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Miss World Tourism 2023 will connect a new audience to destination Sri Lanka : Diana Gamage

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Tourism State Minister Diana Gamage announces Miss World Tourism 2023 to be held in Sri Lanka, at a press briefing that took place at Cinnamon Grand Colombo on July 6. Pic by Jude Denzil Pathiraja

by Sanath Nanayakkare

Tourism State Minister Diana Gamage said in Colombo last week that Miss World Tourism 2023 which would take place in Sri Lanka from July 20th to 30th would get participants from 40 countries, some of whom have little awareness about the country and would never visit it if not for the upcoming tourism event.

“These countries will be sending their most exquisite representatives to vie for the coveted crown at the competition. The Ministry of Tourism and the Tourism Promotion Bureau are working hand in hand during this historic 11-day extravaganza to make it an awe-inspiring spectacle for the visitors. All those who are coming are global travel influencers, the new key actors in tourism promotion. Sri Lanka will be able to gain great mileage from the compelling content they create to showcase our destination among their fan bases,” she said.

“In the face of challenging economic times, Sri Lanka can find solace in the transformative power of tourism. Radika Gunawardhana who has won accolades as Mrs. World Gold Medalist 2013, Mrs. Asia International 2015, and a recipient of numerous national and international beauty pageant titles from 2005 to 2015 would lead the exercise of putting this event together,” the state minister said.

“We have made elaborate arrangements for the interested global community to witness the enchantment of Miss World Tourism pageant in Sri Lanka as it unfolds on scenic locations of our country. It won’t just be a beauty pageant. It will relay to the world Sri Lanka’s cultural heritage, tourist attractions and local hospitality as they had never known before.”

Responding to a query from The Island Financial Review, she said, “The specialty here is there is no prize money for the winning contestants and they pay their own air-fare as a support for our country at this difficult time. However, we will be providing them with star-class accommodation, Sri Lankan gastronomical delights and all visits to tourism locations and other necessary facilities for free. It is encouraging to see that there are people out there with so much goodwill to support Sri Lanka in its Tourism marketing without expecting any remuneration.”



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SL’s economic outlook for 2026 being shaped by M-E conflict

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The top table at the ADB media briefing

Sri Lanka’s economic growth is expected to moderate to 4.0% in 2026 and climb to 4.2% in 2027, following two consecutive years of strong 5.0% growth.

This forecast is based on an early stabilization scenario for the Middle East conflict, according to the Asian Development Outlook (ADO) April 2026, Asian Development Bank’s (ADB) flagship economic publication. Sri Lanka’s recovery held firm in 2025 despite the late-year disruption of Cyclone Ditwah. Private consumption surged amid low inflation and easing interest rates, while remittances hit a record high, as did the primary budget surplus. The current account posted a third consecutive surplus, and official reserves climbed to their strongest level in years.

The outlook for 2026 is increasingly shaped by the conflict in the Middle East, even as post-Ditwah reconstruction spending provides some support for growth. Private consumption will remain the main growth driver, though higher inflation will temper household spending power, and private investment is expected to recover only gradually amid heightened uncertainty.

Higher energy costs, potentially weaker remittance inflows, and disruptions to trade and tourism will weigh on household incomes and external buffers and drag on economic growth. Inflation is projected to accelerate sharply to 5.2% in 2026, driven largely by the Middle East conflict.

“Sri Lanka has come a long way since the recent economic crisis, and its economic performance over the last two years is a major achievement,” said ADB Country Director for Sri Lanka Shannon Cowlin. “However, the risks ahead are real and significant. This is not the moment to ease up on reforms. Fiscal discipline must be maintained and resilience must be strengthened against the external shocks that will keep testing this economy. At the same time, scaling up and executing public investment will be essential to sustaining the recovery.”

ADB is a leading multilateral development bank supporting sustainable, inclusive, and resilient growth across Asia and the Pacific. Working with its members and partners to solve complex challenges together, ADB harnesses innovative financial tools and strategic partnerships to transform lives, build quality infrastructure, and safeguard our planet. Founded in 1966, ADB is owned by 69 members—50 from the region.(ADB)

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Hameedia unveils “Threads of Culture”

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This Avurudu season, Hameedia introduces its latest campaign, “Threads of Culture,” celebrating the traditions that connect generations while embracing a more conscious and forward-thinking approach to fashion.

Rooted in the spirit of Sinhala and Hindu New Year, the campaign highlights the importance of preserving culture while evolving with modern values. This year, Hameedia places a strong emphasis on ethical and sustainable fashion, encouraging customers to move away from fast and imitation fashion towards quality, authenticity, and responsible choices.

As part of this shift, Hameedia presents a refreshed festive collection crafted using lightweight cotton and linen fabrics, designed specifically for Sri Lanka’s climate. The collection focuses on breathability, comfort, and timeless style, offering customers clothing that is both practical and refined for the season.

Commenting on the campaign, Fouzul Hameed, Managing Director of Hameedia, stated, “Avurudu is a time of renewal, reflection, and meaningful connection. With ‘Threads of Culture,’ we wanted to go beyond celebration and inspire a shift in mindset, encouraging Sri Lankans to choose authenticity over imitation, quality over quantity, and responsibility over convenience. As a homegrown brand, we take pride in upholding craftsmanship and ethical practices, and we believe fashion should not only look good but also do good.”

Marking a key milestone in its expansion, Hameedia is also set to open its newest outlet in Galle, further strengthening its presence across the island and making its signature craftsmanship more accessible to customers in the southern region.

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Colombo Shopping Festival 2026 declared open for 5 days of Avurudu Shopping

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The much-anticipated 41st Edition of the Colombo Shopping Festival (CSF) – Avurudu Fair was ceremonially declared open at the BMICH Exhibition Centre, marking the beginning of five exciting days of festive shopping in celebration of the Sinhala and Tamil New Year.

The ceremonial opening commenced with the traditional lighting of the oil lamp on 8th April 2026, in the presence of guests, industry leaders, and invitees. Organized by Aitken Spence Conventions and Exhibitions, the event continues to reinforce its position as one of Sri Lanka’s premier consumer exhibitions.

Running from 8th to 12th April 2026, from 10:00 a.m. to 10:00 p.m. daily, the Colombo Shopping Festival brings together over 200+ Micro, Small, and Medium Enterprises (MSMEs) from across the island, offering a vibrant marketplace that supports local businesses while delivering exceptional value to shoppers.

This year’s Avurudu Fair promises an unmatched retail experience, featuring a wide range of products including fashion, lifestyle, homeware, beauty, and more. Visitors can shop top brands such as Boss, EL Holdings, Vantage, Miniso, Governor Shirts, Edge Casual, Avirate, Cetaphil, Phoenix, Rite Shu and many more top brands, alongside a diverse selection of Indian stalls offering exclusive collections at massive discounts.

The festival creates the perfect opportunity for families and shoppers to prepare for the New Year with unbeatable deals, festive offers, and a lively atmosphere filled with seasonal excitement.

With its strong legacy and continued commitment to empowering local entrepreneurs, the Colombo Shopping Festival stands as a key highlight in Sri Lanka’s event calendar—bringing together commerce, culture, and celebration under one roof.

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