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Interbrand releases 2020 Best Global Brands Report

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Amid a global pandemic with its significant impact on business in 2020, Interbrand has announced the brands that have fared best in its 2020 Best Global Brands ranking.

As expected, social media and communication brands have fared well in the past 12 months, with Instagram (#19), YouTube (#30) and Zoom (#100) entering the rankings for the first time. Tesla has also re-entered the rankings at #40 with a brand value of US$12,785m, having last appeared in the Best Global Brands table in 2017.

Other top performers include Amazon, ranking #2, increasing brand value by 60%, with a valuation of US$200,667m. Media companies have also seen success among the turmoil created by Covid. Spotify (#70), saw brand value increase by 52% to US$8,389m – jumping 22 places in the ranking, while Netflix rose to #41 with a 41% increase to US$12,665m. Business models have played a role in this success, with 62% of double-digit risers relying on significant subscription model businesses.

The Top Ten

While Apple retained its top spot in the table, Microsoft’s increase in value this year (US$166,001m) means it has overtaken Google (#4) to reach the number 3 spot. Google has moved out of the top three for the first time since 2012. Meanwhile Samsung #5 (US$62,289m) has broken into the top five for the first time ever.

The remainder of the Top 10 comprises: Coca-Cola #6 (US$56,894m), Toyota #7 (US$51,595m), Mercedes-Benz #8 (US$49,268m), McDonald’s #9 (US$42,816m) and Disney #10 (US$40,773m). The top ten brands accounts for 50% of the total table value this year.

The Covid Effect

The 2020 Best Global Brands ranking also saw the ‘Covid effect’, with global shop closures causing the brand values of Zara (#35) and H&M (#37) to fall 13% and 14% respectively, with both dropping at least six places in this years’ ranking. After two years as the top growing sector, luxury brands took a hit in 2020, with all but one brand value falling between 1-9%.

Other brands and industries have benefitted from the ‘Covid effect’, notably logistics which saw an average of 5% growth – UPS (#24), FedEx (#75) and DHL (#81) all saw positive brand valuation growth, as the logistics sector as a whole became more central to our lives in lockdown.

PayPal (#60), Visa (#45) and Mastercard (#57) have also risen in the rankings, 12, 10 and 5 places respectively. The pandemic has seen the sudden shift to electronic as the primary payment method and the swift roll out of programs to support local business during pandemic lockdown, benefitting these trusted brands, who provide access to capital in times of economic uncertainty.

The Table Value

The overall value of the table has increased to US$2,336,491m (up 9% from 2019). Driving growth of the table is big tech. Average brand value growth among all growing brands was 14%. Average growth of technology and tech platform brands was 20%. Technology and tech platform brands now represent 48% of total table value versus only 17% in 2010. The top 3 brands in the table (all tech) represent 30% of the value of the entire table versus only 16% in 2010.

Report and Methodology:

Interbrand’s 21st annual report, The Decade of Possibility, analyses how the world’s leading companies are successfully navigating a rapidly changing business landscape.

Interbrand has over 30 years of experience delivering brand valuation analysis, having designed and led the world’s first brand valuation in 1988. Interbrand was the first company to have its brand valuation methodology certified as compliant with the requirements of ISO 10668 (requirements for monetary brand valuation) and played a key role in the development of the standard itself.

 

There are three key pieces of analysis that form the basis of Interbrand’s valuation methodology:

• The financial performance of the branded products or services

• The role the brand plays in purchase decisions

• The brand’s competitive strength and its ability to create loyalty and, therefore, sustainable demand and profit into the future

 

The research covers the period between 1 July 2019 to 30 June 2020, analysis was undertaken between June and September 2020. Interbrand reserves the right to make amendments based on significant events impacting a brand after these dates.



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Central Bank says it merely executed government instructions

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CBSL Governor Dr. Nandalal Weerasinghe takes questions from the audience at the public seminar held at the Central Bank yesterday.

USD 2.5 million sovereign debt payment:

The Central Bank merely carried out the controversial USD 2.5 million sovereign debt payment in accordance with instructions issued by the government, Central Bank Governor Dr. Nandalal Weerasinghe said yesterday, emphasising that the institution acted solely in its capacity as banker to the state.

Addressing a question at a public seminar, Dr. Weerasinghe explained that the Central Bank’s responsibility in such transactions is operational rather than supervisory. According to him, once the Ministry of Finance or the Treasury issues a payment order, the Central Bank processes the transfer exactly as instructed, without involvement in determining the beneficiary or the broader decision-making process behind the payment.

The Governor’s remarks came in response to a query regarding the widely discussed USD 2.5 million sovereign debt repayment reportedly sent to a party in Australia and later alleged to have been siphoned off by a cyber criminal.

“The Central Bank is the banker to the government just as it is to commercial banks,” he explained. “When we receive a payment instruction from the Ministry of Finance or the Treasury, we execute that payment in line with the instructions given to us.”

He noted that the Central Bank credits the account specified by its client, in this case, the government — and subsequently informs the relevant authorities once the transaction has been completed. If a payment cannot be processed or is rejected by the banking system, the Bank notifies the client accordingly. And when a payment is successful, the client would receive a notification, he said.

However, Dr. Weerasinghe indicated that the Central Bank would not necessarily be aware if recipient details had been altered elsewhere in the chain of communication prior to the transaction reaching the Bank for execution.

The Governor also highlighted the institutional changes that took effect from January 1, 2026. He explained that when the Public Debt Department functioned under the Central Bank, the institution had a more direct role in sovereign debt management and decision-making. With the External Debt Department now operating under the Ministry of Finance, the Central Bank’s role has become largely facilitative.

Under the current arrangement, he said, the Bank simply processes payments on behalf of the government. If the Treasury provides funds in Sri Lankan rupees, the Central Bank converts them into US dollars before remitting the payment. Alternatively, the payment may be made from government accounts maintained at the Central Bank or from the country’s foreign reserves.

To simplify the explanation, Dr. Weerasinghe compared the process to an ordinary customer instructing a commercial bank to transfer money to a designated recipient. In such instances, the bank processes the transaction based on the customer’s instructions rather than independently verifying the account details of the recipient.

Through his remarks, the Governor strongly conveyed that the Central Bank had no involvement in the policy or decision-making aspects of the disputed payment and acted purely as the executing financial institution on behalf of the government.

By Sanath Nanayakkare

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Lime trees to crack HEC conundrum

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A pioneering community-based conservation initiative aimed at reducing the devastating impact of Human-Elephant Conflict (HEC) while strengthening rural livelihoods was launched on Sunday in the Anuradhapura District under the theme “Lime Trees for Peace Between Elephants and People.”

The project, spearheaded by the Elephant Human Coexistence Foundation, was officially launched in Maningamuwa Village in the Central Nuwaragam Palatha Divisional Secretariat area, marking what conservationists describe as a practical and environmentally sustainable approach to one of Sri Lanka’s gravest socio-economic and ecological crises.

As part of the inaugural phase, 1,200 lime plants were distributed among four farming families to establish bio fences around agricultural lands.

The initiative seeks to use citrus-based living barriers as a natural deterrent to elephants, reducing crop raids without harming wildlife.

Co-Founder and Director of the Foundation, Panchali Panapitiya, said the project was designed not only to protect crops, but also to transform vulnerable farming communities into active custodians of coexistence.

“Human-Elephant Conflict cannot be solved through fear, violence, or isolation,” Panapitiya told The Island Financial Review. “We believe coexistence becomes sustainable only when communities themselves are empowered as leaders and partners in conservation. This initiative combines environmental protection with livelihood security.”

She said the lime tree fences would create a “living shield” around farms while simultaneously generating long-term economic benefits for rural families.

“Coexistence grows as communities thrive. Peace takes root when livelihoods are strengthened,” she said.

Sri Lanka continues to record alarming levels of Human-Elephant Conflict annually, with both elephant and human fatalities increasing in recent years. Rural farmers in districts such as Anuradhapura, Polonnaruwa, and Moneragala frequently suffer severe crop losses, while conventional mitigation methods — including electric fencing — often remain costly, difficult to maintain, or ecologically disruptive.

Against this backdrop, conservationists say the use of lime-based bio fencing presents a low-cost and climate-friendly alternative.

The Foundation noted that similar citrus-based deterrent systems have already demonstrated success in parts of Africa and Thailand, where elephants naturally avoid strong citrus scents. The Sri Lankan initiative aims to scientifically assess the effectiveness of local lime species as protective barriers for small and medium-scale farms.

Importantly, lime tree bio fences have already been recognised in the official Anuradhapura District Plan for the Mitigation of Human-Elephant Conflict, giving the initiative institutional backing from the District Secretariat, Divisional Secretariats, and the Department of Wildlife Conservation.

Panapitiya stressed that the project also carries broader environmental and social goals beyond conflict mitigation.

“This is about restoring harmony between people, elephants, and landscapes,” she said. “At the same time, these trees contribute to carbon sequestration, biodiversity conservation, and economic resilience in farming communities.”

A notable component of the programme is its emphasis on women’s empowerment within the agriculture sector, traditionally dominated by men. The Foundation believes conservation-linked agriculture can create pathways towards financial independence for rural women while strengthening household resilience.

The project’s broader objectives include reducing fatalities linked to Human-Elephant Conflict, improving rural economic stability, increasing community participation in conservation efforts, and supporting the long-term preservation of Sri Lanka’s endangered elephant populations.

Environmentalists attending the launch described the initiative as an example of how conservation and rural development can work together rather than in opposition.

Those present at the event included Panapitiya, Co-Founder and Director Manoja Weerakkody, Co-Founder and Director Duminda Dissanayake, officials from the Central Nuwaragam Palatha Divisional Secretariat, and representatives of the Department of Wildlife Conservation.

The Foundation expressed hope that the programme would eventually be expanded throughout the Anuradhapura District and potentially replicated in other Human-Elephant Conflict hotspots across Sri Lanka.

By Ifham Nizam

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Strangers at orientation, family by finals- the story of friends at SLIIT

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“Bro” is a word you hear frequently at SLIIT. Study halls, elevators, canteens and even corridors echo with lively chatter of students either discussing project work, venting frustrations, debating the latest films or catching their breath from laughing. Almost immediately, ethnic backgrounds, religious beliefs, gender, and place of origin don’t matter when you hear “Bro, send me the notes,” or “Bro, let’s go for the match.”

The traditional idea of a family requires some form of biological relationship, but behind the gates at SLIIT, this is not necessarily the case. In a student body of over 25,000, studying more than 100 different programmes, friend groups frequently develop into something deeper: a sense of belonging that feels like family. Every year on International Day of Families (May 15), we are reminded of the importance of family in creating our identities and these close-knit groups at SLIIT are no different.

For many students, the university experience begins with uncertainty. Being surrounded by unexpected faces and new expectations can be intimidating at first. However, it is during these moments that long-term ties begin to form. A simple introduction during orientation, a shared chuckle during lectures, or teamwork in group projects are frequently the beginnings of meaningful friendships.

SLIIT’s vibrant student life is designed to foster these friendships. From faculty-led events and sports activities to student organizations and societies, students are nudged to collaborate despite their differences. Most importantly, these environments are designed to inspire growth and personal reflection even when faced with conflicting ideas. What results is a strong sense of community and students who have the skill to thrive in challenging situations.

These relationships evolve throughout time. Friends who stood in as study partners, motivators, and emotional support systems stay connected even after they graduate. For many alumni, these friendships are among the most treasured aspects of their academic experience. Even after transitioning into professional employment, these ties remain strong, forming networks of support, collaboration, and continued friendship.

According to Harshana, currently in their third year at SLIIT, it is critical to remember that family is not only defined by where we come from, but also by the ties we form. The friendships created at SLIIT teach that sometimes the strongest families are those we create for ourselves.

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