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‘One-man soft power engine’ who builds bridges between communities

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Nisther Annis: ‘Bridge-builder’

In the competitive world of global tourism, few private citizens have made a national impact quite like Nisther Annis. A Sri Lankan entrepreneur who rose to prominence in the UK’s travel industry, Annis transformed not only the way Britons experienced Sri Lanka, but how they understood it. Over the span of four decades, he became a one-man soft power engine—deploying business strategy, diaspora networks, and cultural insight to elevate Sri Lanka’s global brand.

“I always believed Sri Lanka could offer more than just beaches, Annis told The Island Financial Review.

He added: “We had culture, faith, family, food, and hospitality. All we needed was the right narrative—and a business model to deliver it.”

Annis’s strategic instincts were inherited. He is the eldest son of S. M. Annis, the most senior official in the country’s Public Works Department, whose infrastructure projects defined Sri Lanka’s physical landscape post-independence. “My father laid roads and built bridges, Annis says. “I like to think I did the same—just across countries and communities.”

Founding Annis Travels & Tours in London in 1980, he went on to become the first Sri Lankan to be inducted as a Fellow of the UK’s Institute of Travel and Tourism. This recognition helped him build credibility among major international airlines, leading to long-term partnerships with Emirates, Qatar Airways, Royal Jordanian, PIA, and SriLankan Airlines.

But Annis was never interested in tourism for tourism’s sake. He saw the industry as a lever to reposition Sri Lanka economically. One of his most successful ventures was integrating Hajj and Umrah pilgrimages with Colombo stopovers. “I worked with Saudi Airlines and SriLankan Airlines to design a seamless route,” he explains. “Suddenly, Colombo became more than a transit—it became a destination.”

These carefully engineered stopovers translated into millions in revenue across Sri Lanka’s hotels, restaurants, and retail outlets—without government subsidy.

In a similar vein, he tapped into medical tourism, connecting Sri Lanka’s growing private hospital network with South Asian patients in the UK. “There was a gap, he notes. “Private hospitals in Colombo had the skill and pricing advantage. I connected them to patients who were paying five times more for the same care in the UK.”

Annis also pioneered high-spend niche tourism segments. Recognizing the growing appeal of destination weddings, he organized the UK’s first Sri Lankan wedding fair. “We created a pipeline of couples bringing not just themselves but 100 guests, each spending dollars in Sri Lanka. That’s how you create ripple effects.”

He emphasizes that his approach has always combined commerce with emotion. “Every Sri Lankan abroad wants to be useful to their country. My job was to turn that feeling into structured economic activity.”

A master of cultural branding, Annis understood the symbolic power of cricket. After Sri Lanka’s 1996 World Cup victory, he organized a high-profile gala dinner at London Hilton Kensington, bringing the team together with the business community and diplomats. “That night, we weren’t a small island. We were a world champion,” he says. “People saw us differently.”

Following the 2004 tsunami, Annis co-founded the Al Ihsaan Trust UK, which continues to fund orphan support, women’s programs and free clinics in Sri Lanka. “We didn’t just send donations. We sent business plans, he says. “It was about dignity, not dependency.”

Among Annis’s boldest ideas is a direct cruise line between Sri Lanka and the UK—connecting Colombo, the Gulf and Europe. The project, while delayed due to regional security issues, remains part of his long-term vision. “Maritime tourism is underutilized, he argues. “One cruise ship can bring in the equivalent of four planeloads of tourists—many of them high-spending.”

By Ifham Nizam



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HNB Assurance Recognized with Merit Award at the Great HR Awards 2025

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Team HNBA at the Great HR Awards

HNB Assurance PLC was recognized at the Great HR Awards 2025, receiving the Merit Award in the Finance, Insurance, Real Estate, and Investment sector. This recognition reflects the company’s continued commitment to strengthening its people strategy, nurturing a progressive culture, leveraging technology and maintaining strong industrial relations.

Sharing his thoughts on this accomplishment, Lasitha Wimalarathne, Executive Director / Chief Executive Officer of HNB Assurance PLC, stated, “This recognition reiterates our belief that people are the true drivers of our success. Over the years, we have invested significantly in building an environment where our teams feel inspired and supported to deliver their best. As we continue to grow as one of Sri Lanka’s best insurance companies, this award reflects our ongoing efforts to build a workplace where both our people and our business can thrive. My sincere thanks go out to our HR team for continuously driving these initiatives.”

Commenting on the award, Navin Rupasinghe, Head of HR / DGM at HNB Assurance PLC, said, “Our people-first philosophy shapes every HR initiative we design, from strengthening learning pathways and leadership development to enhancing employee well-being and engagement. This recognition validates our ongoing efforts to build a workplace culture grounded in trust, inclusivity and performance. As we look ahead, we remain committed to evolving our HR practices to meet the expectations of our people and the future of work. My sincere thanks to the CIPM for this recignition.”

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MullenLowe Sri Lanka named Creative Agency of the Year in South Asia

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MullenLowe Sri Lanka has been awarded Gold as the Rest of South Asia’s Creative Agency of the Year at the Campaign Agency of the Year Awards 2025, held recently at Mumbai’s ITC Maratha Hotel. The accolade marks a landmark year for the agency, driven by breakthrough ideas, ambitious brands, and a surge in economic activity.

Campaign Agency of the Year – South Asia 2025 (Rest of South Asia – Creative Agency) awarded to MullenLowe Sri Lanka

Guided by a clear creative vision and extensive category expertise across 111 brands in 33 sectors, MullenLowe strengthened its position through strategic leadership appointments, talent acquisition, and the integration of AI-enabled tools. These initiatives created an environment where creativity, learning, and commercial impact worked in tandem, supporting long-standing client relationships and consistent new business momentum.

Thayalan Bartlett, Executive Chairman, said, “Our growth is rooted in a people-first, creative-centred culture. By attracting top talent and focusing on continuous upskilling, we have enriched both our creative and strategic capabilities.”

The agency’s innovation was further enhanced by Fever, its AI-enabled production studio, and LoweGo, a subscription-based design unit, enabling faster and more scalable solutions for modern marketers. Training programs, including an international AI workshop in Baku for top creative minds, helped unify teams around technology-driven creativity, leading to MullenLowe’s highest Effie points haul in a decade.

Harendra Uyanage, Senior Vice President and Executive Creative Director, added, “This recognition celebrates a team that constantly stretches its creative boundaries, transforming every brief into opportunity.”

The win adds to a series of recent accolades, including Most Effective Agency of the Year at the 2024 Effie Awards, and multiple awards at Dragons of Sri Lanka and SLIM Digis 2025, cementing MullenLowe’s vision to become Sri Lanka’s most commercially impactful creative company by 2030.

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ComBank named Sri Lanka’s Best Trade Finance Bank at Euromoney Awards 2025

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Com Bank honoured for outstanding support to Sri Lanka’s trade sector

The Commercial Bank of Ceylon PLC was named Sri Lanka’s Best Trade Finance Bank at the prestigious Euromoney Transaction Banking Awards 2025, in recognition of the Bank’s strong performance and continued contribution to supporting Sri Lanka’s export and import sectors.

This global recognition from Euromoney, a leading authority in financial markets, celebrates institutions that demonstrate innovation, leadership, and measurable impact in transaction banking across cash management, payments, trade finance, and technology. Commercial Bank is Sri Lanka’s clear market leader in trade finance, commanding a 21% share in exports and a 14.26% share in imports, demonstrating its strong presence across both segments.

In 2024, the Bank supported over US$ 5 billion in trade transactions, underscoring its unmatched role in enabling the flow of goods, services, and foreign exchange. Its leadership has also been recognised regionally by the Asian Development Bank (ADB), which named Commercial Bank its Leading Partner Bank in Sri Lanka for the fourth consecutive year under the Trade and Supply Chain Finance Programme.

At the forefront of Commercial Bank’s recent innovations is ComBank TradeLink, Sri Lanka’s first fully integrated, end-to-end digital trade finance platform. The system brings all trade finance operations – from Letters of Credit to export collections and shipping guarantees – into one secure online interface, providing customers real-time visibility, faster processing, and paperless convenience. This digitalisation drive has redefined the client experience, reduced manual processes and improved turnaround times across thousands of transactions.

The Bank’s commitment to advancing Sri Lanka’s trade sector extends beyond technology. Through initiatives such as the ComBank Trade Club, which facilitates connections between buyers and suppliers both locally and internationally, and ComBank LEAP | GlobalLinker, a digital business networking platform for SMEs, the Bank is actively building bridges between Sri Lankan entrepreneurs and global markets. Its Diribala Exporter Development Programme further empowers micro, small, and medium enterprises to become export-ready, providing access to expert guidance, training, and financial support.

Reflecting on the award, Commercial Bank said the recognition from Euromoney was a tribute to the trust placed in the Bank by Sri Lanka’s exporters and importers, and to the dedication of its trade finance teams who continue to innovate and deliver excellence in a rapidly evolving global landscape.

As Sri Lanka’s largest private sector bank and the first to surpass US$ 1 billion in market capitalisation, Commercial Bank continues to lead in supporting national trade, driving digital transformation, and shaping a more inclusive and resilient export economy, the Bank said.

Commercial Bank was the first bank in the country to be listed among the Top 1000 Banks of the World, and has the highest Tier I capital base among all Sri Lankan banks. The Bank is the largest private sector lender in Sri Lanka and the largest lender to the country’s SME sector. Commercial Bank is also a leader in digital innovation and is Sri Lanka’s first 100% carbon-neutral bank.

Commercial Bank operates a network of strategically located branches and automated machines island-wide, and has the widest international footprint among Sri Lankan banks, with 20 branches in Bangladesh, a fully-fledged Tier I Bank with a majority stake in the Maldives, a microfinance company in Myanmar, and a representative office in the Dubai International Financial Centre (DIFC). The Bank’s fully owned subsidiaries, CBC Finance Ltd. and Commercial Insurance Brokers (Pvt) Limited, also deliver a range of financial services via their own branch networks.

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