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Remembering my father – Stanley Jayaweera

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My parents in conversation with Kurt Waldheim, President of Austria and former Secretary General of United Nations.

By Sanjeewa Jayaweera

My parents in conversation with Kurt Waldheim, President of Austria and former Secretary General of United Nations. My father passed away five years ago, just a few months short of his 90th birthday. Since his demise, my late brother Rajeewa and several others have written extensively about his accomplishments. However, I felt at a time when our country is facing an unprecedented social and economic crisis, it would be useful once again to share with readers the qualities of a man whose life was built on pillars of honesty, integrity, ethics, the rule of law and a deep love of Sri Lanka. The country desperately needs loads of such men to state the obvious if we are to reverse the decline.

A quarter-century ago, he perceptively identified the country’s most significant challenge. In an article published in The Island of August 6, 1997, Thathi wrote ‘the country is in shambles, the ‘tragedy is that society as a whole has failed to throw up a community of principled men who can stand up to our rampaging politicians and put them in their place.

Public Servant par excellence, Nationalistic fervour and saying “No.”

As a public servant, he served the country with skill, a sense of duty, loyalty, dedication, and pride. A recent editorial in the Sunday Island, encapsulated these qualities saying, “the late Stanley Jayaweera was a career diplomat at a time this country had a public service as different to what we are burdened with today as chalk and cheese.”

My grandmother used to relate how his intensely nationalistic feelings would cause headaches for my grandfather in the period leading to our independence. A large contingent of youngsters from less well-off families used to attend night classes at the Pirivena along Pirivena Road, Ratmalana, where Thathi used to teach English. He, therefore, had a sizeable number of loyal “followers.” He occasionally led a procession of them shouting nationalistic slogans in front of homes of those they considered loyal to the British! No sooner the march started, a message would be conveyed “anna Jayaweerage rasthiyadu kollo tike enawa.” Many windows and doors were quickly bolted and closed until the procession passed. Several would, after that, stop talking to my grandparents!

Soon after graduating from the University of Colombo, majoring in Philosophy, he took up teaching. He taught at Christian College, Kotte, Dharmapala Vidyalaya, and Dharamaraja College. His first love was teaching. His parents, however, firmly convinced him that he would not be able to support a family on a teacher’s pay and forced him to sit for the Ceylon Civil Service entry examination. Although he came third, he was absorbed to the Foreign Services as he was slightly overage.

His first overseas posting at the age of 31 was as Deputy High Commissioner to Singapore. Earlier, when designated to open the Embassy in Moscow, he conveyed his reluctance to go as he felt he would not be able to work with the person named as the Ambassador. Permanent Secretary Gunasena de Zoysa could not change his mind and therefore took him to meet then Prime Minister S W R D Bandaranaike. Asked by SWRD why he was unable to work with so and so, Thathi had revealed the reasons with trepidation. SWRD had roared with laughter and said, “Gunasena, send Jayaweera to Singapore where he can be his own boss.” Those days the High Commissioner was based in Malaysia.

Interdiction, challenges, and defiance

In July 1965, my father was interdicted by the Dudley Senanayake government purportedly as some files were missing from the citizenship division of the foreign ministry of which he was the head. It was nothing more than a political witch-hunt as he was perceived as a leftist loyal to Mrs Bandaranaike. The government failed to bring charges before the Public Service Commission (PSC) for over four years despite Felix Dias Bandaranaike raising the issue in parliament on several occasions. The PSC enquiry did not last more than a couple of hours and the charges against him were dismissed. He was immediately reinstated with full back pay. However, he and the family were subjected to severe hardship as he was paid only 25 per cent of his salary for the first two years and then increased to 50 per cent.

Coincidentally, his brother Neville a senior civil servant was promoted by the then government as Chairman SLBC. He, therefore, was close to both Dudley and JR Jayewardene. On several occasions, they had told Uncle Neville to tell my father to come and say “sorry” and that he would be immediately reinstated. However, despite my mother, his parents and parents in law pleading with him, he said, “why should I say sorry when I did nothing wrong?” Despite the severe impact on our lifestyle due to the meagre financial resources, he stood firmly by his principles. He also refused several offers of employment from the private sector. He was determined to clear his name. Aiya, my three sisters and I are mighty proud that he did so, and our experience during those challenging times have stood all of us in good stead and no doubt shaped our personalities.

On a more humorous note, in exhibiting his anger towards the then government, no sooner any by-election results were announced, he would light firecrackers as invariably the UNP lost all such by-elections. This was around 2 a.m, and we woke up all our neighbours, mostly die-hard UNP supporters. Our immediate neighbour, who was the chief government printer would the next day inform Dudley and JR that “Stanley Jayaweera lit firecrackers last night to celebrate the UNP’s loss.” Invariably Uncle Neville used to get an earful!

Despite what Dudley Senanayake and his government subjected him and his family to, it did not prevent Thathi from opening a book of condolences in 1973 at the High Commission in Islamabad when Dudley passed away. An anonymous petition conveyed this decision to the foreign ministry in Colombo. An explanation was called as no such instruction had been given from Colombo. He replied that the death of a five times Prime Minister demanded such a courtesy and found fault with the ministry for not initiating such a move. His explanation was accepted.

The consummate diplomat

When working overseas, a strength was his ability to build strong relationships and network with politicians and foreign office personnel in the countries he served. Some of them became family friends with whom my parents kept in touch even upon return to Sri Lanka. The Prime Minister of Pakistan, Zulfikar Ali Bhutto, had a very cordial relationship with him despite knowing that Thathi was also in touch with one of his strongest adversaries, Abdul Wali Khan.

When overseas, we used to bemoan the number of dinners and cocktail parties he would host exclusively at our residence. He used to say that entertaining was an essential tool in networking and building relationships. However, he did not believe in entertaining at hotels and restaurants, saying that the country cannot afford such costs. So, my mother, assisted by my sisters, would invariably prepare the meals, Aiya would serve drinks, and I would be assigned to clean the house! We often asked him whether our cost of labour could be remunerated. You can imagine the response we received! In fact, at times, he would return his monthly entertainment allowance to the ministry, saying that it was not utilized.

I recall a humorous incident arising from one such function at our residence in Islamabad, Pakistan. A lady diplomat of European descent had excitedly approached my mother and said, “Seetha, can you please introduce me to that gorgeous man who looks like Omar Sherrif?” When the concerned person was identified, my mother being somewhat conservative, was shocked and perplexed because it was our Pakistani chauffeur, Mujibar! He was present to supervise the serving of drinks! For sure, the guy was a carbon copy of Omar Sherriff.

Love of India and refusing to ask/plead for an overseas posting

Thathi had a great deal of love and admiration for India because of their great struggle for independence. He often told us that the failing of Ceylon/Sri Lanka is that we never fought for our freedom, which resulted in the absence of truly patriotic leaders. Early in his career, he identified that our relations with India were of paramount importance. Therefore, unlike some of his peers who sought postings to European capitals, he wanted a stint in India, which was granted by posting him to Madras as the Deputy High Commissioner.

He and a few others played a crucial role in putting together the Sirima- Shastri pact. Despite being based in Pakistan, he still had many contacts in the Indian foreign ministry in New Delhi. When Mrs Bandaranaike visited Pakistan, he had made a presentation which resulted in her asking, “Stanley kohomada ochchara danne Indiava gane Pakistan indan?” (Stanley, how do you know so much about India despite being based in Pakistan?)

Thathi was sidelined by A C S Hameed, the Foreign Minister, for seven long years between 1978 and 1985 and was confined to the ministry in Colombo and consistently overlooked when overseas postings were made. He refused to seek or plead for an overseas posting because he believed there was no need to ask or beg for a posting when his seniority entitled him to one. Ultimately Prime Minister Premadasa and senior ministers like Lalith Athulathmudali and Gamini Dissanayake forced the hand of President J R Jayewardene to appoint him as the Ambassador to West Germany. But, again, he stood by his principles and was prepared to stomach the indignity of many of his juniors being appointed as Ambassadors/High Commissioners while he languished in Colombo. He constantly said, “I am not going to carry that bugger’s suitcases!”

Family man, social activist, and a true Buddhist

After his retirement, he was a social activist and an opinion writer who contributed to newspapers and journals without fear to discuss many burning issues impacting the country.

A feature of my father that I admire most is that whilst being a practicing Buddhist, he taught all his children that all religions are equal and, if followed correctly, are all good. My father rarely visited the temple. Instead, he practiced his religion within the confines of his home and never tried to convince anyone of the merits of Buddhism. The net result of his broad-mindedness was that three of his children married Roman Catholics, and the religion of the person they married was never an issue. Neither were there any tantrums or requirements that his grandchildren should be brought up as Buddhists.

He also had great empathy towards the less well off. Post his retirement; he spent many hours at the Victoria Home for the Incurables in Rajagiriya teaching English and providing companionship to many whom society had neglected and forgotten. I remember the anguish of many at the institute when Aiya and I went to inform them of his passing. He used to lecture English during the weekends at the Colombo University post his retirement, which I believe was pro-bono. Many a graduate sitting for the foreign service entry examinations would visit him at home and prepare for the exams.

Despite being taskmaster in office, he was pretty relaxed and broadminded as a father. He never demanded that we get the highest marks when sitting for exams. He said a person’s development based on sound values and principles is more important than passing exams. When I was in London as a student and highly stressed before an examination, he called me and said, “Chutta, remember that failures are pillars of success”.

Unlike Aiya, who kept a close tab on my career, my father did not say much about my job. Given his years of public service and socialistic ideals, he may have silently disapproved of my working in the private sector. However, on a few occasions, he did ask me, “Chutta, why do you need to drive such a big car?”

Both Aiya and I were allowed to have girlfriends at a relatively young age despite my mother’s protestations! His view was that boys needed to be boys!

He was very much a family man who liked to enjoy quality time with all of us. He would enjoy a couple of drinks every evening and play western classical music with the family around him, and we all used to narrate various humorous stories and have a good laugh. He also loved listening to Sunil Santha and C T Fernando.

His wife and my mother Seetha, whom he used to call “baby”, yes, he was far ahead of times, predeceased him by five years. She was constantly by his side in both good and bad times for 58 years and confirmed the saying, “behind every successful man, there stands a woman”. She was undoubtedly the rock on which the family was anchored. Her sweet demeanour made him often say, “Ammi is a better diplomat than me.” Her passing resulted in him going into a shell. His interactions with others were after that limited. Aiya took over the responsibility of looking after him post our mothers death.

Finally, I wish to borrow a comment from one of Aiya’s articles where he wrote, “Being a man who lived by his ideals and principles, he left no riches. His lasting legacy to his five children were the ideals and principles he endeavoured to impart albeit by example.”

May he attain the supreme bliss of Nibbana.



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Sri Lanka’s rice conundrum: Time to stop managing crises and start fixing the system

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Prof. Ranjith Senaratne,
Emeritus Professor in Crop Science and former Vice-Chancellor,
University of Ruhuna and General President of the Sri Lanka Association for the Advancement of Science (2023) and
Prof. Prasad Jayaweera,
Dean, Faculty of Computing, University of Sri Jayawardenapura

Rice is not merely another crop in Sri Lanka. It is our staple food, an integral part of our history and culture, and a foundation of the civilisation that flourished around our ancient hydraulic systems. Revered as Buddha Bhogaya, the Buddha’s crop, rice has sustained our people for more than two millennia. Yet, remarkably, a country with such a profound relationship with rice continues to lurch from one rice crisis to another.

At one time, we have a surplus. At another, we face shortages. Prices rise sharply, consumers complain, farmers struggle to obtain remunerative prices, millers and traders become the focus of public attention, imports are hurriedly arranged, and governments announce yet another set of measures to contain the crisis. Then, after the immediate problem subsides, the matter recedes from the national agenda, until the next crisis arrives.

Why does this keep happening despite decades of agricultural research, policy interventions, expert committees and public debate?

Perhaps because we have been asking the wrong question. The fundamental problem is not simply how to produce more rice. Nor is it merely a question of prices, imports, fertiliser, farmers, millers or markets. The rice conundrum is a complex national systems problem.

We cannot solve a system by fixing its parts in isolation

Sri Lanka’s rice sector is an intricate web of interconnected systems involving agriculture, land, water, climate, technology, finance, energy, transport, markets, trade, governance, institutions and consumer behaviour. A decision made in one part of this system can have consequences, sometimes unintended, in another.

A change in fertiliser policy, for example, can affect productivity and production costs, which in turn influence farmer profitability, market prices and the need for imports. Irrigation decisions affect not only production, but also water availability, energy use and environmental sustainability. Guaranteed prices influence farmers’ cropping decisions, while import policies can simultaneously protect consumers and weaken incentives for domestic production. Likewise, market concentration can affect both the price received by farmers and the price paid by consumers. This is precisely why isolated interventions so often produce disappointing results. We keep treating symptoms while leaving the underlying system largely untouched.

For decades, we have generated valuable scientific knowledge on individual aspects of rice production and marketing. But knowledge generated within disciplinary and institutional silos does not automatically translate into solutions to complex real-world problems. What is needed now is a fundamentally different way of thinking.

From a “rice crop” to a “rice system”

The first step is to stop looking at rice simply as something that is grown in a paddy field.

The rice system begins with land, water, seed, inputs, technology and finance. It extends through cultivation, harvesting, drying, milling, storage, transport, wholesale and retail marketing, and finally to the consumer’s table. At every stage, there are different interests, incentives, constraints and actors: farmers, farmer organisations, input suppliers, machinery operators, millers, traders, wholesalers, retailers, financial institutions, government agencies, researchers and consumers.

And hovering over the entire system are climate change, changing consumer preferences, technological transformation and national economic conditions. A weakness anywhere in this chain can compromise the performance of the whole system.

Consider post-harvest losses. If significant quantities of rice are lost because of inadequate drying, storage or processing facilities, increasing production alone cannot solve the problem. Similarly, if farmers produce efficiently but face weak markets and poor bargaining power, productivity gains may not translate into improved livelihoods.

The question, therefore, should not be “How much rice can we produce?” but “How can we make the entire rice system work better?”

That requires us to see the connections.

The missing ingredient: reliable, real-time information

There is another fundamental weakness that deserves urgent attention: we still lack a comprehensive, integrated, interoperable and reliable national information system for rice. Information is scattered among different institutions, often collected using different methodologies and not necessarily available when decisions need to be made.

How much rice will actually be produced? How much is in storage? What is the likely demand? Where are the emerging production shortfalls? What are the stocks held by different actors? How are prices moving along the value chain? What are the likely consequences of climate conditions? Without timely and reliable answers to such questions, policymakers are forced to make critical decisions with incomplete information. This is not merely an administrative inconvenience. It is a national food-security vulnerability.

Sri Lanka should therefore seriously consider establishing a National Rice Intelligence and Decision Support System (NRIDSS), an integrated digital platform that brings together relevant real-time information from agriculture, meteorology, irrigation, markets, trade, statistics and other institutions. Such a system could support production forecasting, market monitoring, import decisions, early warning and evidence-based policy formulation. In an increasingly uncertain climate and volatile global economy, this should no longer be regarded as a luxury. It is becoming an essential component of national food-system governance.

The deeper problems cannot be ignored

A systems approach would also force us to confront some uncomfortable structural realities. Why does productivity remain relatively low despite decades of research? Why are so many holdings too small to achieve economies of scale? Why are modern technologies and precision agriculture not being adopted more rapidly? Why do farmers often have limited bargaining power? Why do substantial losses occur after harvesting? Why can market power become concentrated in a relatively small number of actors? Why are guaranteed prices sometimes announced too late to influence farmers’ production decisions? Why are policy interventions so often reactive rather than proactive? And how will droughts, floods, temperature extremes, changing rainfall patterns and emerging pests affect the stability of rice production in the years ahead? These are not separate questions. They are parts of the same system.

From crisis management to systems governance

Sri Lanka does not need another isolated discussion about rice. What is needed is a national policy dialogue and action forum that brings all relevant actors together, not merely to exchange speeches, but to develop a shared understanding of the system and agree on what needs to be done. Such collaboration must go beyond consultation or the exchange of views. The different parties need to work together from problem definition through to implementation, bringing their diverse knowledge, perspectives, interests and practical experience into a common process.

Farmers bring contextual and experiential knowledge; industry actors understand market realities and operational constraints; scientists contribute evidence and analytical capabilities; policymakers bring institutional and regulatory perspectives; while technology and data specialists can provide new tools for understanding and managing the system. When these different perspectives are brought together systematically, they can reveal interdependencies, challenge assumptions, identify feasible interventions and generate solutions that are evidence-based, practically implementable and socially acceptable.

This is the essence of a transdisciplinary systems approach: not simply working across disciplines, but bringing together multiple stakeholders and multiple forms of knowledge to co-create solutions and share responsibility for outcomes. The process should therefore go beyond presentations and speeches. It should involve systems mapping, causal analysis, stakeholder dialogue, scenario planning and the participatory identification of the critical bottlenecks and leverage points in the rice system. Most importantly, it should distinguish between what is urgent and what is important, and between interventions that merely alleviate symptoms and those capable of changing the underlying behaviour of the system itself.

We need an implementation roadmap, not another report

There is, however, one important caveat. Sri Lanka has no shortage of reports, recommendations and policy documents. What we often lack is sustained implementation. Any national initiative on the rice conundrum must therefore end not with another set of broad recommendations but with a prioritised national action roadmap. It should identify short-, medium- and long-term actions, assign institutional responsibilities, establish timelines and define measurable indicators of progress. The ultimate objective should be to move Sri Lanka from reactive crisis management to proactive systems governance.

A national opportunity

The rice conundrum may, in fact, provide Sri Lanka with an opportunity that extends well beyond rice to deal with other important crops. If we can demonstrate that a complex national problem can be addressed by bringing together science, policy, stakeholder knowledge, real-time information and systems thinking, the approach could become a model for addressing other persistent challenges, from climate resilience and water security to energy, food systems and disaster risk.

The choice before us is therefore quite stark. We can continue responding to each rice crisis as it emerges, adjusting prices, arranging imports, appealing to millers, reassuring consumers and supporting farmers, only to repeat the cycle later. Or we can step back and ask a more fundamental question:

What is it about the way our rice system is structured and governed that continually produces these crises?

That is the question that needs to be answered. Sri Lanka has the scientific expertise, institutional capacity and stakeholder knowledge required to do so. What is needed now is the willingness to bring these fragmented sources of knowledge together and examine the rice sector as one interconnected system.

Our ancient civilisation understood the importance of interconnectedness: land, water, agriculture and society were organised as parts of a larger whole. Perhaps, in confronting the modern rice conundrum, we need to rediscover that systems wisdom, this time supported by modern science, technology, real-time data and transdisciplinary thinking. The time has come to stop merely managing the rice crisis. It is time to fix the system that keeps producing it.

It is against this backdrop that the Sri Lanka Association for the Advancement of Science (SLAAS) proposes to convene shortly a “National Policy Dialogue and Action Forum on the Rice Conundrum in Sri Lanka”, bringing together the key stakeholders across the rice system. The Forum is intended to provide a platform for moving beyond piecemeal and reactive interventions towards a coordinated, evidence-based and transdisciplinary systems approach, one capable of generating lasting and pragmatic solutions to what has become an “island-shaking national issue”.

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This curse of partisan politics in Sri Lanka

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78 Years of Demagoguery, Not Democracy

by Brigadier Ranjan de Silva
rpcdesilva@gmail.com

On the 4th of February every year, we raise the lion flag and speak of democracy. We speak of 78 years of “self-rule.” But honesty demands we ask: what kind of rule have we actually had? It was not democracy. Democracy is government for the common good, constrained by law, informed by reason, and accountable to truth.

What Sri Lanka has had for 78 years is demagoguery — government by manipulation, by party, and by passion.

Defining the Curse:

The dictionary defines demagoguery as “political activity that seeks support by appealing to the desires and prejudices of ordinary people rather than by rational argument.” Its tools are simple: divide the people, promise the impossible, demonize the opponent, and govern for the next election, not the next generation. That is the political culture we inherited in 1948 and perfected since.

78 Years of Evidence:

The record is not ambiguous. Policy by Pendulum – 1948–2024. Instead of a national development plan, we got a partisan wrecking ball. 1956: The “Sinhala Only Act” was passed not after linguistic study, but as an election mobilization tool. 1970-77: The SLFP nationalized private enterprise and imposed import controls. 1977: The UNP reversed course with an open economy overnight. 2005-2014: Mega infrastructure was built on Chinese loans with no feasibility transparency. 2015-2019: Those same projects were called “white elephants” and stalled. 2020-2021: The organic fertilizer ban was announced as a populist “green” policy, reversed 6 months later after it collapsed agriculture and food prices. The Colombo Port City, Hambantota Port, and the Central Expressway all followed the same pattern: started, stopped, rebranded. The country pays twice. The party takes credit once. Economics as Election Candy. Demagoguery is expensive. 1960s: Subsidized rice to win rural votes, leading to the 1971 food crisis.

2005-2014:

Fuel subsidies and public sector hiring sprees that doubled the wage bill. 2019:

Unfunded tax cuts that removed Rs. 500 billion in annual revenue with no offset. By April 2022, external debt hit $51 Billion and we defaulted for the first time. The party that cut taxes was not in power to manage the IMF program. The party that inherited it was blamed for the austerity. This is the cycle. Institutions captured. A democracy needs referees. We turned them into party cadres. The 17th Amendment 2001 created independent commissions. The 18th Amendment 2010 abolished them. The 19th 2015 restored them. The 20th 2020 gutted them again. Police transfers, university vice-chancellors, and state bank chairmen have all been decided by party headquarters, not merit.

When the institution serves the party, the citizen gets leftovers.

Identity over Ideas: From 1956 to 1983 to 2009 to 2022, our elections have been won on fear, not spreadsheets. “They will erase your language.” “They will sell the country.” “Only we can protect Buddhism/the minorities/the nation.”

Rational debate on debt, productivity, or climate adaptation never wins a rally. Prejudice does. That is demagoguery by definition.

Party Interest subverted the National Interest. The core damage of 78 years of partisan politics is this: the nation became secondary to the party. Need power sector reform? Impossible, because our unions will strike. Need to cut 300,000 ghost employees? Impossible, because our voters will defect. Need a 20-year education and export plan? Impossible, because it won’t show results before the next election. So, we borrowed. We patched. We lied. The result: a railway system that still runs on 1950s engines, hospitals without paracetamol in 2022, and a brain drain of 300,000+ skilled workers since the crisis. The parties rotated. The country declined.

The Opposition’s Original Sin and here, all parties share guilt equally. In opposition, the job is not to govern. It is to destroy. The UNP in the 60s called the SLFP “communist.” The SLFP in the 70s called the UNP “imperialist.” The JVP called both “traitors.” The SJB, SLPP, and NPP today use the same script with new logos. Every tax is “anti-people.” Every reform is “a sell-out.” Every crisis is proof the other side is evil and must be removed at any cost. Then they win. And implement 80% of what they opposed. Because demagoguery has no principles, only positions. 78 years of unmerciful, bad-faith criticism has not produced accountability. It has produced cynicism. The public now believes all politicians are the same — because for 78 years, they have behaved the same.

Breaking the Curse:

Changing the party in power will not end this. We must change the incentives that reward demagoguery. Three reforms are non-negotiable: Bind future Parliaments to national policy. Pass 10-year frameworks for energy, education, and public debt with 2/3 majority protection. Infrastructure and fiscal rules should outlast one government, as they do in Chile and New Zealand. Depoliticize the state. Independent commissions for police, elections, public service, and bribery must have constitutional budgets and appointment panels that exclude MPs. No more 18th/20th Amendment style rollbacks. Demand better from voters We must stop rewarding the best slogan and start demanding the best spreadsheet. Town halls over rallies. Costings over promises. A 5-year plan over a 5-minute speech.

In 1948, we did not inherit democracy. We inherited an election. For 78 years we have used that election to choose our favourite demagogue. The prize has been debt, division, and decay. The curse of partisan politics will only end when citizens and leaders agree on one principle: Party second. Country first. Until then, February 4th will remain a ceremony, not a celebration.

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Developing markets for fruits, vegetables and flowers in the Gulf

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Image courtesy Export Development Board)

Export diversification – Missing the wood for the trees – Part II

by Gomi Senadhira

Sri Lanka established its diplomatic presence in the Gulf region only in the early 1980s. First, a small embassy was opened in Abu Dhabi, covering the UAE. Then in 1982, embassies were opened in Jeddah and Kuwait. The embassy in Jeddah covered Saudi Arabia while Kuwait was responsible for Kuwait, Oman, Qatar and Bahrain. Commercial Diplomats were also assigned to these two embassies. A senior private sector executive, with experience in marketing, was posted to Jedda as the commercial counsellor. I was posted to Kuwait as a second secretary (Commercial). Our instructions were very clear. Focus not only on traditional exports. Product diversification was a priority.

Developing Markets for Agricultural Products

At that time, Minister Lalith Athulathmudali had just launched his Export Production Villages (EPV) programme. He believed that the EPVs working closely with the exporters would provide an ideal opportunity for rural households to directly benefit from the government’s new open trade policy. Agricultural products, particularly fruits and vegetables, were a key component of this approach and the ministry thought that the Gulf countries, with large Sri Lankan communities, would have a ready-made market for these items. Thus, from day one we were compelled to explore the market for nontraditional exports; fruits and vegetables (F&Vs) were on the top of our priority list.

From cane baskets to cardboard boxes

Fortunately, the market for the F&Vs products in the region was at a very early stage of development. That provided an opportunity for Sri Lankan exporters, who were also inexperienced, to work with the importers and grow together. For example, in Kuwait, one of our first customers for F&Vs was a small supermarket where the manager was a Sri Lankan. After the first shipment arrived, he invited me to inspect the shipment. I visited the supermarket and was shocked by what I saw. While produce from other countries was packed nicely in cardboard boxes, our packaging mirrored transport to Manning market, cane baskets! As a result, fresh produce had suffered significant damage. A long report, with photographs, to the trade ministry produced an immediate response. After all, this was a pet project of the Minister. Within weeks, shipments were packed in cardboard boxes. Immediately afterwards, an expert on packaging from the Commonwealth Secretariat was sent to Kuwait with an official from the EDB to study the problem.

By then, we had also managed to develop a friendship with the management of the Salmiya supermarket, a large upmarket supermarket patronised by wealthy Kuwaitis and expats. It was a cooperative and the chairman was a Kuwaiti public servant. I could only meet him after 6 PM when his large office functioned as a diwaniya, a cherished cultural space in Kuwaiti society. Guests moved in and out the room. I had to spend time with them sipping many cups of tea. Though that meant at least two hours on each visit, it helped greatly to develop a close relationship. The general manager was an efficient and friendly Palestinian. After many visits we had succeeded in getting an order for F&Vs. The day after the first shipment arrived, I got an urgent call from the GM to come and inspect it. Once again, I was in for a surprise. Inside the cold room, the consignments from other countries were stacked neatly on top of each other, while vegetable boxes from Sri Lanka had collapsed once placed on top of each other, crushing the produce within.

Fortunately, our packaging experts arrived in Kuwait soon after this incident. They spent two days in the Salmiya Supermarket, studying the packaging from other origins. We were also successful in assuring the GM our packaging would improve. After that, packaging improved and exports moved smoothly. With that, Sri Lanka emerged as a small but reliable supplier to the mainstream market, not just the ethnic segment of the market.

Export of Fresh Vegetables by Sea

Towards the end of my tour, a Sri Lankan businessman requested me to find a buyer for cabbages, which he was prepared to export in large quantities by sea. I introduced him to the largest fruit and vegetable importer in Kuwait. Their regular suppliers of similar vegetables were Jordan, Lebanon and Syria. Luckily, the company was keen to diversify the supply sources. A few weeks later, the first container load of cabbages from Sri Lanka arrived in Kuwait. Immediately after the arrival of the container, I visited the company. They were pleased with the quality and the price and were looking forward to importing more fruits and vegetables. Unfortunately, that turned out to be a one-off event. Later on, when I was back in Sri Lanka, the exporter informed me that he couldn’t continue with it due to the problems with the local supply chains.

Floriculture

During the period I was asked by the EDB to explore the market for floricultural products, more particularly for cut flowers. At that time Kuwait was a relatively large importer of cut flowers and live plants. The main suppliers were the Netherlands and Colombia. Importers were also reluctant to move out of the established supply chain, particularly due to “snob value” associated with the product from Europe. However, after some difficulties, one importer agreed to place a pre-paid trial order. After the arrival of that shipment, he was impressed by the quality of the product and the orders expanded rapidly. As a result, by the end of 1985 Kuwait had become a major buyer of Sri Lanka’s floricultural products.

From village to global markets

As a result of the proactive promotional work undertaken by the EDB and the embassies in the region, by 1985, Sri Lanka had managed to acquire a small but significant share of the F&V and floriculture markets in the GCC countries. We had also identified domestic supply chain issues that hindered exports. All that was done, long before Southeast Asian or African countries even entered into that market. In fact, my Southeast Asian colleagues used to contact me often to reserve “durian” for them at the “Sri Lankan supermarket”.

Most importantly, a substantially large share of produce from Sri Lanka in Kuwaiti supermarkets originated in the EPVs. Of course, that didn’t just happen. The ministry (or the minister) using the carrot and stick approach “encouraged” exporters to buy the produce directly from the newly established EPVs. (The writer can be reached at senadhiragomi@gmail.com)

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