Connect with us

Business

HNB and ikman.lk win silver award for Leasing Guru campaign at SLIM DIGIs 2.1

Published

on

The teams from HNB and ikman.lk accepting the award at the event

Sri Lanka’s most innovative bank, HNB PLC, together with the nation’s leading e-commerce platform, ikman.lk, was presented with the Silver Award for Best Use of Data at the SLIM DIGIs 2.1 for their ground-breaking ‘Leasing Guru’ campaign.

“Especially in a year which has given rise to unprecedented disruptions in this category, the strength of data-driven marketing enabled us to reach out to the potential customers and seamlessly interact with them through the conversion funnel. This approach has brought us very good results, and we thank ikman.lk for being a partner in this journey,” HNB Head of Marketing, Upul Adikari said.

The Best Use of Data award is presented to digital marketing campaigns that utilize a creative mix of digital integrations that use laser targeting strategies to form a comprehensive data foundation to break through the clutter and directly impact customers.

“We are indeed thrilled to be associated and recognized with this award and extend our gratitude to HNB for having allowed us to plan and execute the Leasing Guru campaign. ikman.lk is a powerhouse of data. As such, we were able to develop and execute an online ad solution via direct banners with a data-driven strategy and our smart technology, incorporating key-value targeting that reflects user behaviour with the best use of data. As a result, we surpassed the campaign expectations of our valued client HNB,” Ikman (Pvt) Ltd Director Marketing and Sales, Stefan Beekmeyer said.

Held for the third consecutive year, SLIM DIGIS is the only dedicated awards event that recognizes the innovations and provides due recognition for excellence in the Digital Marketing sector. The awards event recognizes the best Digital Marketing achievements across multiple business sectors, including Banking & Finance, Insurance, Telecommunication, IT & Internet, Leisure & Hospitality, and Travel & Tourism.

Empowering businesses and SME across the island, HNB disbursed over 100 leasing facilities since the onset of the pandemic. Notably, the Bank also offers a unique range of leasing solutions across its extensive merchant portfolio providing customers with access to convenient, personalised payment solutions and exciting benefits.

For more information on HNB Leasing, please visit: www.hnb.net/personal/leasing/

With 256 customer centres across the country, HNB is one of Sri Lanka’s largest, most technologically-innovative banks, having won local and global recognition for its efforts to drive forward a new paradigm in digital banking. HNB has a national rating of AA- (lka) by Fitch Ratings (Lanka) Ltd. The Bank was also ranked among the World Top 1,000 Banks list compiled by the prestigious UK-based Banker Magazine for five consecutive years. HNB was also declared Best Sub-Custodian Bank in Sri Lanka at the Global Finance Awards 2020.



Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Market liquidity tightens as govt borrowing siphons funds from banking system

Published

on

The total outstanding market liquidity surplus or excess funds available in Sri Lanka’s banking system for lending and transactions declined by Rs. 36.65 billion in a week, according to the Central Bank’s latest economic indicators report.

An economic researcher analysing the data noted: “Treasury bill and bond auctions likely drained liquidity. If this tightening persists, short-term interest rates could rise, raising borrowing costs and potentially slowing economic growth. The situation warrants close monitoring, especially as the manufacturing sector is already facing a slowdown whether due to seasonal or structural factors.”

The report also highlighted the following developments in Sri Lanka’s economy:

Fiscal improvements: The deficit has narrowed but remains elevated.

Sectoral trends: The stock market rallied, and the services sector showed slower expansion (tourism, retail and IT driving resilience).

Total expenditure and net lending increased to Rs. 1,301.9 bn during the three months ending March 2025 compared to Rs. 1,197.5 bn in the corresponding period of 2024.

During the three months ending March 2025, the overall budget deficit decreased to Rs. 234.5 bn compared to Rs. 281.3 bn recorded in the corresponding period of 2024

The rupee value of T-Bills and T-Bonds held by foreign investors decreased by 2 per cent in comparison to the previous week.

“The April 2025 industrial slowdown points to weaker output, likely due to seasonal factors such as holidays or subdued demand. However, this was partially offset by an expansion in the Services PMI, offering some relief. The broader economic outlook for Sri Lanka remains uncertain, as these mixed signals unfold as Sri Lanka would receive a tariff letter from the US in the coming weeks. With market liquidity already tightening due to government borrowings from the banking system, policymakers face mounting challenges in balancing growth and stability,” the economic researcher noted.

By Sanath Nanayakkare

Continue Reading

Business

AIA Sri Lanka ‘Pawfect Match’ campaign

Published

on

AIA Sri Lanka’s ‘Pawfect Match’ campaign, in partnership with animal welfare groups, inspired 500+ adoptions of stray pets. The initiative highlighted adoption, responsible ownership, and compassion, tackling Sri Lanka’s stray animal crisis. AIA thanks all supporters for their life-changing impact.

The campaign served as a reminder that even small acts of kindness like adopting a stray can make a big impact. It also provided an opportunity for the public to learn more about responsible pet ownership, animal rights, and the importance of compassion toward all creatures.

Continue Reading

Business

Calton wins National Industry Brand Excellence award

Published

on

Mahesh De Silva , Director - Finance and Information Technology - Calton Group receives the award

Calton Sweet House Pvt. Ltd., a key part of Calton Group, was honored as the Best National Industry Brand in the Medium-Scale Food and Beverage Sector at the National Industry Brand Excellence Awards 2024, organized by the Industrial Development Board. Deshamanya Mahesh De Silva, Director of Finance and IT at Calton Group, accepted the award.

Established in 1991, Calton Sweet House has over 30 years of excellence, specializing in cakes, snacks, and frozen bakery items, with 20+ outlets across Negombo, Katunayake, and Colombo, including at Bandaranaike International Airport. The company holds ISO, HACCP, and GMP certifications, ensuring top-quality standards.

Starting as a small store in 1983, Calton Group now employs 300+ staff and operates multiple businesses, including Calton Hyper Market and Calton Catering, while partnering with global brands like Unilever and Upfield. The group remains committed to serving customers with high-quality, safely packaged food products.

Continue Reading

Trending