of US$50 million and for favourable prices for rubber exports and rice imports, but failed. The country was facing an unprecedented crisis: she could not find enough rice to feed her people and she had no prospect of a favourable market for her rubber exports.
It was in this grim setting that R. G. Senanayake, the then Minister of Commerce, played his master stroke. He found out that China was prepared to sell rice to Sri Lanka in exchange for rubber. At that time China was unable to obtain rubber as a result of prohibition of rubber exports from Malaya following a UN resolution preventing the sale of rubber to China. Thus China wanted rubber as badly as Sri Lanka wanted rice. R. G. Senanayake was quick to realise the mutual benefits of trade with China, and negotiated the Ceylon-China Trade Agreement or the Rubber-Rice Pact in Beijing towards the end of 1952. He stated in Parliament.
“We waited for foreign aid, foreign assistance. As you know Sir, over and over again, we made appeals for Point Four aid, we waited four long years. We have got in the form of assistance only a cook for the Kundasale Girls’ School. Therefore in these circumstances, it was necessary that we should go where it was possible to get our requirements.”
Opposition
The Agreement was negotiated in the teeth of opposition from some of his own colleagues in the Cabinet. Indeed, the opposition of J. R. Jayewardene, the Minister of Finance, was well known. The Cabinet was advised by the newly created Central Bank under an American Governor. Opposition also came from R. G. Senanayake’s predecessor in the ministerial post, from the American Government, and from some of the local newspapers which carried on a virulent press campaign against any dealings with Communist China. S. P. Amarasingham’s informative book “Rice and Rubber: The Story of China-Ceylon Trade” provides a detailed account of the strong opposition R. G. Senanayake had to face in negotiating the Agreement.
The American Government invoked the Battle Act which prevented it from giving aid to countries selling strategic materials to Communist countries and cut off aid to Sri Lanka. In addition, she stopped selling sulphur needed by Sri Lanka’s rubber plantations. This was the price that had to be paid for trading with China.
Prime Minister, Dudley Senanayake, however, fully backed his Minister of Commerce and was prepared to pay this price; he realised that the benefits to Sri Lanka from the agreement far outweighed losses consequent to the cutting-off of American aid. He argued:
“Ceylon’s old trade pattern has been knocked out by changes in the world market and we have to seek new markets for our needs of essential foodstuffs and for our exports.”
Rebutting the charges that the Trade Agreement was opening the door to communist influences in Sri Lanka, he pointed out:
“Communism thrives in many places not through an understanding of that particular ideology but through poverty and want. I am confident that our Trade Agreement with China will instead of opening doors to communism help us to stand firmer against it.”
It is a tribute to the two Senanayakes that they displayed remarkable pragmatism and courage in negotiating the Trade Agreement. They did not allow their prejudices or ideological considerations to stand in the way of deciding what was in the best interests of the Country; nor were they intimidated by threats of big powers.
R. G. Senanayake stated:
“I have always held the view that political ideologies should not stand in the ways of countries trading with each other if that trade is to their mutual advantage.”
He foresaw as far back as 1952, the emergence of China as a world power. He stated in a speech: “Talking of China in particular, it would be unrealistic to ignore a nation of 500 million in our continent with a united and cohesive government for the first time in many centuries. She is bound to be a major factor in world trade.”
As he foresaw, China has now become the seventh largest exporter in the world and the largest trader among developing countries whose purchases and sales influence the world markets. In 2000 for instance, her exports were US$249 billion and imports US$225 billion. If we include Hong Kong’s trade with China (as the greater part of Hong Kong’s trade is entrepot trade with China) then China becomes the fourth largest exporter in the world after the USA, Germany and Japan, its exports amounting to $452 billion.
The Agreement
The Trade Agreement signed in 1952 was for five years and renewable; there was, however, an annual Trade Protocol specifying the quantities of commodities to be exchanged in the ensuing year, which had to be negotiated every year. The trade was based on barter – exports and imports to balance every year; only the outstanding balance at the end-of-the-year was to be settled in foreign exchange.
Trade however was rarely balanced in the following years but the outstanding balance was generally carried forward to the next year without settlement in foreign exchange.
In the first part of the agreement there were specific commitments by Sri Lanka to purchase rice, and for China to buy rubber; the values were to balance. Thus in 1953, Sri Lanka agreed to buy 270,000 tons of rice from China which in turn agreed to purchase 50,000 tons of rubber; these quantities were exchanged on the basis of world market prices and were equal in value. In addition, China agreed to pay a premium price for rubber over the world market (Singapore) price and further, handling charges for rubber exports in Colombo.
Thus in 1953, China paid for Sri Lanka rubber Rs. 1.74 per lb. whereas the average world market price was Rs. 1.05 per lb. This premium varied with every five-year agreement. The handling charge which was fixed at five cents per lb. too varied in subsequent years. China also agreed to supply rice to Sri Lanka below market prices – at 54 pounds or Rs. 720 per ton in 1953.
Thus Sri Lanka benefited both ways from the agreement. The second part of the agreement covered trade in other commodities – those Sri Lanka and China wanted to buy and sell – but without specific commitments; the total value of exports and imports however were expected to balance every year. In view of the substantial mutual benefits, the Trade Agreement was renewed every five years by R. G. Senanayake’s successors in his ministerial post – in 1958, 1962, 1967, 1972 and 1977 – and was wound up, in the sense that the barter element was given up, in 1982 when it was found that the barter of rice and rubber was no longer in mutual interest. Sri Lanka had almost reached self-sufficiency in rice and needed only very small quantities from abroad while China was able to purchase rubber from several rubber producing countries without restriction and without paying a premium.
R. G. Senanayake paid an important tribute to China after negotiating the Trade Agreement, when he concluded his Cabinet paper on the subject in the following words:
“We noted on the Chinese side the absence of the spirit of bargaining and haggling on comparatively small points. On the other hand, they gave us the impression of being large-minded and forthright in their dealings.”
I can confirm this as I conducted trade negotiations with China over a dozen times. Benefits
The significance of the Ceylon-China Trade Agreement lies in the positive benefits Ceylon received during the thirty years of its duration. Those benefits exceeded expectation as China expressed her gratitude to Sri Lanka for supplying her rubber when other rubber producers were not prepared to do so and in spite of the opposition and denial of aid by the US Government. These benefits are discussed in detail below.
(1) The premium over world market price for rubber was estimated between Rs. 68 and Rs. 95 million in 1953 alone. It was about 56 per cent more than the world market price in that year. No estimates are available for successive years, but the premium was substantial, for even a ten cents premium meant Rs. 200 per metric ton and Rs. 10 million for 50,000 tons.
(2) The handling charge of 5 cents per lb., in 1953 was equal to Rs. 100 per metric ton or Rs. 5 million for 50,000 metric tons of rubber. As the charge and quantity varied from year-to-year the total sum too changed, but it was significant.
(3) The sale of rice by China to Sri Lanka at prices below the world market resulted in a net benefit of about Rs. 92 million in 1953 alone. Although there was a net benefit in the following years, no estimates have been made. China agreed to sell rice at the same price Burma sold rice to Sri Lanka with certain adjustments for differences in quality and transport costs. China never tried to exploit the rice market to her advantage.
Even when she did not have an exportable surplus, she supplied Sri Lanka with rice direct from Burma under a triangular trade arrangement, but charged us only the price she paid Burma – not a cent more – even when she had reason to charge something more.
(4) As a result of the agreement a grant of about Rs. 125 million was extended by China during the ten-year period 1958-68 to meet part of the costs of rubber replanting. Thousands of acres of uneconomic rubber land were replanted thereby revitalizing our rubber industry.
(5) China continued to purchase Sri Lanka’s rubber at a premium even when other markets were prepared to sell her rubber at lower prices.
(6) Sri Lanka found an assured market for her rubber and an assured source of supply for her rice and insured herself to a great extent against vagaries in the world market. She also diversified her export and import markets.
(7) The Trade Agreement benefitted the Ceylonese traders as against non-national traders by creating a new market for them. In spite of the opposition from non-national trading establishments – particularly British managing agency houses – R.G. Senanayake reserved the export of rubber to China for the Ceylonese traders. He also reserved China for the Ceylonese importer under his policy of Ceylonizing the external trade of the country.
(8) The Trade Agreement laid the foundation for expanding trade between Sri Lanka and China even after the barter agreement ceased to operate. In 2001 for instance China and Hong Kong (which mainly re-exports China’s products) constituted the largest supplier of imports valued at Rs. 64 billion to Sri Lanka.
(9) Economic co-operation between Sri Lanka and China began with the Trade Agreement. It was expanded by leaps and bounds with establishment of diplomatic relations with China by S.W.R.D. Bandaranaike and closer relations under Sirimavo Bandaranaike as symbolised by the Bandaranaike Memorial International Conference Hall (BMICH), textile mills at Veyangoda and Pugoda, other grants and interest-free loans. Economic co-operation thereafter is demonstrated by the superior courts complex, Gin ganga scheme and assistance to restore Abayagiri dagaba.
(10) The Ceylon-China Trade Agreement with its price concessions for both Sri Lanka’s exports and imports and assistance to rubber replanting by China was perhaps the first instance of a developing country giving economic assistance to another developing country. In other words, it was the first time where economic co-operation among developing countries or South-South co-operation took place.
(11) Finally, Ceylon-China Trade Agreement and closer commercial and economic relations laid the foundations for a firm friendship between Sri Lanka and China, which was strengthened, expanded, and cemented by the Bandaranaike governments. China’s friendship for Sri Lanka has been demonstrated not only in trade and economic co-operation but also in times of national crisis. There was only China to warn other countries to ‘keep their hands off Sri Lanka’ at the height of the Indo-Lanka crisis in June-July 1987. This friendship was demonstrated again thereafter by the visit of Prime Minister of China and his offer of Rs. 375 million in economic assistance.
Features
The Iran War, Global Oil Crisis, and Local Options
Flight of Insanity
Now in its third week and still no end sight, Trump’s Iran’s war is showing a tedious pattern of tragic-comic episodes. The human tragedy continues under relentless aerial assaults in Iran and under both aerial and ground assaults in Lebanon. Israel, now in a hurry to destroy as much it can of its enemy assets before Trump lapses into war withdrawals, is picking its spots at will; three of its latest scalps could not have come at higher echelons of the Iranian regime. Within two days, Israeli has targeted and killed Ali Larijani, the powerful, versatile and experienced secretary of the Supreme National Security Council; Gholamreza Soleimani, head of the Basij paramilitary force; and Iran’s Intelligence Minister Esmail Khatib.
Yet there is no indication if the continuing hollowing out of Iran’s decision making apparatus will produce the intended effect of encouraging the people of Iran to come out on the streets and topple the regime. People cannot pour on to the streets, even if they want to, until the American and Israeli bombing stops. That may not happen till the US military finishes its list of asset targets in Iran and Israel finishes off the list of Iranian leaders who are tagged on by Mossad’s network of Iranian moles. They are so widespread that last year after setting up a special task force to expose the internal informants, the National Security Council found out that the person whom they had selected to lead the task force was himself a spy! Disaffected citizens are also becoming informal informants. 
The comical side of the war is provided by President Trump in the daily press court that he holds at the White House, taking full advantage of the presidential system in which the chief officer is not required to present himself to and take questions from the country’s elected lawmakers. There has never been and there likely will never be another presidential spectacle like Donald J. Trump. It is shocking although not surprising to find out daily as to how much he doesn’t know about the war that he started or where it is heading. The ghost of Donald Rumsfeld, the Defence Secretary of the Iraq war and the coiner of the ‘unknown unknowns’ phrase, would tell you that Trump is the epitome of one of the known knowns, the predictable bully. For all his misjudgements and bad calls over the Iraq war 23 years ago, Rumsfeld now looks like a giant of a professional in comparison to Pete Hegseth, the bigmouthed charlatan who parades as Donald Trump’s Secretary of War.
Asymmetric Advantage
For its part, Iran appears to be reaping the worst and the best of an asymmetric warfare. Iran is getting pummelled in all the metrics of conventional warfare and there should be nothing surprising about it. It is rather silly for the American and Israeli military spokespeople to crow about their aerial strikes and their successes. On the other hand, the US and Israeli forces combined have not been able to answer Iran’s ability to establish areas of war where Iran sets the term and scores at its choosing. Quite astonishingly, President Trump has said that Iran was not supposed to attack its neighbours and no one apparently told him that such attacks might happen.
“Nobody. Nobody. No, no, no. The greatest experts—nobody thought they were going to hit,“ Trump responded to a leading question by a Fox News reporter whether the President was “surprised nobody briefed you ahead of time” about the likelihood of Iranian retaliation against America’s Gulf allies. Prevarication is second nature to President Trump and it is the same explanation for the Administration’s strategic gaffe over the Strait of Hormuz.
Iran has imposed a blockade over the narrow waterway between the Persian Gulf and the Gulf of Oman that provides vital passage for about 20% of the world’s oil shipments. Again, no one told him that Iran might do this. That is also because Trump has gotten rid of all the people in government capable of providing advice and is surrounding himself with sidekicks who will not challenge him on his misrepresentation of facts. As well, by keeping Congress out of the loop the President and the Administration tossed away the opportunity to deliberate before deciding to go to war.
True to form, Trump trots out another bizarre argument that the US does not have any shipment through the Strait of Hormuz and, therefore, it is up to countries, including China, that depend on the Hormuz route to come to his party in the Persian Gulf. The US would be there to help them out and he went on to invite his erstwhile allies and fellow NATO members to join the US and help the world keep the Strait of Hormuz open for its oil shipments.
Trump’s calls have been all but spurned. No US president has suffered such a rebuff. Other presidents did their consultations with allies before starting a war, not after. “This war started without any consultations,” said Germany’s Defence Minister Boris Pistorius. He then queried incredulously: “What does Donald Trump expect from a handful of European frigates in the Strait of Hormuz that the mighty US Navy cannot manage alone?” Iran has let it be known that it will block passage only to its enemies and allow others to cross the strait by arrangement. Chinese, Indian and Pakistani ships have been allowed to navigate through the strait. The UN and NATO countries are reportedly considering new initiatives to ensure safe passage through the Strait, but details are unclear.
While the official American endgame is unclear, scholars and academics have started weighing in and calling Trump’s misadventure for what it is. Three such contributions this week have caught the media’s attention. Muhanad Seloom writing online in Al Jazeera, has presented an unsolicited yet by far the strongest case for Trump, arguing that “the US-Israeli strategy is working” because Trump’s war against Iran is accomplishing a “systematic, phased degradation of a threat that previous administrations allowed to grow for four decades.” A former State Department staffer and now a Doha and Exeter academic, Seloom seems overly sanguine about the impending demise of the Iranian regime and underplays the political implications of the war’s externalities and unintended consequences for the Trump presidency in America.
The comprehensive degradation of virtually all of Iran’s hard assets is not in question. What is in question is whether the asset degradation is translating into a regime change. The additional questions are whether the obvious success in asset degradation is enough to save President Trumps political bacon in the midterm elections in November, or will it stop Iran from controlling the Strait of Hormuz and impacting the global oil flows. Firm negative answers to these questions have been provided by two American scholars. Nate Swanson, also a former State Department staffer turned academic researcher and who was also a member of Trump’s recent negotiating team with Iran, has additionally highlighted the martyrdom significance of the killing of Ayatollah Khamenei both within Iran and in the entire Shia crescent extending from Lebanon to Karachi.
Robert Pape, University of Chicago Historian, who has studied and modelled Iranian scenarios to advise past US Administrations, has compared President Trump’s situation in Iran to President Johnson’s quagmire in Vietnam in 1968. Pape’s thesis is that asymmetric conflicts inherently keep escalating and there is no winning way out for a superpower over a lesser power. The main difference between Vietnam and Iran is that Vietnam did not trigger global oil and economic crises. Iran has triggered an oil crisis and the IMF is warning to expect higher inflation and lower growth as a result of the war. “Think of the unthinkable and prepare for it,” is the advice given to world’s policy makers by IMF Managing Director Kristalina Georgieva to a symposium in Japan, earlier this month.
Global Oil Crisis
The blockade of the Strait of Hormuz has created a crisis of uneven supplies and high prices the likes of which have not been seen since the 1973 oil embargo by Arab countries in the wake of the Yom Kippur War that saw the price of oil increasing four fold from $3 to $12 a barrel. The International Energy Agency (IEA), which came into being as the western response to the 1973 Arab oil embargo, has warned that the market is now experiencing “the most significant supply disruption in its history.”
According to Historians, denying or disrupting oil flows has been an effective tool in modern warfare. The oft cited examples before the 1973 oil embargo are the British oil blockade of Germany in World War 1, and the stopping of Germans accessing the Caucasus oilfields by the Soviet Union’s Red Army in World War II. The irony of the current crisis is that until now the world was getting to be more energy efficient and less oil dependent as a result of the technological, socioeconomic and behavioural changes that were unleashed by the 1973 oil embargo. Post Cold War globalization streamlined global oil flows even as the turn towards cheaper and renewable energy sources increased the use of alternative energy sources.
What was becoming a global energy complacency, according to Jason Bordoff and Meghan O’Sullivan, American academics and National Security advisers to former Presidents Obama and Bush, suffered its first disruptive shock with the Russian invasion of Ukraine in February 2022. Market reaction was immediate with crude oil prices increasing by over 50% and exceeding $135 per barrel. Russia cut its natural gas supply to Europe by half leaving western Europe the worst affected region by the crisis. In contrast, Asia is the worst affected continent by the current crisis although market reaction was not immediate apparently because the US was deemed a far more reliable actor than Russia. It is a different story now.
The present crisis is expected to ratchet up crude oil prices to as high as $150 to $200 a barrel in current dollars from what was below $75 before Trump started the war. Futures trading before the war projected $62 per barrel in 2027. Now, lower prices are not anticipated until after the end of this decade. The daily price has been yo-yoing above and below $100 in harmony with Trump’s musings about the course of the war and the time for its ending. The current market uncertainty stems from the growing realization that the Trump Administration was not clear about why it was starting the war and now it does not know how or when to bring it to an end. The Hormuz crisis has made the prospects all the bleaker.
Sri Lanka’s Options
In the unfolding uncertainty, the only certainty is that Sri Lanka’s options are limited. The challenges facing the country and the government involve both politics and economics. For the country, even the political options are limited – perhaps as limited as the economic options available to the government in the short term. The incessant political critics of the government start with extrapolating Aragalaya and end with anticipating another government collapse like the Gotabaya Rajapaksa government. But anyone looking for political alternatives to the NPP government should look at the press photograph showing a recent news conference of opposition party leaders announcing the formation of “a common opposition platform to resist the government’s anti-democratic actions.” Missing an action and absconding per usual, like Julia Roberts in Runway Bride, is once again Sajith Premadasa, the accredited Leader of the Opposition.
Talk about democratic priorities when the economic engine and the energy generators will soon have no oil or diesel to run on. Among the assembled, there is no one equipped enough to head a government ministry with the possible exception of Champika Ranawaka. And it is rich to talk about constitutional dictatorship for a group that was associated with the extended one-party government from 1977 to 1994, and a second group the tried to perpetuate a one-family government between 2005 and 2022. It is virtually imperative to argue that for the sake of the country the NPP government must successfully navigate through the impending crisis. Whether the government will be able to live up to what is now a necessity, not just expectation, we will soon find out.
There is no minimizing or underestimating the magnitude of the crisis. Crude oil and petroleum products account for nearly 20% of the total import bill. Rising oil prices will impact the balance of payment and forex reserves, and could potentially siphon off the currently accumulated $7+ billion forex balance. Rupee devaluation and inflation are likely, but not necessarily to the absurd levels reached during the ultimate Rajapaksa regime. Economic growth will slow and the $1.5 to $2.0 billion FDI targets may not materialize. The current arrangement for debt repayment may have to be revisited, even as relief measures will need to be undertaken to soften the rising price effects throughout the economy and among the less privileged sections of society. Restricting consumption has already been started and the country may have to brace for further restrictions and even power cuts.
In the short term, renegotiating the current EFF (Extended Fund Facility) terms with the IMF will be unavoidable. Equally important are long term measures. The low storage capacity for oil and petroleum has made price fluctuations inevitable. The government has announced storage capacity expansion in Kolonnawa and fast tracking the construction of a jet-fuel pipeline from Muthurajawela to Katunayake – to facilitate the Bandaranaike International Airport (BIA) becoming a regional aviation hub. The current shipping problems present a new opportunity for the utilization of the expanded terminal facilities to increase transhipment operations at the Colombo harbour.
At long last, after 78 years, there is some action to upgrade the storied 99 oil tanks in Trincomalee. But the bulk of the upgrading depends on the trilateral agreement between Sri Lanka, India and the United Arab Emirates to create an energy hub in Trincomalee. This might run into delays because of the current situation involving the UAE. Already delayed is the construction of the $3.7b Sinopec Oil refinery in Hambantota, the MOU for which was signed more than an year ago. The NPP government has been adept in keeping good relationships with both India and China. Now is the time to try to expedite the deliverables on their commitments.
Another not so long term necessity is to expand electricity generation through renewable sources and minimize its dependence on thermal generation based on imported oil, not to mention coal. Thermal power contributes to just under 50% of energy output at about 80% of total generation costs. In contrast, just over 50% of the output is generated by renewable sources, including hydro, at 20% of the total cost.
The contribution of hydropower is weather dependent and its uncertainty has long been the pretext for persisting with thermal power and not encouraging the development of solar and wind energy sources. There is no more urgent time to stop this persistence than now in light of the oil crisis. The government must cut through the cobwebs of vested thermal power interests and make clean energy a central part of its Clean Sri Lanka initiative. China is in the forefront of renewable energy technology and expansion and has timed the unveiling of its new five year renewable energy expansion plan to coincide with the current oil crisis. Many countries are emulating China and Sri Lanka should join them.
Features
Two Decades of Trust: SINGER Wins People’s Brand of the Year for the 20th Consecutive Time
Singer Sri Lanka, the nation’s foremost retailer of consumer durables, celebrates a truly historic milestone at the SLIM-KANTAR People’s Awards 2026, securing a prestigious triple victory while marking 20 consecutive years as the People’s Brand of the Year, an achievement made possible by the enduring trust and loyalty of Sri Lankan consumers.
This year, SINGER was honoured with yet another triple win with People’s Brand of the Year, Youth Brand of the Year and People’s Durables Brand of the Year at the awards ceremony. This remarkable recognition reflects the deep and lasting relationship the brand has built with Sri Lankans across generations, standing as a symbol of trust in homes across the island.
Reaching this 20-year milestone is not just a testament to brand strength, but a celebration of the millions of customers who have continuously chosen SINGER as a part of their everyday lives. For two decades, Sri Lankans have placed their confidence in the brand, welcoming it into their homes, their families, and their aspirations.
Expressing his appreciation, Janmesh Antony, Director – Marketing of Singer Sri Lanka PLC, stated:
“Winning these awards reflects our commitment to quality, innovation, and staying closely connected to our customers. Being recognised as Durables brand, Youth brand, and as the People’s Brand of the Year highlights our ability to resonate across generations. As we celebrate 20 years as the People’s Brand, our deepest gratitude goes to our customers, this milestone truly belongs to them. It also reflects the dedication of our teams, who continuously strive to serve them better every day. Winning Youth Brand of the Year further reinforces our focus on staying relevant and meaningfully connected with the next generation.”
Commenting on the milestone, Mahesh Wijewardene, Group Managing Director of Singer Sri Lanka PLC, added:
“This recognition is a tribute to the millions of Sri Lankans who have stood by us over the years. Being named the People’s Brand of the Year for the 20th consecutive time is both humbling and inspiring. It reflects the deep trust our customers place in us, and we are truly grateful for the role we play in their everyday lives. This milestone strengthens our commitment to continue delivering value, innovation, and service excellence, always with our customers at the heart of everything we do.”
Over the years, SINGER has grown alongside the people of Sri Lanka, evolving from a trusted household name into a future-ready retail powerhouse. By continuously innovating its product portfolio and enhancing service excellence, the brand has remained closely aligned with the changing needs and aspirations of its customers.
Guided by a deep-rooted customer-first philosophy, an extensive islandwide retail network, and dependable after-sales service, Singer continues to set benchmarks not only in the consumer durables sector but across the nation. By elevating everyday living and bringing greater convenience, comfort, and ease into Sri Lankan homes, the brand has become a trusted partner in shaping modern lifestyles. Its growing connection with younger audiences further reflects its ability to seamlessly blend legacy with contemporary aspirations.
As Singer Sri Lanka celebrates this milestone, the company remains profoundly grateful for the trust placed in it by generations of Sri Lankans. With a continued commitment to enriching lives through innovation and making everyday living more effortless and accessible, Singer looks ahead to growing alongside its customers, strengthening its place as one of the most trusted, loved, and enduring brands in the country.
Features
Test cricket of a different kind in 1948
Early last year [probably 2004] I received a call from Michael Ludgrove the then head of the rare book section at Christies Auction house requesting help to decipher the names of Ceylonese cricketers who had signed a cricket bat in the 1930’s following a combined India-Ceylon match against the visiting MCC. This led to my keeping an eye out for unusual items on Ceylon cricket.
A few months later a set of autographs came up for sale. They were of the visiting English women cricketers who played a match in Colombo, against the Ceylon women in the first “Test” of its kind. I was lucky to trace two of the test cricketers from the Ceylon team who now live in Victoria, Beverly Roberts (Juriansz) and Enid (Gilly) Fernando. Incidentally Gilly is called Gilly after AER Gilligan the Australian Cricketer and answers to no other name.
The visiting English team were on their way to Australia on the SS Orion. The Colombo Cricket Club were the hosts and the match was played at the Oval on the November 1, 1948. The match attracted a crowd of around 5,000 many of whom had not seen women play cricket before. Among the distinguished guests were the Governor General, the Bishop of Brisbane, the Assistant Bishop of Colombo -the Reverend Lakdasa de Mel, the Yuvaraj and Yuvaranee of Kutch and Sir Richard Aluwihare.
The well known cricket writer, SP Foenander, provided the broadcast commentary.
The English team consisted of: Molly Hyde (Capt.), Miss Rheinberger, Nacy Joy, Grace Morgan, Mary Duggan, Betty Birch, Dorothy McEroy, Mary Johnson, Megan Lowe, Nancy Wheelan,
The Ceylon team consisted of Miss O Turner (Capt.), Miss Enid (Gilly) Fernando, Miss C Hutton, Miss S Gaddum, Shirley Thomas, Marienne Adihetty, Beverley Roberts, Pat Weinman, Leela Abeykoon, Binthan Noordeen
Reserves: Mrs D H Swan & Mrs E G Joseph. Umpires: W S Findall and H E W De Zylva.
There is on record a previous match, played by a visiting English women’s cricket team in Colombo. However, they played against a team consisting mainly of wives of European Planters and no Ceylonese were included.
Beverley Roberts, 16 years old Leela Abeykoon and Phyllis De Silva were from St John’s Panadura which was the first girl’s school to play cricket. Their coach was G C Roberts (older brother of Michael Roberts). Marienne Adihetty was from Galle and her brother played for Richmond College. Binthan Noordeen was from Ladies College. She is the granddaughter of M.C. Amoo one of the best Malay cricketers of former days, who took a team from Ceylon to Bombay in 1910. Binthan was a teacher at Ladies College at the time and also excelled in hockey, netball and tennis. Pat Weinman is the daughter of Jeff Weinman, a former Nondescripts cricketer.
The team was mainly coached by S. Saravanamuttu with others such as S J Campbell helping. The arrangements were made by the Board of Control of Cricket headed by P Saravanamuttu. Though the match itself was one sided with the Ceylon women cricketers beaten decisively, the Ceylon team impressed the visitors by their gallant display, after less than two months of practice as a team. The English team won the toss and batted first. Molly Slide the captain scored a century in a fine display of batting. The captain of the Ceylon team Mrs Hutton took six wickets for 43.
(Michael Roberts Thuppahi blog)
Dr. Srilal Fernando in Melbourne, reproducing an essay that appeared originally in The CEYLANKAN, a quarterly produced by the Ceylon Research Society in Australia.
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