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Magic Mango caps off another year of creative success by celebrating best award-winning campaigns
The Magic Mango Group marks yet another year of success, celebrating the two most awarded and recognised campaigns of the year, a company news release said.
Consisting of five companies, the Magic Mango Group calls itself “a homegrown giant in the advertising and communications space.” The companies include parent company Magic Mango (established in 2014), Popkorn (Digital), Pimpl (Design and Branding), Slot Machine (Production) and Magic Mango LLC, the Dubai arm which undertakes creative, strategy and brand planning for clients across Asia, Middle East and North and Central Africa.
2024 saw the group make waves both locally and globally, headlined by their two most awarded campaigns across leading local and regional award shows – Dragons of Sri Lanka Awards, 4AAF Sri Lanka and Dragons of Asia. Dragons of Sri Lanka Awards debuted this year with the winners being sent to battle with Asia’s best at the Dragons of Asia, an elite Marketing Communications Recognition Programme that has been honouring the most outstanding campaigns throughout Asia since the year 2000 while the 4AAF Sri Lanka Awards was hosted by the 4A’s (Association of Accredited Advertising Agencies) organization, to recognize excellence in advertising campaigns carried out in the country.
The group’s most awarded campaign titled, ‘First Signs’, was created for leading clothing store Arienti and focused on the impact of breast cancer in Sri Lanka. As women are not in a position to examine themselves when they see breast cancer awareness messages in public and generally forget to do so when they are in private, this piece of work was used to provide them the most ‘private’ public space – the Arienti changing room – where the key message was powerfully delivered using Magic Mango creativity at a time when women could immediately self-examine. The campaign was recognized with a Gold at Dragons of Sri Lanka, Bronze at Dragons of Asia, as well as one Gold Award and two Silver Awards at 4AAF Sri Lanka.
The group’s other big winner for the year was created for Neth FM and named ‘Nightmare Lullaby’, addressing the issue of child abuse, driven by the insight that children are unaware of how to express their problems clearly and parents struggle to understand what their children do try to communicate with them. Here, a simple take on the classic Sri Lankan lullaby “doidoidoi, doiyya baba” was masterfully edited to signify a child’s cry for help and appeal to parents to listen more carefully to their children. The campaign bagged a Silver at Dragons of Asia, and two Gold Awards at 4AAF Sri Lanka.
Expressing his views, Andrew Ebell – Group Executive Creative Director of The Magic Mango Group stated, “At Magic Mango, we have always believed that advertising has the power to change the world. With that in mind, it’s natural that our most magical pieces of work were cause driven, with the dream that we can make the world a better place. A special mention for the ‘First Signs’ campaign done for Arienti, which saw almost every member of the group band together to paste stickers to ensure that the idea came to life, showcasing the entire group’s dedication to the cause.”
Having established itself locally and made inroads across Asia, the Middle East and North and Central Africa, The Magic Mango Group is planning to expand to Europe and Australia in the future, where it will continue to bring its unique brand of magic to life for every client.
The Ambassador of Switzerland to Sri Lanka Dr. Siri Walt paid a courtesy call on Prime Minister Dr. Harini Amarasuriya on the 17th of February at the Temple Trees.
Welcoming the Ambassador of Switzerland to Sri Lanka the Prime Minister briefed the Ambassador on her recent visit to Davos to participate in the World Economic Forum Annual Meeting noting that the series of high-level bilateral meetings held on the sidelines of the Forum, along with two important industry visits provided valuable insights for Sri Lanka’s economic engagement.
The discussion focused on Switzerland’s vocational education and training (VET) system, with particular interest in exploring possible cooperation and knowledge-sharing opportunities.
The Prime Minister also conveyed her appreciation for the assistance extended by the Government of Switzerland following Cyclone Ditwah. She emphasized Sri Lanka’s need for enhanced technical assistance during the ongoing rebuilding phase, especially in relation to the reconstruction of bridges and railway infrastructure.
Both sides reaffirmed their shared commitment to further strengthening bilateral relations between Sri Lanka and Switzerland, and to expanding cooperation in areas of mutual interest.
First Secretary (Political) of the Embassy of Switzerland in Colombo Ms. Justine Boillat, First Secretary (Migration) of the Embassy of Switzerland in Colombo Ms. Andrea Kienast and the Secretary to the Prime Minister, Pradeep Saputhanthri, Additional Secretary to the Prime Minister, Ms. Sagarika Bogahawatt and officials from the Ministry of Foreign Affairs , Foreign Employment, Tourism.attended the meeting.
[Prime Minister’s Media Division]
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Advisory for low pressure area in the Southwest Bay of Bengal to the south-east of Sri Lanka
Advisory for low pressure area in the Southwest Bay of Bengal to the south-east of Sri Lanka.
Issued by the Natural Hazards Early Warning Centre of the Department of Meteorology at 03.00 pm on 18 February 2026
Multiday boats fishermen and naval community are warned that the low-pressure area still persists over the Southwest Bay of Bengal to the south-east of Sri Lanka. Under the influence of this system, heavy showers or thundershowers, Strong winds about (50-60) kmph, and rough or very rough seas can be expected in these sea areas.
The Meteorological Department is constantly monitoring the behavior of the system.
The naval and fishing communities are requested to be attentive to the future forecasts and bulletins issued by the Department of Meteorology in this regard.
Canada, said to be the home to the largest Tamil Diaspora community, has expressed concern over the delay in holding Provincial Council (PC) elections. Canadian High Commissioner Isabelle Martin, on Monday (16), took up the issue with Public Administration, Provincial Councils and Local Government Minister Professor Chandana Abayaratne.
Sources quoted Prof. Abayaratne as having told the Canadian HC that the delay was not deliberate on the part of the government. The Minister blamed, what the sources called, certain legal, technical and delimitation issues for the delay.
India compelled Sri Lanka to enact the 13th Amendment to the country’s Constitution to enable the setting up of the Provincial Council system, in line with the Indo-Lanka Peace Accord, which Sri Lanka signed under duress in July 1987.
Prof. Abayaratne has assured the Canadian HC that President Anura Kumara Dissanayake, too, recognised the importance of strengthening the Provincial Council system as a solution to ethnic issues and that urgent steps would be taken in that regard.
During the discussion, matters relating to strengthening political, economic and social relations between the two countries were discussed.
In May 2020, Canada declared that Sri Lanka had perpetrated genocide during the war against the LTTE. Canada also sanctioned former Presidents Mahinda Rajapaksa and Gotabaya Rajapaksa in January 2023 over alleged war crimes.
The Canadian HC also explained her country’s ‘Indo-Pacific’ strategy and how Sri Lanka could benefit from it.
In particular, Canada’s “Pathways to Peace” project will support reconciliation between nations, and to improve communication by encouraging the learning of mutual languages as a second language, and it was also agreed to provide more opportunities for Sri Lankan students to pursue higher studies in Canada.
The Canadian delegation also expressed its willingness to provide the necessary technical assistance to solve the drinking water problems in Puttalam, Mannar and the North-Eastern provinces under technical cooperation, and to implement the relevant projects after a preliminary study.
by Shamindra Ferdinando
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