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INSEE Ecocycle: Realizing a circular economy through innovative waste management

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Sujith Gunawardane

As Sri Lanka marks World Environment Day, INSEE Ecocycle takes center stage as the pioneering force in waste management, driven by the principles of the circular economy. With a profound commitment to sustainability and respect for the UN’s Sustainable Development Goals, INSEE Ecocycle has emerged as a game-changer in waste disposal, waste recovery, and overall waste management solutions.

Embracing the circular economy model, INSEE Ecocycle goes beyond waste disposal and management solutions through its dedication to transforming waste into valuable resources. As the waste management arm of INSEE Cement, the company’s journey began in 2003 when it began using biomass and industrial waste as alternative fuels and raw materials for the cement manufacturing process. Since then, INSEE Ecocycle has expanded its scope, venturing into hazardous waste management, sorted non-biodegradable municipal solid waste processing, and molecular recycling through its pyrolysis plant.

“At INSEE Ecocycle, we are driven by the belief that waste should be viewed as an opportunity rather than a burden,” says Sujith Gunawardhana, General Manager, INSEE Ecocycle. “Our goal is to revolutionize waste management and create a sustainable future where waste becomes a valuable resource that can be used to create the things we need to build a better life!”

Both historically and at present, INSEE Ecocycle plays a pivotal role in developing environmentally friendly avenues for managing hazardous waste in Sri Lanka. In collaboration with the government, regulatory authorities, and industries, the company facilitates the safe and eco-friendly management of countless tons of hazardous waste annually, continually setting new standards for responsible waste disposal practices in Sri Lanka.

Underscoring INSEE Ecocycle’s commitment to innovation, the company has invested in a state-of-the-art modern laboratory, providing analytical services to various industries in relation to waste management. This cutting-edge facility enables comprehensive waste analysis, including solid, liquid, wastewater, fuel, and fertilizer analysis. Through the provision of these services, INSEE Ecocycle has solidified its position as a comprehensive, one-stop shop for total waste management solutions and a drive towards more circular solutions.

The specialty of INSEE Ecocycle’s approach lies in its unique co-processing method, carried out within the cement kilns. By complementing the cement manufacturing process in partnership with its parent company, INSEE Cement, waste is destroyed and decomposed fully without harmful emissions. In stark contrast to conventional landfill or incineration methods, co-processing ensures waste is converted into valuable resources, minimizing environmental impact. Additionally, the company’s commitment to transparency and accountability is demonstrated through continuous monitoring of emissions and regular reporting to regulators.

Driven by its ESG ambitions for 2030, INSEE Ecocycle focuses on three key pillars: climate and energy, the circular economy, and biodiversity and water. Concentrating on these pillars, the company strives to reduce CO2 emissions, decrease energy consumption from fossil fuels, enhance waste utilization, and promote water conservation, while also making a net positive impact on biodiversity. These initiatives, coupled with a “zero-harm” ambition and robust community engagement, solidify INSEE Ecocycle’s dedication to environmental stewardship.

Further highlighting the company’s commitment to transforming waste disposal in Sri Lanka, INSEE Ecocycle presently collaborates with over 100 municipal councils and local authorities islandwide, supporting the responsible collection and disposal of sorted non-biodegradable municipal solid waste (MSW). The company plays a pivotal role in providing technical expertise, infrastructure, and final disposal facilities to efficiently manage waste. Recognizing that municipal solid waste (MSW) is a national concern, INSEE Ecocycle actively collaborates with government authorities at all levels to find sustainable solutions.

INSEE Ecocycle also partners with organizations that generate waste to help them take ownership and responsibility for managing their waste in an environmentally friendly and professional manner. Through its industrial services arm, INSEE Ecocycle offers a range of services, including waste mapping, waste reduction guidance, technical solutions, chemical cleaning, tank cleaning, emergency responses, and professional logistics services. By sharing its wealth of experience and knowledge, INSEE Ecocycle empowers its clients to embrace sustainable waste management practices and minimize their environmental footprints.

“Our vision goes beyond waste management as we aim to build a greener, more sustainable future for our country,” explained Mr. Gunawardhana. “Through our unmatched expertise, extensive geographical presence, and participation in nationally important projects, we are driving change and reducing the burden of MSW and other hazardous waste.”

Emphasizing the significance of individual actions in waste management, Mr. Gunawardhana added, “Every small effort counts in reducing waste and managing it properly. Simple practices like reusing bags and avoiding the mixing of different types of waste can help #BeatPlasticPollution and have a significant impact on the effectiveness of waste treatment and disposal measures. Awareness is crucial, and that’s why we always try to share knowledge and inspire people at every level to do and be better, even when it isn’t in our economic interests, in order to drive a sustainable waste management culture in Sri Lanka.”

With World Environment Day being marked worldwide on June 5, 2023, INSEE Ecocycle stands at the forefront of the battle against environmental pollution in Sri Lanka, blazing the trail with its innovative waste management solutions, driven by circular economy principles. By redefining waste as a valuable resource and fostering partnerships with diverse stakeholders, INSEE Ecocycle is working to realize a greener future for all Sri Lankans.



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‘Notable drop in SL’s 2025 tourism sector earnings compared to those of 2018’

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Chandana Amaradasa addressing the meeting while Rotary Club Colombo South President Kumar Sithambaram looks on.

The revenue that was earned from the tourism sector in 2025 was US $ 3.2 billion, which is a significant drop compared to the 2018 figure , which is US$ 4.3 billion, a top tourism sector specialist said.

‘Comparatively there is a revenue deficit of US $ 1.2 billion, which we cannot be satisfied with at any cost, ‘Island Leisure Lanka’ founder chairman Chandana Amaradasa said.

Amaradasa made these observations at a Rotary Club joint meeting organised by Rotary Club Colombo South, featuring also the Rotary Clubs of Kolonnawa and Sri Jayawardenapura, at the Kingsbury Hotel on Tuesday.

Amaradasa added: ‘To develop the tourism sector the government has to do many things which previous governments comprehensively failed to take up.

‘The revenue that comes from the local tourism sector is four to five percent of the GDP, while in Dubai it is more than 45 percent of the GDP.

‘At present the country has 51000 rooms, out of which not more than 10000 rooms are at the four to five star level. Of that number 6000 rooms are located in Colombo, which is a major issue for tourism promotion in tourism potential areas.

‘Sri Lanka should focus on high quality standards in tourism and also develop the East Coast with the necessary infrastructure; especially having an international airport is absolutely necessary.

‘Colombo could be developed as a MICE tourism hub in the region. But not having an international level conference/convention hall is a another bottle neck in promoting that market as well.’

By Hiran H Senewiratne  ✍️

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A Record Year for Marketing That Works: SLIM Effie Awards Sri Lanka 2025 crosses 300+ entries

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The Sri Lanka Institute of Marketing (SLIM) announces a defining milestone for the country’s marketing, advertising, and creative sectors, as Effie Awards Sri Lanka 2025 records the highest number of entries in its history, crossing 300+ submissions. The unprecedented response reflects a stronger, more confident industry, one that is increasingly committed not only to bold creativity, but to creativity that can prove its value through measurable business and brand outcomes.

Now in its 17th year in Sri Lanka, the Effie Awards remain the most recognised benchmark for marketing effectiveness, honouring campaigns that bring together creative excellence, strategic discipline, and results. As the industry evolves, the Effies have become a space where the agency community, brand teams, media and creative partners are collectively challenged to raise the bar, moving beyond attention and awards, toward work that drives growth, shapes behaviour, and delivers real impact.

The record volume of entries this year also signals a healthy shift in the market: more brands and agencies are willing to be evaluated against rigorous effectiveness criteria, and to put forward work that demonstrates clear thinking, strong execution, and proof of performance. SLIM notes that this momentum highlights the expanding role of marketing and advertising in Sri Lanka, not simply as communication, but as a strategic driver of competitiveness and value creation.

SLIM confirms that the judging process will commence soon, guided by the established Effie evaluation framework that assesses entries on insight, strategy, execution, and measurable outcomes. The Grand Finale is scheduled for end-February 2026, where Sri Lanka’s most effective marketing work will be recognised on a national platform.

For inquiries, entries, and sponsorship opportunities, please contact the SLIM Events Division: +94 70 326 6988 | +94 70 192 2623.

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The Unit Trust industry closes 2025 with Rs. 587 Bn assets under management

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The Unit Trust industry of Sri Lanka reported a 7.8% year-over-year growth of its assets under management (AUM) to Rs. 587 Bn by the end of 2025. During the year, the AUM reached a high of Rs. 613 Bn, indicating continued interest in the asset category. These assets are currently managed across 86 funds by 16 management companies.

While fixed-income funds accounted for the largest share of AUM, equity-related funds saw strong inflows, increasing by Rs. 30 Bn in 2025 compared to just Rs. 2 Bn for fixed-income funds. This reflects improved investor sentiment, with a clear shift from a capital preservation mindset toward long-term capital growth.

The year also saw a move from ultra-safe short-term instruments to medium-term growth, with strong inflows into open-ended income funds, open-ended equity index/sector funds, and balanced funds, accompanied by a decline in inflows to money-market funds. Additionally, open-ended growth funds (equity) recorded a 79% year-over-year increase, signalling a rising risk appetite among investors.

Commenting on the full-year industry performance, Secretary of the Unit Trust Association of Sri Lanka (UTASL) and Director/CEO of Senfin Asset Management Jeevan Sukumaran noted: “Post-economic crisis, the unit trust industry has been on a strong upward trend with the AUM surpassing Rs. 600 Bn last year.

‘’The steady growth of the unit trust industry in 2025 is a strong indication of increasing investor confidence in professionally managed and well-regulated investment products. Beyond the growth in fund flows, we have also seen encouraging progress in expanding the investor base — not only in terms of unit holder numbers, but also in the broadening of investor demographics — reflecting a gradual shift towards long-term, market-linked investing.”

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