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Magic Mango caps off another year of creative success by celebrating best award-winning campaigns

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(L-R): Magic Mango 1: Magic Mango Head of Design Tehani Walpola, Group Executive Creative Director Andrew Ebell and Senior Creative Writer Ayesha Pathirana

The Magic Mango Group marks yet another year of success, celebrating the two most awarded and recognised campaigns of the year, a company news release said.

Consisting of five companies, the Magic Mango Group calls itself “a homegrown giant in the advertising and communications space.” The companies include parent company Magic Mango (established in 2014), Popkorn (Digital), Pimpl (Design and Branding), Slot Machine (Production) and Magic Mango LLC, the Dubai arm which undertakes creative, strategy and brand planning for clients across Asia, Middle East and North and Central Africa.

2024 saw the group make waves both locally and globally, headlined by their two most awarded campaigns across leading local and regional award shows – Dragons of Sri Lanka Awards, 4AAF Sri Lanka and Dragons of Asia. Dragons of Sri Lanka Awards debuted this year with the winners being sent to battle with Asia’s best at the Dragons of Asia, an elite Marketing Communications Recognition Programme that has been honouring the most outstanding campaigns throughout Asia since the year 2000 while the 4AAF Sri Lanka Awards was hosted by the 4A’s (Association of Accredited Advertising Agencies) organization, to recognize excellence in advertising campaigns carried out in the country.

The group’s most awarded campaign titled, ‘First Signs’, was created for leading clothing store Arienti and focused on the impact of breast cancer in Sri Lanka. As women are not in a position to examine themselves when they see breast cancer awareness messages in public and generally forget to do so when they are in private, this piece of work was used to provide them the most ‘private’ public space – the Arienti changing room – where the key message was powerfully delivered using Magic Mango creativity at a time when women could immediately self-examine. The campaign was recognized with a Gold at Dragons of Sri Lanka, Bronze at Dragons of Asia, as well as one Gold Award and two Silver Awards at 4AAF Sri Lanka.

The group’s other big winner for the year was created for Neth FM and named ‘Nightmare Lullaby’, addressing the issue of child abuse, driven by the insight that children are unaware of how to express their problems clearly and parents struggle to understand what their children do try to communicate with them. Here, a simple take on the classic Sri Lankan lullaby “doidoidoi, doiyya baba” was masterfully edited to signify a child’s cry for help and appeal to parents to listen more carefully to their children. The campaign bagged a Silver at Dragons of Asia, and two Gold Awards at 4AAF Sri Lanka.

Expressing his views, Andrew Ebell – Group Executive Creative Director of The Magic Mango Group stated, “At Magic Mango, we have always believed that advertising has the power to change the world. With that in mind, it’s natural that our most magical pieces of work were cause driven, with the dream that we can make the world a better place. A special mention for the ‘First Signs’ campaign done for Arienti, which saw almost every member of the group band together to paste stickers to ensure that the idea came to life, showcasing the entire group’s dedication to the cause.”

Having established itself locally and made inroads across Asia, the Middle East and North and Central Africa, The Magic Mango Group is planning to expand to Europe and Australia in the future, where it will continue to bring its unique brand of magic to life for every client.



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Former President Mahinda Rajapaksa has arrived at the Bribery Commission

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Former President Mahinda Rajapaksa has arrived to appear before the Commission to Investigate Allegations of Bribery or Corruption (CIABOC) this morning (12) to provide a statement regarding the alleged SriLankan Airlines Airbus deal.

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Death of infant at Trinco District General Hospital: Suspended docs were at private hospital performing operation: Govt.

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GMOA denies allegation, calls for independent probe by a panel of experts

The Health Ministry is considering whether criminal liability should be apportioned to two doctors, suspended over the death of an infant at the Trincomalee District General Hospital during a GMOA strike last month, official sources said.

Health Minister Dr. Nalinda Jayatissa said further investigations were underway to determine whether the doctors involved had committed any criminal offence in connection with the incident.

GMOA President Dr. Prabath Sugathadasa told The Island that his association had asked the Health MInistry to conduct an impartial investigation. Emphasising the need to include experts in the inquiry team, Dr. Sugathadasa said that the death at the Trincomalee hospital had not happened due to the doctors’ strike.

The GMOA always maintained emergency services during trade union action therefore the Trincomalee death couldn’t be blamed on the Association, he said.

The infant died on 09 April while members of the Government Medical Officers’ Association (GMOA) were on strike.

Following a preliminary investigation, the Ministry of Health suspended the services of the hospital’s obstetrics and gynaecology specialist and a senior medical officer.

Health Ministry sources said the suspension order had been issued last Friday by the Health Ministry Secretary after investigators uncovered what were described as serious lapses and negligence linked to the death of the newborn during childbirth.

According to investigators, a newborn in distress had been reported from the maternity ward at around 8.45 a.m. on 09 April. Although a resident midwife had alerted the relevant medical personnel, proper medical attention had allegedly not been provided.

The inquiry found that the mother’s suffering had been prolonged and complications had been allowed to develop without a timely intervention. Investigators also noted that adequate care had not been provided even after the patient had been admitted to the ward.

Preliminary findings further revealed that the doctor concerned had failed to participate in the delivery procedure, thereby losing a critical opportunity to prevent complications.

The investigation also found that despite the mother having fever and chills, necessary medical intervention had allegedly not been carried out.

Health Ministry sources said the inquiry had uncovered several irregularities in the discharge of duties, some of which had reportedly been highlighted previously in an official communication issued by the Ministry Secretary.

The Ministry confirmed that disciplinary action had been initiated against the doctors following the findings of the preliminary investigation.

Sources identified one of the suspended doctors as a specialist attached to the Trincomalee District General Hospital who also serves as the President of the GMOA branch at the hospital.

According to Health Ministry the two doctors, under investigation, had been attending to a caesarian operation at a private hospital, in Trincomalee, though they falsely claimed they were on strike.

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Moves to strengthen environmental law after 24 years

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The government yesterday (11) unveiled sweeping amendments to National Environmental Act No. 47 of 1980. It had been last amended in 2002. Authorities described the latest amendments as one of the country’s most significant environmental legal reforms aimed at protecting ecosystems and ensuring sustainable development.

The proposed amendments were announced during a media briefing held at the Department of Government Information under the patronage of Dr. Dammika Patabendi and Deputy Environment Minister Anton Jayakody.

Also present were Secretary to the Ministry of Environment K.R. Uduwawala, Environment Ministry Advisor Dr. Ravindra Kariyawasam, and Director General of the Central Environmental Authority Kapila Rajapaksha.

Speaking at the briefing, Minister Patabendi said the amendments were designed to breathe new life into environmental governance while aligning with the government’s policy vision of “A Sustainable Biosphere – A Green Life.”

“The environmental challenges confronting Sri Lanka today are far more complex than they were when this law was introduced in 1980,” Minister Patabendi said. “Therefore, we need a stronger and more modern legal framework capable of protecting ecosystems, ensuring environmental justice and safeguarding natural resources for future generations.”

The amended Bill, prepared with the participation of environmentalists, academics and other experts, has already been tabled in Parliament and is expected to be debated shortly.

One of the key features of the revised legislation is the legal strengthening of environmental responsibilities vested in local government authorities.

Under the new provisions, the Central Environmental Authority will have enhanced powers to take legal action against local authorities that fail to comply with environmental regulations and directives.

The legislation also empowers magistrates to impose substantial fines on institutions that ignore court orders aimed at rectifying environmental violations.

Minister Patabendi stressed that environmental protection could no longer remain secondary to economic development.

“Sustainable development must be based on scientific principles,” he said. “Development that destroys ecosystems is not development. Environmental conservation and economic progress must go hand in hand.”

The amendments further tighten controls over industries operating under Environmental Protection Licences (EPLs).

Authorities said industries that violate EPL conditions or fail to prevent serious industrial hazards could face suspension or cancellation of licences. The law also introduces provisions enabling temporary closure orders against industries operating in violation of environmental standards.

A major addition to the revised Act is the introduction of dedicated legal provisions governing hazardous waste and chemical management.

Under the new framework, the Environment Minister will have powers to enforce stricter regulations under the supervision of technical expert committees.

The Bill also criminalises the submission of false information in Environmental Impact Assessments (EIA/IEE) and unauthorised alterations to approved development projects.

In another significant move, Strategic Environmental Assessments (SEA) will become mandatory in state policymaking, a measure authorities say will place scientific analysis at the centre of national development planning.

Minister Patabendi described the reforms as essential for ensuring long-term environmental security in the face of climate change and ecological degradation.

“We are introducing laws not only for the present generation but for the generations yet to come,” he said. “Protecting wetlands, forests, water resources and biodiversity is now an urgent national responsibility.”

The amended legislation also introduces the globally recognised concept of Extended Producer Responsibility (EPR), which places responsibility on manufacturers for managing the full life cycle of their products, including post-consumer waste.

Environmentalists have long argued that Sri Lanka requires stronger legal mechanisms to address mounting waste management challenges, especially plastic pollution and hazardous waste disposal.

The revised Act additionally introduces a specialised legal framework for wetland conservation, reflecting growing concerns over the rapid degradation of sensitive ecosystems across the island.

Sri Lanka, recognised as one of the world’s biodiversity hotspots, possesses rich ecosystems ranging from tropical rainforests and mangroves to wetlands and dry-zone forests.

Environmental experts say the proposed reforms could significantly strengthen conservation efforts if effectively implemented.

Minister Patabendi said the government hoped the new legal framework would help secure a greener and more sustainable future for the country.

“Our responsibility is to leave behind a living environment that future generations can inherit with pride,” he said.

By Ifham Nizam

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