Business
Seylan Bank secures Silver Award at Dragons of Asia 2022
Seylan Bank, the Bank with a Heart, won a coveted Silver Award at Dragons of Asia Effective Marketing Awards 2022. The Awards recognised the very best in results-driven marketing communications, by agencies and clients, across all countries in Asia.The success of Seylan Bank’s #ResponsibleMe campaign, conceptualised to highlight the importance of self-awareness and individual responsibility in ensuring the safety of all Sri Lankan citizens in the COVID-19 pandemic, resulted in the financial institution bagging a Silver Award under the Best Cause, Charity Marketing or Public Sector Campaign, making Seylan Bank the only bank to be awarded under the category.
In 2021 at the height of the third Covid-19 wave, the Bank with a Heart felt that society needed to be educated about making responsible choices to contain the spread of the virus. This was certainly the need of the hour as it was observed that there was a rising feeling of demotivation to follow recommended protective behaviours, also known as pandemic fatigue.
The Bank realised that simply saying “wear a mask” or “maintain social distancing”, would have been just another message, therefore Seylan Bank decided to execute the delivery of the message more assertively. This led to the campaign slogan “Suhada Haden, Tikak Seren”.
To pull off the campaign, Seylan team members took on the responsibility to share the #ResponsibleMe message to the public, adding their own voices through their personal social media spaces. Key opinion leaders soon joined the call, and social media came abuzz with #ResponsibleMe.
The Bank then considered a mentality change which encouraged people to accept individual responsibility to maintain preventative methods that was considered key for protection in the long term. To this end, as a responsible corporate, the Bank launched a unique virtual media briefing to effectively drive this message, with the participation of media personnel active in the digital space. The campaign was taken a step further through interviews conducted in partnership with the Health Promotion Bureau to exaggerate the importance of acting responsibly.
“The #ResponsibleMe campaign was a timely initiative, where Seylan went beyond our usual business, with the understanding that we had to overcome the pandemic together as a society and the responsibility of it lay within each one of us. It was through ensuring protection to all that we could survive,” said Gamika de Silva, Assistant General Manager for Marketing and Sales, Seylan Bank.
“Executing a campaign of this scale was no easy task during the height of a pandemic. With several factors affecting productivity and teamwork, everyone involved was able to pull through and deliver their best. Without the support from our agency partners, Boutique Agency Network, Third Shift and Ogilvy PR, #ResponsibleMe would not have been possible. We are also grateful to the Health Promotion Bureau for the support they gave us throughout the campaign. All in all, the promise to take personal responsibility for one’s actions to ensure the prevention of spread has certainly paid off,” he added speaking of the Silver Dragon.
Such a win on an international stage stands as testament to the Bank’s efforts which led to it becoming a catalyst hero in the fight against the Covid-19 Pandemic, while also shining a global spotlight on the Nation as a whole.
Business
Electricity tariff hike raises questions over fuel pricing transparency
The much discussed latest electricity tariff debate has taken a controversial turn, with senior power sector officials and independent energy analysts questioning whether opaque fuel pricing mechanisms are artificially inflating the cost of electricity generation while shielding politically sensitive petroleum losses.
At the centre of the controversy is the widening gap between diesel pricing and the steep increases imposed on Heavy Fuel Oil (HFO) and naphtha — two fuels heavily used by the Ceylon Electricity Board (CEB)� for thermal power generation.
Energy analysts argue that while electricity tariffs are officially calculated on a “cost reflective” basis, the fuel pricing structure feeding into those calculations appears far from transparent.
A senior CEB official told The Island Financial Review that the present fuel pricing pattern raises “serious economic and policy concerns.”
“The entire electricity tariff framework is built on the assumption that fuel supplied to the power sector reflects actual import costs. But if fuel pricing itself is distorted, then tariff calculations become distorted too,” the official said.
According to CEB operational data reviewed by sector analysts, the utility regularly consumes nearly two-and-a-half times more HFO than diesel for thermal generation. Yet recent fuel revisions saw diesel prices rise only marginally — despite allegations that diesel cargoes had been procured at extraordinarily high dollar values.
Industry analysts pointed out that diesel imported at around USD 286 per barrel resulted in only about a Rs. 10 domestic price increase, while HFO prices surged by nearly Rs. 42 per litre and naphtha by around Rs. 34 — increases estimated at roughly 25 percent.
“This creates the impression that losses on diesel are being absorbed by overpricing HFO and naphtha,” an energy economist said.
“If CPC is maintaining artificially low diesel prices for political or inflation management reasons, the burden appears to be transferred to electricity consumers through thermal generation costs.”
The analyst noted that because the CEB relies heavily on HFO for regular dispatch operations, even relatively small increases in HFO pricing can translate into billions of rupees in additional annual generation costs.
In dollar terms, the implications are substantial.
Power sector officials estimate that every major upward revision in HFO pricing adds several billion rupees to annual generation expenditure, particularly during periods of low hydro availability. Given the depreciation pressures on the rupee and the dollar-denominated nature of fuel imports, the resulting tariff burden on consumers becomes even more severe.
A second senior CEB official expressed concern that institutional checks and balances within the energy sector appeared to be weakening.
“There is growing concern within the industry that the electricity sector regulator is no longer functioning with the level of independence expected of it,” the official said, referring to the Public Utilities Commission of Sri Lanka (PUCSL).
“The regulator’s responsibility is to independently scrutinise cost submissions, fuel assumptions and tariff calculations. But many in the sector now feel there is inadequate challenge or verification of the numbers being presented.”
The official warned that if regulatory independence is perceived to be compromised, public confidence in tariff revisions could deteriorate further.
A senior engineer attached to the CEB said the issue goes beyond tariff formulas.
“What is missing is cost transparency. There is no publicly accessible breakdown showing actual landed fuel costs, financing charges, hedging exposure, exchange losses, or refinery margins. Without that, nobody can independently verify whether the fuel pricing is truly cost reflective.”
Analysts also questioned the apparent disparity between crude oil acquisition costs and refined fuel pricing adjustments.
“If crude was purchased at almost the same price range, why are HFO and naphtha seeing disproportionate hikes while diesel remains comparatively protected?” one analyst asked.
Several observers believe the answer may lie in broader political and financial calculations.
Keeping diesel prices artificially low helps contain inflationary pressure across transport, logistics and food supply chains. However, critics say it may also help suppress scrutiny over controversial diesel procurements carried out at elevated international prices.
Energy sector sources further alleged that maintaining a lower diesel benchmark may also indirectly soften calculations linked to the long-running coal procurement controversy, where comparative generation cost modelling often references diesel-based thermal pricing.
“This has major political implications because lower diesel benchmarks can influence public perception regarding coal generation economics,” an analyst said.
By Ifham Nizam
Business
BETSS.COM powers Sri Lanka’s horse racing with landmark three-year sponsorship
BETSS.COM, the digital platform of Sporting Star, is ushering Sri Lanka’s horse racing into a new era through a landmark three-year title sponsorship of the BetSS Governor’s Cup and BetSS Queen’s Cup.
This long-term commitment by Sports Entertainment Services (Pvt) Ltd, operators of BETSS.COM, marks a significant step in elevating two of the country’s most prestigious racing events—enhancing their visibility, engagement, and relevance in a digitally connected world. As a brand positioned as a “Patron of Elite Sri Lankan Sports & Heritage,” BETSS.COM continues to support and transform iconic sporting platforms that carry deep cultural significance.
The Governor’s Cup and Queen’s Cup are the flagship “blue riband” races of the Nuwara Eliya Racecourse and remain central to the town’s April holiday season—where sport, fashion, and highland tourism converge. Horse racing was first introduced to Sri Lanka in the 1840s by Mr. John Baker, brother of the renowned explorer Samuel Baker, who established a training course for imported English thoroughbreds in the hills of Nuwara Eliya. The inaugural race at the Nuwara Eliya Racecourse was held in 1875, organised by the Nuwara Eliya Gymkhana Club. In 1910, the then Governor of Ceylon, Sir Henry Edward McCallum, inaugurated the prestigious Governor’s Cup and Queen’s Cup. Now in its 153rd year of racing, the event stands as an enduring symbol of Sri Lanka’s rich thoroughbred heritage.
Business
Siam City Cement (Lanka) officially enters into Memorandum of Understanding with Chief Secretary of Southern Province
The MoU was signed by Thusith Gunawarnasuriya (CEO, Siam City Cement (Lanka) Ltd) and Chandima C. Muhandiramge (Chief Secretary, Southern Province), under the patronage of Governor Prof. Susiripala Manawadu, in the presence of many distinguished government officials.
The event was held at the Radisson Blu Hotel, Galle, with the participation of engineers and technical officers from government institutions, including local government bodies, the PRDA, the Building Department, and the Irrigation Department. This underscored the importance of strong public–private collaboration to elevate industry standards and empower technical professionals with the latest knowledge in the Southern Province.
This initiative will be delivered as a series of three (03) continuous training programmes in the coming months, aimed at upskilling engineers and technical officers across the province. The sessions will cover key areas such as SLS 573, quality control, construction management, waterproofing, durable concrete, and concrete mix-design optimisation.
Together, we are shaping a more knowledgeable and resilient construction industry for the future.
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